Customer Data Platform Market - Forecast(2023 - 2028)
Overview
Customer data platform market size
is forecast to reach $4 billion by 2025, growing at a of CAGR 16% during
2020-2025 owing to the growing demand for unified software database solutions
which captures, correlates and activates customer data across multiple
channels, technologies and devices in real time, that can be used to understand
the customer behavior from pool to individual level to generate and channel
leads into the sales funnel. The rise of global privacy regulations is leading
to the adoption of single view of the customer and storage of the same which is
becoming the top priority of the enterprises which is set to drive the customer
data platform market from 2020 to 2025.
Further, the rising adoption of
cloud based packaged software solutions and Platform-as-a-Service model in the
customer data management platform along with coalescence of artificial
intelligence to play a significant role driving the customer data platform
market during the forecast period
Customer Data Platform Industry Outlook
The report: “Customer Data Platform Market Report – Forecast (2020-2025)”, by IndustryARC, covers an in-depth analysis of the following segments of the customer data platform Market.
Key Takeaways- Customer Data Platform Industry
- Customer data platform analytics to witness the highest growth rate owing to the growing adoption of artificial intelligence based marketing technologies across the globe.
- By offering type, solutions dominated the customer data platform market while services to grow at the highest rate owing to the growing preference of the services by the SMEs
- North America dominated the global customer data platform market due to the broad customer base of large enterprises opting for CDP solutions to enhance customer experience
By Type - Segment Analysis
By type the global customer data
platform is segmented by access, analytics and engagement. Analytics segment is
set to witness the highest growth of CAGR 20% during the forecast period 2020-2025,
owing to the growing penetration of machine learning and data analytics to
extract meaning insights from customer data pool. The dire need for the taking
actionable insights and data driven marketing decisions based on the customer
data and growing investment towards development of artificial intelligence
based solution in the Marketing Technologies (Martech) space to play a
prominent role in assisting the market growth
By Offering Type - Segment Analysis
The customer data platform
solutions has been analyzed to acquire the largest share of the market in 2019
owing the broad scale adoption across the large enterprises. However, services
segment is set to witness the highest growth during 2020-2025 owing to the
increasing adoption of customer data platform services by SMEs especially startups
and associated cost constrains which impede these to opt for solutions
Geography - Segment Analysis
North America held the major share of 37% of the global customer
data platform market in 2019 owing to the presence of a broad customer base of
large scale enterprise across various verticals opting for CDP solutions for
enhancing customer experience by getting a deep understanding of customer
pools’ need and targeting the appropriate audience to achieve higher conversion
rates of marketing qualified leads to sales qualified leads. APAC is set to
grow at the highest rate during the forecast 2020-2025 owing to the growing
investment in the Marketing Technology (Martech) and rise of small and medium
enterprises.
Drivers – Customer Data Platform Market
·
Growing Adoption of Omni
Channel Marketing
Omni channel marketing
emphasizes on the use of multiple channels but the making the best fit for the
customers’ need as the first priority thereby improving the customer experience
significantly. Since customer experience is becoming the top priority for all
types of businesses, the need the unified data portals is growing which can
collect and correlate customer data from multiple channels which can be
accessed from and at any point to gain insights or single view of the customer
data. As per recent IndustryARC research, around 65% of the customers emphasize
on receiving real time services irrespective of the channel which is one of the
major factors driving the Omni-channel marketing. This is further set to assist
the customer data platform market growth during 2020-2025
Challenges – Customer Data Platform Market
·
Lack of
skilled personnel to use the platform effectively
Customer data
platform proves to be more helpful when organizations houses a team structure
which is data-driven rather than those working in silos. Additionally, the
ability to draw actionable insights from the data is another major requirement
for organization to use the customer data platform more effectively. Currently
the lack of skilled workforce to handle and keep pace with changing dynamics in
the customer behavior has been analyzed to pose a challenge to the market
growth from 2020 to 2025
Market Landscape
The customer
data platform top 10 companies includes Salesforce, Inc., SAP SE, SAS
Institute, NG DATA, Tealium, ActionIQ, Oracle Corp, mParticle, Inc., ActionIQ, Blueconic
and so on. The customer data platform has been analyzed to be fragment with low
entry barrier and high threat of new entrants in the market thereby resulting
to a mediocre degree of competition among the players
Investments and Acquisition
- In November 2018, Transitiv, a martech startup based in the U.S. raised $1.7million seed investment which the company will use to increase their market penetration, accelerate product enhancement and increase its workforce across various departments.
- In November 2018, Amperity a startup leveraging AI-powered customer data management solutions acquired Custora, a cloud based leader in customer analytics solutions to enhance its customer data platform.
