Biscuits Market - Forecast(2024 - 2030)

Report Code: FBR 0232 Report Format: PDF + Excel

Biscuits Market Overview

The Biscuits Market size is estimated to reach $163.9 billion by 2030 with an estimated CAGR of 4.9% during the forecast period 2024-2030. Biscuits are made of flour, sugar or salt, butter or vegetable shortening, and baking powder as a leavening agent. They are baked food item that is flour-based and used as a snack. These food products are available in different flavours, types, tastes, and textures. Biscuits are generally sweet in taste made from sugar or honey and some of their types are savoury or salty in taste. Biscuits are one of the most famous and preferred packaged snacks around the globe. They can be mixed along with a variety of ingredients, which include, nuts, chocolate flavour, Choco chips, sandwich fillings, which include cream-based fillings of fruit, chocolate, and jam fillings. 

Consumers are seeking biscuits made with natural ingredients, whole grains, and reduced sugar and fat content. Brands are responding by introducing healthier variants such as whole wheat, gluten-free, and organic biscuits to cater to health-conscious consumers. Additionally, there's a growing emphasis on fortifying biscuits with vitamins, minerals, and functional ingredients like fiber and protein to enhance nutritional value. Premiumization is reshaping the biscuits landscape, with consumers willing to pay more for high-quality, artisanal biscuits with unique flavors, textures, and ingredients. Artisanal and gourmet biscuits featuring exotic ingredients, handcrafted techniques, and artisanal packaging are gaining traction among discerning consumers seeking indulgent and exclusive snacking experiences. Brands are leveraging premiumization to differentiate their offerings and tap into the growing demand for luxury biscuits. 

Market Snapshot:


Biscuits Market Report Coverage

The report: “Biscuits Market Forecast (2024-2030)”, by Industry ARC, covers an in-depth analysis of the following segments of the Biscuits Market. 
By Type: Crackers and Savory, Sweet Biscuits
By Packaging: Pouches/Packets, Jars, Boxes and Others
By Distribution Channel: Convenience Stores, Independent Bakery, Online Retail, Supermarket/ Hypermarket and Others
By Geography: North America, Asia Pacific, Europe, and Rest of the World.

Key Takeaways

• Geographically, Asia Pacific holds the largest share in the global Biscuits market in 2023, owing to the increasing consumer demand in the region. Changing consumer lifestyles and preferences play a significant role in the industry's growth. As consumers seek convenient and portable snack options to fit busy schedules, biscuits emerge as a popular choice due to their shelf-stability and on-the-go convenience.
• Increasing disposable income of consumers and changing living standards of the middle-class population across the globe is set to boost the global biscuits market growth positively.
• Competition is very high in the market with virtually no entry barriers and almost 100% penetration of the product, which is set to increase the demand of the market for the forecast period 2024-2030.

By Type - Segment Analysis

Based on type, the global Biscuits market has Crackers & Savory and Sweet biscuits. The sweet biscuit segment accounted for the largest share of the global biscuits market in 2023. In sweet biscuits, the market for the filled biscuits is poised to grow at the highest CAGR during the forecast period 2024-2030. Sweet biscuits are consumed worldwide owing to their taste, energy content, and easy availability. The high nutrient content of sweet biscuits also makes it a preferred choice of consumers. The growing preference for ready to go snacking, along with easy accessibility for consumers through the advancing retail sector, is set to help the sweet biscuits market to grow in the forecast period 2024-2030.

By Distribution Channel - Segment Analysis

Based on the distribution channel, the global Biscuits market has Convenience Stores, Independent bakeries, Online Channels, Supermarkets/ hypermarkets, and others. The supermarkets and hypermarkets segment accounts for the largest share of the market in 2023. The online retail segment is poised to register the highest CAGR of 5% during the forecast period 2024-2030. This is owing to online retailing provides more discounts and wider options to purchase. Besides, the online platform becomes popular owing to its doorstep delivery. 
Supermarkets and hypermarkets are self-help shops giving a wide variety of biscuits such as sweet biscuits, savory, crackers, filled or coated, and others. Supermarkets and hypermarkets offer extensive merchandise mix along with different brands of biscuits, placed under the same roof, which helped it to occupy more revenue share. 

