Sports and energy drinks includes beverages, vitamin waters or highly caffeinated drinks with additives claiming to increase energy and boost nutrition. In order to stay hydrated consumers prefer sports and energy drinks. They consume it at their leisure time, at play and also at work. These sports and energy drinks or products are available in the form of powder, liquid and tablet. Tablet and powered form products are consumed by mixing it with water. Energy shot is an emerging category in energy drink segment. These sports and energy drinks include alcoholic and non-alcoholic drinks which are facing strict regulations in few of the countries whereas gaining popularity in others. Apart from pricing, manufacturers try to differentiate their products based on packaging and ingredients.
Asia Pacific sports and energy drink market is driven by growing awareness, new and first time consumers and regular visitors to sports clubs and gyms. With the growing awareness and disposable income consumers are opting for sports and energy drinks at work, pleasure and play time. Health consciousness among consumers has made them join fitness centers and gyms who offer and recommend sports and energy drinks. Asian workforce is opting for sports and energy drinks in order to keep them active and stress free.
The report analyzes the market based on type of sports and energy drinks. It provides detailed analysis on distribution landscape and potential of various distribution channels such as retail, on trade, vending machines and others. The study also outlines the Asia Pacific food & beverage market. Country specific trends and market dynamics are also covered in the report.
Sample Companies Profiled in this Report are:
- Red Bull
- Monster Beverage Corp
- Osotspa Co
- Love Sports