Social Commerce Market Size Worth $8 Billion By 2031: IndustryARC

The Global Social Commerce Market size is predicted to reach $8 billion by 2031, growing at a CAGR of 30.3% during the forecast period 2024-2031 according to the latest market research report published by IndustryARC. The increasing popularity of social media, the growing use of mobile devices are poised to propel the market growth, finds IndustryARC in its recent  report, titled “Social Commerce Market Size, Share & Trends Analysis Report By Product Type (Electronics & Accessories, Apparels, Personal & Beauty Care, Home Products, Food & Beverage, Health Supplements, Others), By Business Model [Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C)], By Platform (Social Network, Video Commerce, Social  Network-Led Commerce, Product Review Platform, Group, Others) By Access (Laptops & Desktops, Mobile Devices), By Region and Segment Forecasts, 2024–2031”

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North America Register Highest Growth:

The Social Commerce industry in the North America region is expanding due to its tech-savvy population, robust digital infrastructure, and widespread adoption of social media platforms. With platforms like Instagram and Facebook introducing seamless shopping features, consumers embraced the convenience of making purchases directly within their social feeds. This convergence of social interactions and e-commerce, along with the region's strong consumer culture, propelled the rapid expansion of social commerce in North America.

Social Commerce Market 2023-2031: Scope of the Report

Report Metric


Base Year Considered


Forecast Period




Market Size in 2031

$8 billion

Segments Covered

Product Type, Business Model, Platform, Access and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  • Meta Platform, Inc.

  • Pintrest Inc.

  •  Snap Inc.

  • Poshmark, Inc.

  •  Twitter Inc.

  • Etsy, Inc.

  • Roposo Ltd.

  • ByteDance Ltd.

  • TikTok Inc.

  •  Yunji Inc.

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Social Commerce Market Report – Key Takeaways:
● Apparel Dominate the Market 

The Apparel segment had the largest market share of 24% in 2023 owing to its visual appeal and widespread consumer interest. Clothing and fashion items are inherently suited to social platforms, where visual content thrives. Consumers seek style inspiration and real-life visuals before making apparel purchases. Social commerce seamlessly integrates product showcases, user-generated content, and influencer endorsements, providing a holistic shopping experience. The ability to connect with products visually and see how they fit within personal lifestyles has propelled apparel to the forefront of the social commerce landscape.

● Consumer to Consumer (C2C) to Register Highest Growth

C2C is analyzed to grow with the highest CAGR of 34.2% during the  forecast period. This is owing to its peer-driven authenticity. C2C social commerce leverages user-generated content, reviews, and recommendations, building trust among consumers. This approach capitalizes on the power of social connections and word-of-mouth marketing, fueling rapid adoption. Platforms facilitating C2C interactions enable individuals to become sellers, expanding product variety and choice.
● Asia-Pacific is Leading the Market

Asia-Pacific region held a major market share of 36% in 2023. The strong presence in this region can be attributed to its innovative integration of social media and e-commerce platforms. With tech giants like WeChat and Alibaba pioneering the concept, consumers readily embraced the convenience of shopping within their favorite social apps. High mobile penetration, cultural openness to new technologies, and the influence of social media influencers further amplified the region's dominance.
● Burgeoning Opportunities in Live Streaming

Leveraging live streaming presents significant opportunities in the social commerce market. Live streaming combines real-time engagement with interactive product showcases, enabling businesses to connect directly with their audience. Brands can demonstrate products, answer questions, and provide a unique behind-the-scenes experience. This dynamic approach humanizes the shopping process, builds trust, and enhances user engagement. The immersive nature of live streaming fosters authentic interactions, driving immediate conversions and creating a sense of community.

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Key Opportunity Analysis: 

High Demand for Micro-Moments Optimization 
With shrinking attention spans, businesses can capitalize on brief but impactful interactions. Crafting concise, engaging content that delivers value in seconds resonates with time-constrained consumers. Social media platforms provide an ideal stage for capturing micro-moments, enabling businesses to spark interest, share product highlights, and direct users to quick purchasing decisions. By embracing these bite-sized interactions, brands can create memorable touchpoints, enhance user engagement, and drive conversions, aligning seamlessly with the fast-paced nature of social commerce.

The Enhancement of Video Shopping
With evolving consumer preferences for visual content, brands can craft immersive video experiences that showcase products, share demonstrations, and offer informative narratives. Interactive elements within videos, such as clickable links and in-video shopping options, enable seamless transitions from product discovery to purchase. By providing engaging, informative, and entertaining video content, businesses can capture consumer attention, drive engagement, and ultimately boost conversions. The expansion of video shopping capabilities aligns with the demand for dynamic, user-centric experiences, fueling growth in the social commerce landscape.

Integration of Augmented Reality (AR) 
The integration of Augmented Reality (AR) opens exciting opportunities in the social commerce market. AR enables consumers to visualize products in their own environment, enhancing the online shopping experience. Businesses can implement virtual try-on features for fashion and cosmetics, enabling confident purchasing decisions. AR-driven interactive elements engage users, allowing them to explore products from all angles. The technology fosters a sense of immersion and personalization, mitigating the limitations of online shopping. By seamlessly integrating AR, brands can elevate consumer engagement, boost conversion rates, and position themselves at the forefront of innovative social commerce trends.

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The Report also Covers the Following Areas:
Social Commerce Market Size and Forecast 
Social Commerce Market Trends
Social Commerce Market Analysis by Product Type

Social Commerce Market 2023-2031: Key Highlights
CAGR of the market during the forecast period 2024-2031
Value Chain analysis of key stake holders
Detailed analysis of market drivers and opportunities during the forecast period
Social Commerce Market size estimation and forecast
Analysis and predictions on end users’ behavior and upcoming trends 
Competitive landscape and Vendor market analysis including offerings, developments, and financials
Comprehensive analysis of challenges and constraints in the Social Commerce Market

Covid and Ukrainian Crisis Impact:

● The COVID-19 pandemic reshaped the social commerce landscape as consumer behavior evolved. Lockdowns and restrictions fueled a surge in online shopping, prompting businesses to emphasize their digital presence. Social commerce emerged as a key beneficiary, capitalizing on the increased digital engagement. Live streaming and virtual interactions bridged the gap between brands and consumers, driving sales and interaction. The pandemic accelerated the convergence of e-commerce and social media, establishing social commerce as an essential channel for businesses to navigate the evolving retail landscape.

● The Ukraine crisis had potential implications for the social commerce arena. Geopolitical tensions introduced uncertainties that resonated across the global market. Cross-border commerce experienced disruptions due to trade tensions and economic shifts. Consumer sentiment and spending patterns also underwent changes amid geopolitical unrest. Brands navigated challenges related to supply chains and risk exposure. 

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List of Key Market Players in Social Commerce Market:
The Global Social Commerce Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:
Meta Platform, Inc. 
  • Pintrest Inc.
  • Snap Inc.
  • Poshmark, Inc.
  • Twitter Inc.
  • Etsy, Inc.
  • Roposo Ltd.
  • ByteDance Ltd.
  • TikTok Inc.
  • Yunji Inc
  • Alibaba Group Holding Limited
  •, Inc.
  • Pinduoduo Inc. 
  • Inmobi Pte Ltd
  • Tencent Holdings Ltd,

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