Poland Professional Hair Care Market: By product category (shampoos & conditioners, coloring, perming & straightening, styling products & sprays, serums); By distribution channel (online, hypermarkets, pharmacies, retailers, distributers); By end-use (bridal, salon, entertainment industry); By Geography - (2018-2023)

Report Code : CPR 0027 Format Type: PDF+ Excel Database

The Poland professional hair care Market is generated over $145 million revenues in 2017 and is estimated to grow at a CAGR of 6.8% during the forecast period 2018-23. Professional hair coloring accounted for largest market share of 45% valued to be $68 million in 2017 and is anticipated to grow at a CAGR of 7.7% during 2018-2023. Product innovations for professional hair care, in combination with massive marketing campaigns and broad promotional activities, are spreading awareness among the customers attracting them to visit salons.

Warsaw is the largest hub for beauty and hair salons in Poland. Hair care studios have a wide range of hair dressing services including professional consultants, hair styling, coloring, permanent curl, hair lengthening etc. Aging population in Poland is set to attract more customers to hair salons as their will be an increasing demand for services such as hair coloring, hair spa, hair straightening etc. growing awareness, increased disposable income and frequent product launches for hair treatment will drive the sales of high quality products targeted for specific action. Men grooming services set to drive the market

Market Research and Market Trends of Poland professional hair care market
  • Layered haircuts and long strands of hair on the counters of the hair are the trends in styles. Spray and gels are widely used by the hairdressers for styling in Poland.
  • Ionic hair straighteners are the newest and most fashionable way to keep hair looking beautifully glossy. The benefits include Infrared heat prevents singeing, Hair styling is stable and frizz free, Hair heated from the inside out, Ions neutralize any electric charge caused by friction.
  • L’Oreal launched a new personalized hair care product named the kerastase hair coach which is a water-resistant brush that contains a built-in microphone to record the hair condition. Sensors in this analyze the effects of heat on the hair health and then provide technique recommendations.

Who are the Major Players in Poland professional hair care market?
The companies referred in the market research report includes L’Oreal group, Proctor & Gamble co, Kao Corporation, Henkel AG & CO. KGaA, Unicompany.

What is our report scope?
The report incorporates in-depth assessment of the competitive landscape, product market sizing, product benchmarking, market trends, product developments, financial analysis, strategic analysis and so on to gauge the impact forces and potential opportunities of the market. Apart from this the report also includes a study of major developments in the market such as product launches, agreements, acquisitions, collaborations, mergers and so on to comprehend the prevailing market dynamics at present and its impact during the forecast period 2018-2023.

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Key Takeaways from this Report
  • Evaluate market potential through analyzing growth rates (CAGR %), Volume (Units) and Value ($M) data given at country level – for product types, end use applications and by different industry verticals.
  • Understand the different dynamics influencing the market – key driving factors, challenges and hidden opportunities.
  • Get in-depth insights on your competitor performance – market shares, strategies, financial benchmarking, product benchmarking, SWOT and more.
  • Analyze the sales and distribution channels across key geographies to improve top-line revenues.
  • Understand the industry supply chain with a deep-dive on the value augmentation at each step, in order to optimize value and bring efficiencies in your processes. 
  • Get a quick outlook on the market entropy – M&A’s, deals, partnerships, product launches of all key players for the past 4 years. 
  • Evaluate the supply-demand gaps, import-export statistics and regulatory landscape for more than top 20 countries globally for the market. 


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