Bluetooth Smart & Smart Ready Market - Forecast(2024 - 2030)

Report Code: ESR 88542 Report Format: PDF + Excel

Bluetooth Smart & Smart Ready Market Overview

The global Bluetooth Smart & Smart Ready Market is estimated to surpass $17.2 billion mark by 2027 growing at an estimated CAGR of more than 19.4% during the forecast period 2022 to 2027. Bluetooth Smart and Smart Ready or Bluetooth Low Energy Market has been lately introduced as an integral part of Bluetooth V4.0. Asset tracking and Proximity Marketing are exclusive applications of Bluetooth Smart and Smart Ready that were made feasible by the low energy consumption of BLE modules and chipsets using adaptive frequency hopping. Asset Tracking refers to the location-based tracking of personal equipment by attaching smart tags to them connected to a personal area network. The smart tags in the current asset tracking market are based on BLE protocol or other wireless communication technology that has the ability to locate the misplaced personal equipment and its utilization. Classic Bluetooth devices are that can only communicate with a dual device. Bluetooth Low Energy (BLE) has been lately introduced as an integral part of Bluetooth v4.0. Based on actual smartphone usage data for the USA and Canada, only 73% of iPhones and 58% of Android smartphones currently are using Bluetooth 5.x standard, with the remainder, largely using Bluetooth 4.x variants. The specialty of BLE protocol lies in its consumption of a minimal amount of power from the device or system on chip in which it is integrated.

Report Coverage

The report: “Bluetooth Smart & Smart Ready Market– Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the Bluetooth Smart & Smart Ready Market Report.

By Product Type: Module, Chipset.
By Mode: Single Mode (Smart), Dual Mode (Smart Ready)
By Applications: Automotive Tracking, Asset Tracking and Proximity Marketing, Industrial Automation, Consumer Electronics, Wearable Electronics and Others.
By Geography: North America (U.S, Canada, Mexico), South America(Brazil, Argentina and others), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, SK, Aus and Others), and RoW (Middle East and Africa).

Key Takeaways

  • A significant share of the market currently lies in the automotive aftermarket but with Bluetooth Smart and Smart Ready receiving a wide support facilitated by its features, the original equipment manufacturers (OEM’s) in the automotive industry are integrating the audio and multimedia systems in the automobiles. This is expected to surge Bluetooth Smart & Smart Ready market in the OEM automobile domain.
  • The dual-mode shares the protocol stacks of both Bluetooth Classic and Bluetooth Smart and Smart Ready, thus making it the most sought-out option for replacing the conventional Bluetooth Classic chips or modules. 
  • Low energy consumption, low latency, quick connection set-up speed and robust network connection has made Bluetooth Smart and Smart Ready the obvious choice for supporting the wearable electronic devices wireless connectivity infrastructure.
  • Once the Bluetooth Smart and Smart Ready-based product or module is fabricated, they are sent further for certification process followed by distribution across the regional or global customer base.

Bluetooth Smart & Smart Ready Market, By Product Type

Bluetooth Smart and Smart Ready Market

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Bluetooth Smart & Smart Ready Market Segment Analysis - By Product Type

Chipsets account for a significant share of the market at 64.2% in 2021. Bluetooth Smart and Smart Ready hardware is offered via two solutions: chipsets or modules. Bluetooth Smart and Smart Ready chipsets are integrated circuits that incorporate a microprocessor along with protocol stacks while Bluetooth Smart and Smart Ready module is an assembled circuit consisting of Bluetooth Smart and Smart Ready chipset and radio module along with other electronic components. The manufacturer can offer both the hardware solutions depending upon the production volume. Generally, if the production volume ranges less than 100,000 units; modules are preferred while for production volumes above 100,000 units; Bluetooth Smart and Smart Ready chipsets are manufactured. The module integrates RF, a baseband controller, and a command API processor, making it as a complete Bluetooth Smart and Smart Ready solution which suitable for various applications. But with every emerging solution using Bluetooth Smart and Smart Ready technology, there is also a necessity for installing applications (apps) pertaining to each solution, thus creating a huge scope for the growth of market.

Bluetooth Smart & Smart Ready Market Segment Analysis - By Application

The automotive industry is an eminent end-user for Bluetooth Smart & Smart Ready market deploying the technology predominantly in its wireless multimedia receivers and audio systems. The automotive sector is projected to grow at a high CAGR of 21.4% through 2022-2027. A significant share of the market currently lies in the automotive aftermarket but with Bluetooth Smart and Smart Ready receiving a wide support facilitated by its features, the original equipment manufacturers (OEM’s) in the automotive industry are integrating the audio and multimedia systems in the automobiles, expected to surge Bluetooth Smart & Smart Ready market in the OEM automobile domain. The Industrial Automation is also a notable sector for wireless connectivity market. In the current scenario ZigBee and Wi-Fi are the most dominant wireless protocols embedded inside industrial automation devices followed by Bluetooth. The sensors and industrial hubs are common devices that are being integrated with wireless radio modules in the industrial automation.