By Geography - Segment Analysis

The global Biscuits Market by geography had the dominant share in Asia-Pacific, in terms of revenue and market share in 2023 owing to rising middle-class population coupled with increasing disposable income in developing countries of this region such as India and China. Besides, rising demand for biscuits as an alternative for bread, and confectioneries in this region, which is surging the global biscuits market in a positive way. Europe is set to generate the highest CAGR in the market during the forecast period 2024-2030. In North America, the market is poised to drive in the forecast period 2024-2030. This is owing to the rising consumption of sandwich biscuits, especially among the working-class population in U.S. Canada, in the North American region has been driving the regional market further. 

Drivers – Biscuits Market

The Rising Demand for Healthy Cookie

The escalating demand for healthy cookies within the biscuits industry is propelled by several key drivers, reflecting evolving consumer preferences and lifestyle trends. The heightened health consciousness among consumers is a significant driver. As individuals become more health-aware, they seek healthier alternatives to traditional biscuits that are often perceived as high in sugar, fat, and calories. Healthy cookies, formulated with nutritious ingredients such as whole grains, nuts, seeds, and natural sweeteners, offer consumers a guilt-free snacking option. The changing dietary habits and wellness trends contribute to the rising demand. Consumers are increasingly adopting balanced diets and embracing wellness-focused lifestyles, leading them to opt for snacks that align with their health goals. Healthy cookies, featuring reduced sugar content, gluten-free options, and clean-label formulations, cater to these evolving dietary preferences. Demand for biscuits witnessed to have a rising trend owing to the product innovations involved in the sector and the use of high-quality ingredients. Biscuits, which are available in forms like multiple grains, Ragi, Oats, and others, are grabbing the attention of the millennials who tend to stay fit with ready to-go food. In addition, bakery manufacturers attract customers with innovative packaging solutions, which is set to drive growth. 

Increasing Demand for “Ready to Go” Food 

The burgeoning demand for "ready to go" food in the biscuits industry is driven by several key factors that reflect evolving consumer lifestyles and preferences. Firstly, the fast-paced nature of modern life has led to a rise in demand for convenient and portable food options that can accommodate busy schedules and on-the-go consumption habits. Ready-to-go biscuits offer consumers a convenient snack solution that requires minimal preparation and can be easily consumed anytime, anywhere, catering to the needs of individuals with hectic lifestyles and limited time for meal preparation. 

Additionally, changing demographics, including an increase in urbanization and a rise in the number of working professionals, have contributed to the growing demand for ready-to-go food options in the biscuits industry. Urban dwellers and office workers often seek quick and convenient snack choices that can be consumed during commutes, breaks, or while multitasking, driving the popularity of ready-to-go biscuits as a convenient and portable snacking solution.

Challenges – Biscuits Market

The High cost of raw materials 

The biscuits industry faces significant challenges stemming from the high cost of raw materials, impacting various aspects of production, pricing, and profitability. The primary challenge is the volatility of commodity prices, particularly for key ingredients like wheat, sugar, and dairy products. Fluctuations in global supply and demand, weather conditions, and geopolitical factors contribute to price instability, making it challenging for biscuit manufacturers to predict and manage raw material costs effectively. Moreover, the dependence on imported raw materials exposes companies to currency fluctuations and trade tariffs, further exacerbating cost pressures and supply chain risks are the factors that tend to be a challenge for the biscuit market.

Biscuits Industry outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Biscuits Market. Key companies of this market are Nestlé UK Ltd., Parle Products Pvt. Ltd, Kellogg Company, Britannia Industries Ltd., Burton's Foods Ltd, Lotus Bakeries NV, McVities, United Biscuits, Cadbury, PepsiCo/Walkers Shortbread Ltd etc.

