Global Electric Broom Market size is predicted to reach $1.2 billion by 2030, growing at a CAGR of 7.7% during the forecast period 2023-2030 according to the latest market research report published by IndustryARC. The surging demand for efficient and convenient cleaning solutions due to rapidly growing busy lifestyles, rapidly increasing dust-borne diseases, and technological advancements such as robotic cleaning solutions drives the market growth, finds IndustryARC in its recent report, titled “Electric Broom Market Size, Share & Trends Analysis Report By Type (Corded Electric Brooms & Cordless Electric Brooms), By Cleaning Brush Type (Static Bristles & Rotating Brush Pads), By Operating Voltage (120V/60Hz & 220-240V/50Hz), By Shape (Horizontal, Vertical, Handheld, Barrel & Pusher), By End-Use (Residential & Commercial), By Distribution Channel (Online Stores & Offline Stores), By Region and Segment Forecasts, 2023–2030”
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Asia Pacific to Register Highest Growth:
Asia Pacific is expected to register the fastest growth in the electric broom market due to a growing population, rising disposable incomes, availability of low-cost products, and customers' high spending power. The growing urbanization and the rise of e-commerce in developing countries such as India are boosting the demand for electric brooms. The increasing awareness about the benefits of electric brooms over traditional cleaning methods such as manual and vacuum cleaners is expected to contribute to future market growth in the Asia Pacific.
Electric Broom Market 2023-2030:
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Electric Broom Market Report – Key Takeaways:
∙ Commercial Sector Dominates the Market
The commercial segment had more than two-thirds of the market share in 2022 due to the early adoption of these devices for large-scale implementation. Commercial spaces such as offices, hotels, and hospitals require frequent and efficient cleaning to maintain hygiene standards, which has led to the widespread adoption of electric brooms. Moreover, the commercial sector has quickly embraced new technologies, leading to the early adoption of corded electric brooms in the past and now cordless electric brooms. This segment is also witnessing considerable growth due to the increasing number of offices and commercial spaces in developing regions. These regions have seen a surge in construction activities and are adopting modern cleaning equipment to maintain cleanliness and hygiene in commercial areas.
∙ Cordless Electric Broom to Register Highest Growth
The cordless electric broom segment is analyzed to grow with the highest CAGR of 8.5% during the forecast period. Cordless electric brooms are easy to handle and operate, eliminating the need for power cords and making them more flexible. Moreover, advancements in battery technology have significantly improved the battery life of cordless electric brooms, making them a reliable option for cleaning.
∙ Asia Pacific is Leading the Market
Asia Pacific region held a major market share of 39% in 2022. One of the critical factors is the increasing demand for convenient and efficient cleaning solutions, driven by the growing urbanization and busy lifestyles in the region. In addition, the rising awareness about the health hazards associated with dust and allergies has led to a rise in demand for electric brooms, which provide better cleaning results than traditional brooms.
Moreover, the region has a large population and a growing middle class willing to spend on innovative and technologically advanced products. The increasing focus on energy-efficient and eco-friendly products has also increased demand for electric brooms, known for their low energy consumption and minimal environmental impact.
∙ High Cost: A Key Challenge for the Electric Broom Market
While electric brooms have various advantages over traditional cleaning methods, they can be expensive, particularly cordless models with sophisticated features such as longer battery life and greater suction power. Many potential consumers deter by the high cost of electric brooms, particularly those in low- and middle-income nations. Furthermore, electric brooms require routine maintenance, and replacing parts can increase the overall cost. As a result, most individuals may find electric brooms less accessible and less affordable.
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Key Opportunity Analysis:
Penetration in industrial cleaning applications
Electric brooms are excellent for spot-cleaning problem areas in various environments such as workshops, industrial spaces and so on. These products offer a convenient way to quickly remove dirt, debris, and dust from specific locations without the need for a full-scale cleaning operation. Electric brooms are also effective in cleaning dust, debris, and small particles in tight and tough-to-reach spaces around machinery, in narrow corridors, work surfaces and other confined areas within industrial spaces where traditional vacuum cleaners might struggle. Owing to such benefits, ease of use as compared to vacuum cleaners, electric brooms are set to witness a gradual penetration in industrial applications in the future.
Growing Popularity of Online Retail Channels and E-Commerce Platforms
The growing popularity of online retail channels and e-commerce platforms for purchasing electric brooms presents a significant opportunity for manufacturers and distributors. Online retail channels and e-commerce platforms have experienced tremendous growth in recent years, driven by the increasing preference of consumers for online shopping due to its convenience and accessibility. E-commerce platforms such as Amazon, Alibaba, and Flipkart offer various electric broom products from multiple manufacturers, making it easier for consumers to compare and choose the best outcome. The availability of detailed product descriptions, customer reviews, and ratings also helps consumers make informed purchasing decisions.
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The Report also Covers the Following Areas:
∙ Electric Broom Market Size and Forecast
∙ Electric Broom Market Trends
∙ Electric Broom Market Analysis by Product Type
Electric Broom Market 2023-2030: Key Highlights
∙ CAGR of the market during the forecast period 2023-2030
∙ Value Chain analysis of key stake holders
∙ Detailed analysis of market drivers and opportunities during the forecast period
∙ Electric Broom Market size estimation and forecast
∙ Analysis and predictions on end users’ behavior and upcoming trends
∙ Competitive landscape and Vendor market analysis including offerings, developments, and financials
∙ Comprehensive analysis of challenges and constraints in the Electric Broom Market
Covid and Ukrainian Crisis Impact:
The implementation of lockdowns and social distancing has led to a shortage of raw materials and components used in manufacturing electric brooms. This has resulted in price increases and longer wait times for delivery. Additionally, some manufacturers have had to halt production temporarily due to factory closures or reduced labour, further impacting supply issues. On the other hand, people spend more time at home, which raised the demand for home cleaning products. As a result, electric broom sales increased as consumers sought quick and convenient cleaning options.
The conflict indirectly affected the market because it disrupted the global supply chain and made economies in the affected areas less stable, making people less likely to buy non-essential items like electric brooms. This lowered the sales and revenue for manufacturers and retailers in those regions.
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List of Key Market Players in Electric Broom Market:
The Global Electric Broom Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:
• Alfred Kärcher SE & Co. KG
• Dyson Limited
• Makita Corporation
• Bissell Inc.
• The Hoover Company
• Fuller Brush Company
• Eureka Forbes Limited
• Electrolux AB
• Morphy Richards Ltd.
• Rowenta Werke GmbH
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