Bluetooth Smart & Smart Ready Market Segment Analysis - By Geography

The APAC region dominated the BLE market in terms of regional presence at 33.3% share in 2021. As the APAC region economy is rapidly inclining towards an interconnected world, wireless technology will play a prominent role in the future to enhance the connectivity between any desirable equipment. All this equipment will be embedded with wireless modules based on ultra-low power concept to sustain their operations for a longer period of time, thereby creating robust opportunities for BLE, an ultra-low power technology to boom across several end-user industries such as automotive, wireless audio and infotainment devices, wearable electronics, industrial and home automation and many others. China is the world’s second largest economy and Asia’s biggest market for BLE technology. It has made fast advances in areas such as education, infrastructure, high-tech manufacturing, academic publishing, patents and commercial applications and is now in some areas and by some measures a world leader.

Bluetooth Smart & Smart Ready Market Drivers

Burgeoning Bluetooth Smart and Smart Ready Maker Movement

The ratification of Bluetooth v4.0 specification followed by native support for technology by eminent mobile operating system vendors such as Android, iOS and Windows, has led a disruptive change in the Bluetooth Smart & Smart Ready market. The ability of Bluetooth Smart and Smart Ready protocol to establish a simple wireless connectivity to master devices such as tablets, smartphones and many other hub devices has enabled new innovations in several markets including smartphones appressoria, automotive, computer peripherals, wearable electronic gadgets and many others. At least 86% of all new vehicles in the U.S. offer Bluetooth as a standard feature, according to Automotive Lease Guide. Furthermore, it's an option on 96.6% of all new vehicles. The remarkable factor advancing Bluetooth Smart and Smart Ready into the mainstream is the surge in ‘crowd funding’ for companies with valuable ideas on how wireless connectivity can enhance the product. This has facilitated the ‘maker’ movement consisting of amateur engineers and keen hobbyists who are excited about evolving unique Bluetooth Smart and Smart Ready applications, thereby accelerating the overall market.

Adoption of IoT Solutions

Presently, growing demand for low maintenance, powered wireless sensing equipment coupled with the developments in Internet of Things are accounting for significant growth in the market. IoT defines a system in the physical world with the aid of embedded wireless sensors that can be connected to Internet via wired or wireless connection. These sensors have the ability to form wireless connections through several options such as RFID, NFC, Bluetooth, Bluetooth Smart and Smart Ready (BLE) or Zigbee. According to EnOcean GmbH, currently 14 billion wireless sensor networks (WSN’s) devices in low power mode across the globe has trashed about 400 TWh (terawatt-hour) of electricity. However, by 2020 with 50 million devices, the consumption will increase by factor 3.5 to over 1,400 TWh. Thus, Bluetooth Smart and Smart Ready (BLE) assisted by its low power consumption attribute has the highest probability for penetrating the market deep, thereby creating strong growth prospects for it in the near future particularly in remote healthcare and automotive markets.

Bluetooth Smart & Smart Ready Market Challenges

One-to-One Device Pairing

Unlike its predecessor Bluetooth Classic that has the ability to support multiple device connections, the Bluetooth Smart and Smart Ready is enhanced by its low power consumption feature and is optimized for one-to-one connections. The Bluetooth Classic is based on mesh network while Bluetooth Smart and Smart Ready has been designed to be mobile in mesh topology using quick connection and disconnection ability. Although a Bluetooth Smart and Smart Ready enabled hub/master device can remain connected to multiple Bluetooth Smart devices but vice-versa is not possible. Hence, this creates a limitation for user to transfer data form a single Bluetooth Smart enabled sensing device to multiple hub devices. This is a point of concern for professional sport persons who consistently need to scan several performance parameters on multiple monitoring devices.

