Warsaw is the largest hub for beauty and hair salons in Poland. Hair care studios have a wide range of hair dressing services including professional consultants, hair styling, coloring, permanent curl, hair lengthening etc. Aging population in Poland is set to attract more customers to hair salons as their will be an increasing demand for services such as hair coloring, hair spa, hair straightening etc. growing awareness, increased disposable income and frequent product launches for hair treatment will drive the sales of high quality products targeted for specific action. Men grooming services set to drive the market
Market Research and Market Trends of Poland professional hair care market
- Layered haircuts and long strands of hair on the counters of the hair are the trends in styles. Spray and gels are widely used by the hairdressers for styling in Poland.
- Ionic hair straighteners are the newest and most fashionable way to keep hair looking beautifully glossy. The benefits include Infrared heat prevents singeing, Hair styling is stable and frizz free, Hair heated from the inside out, Ions neutralize any electric charge caused by friction.
- L’Oreal launched a new personalized hair care product named the kerastase hair coach which is a water-resistant brush that contains a built-in microphone to record the hair condition. Sensors in this analyze the effects of heat on the hair health and then provide technique recommendations.
Who are the Major Players in Poland professional hair care market?
The companies referred in the market research report includes L’Oreal group, Proctor & Gamble co, Kao Corporation, Henkel AG & CO. KGaA, Unicompany.
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