GCC Buttermilk Market Overview
The GCC Buttermilk Market size is estimated to reach $104.2 million by 2027. Furthermore, it is poised to grow at a CAGR of 1.6% over the forecast period of 2022-2027. Originally, buttermilk is obtained from churning fresh or pasteurized cream with little developed acidity. Moreover, it is served cold or chilled by adding black salt-cumin powder and even chopped coriander leaves. Within the market, there is two highly supplied buttermilk, one is sour while the other is sweet cream. Buttermilk has been widely used as an active ingredient in making ice-creams, or as a salad dressing, or even in various confectionery items such as bread or even cakes, lately, buttermilk has been an active ingredient for making muffins and pancakes. It is available in two forms liquid and buttermilk powder. Buttermilk in terms of RDA consists of the prime components which are water-milk sugar lactose- and milk protein casein. Lactic acid-producing bacterial cultures are added to enhance the product value, taste, and shelf life. The most used bacterial which are added are, Lactococcus lactis and lactobacillus bulgaricus, both said to stop the growth of unwanted bacterial growth. The pH value of buttermilk is far lower than that of cow’s milk, thereby making it more acidic and helping it to curdle and thicken.
Owing to the rise in consuming healthy beverages along with buttermilk property to help stand in scorching heat are some of the factors driving the GCC Buttermilk Industry forward in the projected period of 2022-2027.
GCC Buttermilk Market Report Coverage
The report: “GCC Buttermilk Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the GCC Buttermilk Market.
By Type- Liquid Butter Milk and Buttermilk Powder.
By Application- Bakery & Confectionary, Ice-Cream, Beverages, Dairy-Based Sauces, and Others.
By Distribution Channel – Offline and Online.
By Country- United Aram Emirates, Saudi Arabia, Qatar, Kuwait, and Bahrain.
- Geographically, Saudi Arabia held a dominant market share in the year 2021. It is owing to the high retribution of heat and an aligned high GDP contribution per capita. Moreover, the region has been seeing an exponential increase in the consumption of food items that are beneficial for one’s health. However, Kuwait is expected to offer lucrative growth opportunities to the marketers, as the region has been regarded as the “hottest country” in the world, and further global warming and oil exploration activities would deplete the overall temperature, assisting the market growth.
- Owing to the rise in consuming healthy beverages along with buttermilk property to help stand in scorching heat are some of the factors driving the GCC Buttermilk Market. However, lactose intolerant rates and other ill-effects on one’s health is a market impeding factor.
- A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the GCC Buttermilk Market Report.
GCC Buttermilk Market- By Type (%) for 2021.
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GCC Buttermilk Market Segmentation Analysis- By Type
The GCC Buttermilk market based on type can be further segmented into liquid buttermilk and buttermilk powder. Liquid Buttermilk held a dominant market share in the year 2021. It is owing to the prevalence of conventional forms of buttermilk, which still at present is highly preferred. Moreover, it is an easy-convenience food product item, as one needs to purchase and directly take the goodness and nutrition of buttermilk. Kuwait has been regarded as the hottest country in the world. Recently, Kuwait Registered the hottest temperature of 2021, when the mercury breached the 53.2-degrees Celsius bar.
However, the buttermilk powder is estimated to be the fastest-growing, with a CAGR of 1.9% over the forecast period of 2022-2027. It is owing to the use of buttermilk powder for various applications such as in making confectionery food items and other ice-cream pertaining flavoring. Furthermore, buttermilk powder as an ingredient can help in covering various cases pertaining to osteoporosis. According to the osteoporosis foundation, one in three women and one in five men over the age of 50 would suffer a fracture due to osteoporosis, and many of the risk factors for the disease are prevalent in the UAE.
GCC Buttermilk Market Segmentation Analysis- By Application
The GCC Buttermilk based on the application can be further segmented into Confectionary, Ice-Cream, Bakery, Dairy-Based Sauces, and Others. Bakery and Confectionary held the largest share in the year 2021. Within bakery and confectionaries; pancake mixes, bread mixes, and various others are the applicative usages of GCC buttermilks. For example, General Mills holds a market size of more than 90% within Saudi Arabia. The company told that within the bakery items, they recorded a 25% YoY growth, and they remain affirmative for the future years as well.
Moreover, bakery and confectionary items are estimated to be the fastest-growing, with a CAGR of 2.1% over the forecast period of 2022-2027. It is owing to the rise in the overall preference for consuming healthy food items, especially the basic confectionary items. Moreover, as a recent survey reveal, out of every three UAE personals- one follows a healthy diet.
