Craft Spirits Market - Forecast(2022 - 2027)

Report Code: FBR 28605 Report Format: PDF + Excel

Craft Spirits Market Overview

The Craft Spirits Market size is estimated to reach $124.7 billion by 2027 and is poised to grow at a CAGR of 21.4% over the forecast period of 2022-2027. A craft distillery follows the importance of transparency in distilling, which translates into a fair use of ingredients. Moreover, the craft distiller should not produce more than 750,000 gallons annually. Lastly, the spirits distillation location should be communicated to the concerned authorities with that bottling location, and the process along with the aging process should be communicated as well. Furthermore, the craft distiller should hold ownership of 51% or more of the DSP to be labeled as a craft distillery. Craft spirits are distilled in small quantities, and some of the famous forms of craft spirits include gin, vodka, and rum. People’s craze regarding alcohol consumption is growing, and millennials are now preferring local craft spirits as they are locally outsourcing the said ingredients from local farms which in turn are boosting the local demand. Additionally, craft distillers are now adding a USP in terms of product innovation which can aid health. The consolidation of the industry along with the consumption of alcohol which follows sustainable production methods are some of the factors driving the Craft Spirits Industry forward in the projected period of 2022-2027. 

Report Coverage

The report: Craft Spirits Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Craft Spirits Market.

By Type- Whiskey, Gin, Vodka, Brandy, Rum, and Others.
By Distillery Capacity- Large Scale Producers, Medium Scale Producers, and Small-Scale Producers.
By Distribution Channel- Off- Trade Channel and On-Trade Channels.
By Geography- North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, and Rest of South America), and Rest of the World (the Middle East, and Africa).

Key Takeaways

  • Geographically, North America held a dominant market share in the year 2021 owing to a vast network of craft distilleries. Additionally, the millennial population of the west has been adopting and demanding such locally crafted spirits as each one of them offer something different, and studies have indicated that people tend to drink more when they associate liquor with emotion. However, Asia-Pacific is expected to offer lucrative growth opportunities to the marketers owing to the rising millennial population and their inclination to consume alcohol as the trend governs.
  • The consolidation of the industry along with the consumption of alcohol which follows sustainable production methods are some of the factors driving the Craft Spirits Market. However, high cost pertaining to craft spirits in comparison with bulk manufacturers has been a market impeding factor.
  • A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Craft Spirits Market Report.

    Craft Spirits Market- Geography (%) for 2021.

    Craft Spirits Market

For More Details on This Report - Request for Sample

Craft Spirits Market Segmentation Analysis - By Type

The Craft Spirits Market based on type can be further segmented into Whiskey, Gin, Vodka, Brandy, Rum, and Others. Whiskey held a dominant market share in the year 2021. It is owing to the extreme and unique taste which is offered by the said product domain. Product innovations over the years have allowed whiskey to provide certain medicinal benefits as well. Distillers are now adding various herbs and spices, to elongate the offering for taste purposes as well as for medicinal benefits. Whiskey has high levels of polyphenols, an antioxidant that has proven to reduce the LDL or bad cholesterol and substantiate the HDL or good cholesterol. Within the US, around 51% of adults have unprecedented levels of cholesterol, which whiskey can help.

However, vodka is estimated to be the fastest-growing, with a CAGR of 21.9% over the forecast period of 2022-2027. Vodka has been unprecedently used in craft spirits, especially the millennials are favoring canned cocktails, and vodka has various flavors such as orange-apple-lemon-light or hard, hence, vodka can be substantiated into different uses which will aid the product demand.

Craft Spirits Market Segmentation Analysis - By Distribution Channel

The Craft Spirits Market based on distribution channels can be further segmented into Off-Trade Channels and On-Trade Channels. On-Trade Channels held a dominant market share in the year 2021. It is owing to the opening of restaurants-bars and pubs- and various other ancillaries whose sales have substantially picked up post-vaccination and opening of economies. Moreover, liquor has been linked to the overall ambiance, and consumers prefer to drink such craft spirits in environments where they can socialize and bond with other pupils.

However, Off-Trade Channels are estimated to be the fastest-growing, with a CAGR of 22.1% over the forecast period of 2022-2027. It is owing to the cost-benefit one can take advantage of while opting for such channels. Owing to various taxes and surcharges such as sales tax or service tax, the overall cost of end-products rises, which users can mitigate by choosing the sale channel. For example, SLO Canned Cocktails, a pack of four RTDs are available for $17.99. However, the same alcohol content can cost somewhere close to $62-$65 for a pair of four cans.