Bluetooth Smart & Smart Ready Market Landscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the BLE Market. The top 10 Bluetooth Smart and Smart Ready companies include:

  • Panasonic Corporation
  • MediaTek Inc.
  • Nordic Semiconductors
  • Murata Manufacturing Co Ltd
  • Cypress Semiconductor
  • Broadcom Corp.
  • Silicon Labs
  • Texas Instruments
  • Dialog Semiconductor
  • Qualcomm

Recent Developments

  • In March 2020, Murata launched Nordic-based BLE module, MBN52832. The BLE module is equipped with Nordic Semiconductor’s nRF52832 IC, a 32 MHz crystal for timing, and an on-board antenna.
  • In June 2020, Panasonic launched new PAN 1760 series RF module for the advanced wireless connectivity in IoT, medical and industrial applications.
  • In February 2022, Sonos has acquired Bluetooth audio startup T2 Software. The acquisition signals that Sonos is preparing to introduce new technologies and new products in the wireless audio space, potentially including its first pair of wireless headphones.

Relevant Report Titles:

Bluetooth Low Energy Market - Forecast(2021 - 2026)
Report Code: ESR 0043

Bluetooth Low Energy Modules Market - Forecast(2022 - 2027)
Report Code: ESR 0737

APAC Bluetooth Low Energy Market - Forecast(2022 - 2027)
Report Code: ESR 0531

For more Electronics Market reports, please click here

1. Bluetooth Smart & Smart Ready Market - Overview
    1.1. Definitions and Scope
2. Bluetooth Smart & Smart Ready Market - Executive summary
    2.1. Market Revenue, Market Size and Key Trends by Company
    2.2. Key Trends by type of Application
    2.3. Key Trends segmented by Geography
3. Bluetooth Smart & Smart Ready Market 
    3.1. Comparative analysis
        3.1.1. Product Benchmarking - Top 10 companies
        3.1.2. Top 5 Financials Analysis
        3.1.3. Market Value split by Top 10 companies
        3.1.4. Patent Analysis - Top 10 companies
        3.1.5. Pricing Analysis 
4. Bluetooth Smart & Smart Ready Market – Startup companies Scenario Premium Premium
    4.1. Top 10 startup company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Market Shares
        4.1.4. Market Size and Application Analysis
        4.1.5. Venture Capital and Funding Scenario
5. Bluetooth Smart & Smart Ready Market – Industry Market Entry Scenario Premium Premium
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing business index
    5.3. Case studies of successful ventures
    5.4. Customer Analysis – Top 10 companies
6. Bluetooth Smart & Smart Ready Market Forces
    6.1. Drivers
    6.2. Constraints
    6.3. Challenges
    6.4. Porters five force model
        6.4.1. Bargaining power of suppliers
        6.4.2. Bargaining powers of customers
        6.4.3. Threat of new entrants
        6.4.4. Rivalry among existing players
        6.4.5. Threat of substitutes 
7. Bluetooth Smart & Smart Ready Market - Strategic analysis
    7.1. Value chain analysis
    7.2. Opportunities analysis
    7.3. Product life cycle
    7.4. Suppliers and distributors Market Share
8. Bluetooth Smart & Smart Ready Market – By Type of modes (Market Size -$Million / $Billion)
    8.1. Market Size and Market Share Analysis 
    8.2. Application Revenue and Trend Research
    8.3. Product Segment Analysis
        8.3.1. Single Mode (Bluetooth Smart)
        8.3.2. Dual mode (Bluetooth Smart Ready) 
9. Bluetooth Smart & Smart Ready Market – By Solution (Market Size -$Million / $Billion)
    9.1. Modules
    9.2. Chipsets
10. Bluetooth Smart & Smart Ready Market – By Application (Market Size -$Million / $Billion)
    10.1. Health Care
        10.1.1. Heart rate monitors
        10.1.2. Blood pressure monitors
        10.1.3. Glucose monitors
    10.2. Sports & Fitness
        10.2.1. Speed sensors
        10.2.2. Bike computers
        10.2.3. Body Composition Service
        10.2.4. Weight Scale Profile
        10.2.5. Heart Rate Profile
        10.2.6. Gym machines
    10.3. Electronic Devices
        10.3.1. Air conditioners
        10.3.2. Lights
        10.3.3. Fans
        10.3.4. Smart Locks
        10.3.5. Other Home appliances
    10.4. Automotive
        10.4.1. Infotainment system
        10.4.2. Navigation systems
        10.4.3. Wireless Diagnostic sensors
        10.4.4. Wireless keyless entry
    10.5. Asset Tracking& Proximity Marketing
    10.6. Consumer electronics
        10.6.1. Audio devices
            10.6.1.1. Wireless headsets
            10.6.1.2. Wireless sound bars
            10.6.1.3. Wireless speakers
            10.6.1.4. 3D glasses for TV’s
        10.6.2. Mobile handsets
        10.6.3. Personal Computers
            10.6.3.1. Keyboard
            10.6.3.2. Mouse
            10.6.3.3. Printers & Scanners
            10.6.3.4. Laptops
            10.6.3.5. Desktops
            10.6.3.6. Track pads
            10.6.3.7. 3D glasses