Acquisitions/Product Launches:

• In November 2023, Barilla, Milma launched premium dark chocolate and butter biscuits, targeting health-conscious consumers, marking its foray into the dark chocolate segment and expanding its product portfolio to meet evolving consumer preferences.

• In May 2023, ITC Foods introduced millet cookies under Sunfeast Farmlite, aligning with the growing recognition of millets as climate-smart, superfoods. Through its 'ITC Mission Millet' initiative, ITC aims to develop a nutritious product range, promote sustainable farming practices, and raise consumer awareness about the benefits of millets.

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1. Biscuits Market - Overview
    1.1 Definitions and Scope
2. Biscuits Market - Executive Summary
    2.1 Market Revenue and Key Trends by Company
    2.2 Key trends by Type 
    2.3 Key trends by Packaging
    2.4 Key trends by Distribution Channel
    2.5 Key trends by Geography
3. Biscuits Market – Comparative Analysis
    3.1 Product Benchmarking – Key Companies
    3.2 Financial Analysis – Key Companies
    3.3 Market Value Split by Key Companies 
    3.4 Patent Analysis – Key Companies
    3.5 Pricing Analysis
4. Biscuits Market - Startup Companies Scenario Premium
    4.1 Key Startup Company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Venture Capital and Funding Scenario
5. Biscuits Market – Industry Market Entry Scenario Premium Premium 
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. Biscuits Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes 
7. Biscuits Market – Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. Biscuits Market – By Type (Market Size –$Million/$Billion)
    8.1 Crackers and Savory
        8.1.1 Cheese and Spiced
        8.1.2 Fortified/ Functional Biscuits
        8.1.3 Plain
        8.1.4 Sour Cream
        8.1.5 Others
    8.2 Sweet Biscuits
        8.2.1 Butter Biscuits
        8.2.2 Filled/ Coated
   Fruit and Nut
   Sandwich Biscuits
        8.2.3 Milk Biscuits
        8.2.4 Rich Tea Biscuits
        8.2.5 Others
9. Biscuits Market – By Packaging (Market Size –$Million/$Billion)
    9.1 Pouches/ Packets
    9.2 Jars
    9.3 Boxes
    9.4 Others
10. Biscuits Market – By Distribution Channel (Market Size –$Million/$Billion)
    10.1 Convenience Stores
    10.2 Independent Bakery
    10.3 Online Retail
    10.4 Supermarket/ Hypermarket
    10.5 Others
11. Biscuits Market - By Geography (Market Size –$Million/$Billion)
    11.1 North America
        11.1.1 U.S.
        11.1.2 Canada
        11.1.3 Mexico
    11.2 Europe
        11.2.1 U.K.
        11.2.2 Germany
        11.2.3 France
        11.2.4 Italy
        11.2.5 Spain
        11.2.6 Rest of Europe
    11.3 Asia-Pacific
        11.3.1 China
        11.3.2 India
        11.3.3 Japan
        11.3.4 South Korea
        11.3.5 Australia & New Zealand
        11.3.6 Rest of Asia-Pacific
    11.4 Rest of the World
        11.4.1 Middle East
        11.4.2 Africa
        11.4.3 South America
12. Biscuits Market - Entropy
13. Biscuits Market – Industry/Segment Competition Landscape Premium
    13.1 Market Share Analysis
        13.1.1 Global Market Share – Key Companies
        13.1.2 Market Share by Region – Key companies
        13.1.3 Market Share by Countries – Key Companies
        13.1.4 Best Practices for Companies
14. Biscuits Market – Key Company List by Country Premium Premium 
15. Biscuits Market Company Analysis
    15.1 Nestlé S.A.
    15.2 Parle Products Pvt. Ltd.
    15.3 Kellogg Company
    15.4 Britannia Industries Limited
    15.5 Burton's Foods Ltd
    15.6 Lotus Bakeries NV
    15.7 McVities
    15.8 United Biscuits (UK) Limited.
    15.9 Mondelez International, Inc.
    15.10 PepsiCo/Walker’s Shortbread Ltd

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