Data Management Platform Market - Forecast(2021 - 2026)

Report Code: ITR 0115 Report Format: PDF + Excel (Delivery in 48 Hrs)
Global Data Management Platform (DMP) Market size is forecast to reach $2,760 million by 2025, estimated to grow at a CAGR of 12.69% during 2020-2025. The growing need to collect data from the sources such as CRM data, POS data, Mobile web & Apps, social network, web analytics tools and others are driving the data management platform market.  The usage of DMP for the advertisers to target customers and match the needs of the customers across devices are significantly boosting the data management platform market size during the forecast period 2020-2025.

Report Coverage
The report: “Data Management Platform Market Forecast (2020-2025)”, by IndustryARC, covers an in-depth analysis of the following segments of the Data Management Platform Market.

By Platform Type: Open Data Management Platforms and Private Data Management Platforms
By Data Source: Web Analytics Tool, Mobile Web, Mobile Apps, CRM data, POS data, Social Network and others
By Development Type: Basis point share (BPS) Analysis, Y-o-Y growth comparison, Cloud-based and On-premises
By End-user: Advertisers, Publishers (Import Data, Match customer IDs, Collect new data, Help define group, Provide access to data vendors, Estimate price and reach, Suggest new groups of people to target, Use above information to buy advertising and Generate Reports), Media agency and Brand/Retailer
By Geography: North America (U.S, Canada, Mexico), South America(Brazil, Argentina, Ecuador, Peru, Colombia, Costa Rica and others), Europe(Germany, UK, France, Italy, Spain, Russia, Netherlands, Denmark and Others), APAC (China, Japan India, South Korea, Australia, Taiwan, Malaysia and Others), and RoW (Middle east and Africa)

Key Takeaways
  • In 2019, the Data Management Platform market was dominated by North American region owing to growing adoption of TV advertisers in the US and adoption of DMP by enterprises or data security and collection.
  • The increasing development in the advertising industry is promoting the usage of TV data management platform for collecting data and understanding the targeted audience.
  • With the deployment of augmented analytics the data collection processes has become more efficient which is highly being adopted by various organizations fueling the DMP market.
  • Lack of competence and skilled workforce results in critical issues for the deployment of data management platform and further leads to high cost of hiring for the companies.  

End-user - Segment Analysis
Advertisers segment held the largest market share in the Data Management Platform market in 2019. The television advertisements are widely using robust medium for the endorsement of the products and services of certain brands and enterprises.  This is leading to the requirement of efficient data collection methodology for the local broadcasters to target customers which is further fueling the demand for data management platform. The deployment of TV DMP offers information regarding the target audiences and further accelerates the data management platform market.

Geography - Segment Analysis
In 2019, North America dominated the Data Management Platform market with a share of more than 41.66%%, followed by Europe and APAC. The rising penetration of internet technology such as software, hardware and transmission protocols and so on  in enterprises are leading towards the growth of data management platform market in this region. In addition, enterprises are widely opting to data management platform for managing and enabling new technologies. Furthermore, the need for efficient platform for measuring the performance using TV identity is leading to the deployment of No. 1 TV streaming platform in the US which is enhancing the DMP market in this region. 

Drivers – Data Management Platform Market
  • Data Protection with Artificial Intelligence
The increasing use of technology in the businesses are leading to the requirement of efficient data protection which has led to the increasing need for artificial intelligence technology. The AI-infused tools accelerate the business process thereby offering enhanced the data protection and collection, and further enhancing data security. In addition, most of the organizations collects data from number of various touch-points such as websites, mobile devices and even devices powered by the Internet of Things (IoT). These collection of data from various touch-points leads to the demand for efficient data protection which leads to the integration of AI.  With the rising use of artificial intelligence, the organizations IT team protect data and ensure security. 
  • The rise of Augmented Analytics
Most of the businesses owners are spending time and money on data collection and management which is leading to the technology advances. This advancement is leading to the introduction of augmented analytics for analyzing data efficiently.  The deployment of augmented analytics provides several advantages including the allowance of real-time information from the data collected. This is also offering enhanced customer engagement in order to make important decisions for the efficient business process. The augmented analytics also promotes business intelligence and data sharing further propelling data management platform market. 

