Fertility Testing Devices Market Overview
The Fertility Testing Devices Market size is estimated to reach $665 million by 2026 and is poised to grow at a CAGR of 6.7% over the forecast period of 2021-2026. The process by which fertility is gauged in both men and women is known as fertility testing. Moreover, the devices which facilitate such knowledge are known as fertility testing devices. The ovulation prediction kits mostly come under the category of OTC testing fertility equipment. Additionally, the following tests measure the luteinizing hormone, which increases before the ovulation window starts; the surge in the following levels is attributed to be known as LH surge. Moreover, certain kits can help detect estrone-3-glucuronide; as the name suggests, it is a breakdown of the hormone estrogen, and the levels for the same also increase at the time of ovulation. Additionally, the ovulation monitor help in finding the LH surge, and they are approximately 99% accurate. The decline in the fertility rates, owing to an increase in first-time pregnancy and the high prevalence of PCOS syndrome amongst women, are factors that will drive the fertility testing devices industry forward in the projected period of 2021-2026.
The report: “Fertility Testing Devices Market Forecast (2021-2026)”, by Industry ARC covers an in-depth analysis of the following segments of the Fertility Testing Devices Market.
By Product- Fertility Monitors, Ovulation Prediction
Kits, and Male Fertility Testing Products.
By Application- Female Testing and Male Testing.
By Mode of Purchase – OTC Based and Prescription Based.
By End Users- Hospitals and Fertility Clinics & Home Care Settings
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (the Middle East, and Africa).
- Geographically, North America’s Fertility Testing Devices Market held a dominant market share in the year 2020. It is owing to the rising knowledge about the following devices and the hampered fertility rates amongst the population. However, Asia-Pacific is set to grow at a lucrative growth due to the technological advancement and introduction of various instruments and kits at a competitive market rate. Moreover, lifestyle changes have also sufficed in low fertility.
- The increase in the
cases of first-time pregnancy at a later age has acted as a market driver.
However, in-accurate results post-tests have diluted the market confidence and
are a ready market challenge.
- A detailed analysis
of strengths, weaknesses, opportunities, and threats will be provided in the
Fertility Testing Devices Market report.
Fertility Testing Devices Market Share, By Geography, 2020(%)
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Fertility Testing Devices Market Segmentation Analysis- By Application
The fertility testing devices market based on the application can be further segmented into female testing and male testing. The female testing segment held a dominant market share in the year 2020. It is owing to various factors. For one, an increase in the pregnancy age has been felt in the woman, which has impacted their fertility rates. Second, the incidence of PCOC syndrome has multiplied in recent years. As per the fact sheet released by the US CDC, 6-12% of the entire woman of reproductive age experience the following symptom, and which further leads to female infertility. The fertility testing devices are predominantly used by the woman affected with the following syndrome.
Moreover, the female fertility testing segment is estimated to be the fastest-growing, with a CAGR of 7.3% over the forecast period of 2021-2026. It is owing to declining fertility rates across the globe. For example, China observed a relative decrease of 630,000 new births as compared to 2018. Moreover, the trends justify an impeding senior population growth.
Fertility Testing Devices Market Segmentation Analysis- By End Users
The fertility testing devices market based on end-users can be further segmented into Hospitals and Fertility Clinics & Home Care Settings. The home care settings held a dominant market share in the year 2020. It is owing to the ease by which the woman can take the ovulation tests. Moreover, technology has adapted to provide insights more than needed, which often helps women or men to make better decisions.
Moreover, the home care settings are estimated to be the fastest-growing, with a CAGR of 7.7% over the forecast period of 2021-2026. It is owing to the recent boom in e-retail shops, which goes beyond the traditional retail offering. Moreover, the technology offerings are user-friendly, and the devices are easy to handle and interpret results from. Moreover, due to the sedentary and heavy inclination of women to follow their needs, the time allocation for the process is low and cannot be risked while going to hospitality and fertility clinics.
