Global Baijiu Market: Demand Analysis and Growth Forecast

Baijiu is well-known white alcohol that belongs to one of the categories among dozens of Chinese liquors. It is obtained from the distillation of grains which include fermented sorghum, glutinous rice, wheat, millet, and barley. Baijiu is an ancient Chinese liquor which is consumed at an extensive range in this country. It is also renowned as a best-selling liquor in the world with a diverse range of flavors.  Thick-flavor, sauce-flavor, and light-flavor are the mainly used flavors among various other flavors such as Strong, Light, Miscellaneous, Feng, Rice, Dong, Sesame, Te, Chi, Laobaigan, and Fuyu. Chinese culture recommends the consumption of liquor, thus there exists necessity of thousands of distillers to meet the mounting liquor demand from the consumers of this country.  Widespread of pit fermentation method to produce strong aroma baijiu is heightening the global baijiu market whims.  

The latest research report from IndustryARC evaluates that the global baijiu market size was $100 billion in 2018, and projects the opportunities to grow at a CAGR of 6.9% over the forecast period 2019-2025. Through its penetration in the U.S. and Europe along with its established footprints in the Asian Region as well, the baijiu marketplace is poised for healthy returns. The published report was titled: “Baijiu Market: By Type (Flavored and Non-flavored), By Material (Sorghum, Wheat, and others); By Application (Beverages); By Geography- Forecast (2019-2025).”


Global Baijiu Market: Leading Segments

As per the findings of IndustryARC, strong aroma flavor is identified as the fastest growing application in the global baijiu market, expanding at a profitable CAGR of 6.4% during the aforesaid period. Strong fragrance baijiu is the most ubiquitous type of baijiu with fiery flavor and faint sweetness. It is served as a staple drink at weddings banquets, events, and also even at business dinners in China. China provides around 11[HS1]  billion - 17 billion liters of baijiu in a year, out of which only less than 20,000 liters are exported, stated by China’s National Information Centre of Customs General Administration.


As a part of the regional analysis, it was found that the APAC region held a leading share of about 40 % in the global baijiu market for the year 2018. In China, baijiu is an official and national drink. International Wine and Spirits Research states that China is the prominent spirit consuming nation which accounts more than one-third of the spirits consumption in the world. The substantial growth of Baijiu in China’s alcohol industry is impacting the regional share of APAC in the global baijiu market. According to Forbes, China baijiu sales has increased by 38.5[HS2] % to reach $286.5 million in 2017. Wine Intelligence stated that continuous growth in the wine imports of China leads to 40% of domestic wine consumption in one of its recent China landscape 2018 report. In 2017, China imported 52.81 million liters of spirits from overseas during the first nine months which accounted for a rise of 27.69% from the previous year. It was witnessed that China imported spirits market valued $807[HS3]  million.  These factors altogether contributing to the growth of global baijiu market.


Global Baijiu Market Trends

o   The huge population in China coupled with the Chinese tradition of consuming baijiu is highly influencing the production of baijiu in this country.

o   Rising disposable income along with the increasing e-commerce retail sales of specialty spirits (baijiu) to hundreds of billions of U.S. dollars are attributing the growth of the global baijiu market.


Global Baijiu Market: Competitive Landscape

Some of the strategic players recognized in the report that are presently holding majority shares in the global baijiu market are Kweichow Moutai Group, Wuliangye, Yanghe Brewery, Daohuaxiang, Luzhou Laojiao, Langjiu Group, Gujing Group, Shunxin Holdings, Fen Chiew Group, and Baiyunbian Group.


Talk to one of our sales representative about the full report by providing your details in the link below:


Related Reports:

A.           Furfuryl Alcohol Market

  Asia-Pacific Alcoholic Beverages Market


What can you expect from the report?

The baijiu market is prepared with the main agenda to cover the following 20 points:


1. Market Size by Product Categories & Application            11. Demand Analysis (Revenue & Volume)

2. Market trends & Relevant Market Data                            12. Country level Analysis

3. Manufacturer Landscape                                                   13. Competitor Analysis

4. Distributor Landscape                                                       14. Market Shares Analysis

5. Pricing Analysis                                                                 15. Value Chain Analysis

6. Top 10 End user Analysis                                                  16. Supply Chain Analysis

7. Product Benchmarking                                                      17. Strategic Analysis

8. Product Developments                                                      18. Current & Future Market Landscape Analysis

9. Mergers & Acquisition Analysis                                         19. Opportunity Analysis

10. Patent Analysis                                                                  20. Revenue and Volume Analysis


Frequently Asked Questions:

Q. Does IndustryARC provide customized reports and charge additionally for limited customization?

Response: Yes, we can customize the report by extracting data from our database of reports and annual subscription databases. We can provide the following free customization:

1. Increase the level of data in application or end user industry.

2. Increase the number of countries in geography chapter.

3. Find out market shares for other smaller companies or companies which are of interest to you.

4. Company profiles can be requested based on your interest.

5. Patent analysis, pricing, product analysis, product benchmarking, value and supply chain analysis can be requested for a country or end use segment.


Any other custom requirements can be discussed with our team, drop an e-mail to [email protected]  to discuss more about our consulting services.


To request for a Quote, provide your details in the below link:

Media Contact:

Mr. Venkat Reddy

Sales Manager          

Email 1: [email protected]

Or Email 2: [email protected]

Contact Sales: +1-614-588-8538 (Ext-101)


About IndustryARC: IndustryARC is a Research and Consulting Firm that publishes more than 500 reports annually, in various industries such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food and Beverages, Information Technology, and Life sciences and Healthcare.