Challenges – Data Management Platform Market
  • Lack of Competence
The data management platform requires right people to run the operation, but the lack of skilled workforce majorly leads to critical issues for its growth. The implementation of data platform management requires the developer to have  knowledge of JavaScript, HTML and CSS. Thus, the lack of these basic knowledge hampers the hiring of  the right expertise, thereby affecting the organizations productivity. This critical issues further hinders the growth of implementation of data platform management market.

Market Landscape
Technology launches, acquisitions and R&D activities are key strategies adopted by players in the Data Platform Management market. In 2019, the market of Data Platform Management has been consolidated by the major players – Oracle Corporation, Adobe Systems Inc, Kbm Group Llc, Rocketfuel, SAP SE, SAS Institute, Lotame Solutions Inc., InterSystems Corporation, Compuware Corporation, BMC Software, Inc. and among others.

Acquisitions/Technology Launches
  • In October 2019, Aapi Inc. announced the release of world’s first intelligent digital mesh platform that provides organizations the ability to create an integration fabric for the entire ecosystem including apps, data, people, and logic. The IDM platform integrates and automates everything which drives the data management platform market.
  • In December 2018, Pimcore closed the 1st round funding and the investment was led by German Auctus Capital Partners AG. This investment supports the Austrian tech startup’s product development efforts, U.S go-to-market strategies and India expansion plans. This has also led to the expansion of open-source data management platform for Indian IT service firms which has further expanded the market in India
1. Data Management Platform Market - Overview
1.1. Definitions and Scope
2. Data Management Platform Market - Executive summary
2.1. Market Revenue, Market Size and Key Trends by Company
2.2. Key Trends by type of Application
2.3. Key Trends segmented by Geography
3. Data Management Platform Market 
3.1. Comparative analysis
3.1.1. Product Benchmarking - Top 10 companies
3.1.2. Top 5 Financials Analysis
3.1.3. Market Value split by Top 10 companies
3.1.4. Patent Analysis - Top 10 companies
3.1.5. Pricing Analysis 
4. Data Management Platform Market – Startup companies Scenario Premium
4.1. Top 10 startup company Analysis by
4.1.1. Investment
4.1.2. Revenue
4.1.3. Market Shares
4.1.4. Market Size and Application Analysis
4.1.5. Venture Capital and Funding Scenario
5. Data Management Platform Market – Industry Market Entry Scenario Premium
5.1. Regulatory Framework Overview
5.2. New Business and Ease of Doing business index
5.3. Case studies of successful ventures
5.4. Customer Analysis – Top 10 companies
6. Data Management Platform Market Forces
6.1. Drivers
6.2. Constraints
6.3. Challenges
6.4. Porters five force model
6.4.1. Bargaining power of suppliers
6.4.2. Bargaining powers of customers
6.4.3. Threat of new entrants
6.4.4. Rivalry among existing players
6.4.5. Threat of substitutes 
7. Data Management Platform Market -Strategic analysis
7.1. Value chain analysis
7.2. Opportunities analysis
7.3. Product life cycle
7.4. Suppliers and distributors Market Share
8. Data Management Platform Market – By Data/Platform Type (Market Size -$Million / $Billion)
8.1. Market Size and Market Share Analysis 
8.2. Application Revenue and Trend Research
8.3. Product Segment Analysis
8.3.1. Open Data Management Platforms
8.3.2. Private Data Management Platforms
9. Data Management Platform Market – By Data Source (Market Size -$Million / $Billion)
9.1. Introduction
9.2. Web Analytics Tools
9.3. Mobile Web
9.4. Mobile Apps
9.5. CRM Data
9.6. POS Data
9.7. Social Network
9.8. Others
10. Data Management Platform Market – By Development Type (Market Size -$Million / $Billion)
10.1. Introduction
10.1.1. Basis point share (BPS) Analysis
10.1.2. Y-o-Y growth comparison
10.2. Market forecast
10.2.1. Cloud based
10.2.2. On premises