    10.7. Industrial automation
        10.7.1. Lighting controls
        10.7.2. Lighting controls
        10.7.3. Automatic Door openers
    10.8. Wearable Electronics
        10.8.1. General wearable electronics
            10.8.1.1. Smart glass
            10.8.1.2. Smart watch
        10.8.2. Wearable health monitoring
            10.8.2.1. Home health monitoring
    10.9. Gaming
        10.9.1. Motion based controllers
        10.9.2. 3D glasses
        10.9.3. Targeting and shooting controls
11. Bluetooth Smart & Smart Ready - By Geography (Market Size -$Million / $Billion)
    11.1. Bluetooth Smart & Smart Ready Market - North America Segment Research
    11.2. North America Market Research (Million / $Billion)
        11.2.1. Segment type Size and Market Size Analysis 
        11.2.2. Revenue and Trends
        11.2.3. Application Revenue and Trends by type of Application
        11.2.4. Company Revenue and Product Analysis
        11.2.5. North America Product type and Application Market Size
            11.2.5.1. U.S.
            11.2.5.2. Canada 
            11.2.5.3. Mexico 
            11.2.5.4. Rest of North America
    11.3. BLuetooth Smart and Smart Ready - South America Segment Research
    11.4. South America Market Research (Market Size -$Million / $Billion)
        11.4.1. Segment type Size and Market Size Analysis 
        11.4.2. Revenue and Trends
        11.4.3. Application Revenue and Trends by type of Application
        11.4.4. Company Revenue and Product Analysis
        11.4.5. South America Product type and Application Market Size
            11.4.5.1. Brazil  
            11.4.5.2. Venezuela
            11.4.5.3. Argentina
            11.4.5.4. Ecuador
            11.4.5.5. Peru
            11.4.5.6. Colombia 
            11.4.5.7. Costa Rica
            11.4.5.8. Rest of South America
    11.5. Bluetooth Smart and Smart Ready - Europe Segment Research
    11.6. Europe Market Research (Market Size -$Million / $Billion)
        11.6.1. Segment type Size and Market Size Analysis 
        11.6.2. Revenue and Trends
        11.6.3. Application Revenue and Trends by type of Application
        11.6.4. Company Revenue and Product Analysis
        11.6.5. Europe Segment Product type and Application Market Size
            11.6.5.1. U.K 
            11.6.5.2. Germany 
            11.6.5.3. Italy 
            11.6.5.4. France
            11.6.5.5. Netherlands
            11.6.5.6. Belgium
            11.6.5.7. Spain
            11.6.5.8. Denmark
            11.6.5.9. Rest of Europe
    11.7. Bluetooth Smart and Smart Ready – APAC Segment Research
    11.8. APAC Market Research (Market Size -$Million / $Billion)
        11.8.1. Segment type Size and Market Size Analysis 
        11.8.2. Revenue and Trends
        11.8.3. Application Revenue and Trends by type of Application
        11.8.4. Company Revenue and Product Analysis
        11.8.5. APAC Segment – Product type and Application Market Size
            11.8.5.1. China 
            11.8.5.2. Australia
            11.8.5.3. Japan 
            11.8.5.4. South Korea
            11.8.5.5. India
            11.8.5.6. Taiwan
            11.8.5.7. Malaysia
            11.8.5.8. Others
    11.9. Bluetooth Smart and Smart Ready – ROW Segment Research
    11.10. RoW Market Research (Market Size -$Million / $Billion)
        11.10.1. Segment type Size and Market Size Analysis 
        11.10.2. Revenue and Trends
        11.10.3. Application Revenue and Trends by type of Application
        11.10.4. Company Revenue and Product Analysis
        11.10.5. RoW Segment – Product type and Application Market Size
            11.10.5.1. Middle East 
            11.10.5.2. Africa
12. Bluetooth Smart & Smart Ready Market - Entropy
    12.1. New product launches
    12.2. M&A's, collaborations, JVs and partnerships
13. Bluetooth Smart & Smart Ready Market – Industry / Segment Competition landscape Premium Premium
    13.1. Market Share Analysis
        13.1.1. Market Share by Country- Top companies
        13.1.2. Market Share by Region- Top 10 companies
        13.1.3. Market Share by type of Application – Top 10 companies
        13.1.4. Market Share by type of Product / Product category- Top 10 companies
        13.1.5. Market Share at global level- Top 10 companies
        13.1.6. Best Practises for companies
14. Bluetooth Smart & Smart Ready Market – Key Company List by Country Premium Premium
15. Bluetooth Smart & Smart Ready Market Company Analysis
    15.1. Market Share, Company Revenue, Products, M&A, Developments
    15.2. Texas Instruments
    15.3. Nordic Semiconductors
    15.4. Cambridge Silicon Radio
    15.5. Ericsson Technologies
    15.6. Bluegiga Technologies
    15.7. Company 6
    15.8. Company 7
    15.9. Company 8
    15.10. Company 9
    15.11. Company 10 

