Market Overview:

The Fruit and Vegetable Juice market size is projected to reach $231 billion by 2030, growing at a CAGR of 6.4% during the forecast period 2023-2030, according to a recent report published by IndustryARC. Health and fitness have become increasingly important in today's date. There has also been a latent shift in the consumption of healthy juices over aerated soda, which is expected to drive market growth. According to an article published by Tetra Pack in 2021, consumers have shifted their preference to fresh juices, which has ultimately increased sales by 24% in Europe and even more than 40% in other regions. Rising demand for organic food and sugar-free fruit juices, the development of fruit and vegetable blends, flavored nutritional juices and cold-pressed juices are some of the major Fruit and Vegetable Juice market trends.

Read the full report hereFruit and Vegetable Juice Market – by Product Type (Fruit Juice, Vegetable Juice, Fruit and Vegetable blend, Nectar), by Category (Carbonated, Non-Carbonated), by Flavor (Fruit Flavor, Vegetable Flavor), by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, E-Commerce, Hotels, Cafes, Restaurants, Others), by Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030.

North America to be the Dominant Region During the Forecast Period:

North America dominated the Fruit and Vegetable Juice market with a 34.7% share in 2022. Due to the presence of a large population pool, rising consumer awareness, health consciousness and the easy availability of international brands, the consumption of fruit and vegetable juice products has increased, fueling the industry growth. According to the article published in Food Navigator-USA in June 2021, the sales of conventional specialty and wellness juices grew by 19.6% year-on-year. Also, natural product juice sales increased by 4.8%, boosting the presence of this region in the Fruit and Vegetable Juice Market.

Fruit and Vegetable Juice Market Growth Drivers:

Product Made for Children Drives the Fruit and Vegetable Juice Market forward:

The current children's drink market mainly consists of protein drinks and milk beverages. The emergence of children-oriented juice products is also creating growth opportunities for Fruit and Vegetable Juice industry. Fruit puree for infant food supplements is one of the main products on which fruit and vegetable juice manufacturers are focusing. The American Academy of Paediatrics recommends 1-3 years old children to consume not more than 4 ounces of fruit juices every day. For children aged 4-6 years old, up to 6 ounces every day and for children above 7 years old, up to 8 ounces of fruit juice per day is recommended.

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Rising demand for Organic Juices is Nourishing Growth Opportunities for the Fruit and Vegetable Juice Industry:

Organic fruit and vegetable juices are free of synthetic pesticides, flavoring agents or preservatives. This helps boost consumer demand. Organic Juices have more significant growth opportunities based on the evolution of the consumer’s priority regarding consuming natural beverages. Due to the increasing preference for organic food products, retail chains are increasingly distributing organic juices, propelling market growth. In 2021, The Hain Celestial Group Inc. acquired snacks brands ParmCrisps and Thrusters. According to the company, the strategy behind this acquisition was to offer consumers fruit and vegetable juice with every purchase which further expands the market.

Scope of Report:

Report Metric


Base year considered


Forecast period



Growing at the rate of 6.4%

Market size

231 billion USD

Segments covered

Product Type, Category, Flavour, Distribution Channel and Region.

Geographies covered

North America (the US, Canada and Mexico), Europe (Germany, France, the UK, Italy, Spain, Russia and the Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and the Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and the Rest of South America) and the Rest of the World (the Middle East and Africa).

Key market players

  1. Del Monte Foods

  2. PepsiCo, Inc.

  3. Nestle S.A

  4. Welch Foods, Inc.

  5. Ocean Spray Cranberries, Inc.

  6. Dr. Pepper Snapple Group

  7. Tampico Beverages

  8. Dole Packaged Foods

  9. The Kraft Heinz Company

  10. Suntory Holdings Limited.

Recent Developments:

  • In 2022, Naked Juice Company launched its new juice with orange and lime flavors. According to the company, the new launch would attract consumers toward the brand and enable the growth parameter for the company, as the company can meet the consumers’ changing preferences.
  • In November 2021, Dole Sunshine India launched its 100% natural pineapple juice with pure fruity goodness. The new beverage is made with natural pineapple, enriched with vitamin C and no added sugars and preservatives.

Fruit and Vegetable Juice Market: Competitive Landscape

Key companies profiled in the Fruit and Vegetable Juice Market are Del Monte Foods, PepsiCo, Inc., Nestle S.A, Welch Foods Inc., Ocean Spray Cranberries, Inc., Dr. Pepper Snapple Group, Tampico Beverages, Dole Packaged Foods, The Kraft Heinz Company and Suntory Holdings Limited.

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About IndustryARC: IndustryARC is a Research and Consulting Firm that publishes more than 500 reports annually, in various industries such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food and Beverages, Information Technology, and Life sciences and Healthcare.