11. Data Management Platform – By End Use Industry(Market Size -$Million / $Billion)
11.1. Segment type Size and Market Share Analysis 
11.2. Application Revenue and Trends by type of Application
11.3. Application Segment Analysis by Type
11.3.1. Advertisers
11.3.2. Publishers
11.3.3. Publishers Import data Match customer IDs Collect new data Help define groups Provide access to data vendors Estimate price and reach Suggest new groups of people to target Use above information to buy advertising Generate reports
11.3.4. Media agency
11.3.5. Brand/Retailer
12. Data Management Platform - By Geography (Market Size -$Million / $Billion)
12.1. Data Management Platform Market - North America Segment Research
12.2. North America Market Research (Million / $Billion)
12.2.1. Segment type Size and Market Size Analysis 
12.2.2. Revenue and Trends
12.2.3. Application Revenue and Trends by type of Application
12.2.4. Company Revenue and Product Analysis
12.2.5. North America Product type and Application Market Size U.S. Canada Mexico Rest of North America
12.3. Data Management Platform - South America Segment Research
12.4. South America Market Research (Market Size -$Million / $Billion)
12.4.1. Segment type Size and Market Size Analysis 
12.4.2. Revenue and Trends
12.4.3. Application Revenue and Trends by type of Application
12.4.4. Company Revenue and Product Analysis
12.4.5. South America Product type and Application Market Size Brazil Venezuela Argentina Ecuador Peru Colombia Costa Rica Rest of South America
12.5. Data Management Platform - Europe Segment Research
12.6. Europe Market Research (Market Size -$Million / $Billion)
12.6.1. Segment type Size and Market Size Analysis 
12.6.2. Revenue and Trends
12.6.3. Application Revenue and Trends by type of Application
12.6.4. Company Revenue and Product Analysis
12.6.5. Europe Segment Product type and Application Market Size U.K Germany Italy France Netherlands Belgium Spain Denmark Rest of Europe
12.7. Data Management Platform – APAC Segment Research
12.8. APAC Market Research (Market Size -$Million / $Billion)
12.8.1. Segment type Size and Market Size Analysis 
12.8.2. Revenue and Trends
12.8.3. Application Revenue and Trends by type of Application
12.8.4. Company Revenue and Product Analysis
12.8.5. APAC Segment – Product type and Application Market Size China Australia Japan South Korea India Taiwan Malaysia
13. Data Management Platform Market - Entropy
13.1. New product launches
13.2. M&A's, collaborations, JVs and partnerships
14. Data Management Platform Market – Industry / Segment Competition landscape Premium
14.1. Market Share Analysis
14.1.1. Market Share by Country- Top companies
14.1.2. Market Share by Region- Top 10 companies
14.1.3. Market Share by type of Application – Top 10 companies
14.1.4. Market Share by type of Product / Product category- Top 10 companies
14.1.5. Market Share at global level- Top 10 companies
14.1.6. Best Practises for companies
15. Data Management Platform Market – Key Company List by Country Premium
16. Data Management Platform Market Company Analysis
16.1. Market Share, Company Revenue, Products, M&A, Developments
16.2. Oracle Corporation (U.S.)
16.3. Adobe Systems Inc (U.S.)
16.4. Kbm Group Llc (U.S.)
16.5. Rocketfuel (U.S.)
16.6. Krux Digital Llc (U.S.)
16.7. Lotame Solutions Inc (U.S.)
16.8. Turn Inc (U.S.)
16.9. Neustar (U.S.)
16.10. Sas Institute (U.S.)
16.11. Sap Se (Germany)
16.12. Cloudera (U.S.)
16.13. Company 12
16.14. Company 13
16.15. Company 14 and more
"*Financials would be provided on a best efforts basis for private companies"
17. Data Management Platform Market - Appendix
17.1. Abbreviations
17.2. Sources
18. Data Management Platform Market - Methodology
18.1. Research Methodology
18.1.1. Company Expert Interviews
18.1.2. Industry Databases
18.1.3. Associations
18.1.4. Company News
18.1.5. Company Annual Reports
18.1.6. Application Trends
18.1.7. New Products and Product database
18.1.8. Company Transcripts
18.1.9. R&D Trends
18.1.10. Key Opinion Leaders Interviews
18.1.11. Supply and Demand Trends