LIST OF TABLES

1.Global Bluetooth Smart & Smart Ready By Technology Market 2023-2030 ($M)
1.1 Bluetooth Smart Market 2023-2030 ($M) - Global Industry Research
1.2 Bluetooth Smart Ready Market 2023-2030 ($M) - Global Industry Research
1.3 Bluetooth 5.0 Market 2023-2030 ($M) - Global Industry Research
2.Global Bluetooth Smart & Smart Ready By Technology Market 2023-2030 (Volume/Units)
2.1 Bluetooth Smart Market 2023-2030 (Volume/Units) - Global Industry Research
2.2 Bluetooth Smart Ready Market 2023-2030 (Volume/Units) - Global Industry Research
2.3 Bluetooth 5.0 Market 2023-2030 (Volume/Units) - Global Industry Research
3.North America Bluetooth Smart & Smart Ready By Technology Market 2023-2030 ($M)
3.1 Bluetooth Smart Market 2023-2030 ($M) - Regional Industry Research
3.2 Bluetooth Smart Ready Market 2023-2030 ($M) - Regional Industry Research
3.3 Bluetooth 5.0 Market 2023-2030 ($M) - Regional Industry Research
4.South America Bluetooth Smart & Smart Ready By Technology Market 2023-2030 ($M)
4.1 Bluetooth Smart Market 2023-2030 ($M) - Regional Industry Research
4.2 Bluetooth Smart Ready Market 2023-2030 ($M) - Regional Industry Research
4.3 Bluetooth 5.0 Market 2023-2030 ($M) - Regional Industry Research
5.Europe Bluetooth Smart & Smart Ready By Technology Market 2023-2030 ($M)
5.1 Bluetooth Smart Market 2023-2030 ($M) - Regional Industry Research
5.2 Bluetooth Smart Ready Market 2023-2030 ($M) - Regional Industry Research
5.3 Bluetooth 5.0 Market 2023-2030 ($M) - Regional Industry Research
6.APAC Bluetooth Smart & Smart Ready By Technology Market 2023-2030 ($M)
6.1 Bluetooth Smart Market 2023-2030 ($M) - Regional Industry Research
6.2 Bluetooth Smart Ready Market 2023-2030 ($M) - Regional Industry Research
6.3 Bluetooth 5.0 Market 2023-2030 ($M) - Regional Industry Research
7.MENA Bluetooth Smart & Smart Ready By Technology Market 2023-2030 ($M)
7.1 Bluetooth Smart Market 2023-2030 ($M) - Regional Industry Research
7.2 Bluetooth Smart Ready Market 2023-2030 ($M) - Regional Industry Research
7.3 Bluetooth 5.0 Market 2023-2030 ($M) - Regional Industry Research

LIST OF FIGURES

1.US Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
2.Canada Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
3.Mexico Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
4.Brazil Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
5.Argentina Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
6.Peru Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
7.Colombia Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
8.Chile Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
9.Rest of South America Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
10.UK Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
11.Germany Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
12.France Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
13.Italy Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
14.Spain Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
15.Rest of Europe Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
16.China Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
17.India Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
18.Japan Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
19.South Korea Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
20.South Africa Bluetooth Smart And Smart Ready Market Revenue, 2023-2030 ($M)
21.North America Bluetooth Smart And Smart Ready By Application
22.South America Bluetooth Smart And Smart Ready By Application
23.Europe Bluetooth Smart And Smart Ready By Application
24.APAC Bluetooth Smart And Smart Ready By Application
25.MENA Bluetooth Smart And Smart Ready By Application
26.Bluegiga Technologies, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Broadcom Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Qualcomm Incorporated, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Cypress Semiconductor Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Marvell Technology Group Ltd., Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Mediatek Inc., Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Texas Instruments Incorporated, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Toshiba Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Renesas Electronics Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Microchip Technology Incorporated, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Dialog Semiconductor PLC, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Laird PLC, Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.Fanstel Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
39.Key Innovators, Sales /Revenue, 2015-2018 ($Mn/$Bn)