Craft Spirits Market Segmentation Analysis - By Geography

The Craft Spirits Market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held the largest share of 38% as compared to the other regions in 2021. It is owing to the sheer size of the craft distiller market. Recently, it was valued at $6.7 billion in revenue terms. Additionally, the region has prominent craft distillers which are responsible for such staggering numbers.

However, Asia-Pacific is expected to offer lucrative growth opportunities to marketers in the projected period of 2022-2027. It is owing to a rising inclination to set up local breweries and craft distillers such as United Spirits that has propelled the start for craft spirits manufacturing in India. Lastly, a major chunk of the millennial population is concentrated in the likes of India, which is responsible for a surging alcohol demand in the projected period. Liquor consumption and urbanization have had a close associated correlation, thereby, with the increase in urbanization the consumption for craft spirits would grow.

Craft Spirits Market Drivers

The growing number of craft distilleries owing to the demand generation has been a key market driver

Consumers have grown extremely weary of the presence of local breweries, especially craft distilleries. Owing to such demand, a substantial increment has been in terms of new market entrants. Consumers have now been aware that sustainable products benefit them as well as the supplier/raw material manufacturer or processors. For example, US Craft Spirits Association went on to say that despite COVID-19, the market hasn’t stopped growing. Interestingly, liquor has been the most steadfast product domain which didn’t halt owing to the pandemic. The number of craft distilleries grew by 1.1% from August 2020 to August 2021. The market registered a sales equivalent of>$5 billion in 2020. The figures show robustness in terms of market affliction. Moreover, the volume differentiation between the sales from craft spirits and non-craft spirits was 3% in favor of the former.

The use of AI-ML has created a huge potential for market growth

Artificial Intelligence and Machine Learning were being heavily used in all other industries, however, the advent of AI-ML in making craft spirits has created a huge market potential, which experts estimate would help in bypassing the sales growth in comparison with non-craft spirits. The volume has upped from 2.2% in 2015 to 4.7% in 2020. Additionally, the value of craft spirits has grown from earlier 3% in 2015 to 7.1% in 2020. The major reason has been consumer demand, but the supply side has been aided by the use of artificial intelligence and machine learning. Some of the common ways through which AI is used is, AI cognitive services will be fed raw data including the distillery’s legacy recipes, sales numbers, and customer preferences. The algorithm can then generate more than 70 million recipes, that should be both popular and tasty.

Craft Spirits Market Challenges

The market is highly concentrated which is supplemented by relatively higher costs, leading to a differentiated sales pattern

The market of craft distilleries has been under pressure in terms of market concentration. Moreover, the exports have shrunk from the US, as a decrement of 32.9% has been seen in 2020. Additionally, employments have shrunk by nearly 50% from 2019. Moreover, the large producers severely outpace the small producers owing to low capital tapping potential. 1.6% of the total craft producers are termed “large” and they represent a value equivalent to 57%. However, the majority of 90.1 craft distilleries are small, and they only supplement the demand for 10.3% annually. Additionally, the cost anomalies are high in comparison to big-brewhouses as they have capital infusion powers. Non-craft distillers have the potential to bring FDIs and start factories in low-labor countries, which in the case of craft distillers is absent. The following becomes a prime reason for cost-disparity.

Craft Spirits Market Industry Outlook

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in this market. Craft Spirits top 10 companies include:

  1. Asheville Distilling Company
  2. BALCONES Distilling
  3. Black Dirt Distillery
  4. Copper Fox Distillery
  5. Dark Corner Distillery
  6. F.E.E Spirits
  7. Tito’s Handmade Vodka
  8. Pernod Ricard
  9. Diageo PLC
  10. Willian Grant and Sons

