The Breakfast Cereals Market size is estimated to reach $51.5 billion by 2028, growing at a CAGR of 3.9% during the forecast period 2023-2028. The growth of the breakfast cereals market is greatly fueled by the rising inclination towards ready-to-eat and effortless breakfast solutions as well as emerging awareness regarding the health advantages of consuming grain-based breakfasts. Certain dietician-certified, ready-to-eat breakfast food include over-easy breakfast bars containing oats, fruit, nuts and egg whites as well as Bear Naked granola utilized as a cereal to top off a yogurt parfait. Certain excellent and healthy breakfast grain alternatives may include organic oat bran, old country style muesli and organic whole grain Kamut which are fueling the growth of the Breakfast Cereals industry, thereby contributing to the Breakfast Cereals Industry Outlook. Certain effective superfood options for breakfast include eggs, avocados, blueberries, chia seeds, greek yogurt and walnuts. MuscleBlaze offers the healthiest and crunchiest breakfast cereal loaded with probiotics. 

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Breakfast Cereals Market Growth Drivers:

  • Surging Inclusions of Superfood options in Breakfast Cereals

Certain superfood options that can be part of breakfast include avocado, berries, banana pancakes, dark leafy greens as well as nuts and greens. Bagrry’s has developed Bagrry’s Superfood Granola Exotic Fruits with Almonds & Cranberries. This includes 30% Fruit & Nut, 40% Oats & Quinoa and Breakfast Cereals. Bagrry’s Superfood Granola Exotic Fruits with Almonds & Cranberries is 100% natural and healthy with natural protein & high fiber. Bagrry’s Granola is prepared with 13 rare superfood items to power up the breakfast. It is abundantly loaded with over 30% exotic fruits, nuts & berries. It is full of 5 principal grains. It includes over 40% Fibre Oats & Protein Rich Quinoa. One can have it with a dash of milk or Greek yogurt or simply as an appetizing anytime snack. The surging inclusions of superfood items in breakfast cereals are therefore driving the growth of the Breakfast Cereals Market.

  • Soaring Innovations in Breakfast Cereals:

Ready-to-eat cereals issued during the pandemic fit the demand for nostalgia, extravagance and healthier alternatives. Kellogg Co. and McKee Foods Corp. have teamed up to launch a novel ready-to-eat cereal. Arriving in May, the firms would launch Little Debbie Cosmic Brownies cereal. In December, the firms declared the introduction of Kellogg’s Little Debbie Oatmeal Crème Pies Cereal. Kellogg’s has introduced HI! Happy Inside, which targets to bring the power of probiotics to daily breakfast in three distinct flavors (including coconut crunch, blueberry and strawberry). Each of the three flavors provides one billion CFU probiotics, 2.5 grams of prebiotics and nine grams of fiber. The soaring innovations in breakfast cereals are therefore propelling the growth of the Breakfast Cereals Industry, thereby contributing to the Breakfast Cereals Industry Outlook.

Product Launch:

In November 2021, the Quaker brand of PepsiCo officially announced the brand’s earliest salty cereal with high nutritional value for leisure scenes: Seafood cereal crisp. It is assumed that the above-mentioned novel products are the major accomplishments of the brand’s disruptive innovation.

Breakfast Cereals Market: Competitive Landscape

Key companies holding major shares in the Breakfast Cereals Market are PepsiCo., Nestlé, Marico Limited, Calbee, Inc., Bagrrys India Limited (known as Bagrry's), General Mills Inc., Kellogg Company, B&G Foods Inc., Nature's Path Foods and Bob's Red Mill.

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