ABM Market - Industry Analysis, Market Size, Share, Trends,Application Analysis, Growth and Forecast 2019 - 2025

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ABM Market Overview:

According to a publication of Information Technology Services Marketing Association (ITSMA), approximately 99% of marketers achieve higher ROI through account-based marketing strategies (ABM strategies). Additionally, 28% of the overall economic budget is spent on ABM programs in well-known B2B companies such as SAS. This resonates with the rising adoption of ABM in the business market since it reaches target accounts and boosts high-income growth in close collaboration with sales and marketing teams. The emergence of ABM in the competitive business scenario offer opportunities to both SMEs and large enterprises to focus upon large account stakeholders. Unlike other conventional marketing strategies, ABM upholds the business experience and strengthens the bond with customers through fewer efforts on different marketing campaigns. These kinds of strategies leverage huge profit and rising public demand through personalized services, hence ABM market accounted for $736.2m in 2018, with rising at a CAGR of 13.53% during the forecast period 2019-2025.

The U.S. is one of the largest countries with the rising business economy. Additionally, the region is a huge base for major enterprises. To amplify the business growth in this region, there is a huge demand for the ABM market to fortify the relationship among the investors and shareholders. Besides, major technology-based companies such as Hubspot have headquarters in the U.S. Owing to this demand, North America contributed a major regional share of 39.28% to the global ABM market value. Besides, with rising globalization, the IT sector is taking up new challenges to survive in the long-run. By adopting modern services such as ABM, the IT industry is overcoming the challenges of traditional marketing concepts. Consequently, the demand generated from the IT industry in the ABM market is anticipated to increase at a CAGR of 15.89% during the forecast period 2019-2025. 

ABM Market Growth Drivers:

Large enterprises focus on increasing profit-margin by adopting modern business strategies, one such being the revolutionary ABM approach of aligning sales and marketing channels through personalized campaigns and content specifications. Not only this method increases ROI, it also expands the customer base of the companies. With these huge prospects for the enterprises, the ABM market is expanding its global reach.

ABM Market Companies:

The leading market players in the ABM market are Adaptive Intelligence, Jabmo, Demandbase, Triblio, Insideview, Celsius GKK, Engagio, Drift, SourceMedia, Terminus, Radius Intelligence, 6Sense, Evergage, Act On Software, Hubspot, and many others.

6Sense deals with the demands of immediate ABM oriented tasks and technologies through next-generation AI platform, which powers the business activities and leverage huge prospects for the B2B platform.

ABM Market Trends:

Digital marketing along with ABM is transforming today's businesses. AI intervention in ABM and digital marketing are drawing potential customers to the companies. It uplifts business models by easily enhancing communication and transparency between stakeholders. Additionally, they help to increase the productivity and revenue of the companies thereby pushing forth the global ABM market growth.

ABM Market Research Scope:

The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the ABM market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the types of ABM in ABM market, and their specific applications in different areas.

ABM Market: Industry Coverage:

Global ABM market is bifurcated into account type, component, deployment model, organization size, and industrial vertical. Segmentation on the basis of account type include strategic ABM, ABM lite, programmatic ABM, and many others. Component classification include tools and services. By deployment model, this market is divided into on-premises and cloud. Categorization based on organization size include large enterprises and small and medium-sized enterprises. Sub segments under industrial vertical includes retail and e-commerce, government and public sector, healthcare and life sciences, automotive and manufacturing, and so on.

The ABM market also analyzes the major geographic regions for the market and the major countries for the market in these regions. The regions and countries covered in the study include:

•           North America: The U.S., Canada, Mexico

•           South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa Rica

•           Europe: The U.K., Germany, Italy, France, the Netherlands, Belgium, Spain, Denmark