Recent Developments

  • In December 2021, Bold Rock launched its Craft Spirits Collection. The craft spirits would include Cinnamon Apple Whiskey, which is A 70 Proof, 35% ABV apple-forward whiskey, with a kick. Vodka would be 5x distilled at 80 Proof and 40% ABV. The American Whiskey would be an 84 Proof, 42% ABV whiskey with rick oaky and vanilla notes with hints of dark coffee and maple syrup. Lastly, the straight bourbon would be 88 Proof and will have 44% ABV while containing aromas of worn leather, stone fruits, and a lingering sweetness.
  • In November 2021, Rod Hammer’s SLO Stills, an award-winning craft distiller has introduced the new line of RTD or Ready to Drink canned cocktails at the Whiskey Fest in San Francisco. Rod & Hammer’s SLO Stills’ canned whiskey cocktails (11% ABV; 22 proofs; MSRP $17.99/12oz four-pack) are full-strength and ready to drink straight out of the can – no mixing necessary. Flavors include a Whiskey Margarita, Whiskey Mule, and a Whiskey Paloma.
  • In June 2021, United Spirits of India has expressed to go beyond and explore the vertical of craft spirits. To do so, they are planning to launch a new whiskey. The product is coming out after nearly two decades. The new brand would be named "United Epitome Reserve". USL's new product will be India’s first small batch and will be artisanal 100% rice whiskey. The product will be distilled in Punja-band and will be matured in Goa. 

Relevant Titles

Spirits Packaging Market- Forecast (2022-2027)
Report Code- FBR 13778

Ardent Spirits Market- Forecast (2022-2027)
Report Code- FBR 0303

For more Food and Beverage Market related reports, please click here

1. Craft Spirits Market Overview
    1.1 Definitions and Scope
2. Craft Spirits Market- Executive Summary
3. Craft Spirits Market – Market Landscape
    3.1 Company Benchmarking- Key Companies
    3.2 Key Company Financial Analysis
    3.3 Market Share Analysis
    3.4 Patent Analysis
    3.5 Pricing Analysis (Comparison of General Price Offerings in the Market)
4. Craft Spirits Market – Startup Company Scenario (Premium)
    4.1 Investment
    4.2 Revenue
    4.3 Venture Capital and Funding Scenario
5. Craft Spirits Market – Industry Market Entry Scenario Premium (Premium)
    5.1 Regulatory Scenario
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. Craft Spirits Market - Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. Craft Spirits Market – By Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle Analysis
8. Craft Spirits Market- By Product Type (Market Size –$Million/$Billion) 
    8.1 Whiskey
    8.2 Gin
    8.3 Vodka
    8.4 Rum
    8.5 Brandy
    8.6 Others
9. Craft Spirits Market- By Distiller Size (Market Size –$Million/$Billion) 
    9.1 Large Scale Producers
    9.2 Medium Scale Producers
    9.3 Small Scale Producers
10. Craft Spirits Market- By Distribution Channel (Market Size –$Million/$Billion) 
    10.1 Off- Trade Channel
        10.1.1 Hypermarkets
        10.1.2 Supermarkets
        10.1.3 Grocery Stores
        10.1.4 Convenience Stores
        10.1.5 Others
    10.2 On-Trade Channel
        10.2.1 Restaurants
        10.2.2 Bars and Pubs
        10.2.3 Others
11. Craft Spirits Market - By Geography (Market Size -$Million/Billion)
    11.1 North America
        11.1.1 U.S
        11.1.2 Canada
        11.1.3 Mexico
    11.2 Europe
        11.2.1 Germany
        11.2.2 France
        11.2.3 UK
        11.2.4 Italy
        11.2.5 Spain
        11.2.6 Russia
        11.2.7 Rest of Europe
    11.3 Asia-Pacific
        11.3.1 China
        11.3.2 Japan
        11.3.3 South Korea
        11.3.4 India
        11.3.5 Australia & New Zealand
        11.3.6 Rest of APAC
    11.4 South America
        11.4.1 Brazil
        11.4.2 Argentina
        11.4.3 Chile
        11.4.4 Colombia
    11.4.5 Rest of South America
    11.5 Rest of the World
        11.5.1 Middle East
        11.5.2 Africa
12. Craft Spirits Market - Market Entropy
    12.1 New product launches
    12.2 M&A's, collaborations, JVs, and partnerships
13. Craft Spirits Market – Industry Competition Landscape (Premium)
    13.1 Market Share Analysis
        13.1.1 Global Market Share – Key Companies
        13.1.2 Market Share by Region – Key Companies
        13.1.3 Market Share by Countries – Key Companies
    13.2 Competition Matrix
    13.3 Best Practices for Companies
14. Craft Spirits Market – Key Company List by Country Premium (Premium)
15. Craft Spirits Market - Company Analysis
    15.1 Company 1
    15.2 Company 2
    15.3 Company 3
    15.4 Company 4
    15.5 Company 5
    15.6 Company 6
    15.7 Company 7
    15.8 Company 8
    15.9 Company 9
    15.10 Company 10
"*Financials would be provided on a best-efforts basis for private companies