Fertility Testing Devices Market Segmentation Analysis- By Geography
The fertility testing devices market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America’s Fertility Testing Devices Market held a dominant market share of 43% as compared to the other regions. The average age for the first-time mothers in the USA has increased from 21 to 26, while the first-time fathers' range has expanded from 27 to 31. It can be attributed to various reasons, such as prioritizing your life goals and objective before conceiving a child and many others. Moreover, the predictions of the CDC, which dictates that the USA geriatric population will surpass the young population by 2040, again substantiate the point that the fertility rate is not going to bound up. The following are some of the reasons for which the region’s demand was highest.
However, Asia Pacific is expected to offer lucrative growth opportunities to marketers. It is owing to the western culture being adopted, which focuses on career developments and needs, then starting a family. Moreover, international players are coming forward to manufacture their OTC testing equipment in the demographic, which makes the product cheap and available.
Fertility Testing Devices Market Drivers
An increase in the number of late first-time pregnancies has augmented the growth of the market.
It is owing to the rapid urbanization and education woman are receiving, which makes them focus on their careers and aspirations more than before. Hence, according to various researchers, the first-time pregnancy’s average age has shifted from 27.5 years a decade back to now 32.4 years. Moreover, researchers have attributed that with the rising age, the female’s capability to pro-create reduces. Hence, fertility testing devices are being actively used by such a population. Moreover, the European Union’s average women’s age to give birth is close to 31 years, and hence the fertility of the entire region is close to the 1.6 mark. Furthermore, as and when the age brackets increase, the fertility rate touches as low as 1.1 or 1.2.
The technological evolution of fertility testing devices has made their stronghold presence and promises to be a driver for the following market.
Technology has been adopted in the domain for not more than a decade. For example, Clearblue Digital Ovulation Kits with Dual Hormone indicator, launched by SPD GmBH, has the capacity of detecting the levels of estrogen and LH. Additionally, the product claims to provide 99% accuracy to identify four or more fertile days. Further, the multinational Apple has provided a cycle tracking app to the woman to provide and log information related to the current menstrual cycle and the insights generated by the app to understand the next ovulation window and most fertile days. Lastly, Ava Science launched their bracelet, which measures the pulse rate, breathing rate, and temperature, crunches the data, and detects the five most fertile days of a woman’s cycle in real-time.
Fertility Testing Devices Market Challenges
Lower precision in detecting the right inferences and high cost has acted as a challenge for the market
Reports have surfaced, while consumers have given average reviews about the current products in the market. Moreover, their pain point can be attributed to the kit's ability not accurately judge the ovulation period. Moreover, in conditions such as luteinized unruptured follicle syndrome, the woman’s egg fails to emerge, even after detecting an LH surge. The following conditions lessen the probability of being fertile. Moreover, the price of the fertility testing monitors can dent a heavy price on one’s pocket, and due to their nature of being elective and non-reimbursable, people are wary while going for such instruments. For example, Clearblue Advanced Fertility Monitor can cost close to INR 15,000.
Fertility Testing Devices Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the fertility testing devices market. The top 10 fertility testing devices market companies include:
- Church and Dwight Co.
- Geratherm Medical AG
- Fertility Focus
- Fairhaven Health
- Quidel Corporation
- HilIn Life Products
- Prestige Brands Holdings.
- SPD GmbH
- Advacare Pharma
Fertility Testing Devices Market Developments
- In January 2021, Modern Fertility Ovulation tests, launched their test kits with a mobile application. The following advent provides better insights related to ovulation cycles. Additionally, it predicts the two most fertile days, uses technology to get better predictions pertaining to hormones, features to track your entire cycle in one calendar. Lastly, it allows to connect with experts.
- In October 2020, Proov Predict and Confirm Kit were launched, the product helps in assuring the user that they have ovulated and also helps in understanding the upcoming cycle. Moreover, the kit comes with fifteen LH strips and five PdG test strips. Moreover, it allows the user to start using the strip before 18 days of the upcoming period to identify the peak fertility.
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Report Code- FBR 90546