The Global Potato Milk Market size is predicted to reach $0.5 billion by 2030, growing at a CAGR of 5.2% during the forecast period 2023-2030. A new plant-based milk substitute that is gaining acceptance on the market is potato milk. This dairy-free alternative made from potatoes has a distinctive flavor profile and is nutritious which is anticipated to propel the growth of the potato milk market for the forecast period finds IndustryARC in its recent report, titled “Potato Milk Market Size, Share & Trends Analysis Report By Application, (Hot Drinks (Tea, Coffee), Smoothies, Bakery & Confectionery, Residential/Retail), By Distribution Channel (Store Based, Non-Store Based), By Geography – Global Opportunity Analysis & Industry Forecast, 2023-2030.”

APAC to Register Highest Growth:

Geographically, in the global Potato Milk Market, APAC is analyzed to grow with the highest CAGR of 6.1% during the forecast period 2023-2030. The Asia-Pacific (APAC) region has experienced a significant rise in the sales of potato milk. According to market predictions, APAC is one of the primary regions driving the market growth for potato milk. The APAC market is probably impacted by elements like rising consumer knowledge of plant-based substitutes, dietary choices, and rising interest in dairy substitutes. Consumer preferences vary widely in the APAC region, and demand for plant-based substitutes is expanding. For instance, in July 2023, the launch of DUG Potato Milk in China in Collaboration with Haofood is anticipated to expanding the market with innovations in the products. Additionally. it is conceivable that potato milk is becoming one of these possibilities given the regional appeal of alternative milk products like soy and almond milk. The market for potato milk in APAC might grow even more as consumer awareness of sustainability and plant-based diets rises.

Potato Milk Market2023-2030: Scope of the Report

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$0.5 billion

Segments Covered

Type, Flavors, Application, Distribution Channel and Region

Geographies Covered

North America, South America, Europe, APAC, Middle East & Africa

Key Market Players

  1. Dug

  2. The Simple Root

  3. Avebe

  4. General Mills, Inc

  5. DariFree

  6. utriSoy

  7. Betty Crocker

  8. Organic Valley

  9. Don Don Donki

  10. Serenity Kids

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Potato Milk Market Report – Key Takeaways:

● Store-based Segment to Register the Highest Share

In the Potato Milk Market Analysis, the Challah segment is estimated to grow with the highest share of 5.8% market share in 2022. Potato milk, a rapidly expanding substitute in the plant-based milk market, is mostly sold through retail channels, such as grocery stores. A sizable market for potato milk with a strong presence in store-based sales channels is emerging in Europe for instance, in February 2023, the top premium Swiss grocery company Migros announced the opening of DUG at 496 of its stores which is anticipated to fuel the growth of the market. The market for potato milk is dominated by the European region, highlighting the value of conventional retail stores in the distribution chain. The dominance of store-based sales channels is a result of Europe's flourishing food processing industry, demonstrating the value of retail in supplying consumers with potato milk.

● Smoothies is the Fastest Growing Segment in the Market

In the Potato Milk Market Analysis, the Confectionery Items segment is estimated to grow with the highest CAGR of 5.7% during the forecast period 2023-2030. Potato milk, a vegan substitute, can be used in a variety of smoothie recipes and has both a distinctive flavor and health advantages. Smoothies may benefit from the distinctive and wholesome addition of potato milk. It is a flexible substitute for conventional dairy or plant-based milk since it has a creamy texture and a mild flavor. Essential nutrients like vitamins and minerals are present in potato milk. It enhances the nutritional profile of the drink when added to smoothies subsequently, it is thick, potato milk can naturally thicken smoothies, giving them a satisfying consistency also various smoothie ingredients, such as berries, bananas, and protein powders, go well with potato milk.

● Increasing Demand for Plant-Based Alternatives

The emergence of alternative products like potato milk is evidence of the rising desire for plant-based substitutes. According to the Irish Times DAC in March 2022, By the end of 2020, plant milk sales in the US had reached $2.5 billion, or 15% of the total retail milk market and 35% of the wider market for plant-based foods. Dairy alternatives are expected to account for 30% of total milk sales by the end of 2026, including sales of potato milk. As a plant-based milk substitute, potato milk is becoming more and more popular. The market for potato milk is anticipated to expand, with Europe accounting for a sizable portion of this development. With a thriving market for such substitutes, Europe has been designated as a significant destination for plant-based products, including potato milk. Plant-based choices are in demand because of things like health-conscious consumers and rising sustainability consciousness. Owing to these factors rising demand for plant-based alternatives which includes potato milk.

Key Opportunity Analysis:

Growing Research & Development

Growing research and development efforts are being made to improve potato milk's production and market presence as the product has gained popularity. Currently, the European region dominates the market for products connected to potatoes, including potato milk. As per Unram Journal of Community Service 2022, Development of Processed Sweet Potato Products into Sweet Potato Milk to Boost the Local Economy in Dopang Village as a result the development of the products is increasing demand for the market. The biggest market share for potato protein is held by Europe, suggesting a significant presence across the spectrum of products derived from potatoes. In the European Union, Germany stands out as the leading producer of potatoes and makes a considerable contribution to the sector associated with potatoes.

Blender Technology Advancements

Modern advances in blender technology have greatly contributed to the creation of alternative plant-based milks like potato milk. These developments aid in the effective conversion of potatoes into milk, providing consumers with a dairy-free alternative. Since potato milk is a plant-based milk product, advances in blender technology ensure that the ingredients are thoroughly and consistently blended, improving the quality of the milk product overall. Advanced smart blenders include configurable blending programs that modify speed and duration based on specific recipes or user preferences. Some smart blenders incorporate nutrient analysis and tracking features, giving customers insight into the nutritional value of their mixes. Owing to the factors creating opportunities for the market.

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The Report also Covers the Following Areas:

Potato Milk Market Size and Forecast 
Potato Milk Market Trends
Potato Milk Market Analysis by Deployment Type

Potato Milk Market2023-2030: Key Highlights

CAGR of the market during the forecast period 2023-2030
Value Chain analysis of key stake holders
Detailed analysis of market drivers and opportunities during the forecast period
Potato Milk Market size estimation and forecast
Analysis and predictions on end users’ behavior and upcoming trends 
Competitive landscape and Vendor market analysis including offerings, developments, and financials
Comprehensive analysis of challenges and constraints in the Potato Milk Market.

Covid and Ukrainian Crisis Impact:

● The Covid-19 epidemic has had a significant impact on the world. The food supply chain has been significantly impacted by the COVID-19 pandemic in a number of different industries. Since potato milk is a diversified dietary source, the pandemic has had an impact on it. The potato milk market has been impacted by supply chain interruptions, consumer behavior shifts, and demand swings. Prices have been distorted as a result of the wider effects of COVID-19 on the food market. The spread of the virus may have impacted retail and wholesale costs in urban markets, especially those for potato milk.

● The Russian invasion of Ukraine in 2022, Supply chains may be disrupted by the conflict, which could have an impact on how food products like potato milk are produced and distributed. Possible changes in the supply and cost of potato milk could be caused by factors like trade restrictions, transportation difficulties, and economic instability. If each nation is a significant exporter of potatoes or products made from potatoes, changes to their production and export could have an indirect impact on the supply and cost of potato milk by affecting the global potato market.

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List of Key Market Players in Potato Milk Market:

The key companies profiled in the Potato Milk Market Report are listed below:
1. Dug 
2. The Simple Root
3. Avebe
4. General Mills, Inc
5. DariFree
6. NutriSoy
7. Betty Crocker
8. Organic Valley
9. Don Don Donki
10. Serenity Kids

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