LIST OF TABLES

1.Global Craft Spirit Market:Distiller Size Estimate Trend Analysis Market 2019-2024 ($M)
1.1 Large Market 2019-2024 ($M) - Global Industry Research
1.2 Medium Market 2019-2024 ($M) - Global Industry Research
1.3 Small Market 2019-2024 ($M) - Global Industry Research
2.Global Craft Spirit Market:Product Estimate Trend Analysis Market 2019-2024 ($M)
2.1 Whiskey Market 2019-2024 ($M) - Global Industry Research
2.2 Vodka Market 2019-2024 ($M) - Global Industry Research
2.3 Gin Market 2019-2024 ($M) - Global Industry Research
2.4 Rum Market 2019-2024 ($M) - Global Industry Research
2.5 Brandy Market 2019-2024 ($M) - Global Industry Research
2.6 Liqueur Market 2019-2024 ($M) - Global Industry Research
3.Global Craft Spirit Market:Distiller Size Estimate Trend Analysis Market 2019-2024 (Volume/Units)
3.1 Large Market 2019-2024 (Volume/Units) - Global Industry Research
3.2 Medium Market 2019-2024 (Volume/Units) - Global Industry Research
3.3 Small Market 2019-2024 (Volume/Units) - Global Industry Research
4.Global Craft Spirit Market:Product Estimate Trend Analysis Market 2019-2024 (Volume/Units)
4.1 Whiskey Market 2019-2024 (Volume/Units) - Global Industry Research
4.2 Vodka Market 2019-2024 (Volume/Units) - Global Industry Research
4.3 Gin Market 2019-2024 (Volume/Units) - Global Industry Research
4.4 Rum Market 2019-2024 (Volume/Units) - Global Industry Research
4.5 Brandy Market 2019-2024 (Volume/Units) - Global Industry Research
4.6 Liqueur Market 2019-2024 (Volume/Units) - Global Industry Research
5.North America Craft Spirit Market:Distiller Size Estimate Trend Analysis Market 2019-2024 ($M)
5.1 Large Market 2019-2024 ($M) - Regional Industry Research
5.2 Medium Market 2019-2024 ($M) - Regional Industry Research
5.3 Small Market 2019-2024 ($M) - Regional Industry Research
6.North America Craft Spirit Market:Product Estimate Trend Analysis Market 2019-2024 ($M)
6.1 Whiskey Market 2019-2024 ($M) - Regional Industry Research
6.2 Vodka Market 2019-2024 ($M) - Regional Industry Research
6.3 Gin Market 2019-2024 ($M) - Regional Industry Research
6.4 Rum Market 2019-2024 ($M) - Regional Industry Research
6.5 Brandy Market 2019-2024 ($M) - Regional Industry Research
6.6 Liqueur Market 2019-2024 ($M) - Regional Industry Research
7.South America Craft Spirit Market:Distiller Size Estimate Trend Analysis Market 2019-2024 ($M)
7.1 Large Market 2019-2024 ($M) - Regional Industry Research
7.2 Medium Market 2019-2024 ($M) - Regional Industry Research
7.3 Small Market 2019-2024 ($M) - Regional Industry Research
8.South America Craft Spirit Market:Product Estimate Trend Analysis Market 2019-2024 ($M)
8.1 Whiskey Market 2019-2024 ($M) - Regional Industry Research
8.2 Vodka Market 2019-2024 ($M) - Regional Industry Research
8.3 Gin Market 2019-2024 ($M) - Regional Industry Research
8.4 Rum Market 2019-2024 ($M) - Regional Industry Research
8.5 Brandy Market 2019-2024 ($M) - Regional Industry Research
8.6 Liqueur Market 2019-2024 ($M) - Regional Industry Research
9.Europe Craft Spirit Market:Distiller Size Estimate Trend Analysis Market 2019-2024 ($M)
9.1 Large Market 2019-2024 ($M) - Regional Industry Research
9.2 Medium Market 2019-2024 ($M) - Regional Industry Research
9.3 Small Market 2019-2024 ($M) - Regional Industry Research
10.Europe Craft Spirit Market:Product Estimate Trend Analysis Market 2019-2024 ($M)
10.1 Whiskey Market 2019-2024 ($M) - Regional Industry Research
10.2 Vodka Market 2019-2024 ($M) - Regional Industry Research
10.3 Gin Market 2019-2024 ($M) - Regional Industry Research
10.4 Rum Market 2019-2024 ($M) - Regional Industry Research
10.5 Brandy Market 2019-2024 ($M) - Regional Industry Research
10.6 Liqueur Market 2019-2024 ($M) - Regional Industry Research
11.APAC Craft Spirit Market:Distiller Size Estimate Trend Analysis Market 2019-2024 ($M)
11.1 Large Market 2019-2024 ($M) - Regional Industry Research
11.2 Medium Market 2019-2024 ($M) - Regional Industry Research
11.3 Small Market 2019-2024 ($M) - Regional Industry Research
12.APAC Craft Spirit Market:Product Estimate Trend Analysis Market 2019-2024 ($M)
12.1 Whiskey Market 2019-2024 ($M) - Regional Industry Research
12.2 Vodka Market 2019-2024 ($M) - Regional Industry Research
12.3 Gin Market 2019-2024 ($M) - Regional Industry Research
12.4 Rum Market 2019-2024 ($M) - Regional Industry Research
12.5 Brandy Market 2019-2024 ($M) - Regional Industry Research
12.6 Liqueur Market 2019-2024 ($M) - Regional Industry Research
13.MENA Craft Spirit Market:Distiller Size Estimate Trend Analysis Market 2019-2024 ($M)
13.1 Large Market 2019-2024 ($M) - Regional Industry Research
13.2 Medium Market 2019-2024 ($M) - Regional Industry Research
13.3 Small Market 2019-2024 ($M) - Regional Industry Research
14.MENA Craft Spirit Market:Product Estimate Trend Analysis Market 2019-2024 ($M)
14.1 Whiskey Market 2019-2024 ($M) - Regional Industry Research
14.2 Vodka Market 2019-2024 ($M) - Regional Industry Research
14.3 Gin Market 2019-2024 ($M) - Regional Industry Research
14.4 Rum Market 2019-2024 ($M) - Regional Industry Research
14.5 Brandy Market 2019-2024 ($M) - Regional Industry Research
14.6 Liqueur Market 2019-2024 ($M) - Regional Industry Research

