The Frosting & Icing Market Size is estimated to reach $11.6 billion by 2028 and it is poised to grow at a CAGR of 5.1% over the forecast period of 2023-2028. According to United Nations Conference on Trade and Development (UNCTAD) report 2019, online retail sales have made up 65% of worldwide B2C e-commerce in 2019. And Online retail sales as a percentage of overall retail sales increased by three percentage points in 2020 (from 16% to 19%) as opposed to a two-point increase between 2018 and 2019. Frosting & Icing is majorly used in bakery products and consumers are mostly preferring online retail stores to purchase bakery products. The distinction between physical and online shopping is fading as more and more large brick-and-mortar grocery stores announce click-and-collect and a variety of delivery options, giving customers the best of both worlds. The major companies are attempting to develop a plan that supports both traditional retail and online sales on a global scale. 

Frosting & Icing Market - Drivers

Technological Advancements in Frosting and Icing are Fueling the Market Growth.

The ability to automatically frost, ice, fill and add other modifications to cakes, muffins and other baked items has been made possible by advancements in robotics, vision systems, servomotors and other areas of industrial digital technology. According to the Hungary Ventures Report in 2021, Food Tech investment is on the rise to record levels with deal values well over $13 billion. A rise in investment in innovation across traditional food categories is being driven by growing worries about the effects of food production on the environment and human health. The key players are opting to adopt advanced technologies to develop innovative icing products, which is one of the major factors driving the growth of the frosting and icing market.

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Consumers' Evolving Lifestyle is Enhancing the Growth of the Frosting and Icing Market.

Consumers are preferring frosted cakes during birthdays, celebrations and festive occasions. There is rising demand for pastries and muffins among young people. The availability of numerous flavors and taste experiences changes consumers’ eating patterns. Businesses are always seeking new ways to optimize and improve their food production while also beginning to make adjustments to changing consumer expectations. Health, freshness and sustainability have received more attention. People are growing more concerned with the ingredients and origins of the food they eat. According to American Bakers Association, 66% of consumers indicate they are replacing meals with snacks. Consumers moving to a more flexible eating schedule. Consumers’ preference for snacking as a regular eating behavior over traditional mealtime eating occasions continues to gather momentum. Consumers also are preferring snacks as well-being boosters throughout their daily lives.

Product Launches

On 25th January 2022, Duncan Hines, a brand of Conagra Brands, Inc. introduced a new line of desserts with Dolly Parton, a renowned humanitarian, international icon and beloved GRAMMY Award-winning musician. Cake mixes and frostings from this new collection are based on some of Dolly's favorite childhood desserts, including coconut cake and banana pudding cake.

The Major Players in The Market Include-

The major players in the Frosting & Icing Market include Rich Products Corporation, General Mills, Inc., Wilton Brands LLC., Dawn Food Products, Inc., Lawrence Foods, Inc., Dixie's Icing, Macphie Ltd., Oetker Group, Cake Décor Ltd. and Conagra Brands, Inc.

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