There is a huge demand for vegetable and fruit juice for detoxification of the body. This trend has caught the attention of health-conscious people looking to get their greens and fruits in drinkable form. Cold pressed juice is made with a hydraulic press that uses thousand pounds of pressure and doesn’t use any heat and oxygen to extract the maximum amount of liquid without harming the natural characteristics from fresh fruits and vegetables. These juices are healthier as compared to pasteurized fruits and vegetable juices. As nutrients, amino acids, minerals, phytonutrients, and enzymes are not lost during the extraction of cold-pressed juice, the market for the same is flourishing.
Cold-pressed juice producers are bringing in sustained profits and consequently, the providers of raw materials of the beverage are in for a consistent demand inflow in the near future. Huge investment in research and development have led to innovations in the product line and varieties in terms of flavors, packaging, and specialty ingredients have attracted more consumers to adopt the safe drinking method.
According to a latest business intelligence report from IndustryARC, the demand in the global cold-pressed juice market will increment at a CAGR of 10% during the forecast period of 2018 to 2023, providing numerous opportunities to market players to invest in research and development. The US cold-pressed juice market is poised to achieve continuing growth and hold the largest market share among all countries as it supports better nutrition. The report is titled “
Cold Pressed Juice Market: By Type (Fruits Juices- Apple, Orange, Pineapple, Berries and Grapes, Vegetable Juices- Tomato, Carrot and Beetroot, Mixed Juices) & By Geography – Forecast (2018 – 2023).”
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(2018 - 2023)
Health Concern a Disruptive Trend
Cold-pressed bottled juices are submerged in cold water under high pressure, which kills pathogens and increases the shelf life of the products. An increasing number of diabetic patients, terrible obesity issues, and increasing nutritional and health concerns among clinicians are having an impact on the cold-pressed juice market as people turn to good nutrition as a supplement to medications. Changing the lifestyle of the urban population is also favoring the market. Increase in consumer awareness regarding the side effects of carbonated juices and preservatives and sugar added in the juices and the rise in the demand for healthy foods and beverages are driving the growth of global cold pressed juices market. Additionally, cold-pressed juice is full of nutrients that are geared towards fighting toxins and boosting immunity and health.
The cold-pressed juice market is exploding as beverage makers of all kinds, from cola to coffee, hop on the healthy drink bandwagon. Starbucks and PepsiCo launched its cold-pressed juice branches recently. Some of the other key players operating in the cold-pressed juice are Suja Juice., Rawpressery, Galt juices, Pulp and Press, Zula Juice, and Juicifix.
It is priced premium so mass adoption is a challenge in the cold-pressed market. “Convincing people why an Rs.150 juice is better than an Rs.150 burger is tough but we are on it,” says the co-founder of Juicifix one of the key player of cold-pressed juice market.
Cold-pressed juice is healthier than pasteurized fruits and vegetable juices as it provides better nutrients and doesn’t contain artificial sweetener and preservatives. The global cold-pressed juice market is anticipated to grow considerably in the forthcoming period owing to the growing prevalence of chronic diseases such as diabetes, increasing occurrence of obesity, and rising nutritional and health concerns among the general population, particularly in the developed economies across the globe.
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