GCC Buttermilk Market Segmentation Analysis- By Country
The GCC Buttermilk based on the country can be further segmented into United Aram Emirates, Saudi Arabia, Qatar, Kuwait, and Bahrain. Saudi Arabia held the largest share of 37% as compared to the other regions in 2021. It is owing to a strong recovery post-COVID shock. Additionally, the region has had a fair bit of per capita consumption, and a severe prevalence of conditions such as hyperlipidemia. Hyperlipidemia refers to the medical condition in which one’s blood has plenty of cholesterol and triglycerides. An independent study was carried out having close to 17000 participants of whom the prevalence of HC was 54% with a mean cholesterol level of 5.4+/-1.52 mmol/l.
However, Kuwait is expected to offer lucrative growth opportunities to marketers in the projected period of 2022-2027. Kuwait has been regarded as one of the hottest places on earth, additionally, in heatwaves, there have been high cases of dehydration. Dehydration can naturally be ramified by consuming buttermilk, as it contains all the necessary nutrients to provide energy.
GCC Buttermilk Market Drivers
The scorching heatwaves around the GCC regions have allowed the market to grow.
The gulf cooperation council consists of six countries, each of which has been ranked relatively higher than the rest of the world which allows the buttermilk market to grow. It acts as a natural coolant for the body and consists of around 90% of water while also having a deterrent as electrolyte like potassium which allows withstanding the heat waves, which are highly prevalent in all the countries of GCC. The mercury has been peaking. For example, regions such as Liwa, Al Ain, and Abu Dhabi along with Kuwait have gad recorded temperatures above 45 degrees centigrade, while the humidity stands at 80%. All the regions around GCC have had temperatures >45 degrees centigrade. Sodium takes a steep hit post heatwave, and a cup of buttermilk provides close to 16% of the daily value intake of sodium, while also providing 22% daily required value of riboflavin which allows for easy conversion of food to glucose, thereby assisting energy levels.
The health beneficial aspects of buttermilk have been a key market driver.
A glass of buttermilk provides one with 98 calories-8 grams of proteins-12 grams of carbohydrates-22% Calcium DV- 16% Sodium DV-29% DV of riboflavin and various others. One of the important health benefits which have been noticed is the buttermilk used in reducing blood pressure levels. In a study of 34 adults, consuming 0.20 glasses of buttermilk allowed them to reduce the total cholesterol levels by 3% and triglycerides by up to 10%. Additionally, participants who had a high LDL or bad cholesterol had an improved profile by up to 3% post-consumption of buttermilk. Sphingolipid compounds in buttermilk may be responsible for this effect by inhibiting the absorption of cholesterol in your gut. The medical association of UAE pointed out that nearly 30% of the adults living within the country have elevated blood pressure levels, of which only 15% are aware. Owing to such a high disease ratio, buttermilk can be marketed as a disease elevating drink.
GCC Buttermilk Market Challenges
The proportion of people suffering from lactose intolerance has been a market hinderer.
Buttermilk contains lactose, natural sugar from which many people are allergic. As per a US Study on the UAE population, around 11% of the said population proportion is lactose intolerant. Moreover, an incredibly higher intake of buttermilk can increase sodium levels which will increase the overall blood pressure risks. Now, an important aspect is that buttermilk has shown health benefits in terms of lowering blood pressure levels. However, high sodium intake, or above the threshold of 140mg can substantially increase the cardiac risks. A cup of buttermilk can contain sodium levels up to 300-500mg which will potentially deplete one’s health.
GCC Buttermilk Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the GCC Buttermilk Market. The top 10- GCC Buttermilk Market companies are-
- Arla Foods
- Dairy America
- Arion Dairy Products
- Innova Food Ingredients
- Sterling Agro Industries
- Grain Millers
- In December 2021, Crumbl Cookies introduced a new buttermilk pancake cookie. The new Buttermilk Pancake Cookie features a warm buttermilk pancake cookie glazed with buttermilk syrup and finished with a dollop of buttercream frosting. Basically, it's a cookie with various forms of butter and looks like a single stack of pancakes. One can find the new Buttermilk Pancake Cookie at Crumbl Cookies locations across the country and would soon launch its operation in other countries as well as online through December 4, 2021.
- In December 2020, UAE’s AL Ain revealed the product innovation priorities and sustainability guidelines. The company provides its services and products across 12,000 service outlets in the country. Within the innovation aspect, the company would start providing milk and allied items in glass bottles which will promote recyclability. Moreover, the company plans to expand its farm by adding 4,000 cows which would make its total reach up to 15,000. The firm is planning to invest close to US $21.8 million $24.5 million.
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