Hygiene Products Market size in 2019 is 130.81 billion and is growing with a CAGR of 5.56% during the forecast period 2020-2025. Increasing demand for personal hygiene products is a major factor contributing to the market growth. Also, product innovation is further helping large manufactures to maintain their position in the hygiene products market. Rise in demand for female personal hygiene products such as tampons, and menstrual cups are responsible for this segment accounting for major share by product type. Rising prevalence of diseases and increased health concerns of the population is said to be driving the market growth.
- Rising population along with growing adoption trends of personal hygiene have led to the increased use of hygiene products and thereby significantly driving the hygiene products market.
- By distribution channel, supermarkets have the highest share owing to their large product offering to customers at a single place. This offers convenience and ease to the consumers that are increasing their popularity.
- Moreover, the rising concern of personal hygiene among the people is propelling the growth of the Hygiene products market.
- By Type, Hand Care segment is projected to be the fastest growing with CAGR 4% during the forecast period 2020-2025.
By Type- Segment Analysis
By Type, Hygiene Products Market is segmented into Oral Care, Hand Care, Face Care, Body Care, Women’s Care, Baby Care, and others. Among these, hand care is holding major share by revenue, in 2019. This is owing to the increased use of hygiene products with a rise in infectious diseases that are spread by contaminated hands. According to the World Health Organization, hand care is the most important since it avoids the transmission of harmful germs and prevents healthcare-associated infections. Diseases such as gastrointestinal infection and respiratory infection and influenza are caused by contaminated hands. Thus, the rising awareness on the importance of hygiene has increased the habit of handwashing among the population. Moreover, the shift in the use of soap and water to using alcohol-based products such as sanitizers, especially in hospitals, is also driving the hygiene products market. Also, products such as feminine wipes, cotton swabs, shoe odor spray, flushable wipes, cleaning wipes, and travel-sized toiletries are increasingly being used and further contribute to the growth of the market. Along with this, the increased use of baby hygiene products is also being observed. Parents are concerned about the well-being of their infants and the demand for baby hygiene products has increased. The switch from traditional products to modern hygiene products has increased.
By Distribution Channel - Segment Analysis
Based on the Distribution Channel, the Hygiene Product Market is segmented into Hypermarkets/supermarkets, Pharmacies, Convenience stores, health and beauty stores, and others. Among these, the Hypermarkets/supermarkets hold the major share in 2019, owing to its ability to offer several products to customers in a single place. This ease of purchase and convenience of selecting the products has increased the purchase of hygiene products from Hypermarkets/supermarkets. Moreover, due to the sudden outbreak of coronavirus, the demand for hand sanitizer, hand wash, and other personal hygiene products have increased recently and are contributing further to the hygiene products market growth.
Geography- Segment Analysis
In 2019, Asia Pacific region accounts for 35.50% of the Hygiene Products Market share by region. A higher ratio of women in the overall population, along with rising demand for sanitary napkins and tampons is contributing to the market growth. Moreover, growing awareness of women's hygiene practices in this region has led to the rise in the use of sanitary products contributing further to the hygiene products market. Government education and awareness campaigns in rural areas are also expected to support the growth of the hygiene products market in these countries.
Drivers – Hygiene Products Market
· Rising Concern about Personal Hygiene
Good personal hygiene is important for maintaining health as well as for social reasons. It includes keeping hands and body clean to stop the spread of germs and illness. Increased awareness of the diseases caused by unsanitary conditions and improper hygiene, has led to an increase in the use of hygiene products. Therefore, the use of sanitizers, hand washes, soap, and such cleansing products that remove germs are gaining traction in the market during the forecast period 2020-2025. Rising prevalence of diseases linked to improper hygiene and increased awareness among people on maintaining personal hygiene has led to the demand for such products.
· Product Innovations
Technological advancement and innovation in personal hygiene products are also driving the market of Hygiene Products Market. Monitoring devices like hygiene body trackers and handwashing monitors use modern technology to ensure hygiene. Adoption of the latest innovation in hygiene products is also said to be driving the market growth. Products such as automatic toothbrushes were innovated for the convenience of consumers. Such product developments are being focused on by companies for their various product lines.
Challenges – Hygiene Products Market
As technology innovations are increasing, the cost of the products is also rising. The investment in R&D and the commercialization of such new products become very expensive. Hence the increased cost of hygiene products is a major factor restraining its market growth during the forecast period 2020-2025.
Hygiene Products Industry Outlook
Product launches, Merger & Acquisitions, Joint Ventures, and R&D activities are key strategies adopted by players in the Hygiene Products Market. Hygiene Product’s top 10 companies are Nivea, Dove, Head and Shoulder, Listerine, Colgate, Always, Dettol, Tampax, Brut, and Adidas and others.
- March 2020: Ontex and Bostik collaborated to send female care products to girls in Zambia.
- March 2020: Jumia and Reckitt Benckiser collaborated to provide consumer access to hygiene products such as soap bars, disinfectants, and liquid hand washes at affordable pricing.
- January 2020: Pure Nutrition launched a cosmetic range to tap into India’s booming beauty market.