•           APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong

•           Middle East and Africa: Israel, South Africa, Saudi Arabia

1. Abm Market - Overview
        1.1 Definitions and Scope
2. Abm Market - Executive summary
        2.1 Market Revenue, Market Size and Key Trends by Company
        2.2 Key Trends by type of Application
        2.3 Key Trends segmented by Geography
3. Abm Market
        3.1 Comparative analysis
            3.1.1 Product Benchmarking - Top 10 companies
            3.1.2 Top 5 Financials Analysis
            3.1.3 Market Value split by Top 10 companies
            3.1.4 Patent Analysis - Top 10 companies
            3.1.5 Pricing Analysis
4. Abm Market - Startup companies Scenario Premium
        4.1 Top 10 startup company Analysis by
            4.1.1 Investment
            4.1.2 Revenue
            4.1.3 Market Shares
            4.1.4 Market Size and Application Analysis
            4.1.5 Venture Capital and Funding Scenario
5. Abm Market - Industry Market Entry Scenario Premium
        5.1 Regulatory Framework Overview
        5.2 New Business and Ease of Doing business index
        5.3 Case studies of successful ventures
        5.4 Customer Analysis - Top 10 companies
6. Abm Market Forces
        6.1 Drivers
        6.2 Constraints
        6.3 Challenges
        6.4 Porters five force model
            6.4.1 Bargaining power of suppliers
            6.4.2 Bargaining powers of customers
            6.4.3 Threat of new entrants
            6.4.4 Rivalry among existing players
            6.4.5 Threat of substitutes
7. Abm Market -Strategic analysis
        7.1 Value chain analysis
        7.2 Opportunities analysis
        7.3 Product life cycle
        7.4 Suppliers and distributors Market Share
8. ABM Market - By Account Type (Market Size -$Million / $Billion)
8.1 Strategic ABM
8.2 ABM Lite
8.3 Programmatic ABM
9. ABM Market - By Component (Market Size -$Million / $Billion)
9.1 Tools
9.2 Services Managed Services Professional Services Consulting Services Support and Maintenance Services
10. ABM Market - By Deployment Model (Market Size -$Million / $Billion)
10.1 On-Premises
10.2 Cloud
11. Account-Based Marketing Market - By Organization Size (Market Size -$Million / $Billion)
11.1 Large Enterprises
11.2 Small and Medium-Sized Enterprises
12. ABM Market - By Industry Vertical (Market Size -$Million / $Billion)
12.1 Retail & Ecommerce
12.2 Government & Public Sector
12.3 Healthcare & Life Sciences
12.4 Automotive & Manufacturing
13. ABM Market - By Geography (Market Size -$Million / $Billion)
13.1 ABM Market - North America Segment Research
13.2 North America Market Research (Million / $Billion)
13.2.1 Segment type Size and Market Size Analysis
13.2.2 Revenue and Trends
13.2.3 Application Revenue and Trends by type of Application
13.2.4 Company Revenue and Product Analysis
13.2.5 North America Product type and Application Market Size U.S Canada Mexico Rest of North America
13.3 ABM Market - South America Segment Research
13.4 South America Market Research (Market Size -$Million / $Billion)
13.4.1 Segment type Size and Market Size Analysis
13.4.2 Revenue and Trends
13.4.3 Application Revenue and Trends by type of Application
13.4.4 Company Revenue and Product Analysis
13.4.5 South America Product type and Application Market Size Brazil Venezuela Argentina Ecuador Peru Colombia Costa Rica Rest of South America
13.5 ABM Market - Europe Segment Research
13.6 Europe Market Research (Market Size -$Million / $Billion)
13.6.1 Segment type Size and Market Size Analysis
13.6.2 Revenue and Trends
13.6.3 Application Revenue and Trends by type of Application
13.6.4 Company Revenue and Product Analysis
13.6.5 Europe Segment Product type and Application Market Size U.K Germany Italy France Netherlands Belgium Denmark Spain Rest of Europe
13.7 ABM Market - APAC Segment Research
13.8 APAC Market Research (Market Size -$Million / $Billion)
13.8.1 Segment type Size and Market Size Analysis
13.8.2 Revenue and Trends
13.8.3 Application Revenue and Trends by type of Application
13.8.4 Company Revenue and Product Analysis
13.8.5 APAC Segment - Product type and Application Market Size China Australia Japan South Korea India Taiwan Malaysia Hong kong Rest of APAC
13.9 ABM Market - Middle East Segment and Africa Segment Research
13.10 Middle East & Africa Market Research (Market Size -$Million / $Billion)
13.10.1 Segment type Size and Market Size Analysis
13.10.2 Revenue and Trend Analysis
13.10.3 Application Revenue and Trends by type of Application
13.10.4 Company Revenue and Product Analysis
13.10.5 Middle East Segment Product type and Application Market Size Israel Saudi Arabia UAE
13.10.6 Africa Segment Analysis South Africa Rest of Middle East & Africa
14. ABM Market - Entropy
14.1 New product launches
14.2 M&A s, collaborations, JVs and partnerships
15. ABM Market - Industry / Segment Competition landscape Premium
15.1 Market Share Analysis
15.1.1 Market Share by Country- Top companies
15.1.2 Market Share by Region- Top 10 companies
15.1.3 Market Share by type of Application - Top 10 companies
15.1.4 Market Share by type of Product / Product category- Top 10 companies
15.1.5 Market Share at global level - Top 10 companies
15.1.6 Best Practises for companies
16. ABM Market - Key Company List by Country Premium
17. ABM Market Company Analysis
17.1 Market Share, Company Revenue, Products, M&A, Developments
17.2 6sense
17.2.1 Platforms Offered
17.3 Act-On Software
17.4 Addaptive Intelligence
17.5 Albacross
17.6 Celsius Gkk International
17.7 Demandbase
17.8 Drift
17.9 Engagio
17.10 Evergage
17.11 Hubspot
17.12 Insideview
17.13 Integrate
17.14 Iterable
17.15 Jabmo
17.16 Kwanzoo
17.17 Lattice Engines
17.18 Madison Logic
17.19 Marketo
17.20 Mrp
17.21 Radius Intelligence
17.22 Techtarget
17.23 Terminus
17.24 Triblio
17.25 Uberflip
17.26 Vendemore
17.26.1 Platforms Offered
17.27 Company 26
17.28 Company 27 & More
*Financials would be provided on a best efforts basis for private companies
18. ABM Market - Appendix
18.1 Abbreviations
18.2 Sources
19. ABM Market - Methodology
19.1 Research Methodology
19.1.1 Company Expert Interviews
19.1.2 Industry Databases
19.1.3 Associations
19.1.4 Company News
19.1.5 Company Annual Reports
19.1.6 Application Trends
19.1.7 New Products and Product database
19.1.8 Company Transcripts
19.1.9 R&D Trends
19.1.10 Key Opinion Leaders Interviews
19.1.11 Supply and Demand Trends

List of Tables

1 US ABM Market Size 2018
2 Canada ABM Market Share 2018
3 Brazil ABM Market Outlook 2019 - 2023
4 Mexico ABM Market Research 2018
5 Germany ABM Market Trends 2019 - 2023 
6 France ABM Market Growth 2019 - 2023 
7 UK ABM Market Demand 2019 - 2023 
8 Italy ABM Market Segmentation 2018
9 Russia ABM Market Analysis 2019 - 2023
10 China ABM Market Revenue 2019 - 2023
11 Japan ABM Market Volume 2019 - 2023
12 South Korea ABM Market Potential 2019 - 2023
13 India ABM Market Leaders 2018
14 Saudi Arabia ABM Market Forecast 2019 - 2023 
15 Kuwait ABM Market Value 2018

List of Figures

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