LIST OF FIGURES

1.US Craft Spirits Market Revenue, 2019-2024 ($M)
2.Canada Craft Spirits Market Revenue, 2019-2024 ($M)
3.Mexico Craft Spirits Market Revenue, 2019-2024 ($M)
4.Brazil Craft Spirits Market Revenue, 2019-2024 ($M)
5.Argentina Craft Spirits Market Revenue, 2019-2024 ($M)
6.Peru Craft Spirits Market Revenue, 2019-2024 ($M)
7.Colombia Craft Spirits Market Revenue, 2019-2024 ($M)
8.Chile Craft Spirits Market Revenue, 2019-2024 ($M)
9.Rest of South America Craft Spirits Market Revenue, 2019-2024 ($M)
10.UK Craft Spirits Market Revenue, 2019-2024 ($M)
11.Germany Craft Spirits Market Revenue, 2019-2024 ($M)
12.France Craft Spirits Market Revenue, 2019-2024 ($M)
13.Italy Craft Spirits Market Revenue, 2019-2024 ($M)
14.Spain Craft Spirits Market Revenue, 2019-2024 ($M)
15.Rest of Europe Craft Spirits Market Revenue, 2019-2024 ($M)
16.China Craft Spirits Market Revenue, 2019-2024 ($M)
17.India Craft Spirits Market Revenue, 2019-2024 ($M)
18.Japan Craft Spirits Market Revenue, 2019-2024 ($M)
19.South Korea Craft Spirits Market Revenue, 2019-2024 ($M)
20.South Africa Craft Spirits Market Revenue, 2019-2024 ($M)
21.North America Craft Spirits By Application
22.South America Craft Spirits By Application
23.Europe Craft Spirits By Application
24.APAC Craft Spirits By Application
25.MENA Craft Spirits By Application
26.Pernod Ricard, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Diageo Plc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Anchor Distilling Company, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.House Spirit Distillery, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Tuthilltown Spirit, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Woodinville Whiskey Co., Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Rmy Cointreau, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Rogue Ale, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.William Grant Son, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Constellation Brands, Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Chase Distillery, Ltd, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Copper Fox Distillery, Sales /Revenue, 2015-2018 ($Mn/$Bn)