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LIST OF TABLES
1.Global Customer Data Platform Market By Type Market 2019-2024 ($M)1.1 Access Market 2019-2024 ($M) - Global Industry Research
1.2 Analytics Market 2019-2024 ($M) - Global Industry Research
1.3 Engagement Market 2019-2024 ($M) - Global Industry Research
2.Global Customer Data Platform Market By Component Market 2019-2024 ($M)
2.1 Solutions Market 2019-2024 ($M) - Global Industry Research
2.1.1 Software Tools Market 2019-2024 ($M)
2.1.2 Platforms Market 2019-2024 ($M)
2.2 Services Market 2019-2024 ($M) - Global Industry Research
2.2.1 Consulting Services Market 2019-2024 ($M)
2.2.2 Support & Maintenance Services Market 2019-2024 ($M)
3.Global Market By Delivery Mode Market 2019-2024 ($M)
3.1 Cloud Market 2019-2024 ($M) - Global Industry Research
3.2 On-Premises Market 2019-2024 ($M) - Global Industry Research
4.Global Market By Enterprise Size Market 2019-2024 ($M)
4.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M) - Global Industry Research
4.2 Large Enterprises Market 2019-2024 ($M) - Global Industry Research
5.Global Customer Data Platform Market By Vertical Market 2019-2024 ($M)
5.1 Retail & Ecommerce Market 2019-2024 ($M) - Global Industry Research
5.2 Media & Entertainment Market 2019-2024 ($M) - Global Industry Research
5.3 IT & Telecommunication Market 2019-2024 ($M) - Global Industry Research
5.4 Travel & Hospitality Market 2019-2024 ($M) - Global Industry Research
5.5 Energy & Utilities Market 2019-2024 ($M) - Global Industry Research
5.6 Automobile Market 2019-2024 ($M) - Global Industry Research
5.7 Healthcare & Life Sciences Market 2019-2024 ($M) - Global Industry Research
6.Global Customer Data Platform Market By Type Market 2019-2024 (Volume/Units)
6.1 Access Market 2019-2024 (Volume/Units) - Global Industry Research
6.2 Analytics Market 2019-2024 (Volume/Units) - Global Industry Research
6.3 Engagement Market 2019-2024 (Volume/Units) - Global Industry Research
7.Global Customer Data Platform Market By Component Market 2019-2024 (Volume/Units)
7.1 Solutions Market 2019-2024 (Volume/Units) - Global Industry Research
7.1.1 Software Tools Market 2019-2024 (Volume/Units)
7.1.2 Platforms Market 2019-2024 (Volume/Units)
7.2 Services Market 2019-2024 (Volume/Units) - Global Industry Research
7.2.1 Consulting Services Market 2019-2024 (Volume/Units)
7.2.2 Support & Maintenance Services Market 2019-2024 (Volume/Units)
8.Global Market By Delivery Mode Market 2019-2024 (Volume/Units)
8.1 Cloud Market 2019-2024 (Volume/Units) - Global Industry Research
8.2 On-Premises Market 2019-2024 (Volume/Units) - Global Industry Research
9.Global Market By Enterprise Size Market 2019-2024 (Volume/Units)
9.1 Small & Medium-Sized Enterprises Market 2019-2024 (Volume/Units) - Global Industry Research
9.2 Large Enterprises Market 2019-2024 (Volume/Units) - Global Industry Research
10.Global Customer Data Platform Market By Vertical Market 2019-2024 (Volume/Units)
10.1 Retail & Ecommerce Market 2019-2024 (Volume/Units) - Global Industry Research
10.2 Media & Entertainment Market 2019-2024 (Volume/Units) - Global Industry Research
10.3 IT & Telecommunication Market 2019-2024 (Volume/Units) - Global Industry Research
10.4 Travel & Hospitality Market 2019-2024 (Volume/Units) - Global Industry Research
10.5 Energy & Utilities Market 2019-2024 (Volume/Units) - Global Industry Research
10.6 Automobile Market 2019-2024 (Volume/Units) - Global Industry Research
10.7 Healthcare & Life Sciences Market 2019-2024 (Volume/Units) - Global Industry Research
11.North America Customer Data Platform Market By Type Market 2019-2024 ($M)
11.1 Access Market 2019-2024 ($M) - Regional Industry Research
11.2 Analytics Market 2019-2024 ($M) - Regional Industry Research
11.3 Engagement Market 2019-2024 ($M) - Regional Industry Research
12.North America Customer Data Platform Market By Component Market 2019-2024 ($M)
12.1 Solutions Market 2019-2024 ($M) - Regional Industry Research
12.1.1 Software Tools Market 2019-2024 ($M)
12.1.2 Platforms Market 2019-2024 ($M)
12.2 Services Market 2019-2024 ($M) - Regional Industry Research
12.2.1 Consulting Services Market 2019-2024 ($M)
12.2.2 Support & Maintenance Services Market 2019-2024 ($M)
13.North America Market By Delivery Mode Market 2019-2024 ($M)
13.1 Cloud Market 2019-2024 ($M) - Regional Industry Research
13.2 On-Premises Market 2019-2024 ($M) - Regional Industry Research
14.North America Market By Enterprise Size Market 2019-2024 ($M)
14.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M) - Regional Industry Research
14.2 Large Enterprises Market 2019-2024 ($M) - Regional Industry Research
15.North America Customer Data Platform Market By Vertical Market 2019-2024 ($M)
15.1 Retail & Ecommerce Market 2019-2024 ($M) - Regional Industry Research
15.2 Media & Entertainment Market 2019-2024 ($M) - Regional Industry Research
15.3 IT & Telecommunication Market 2019-2024 ($M) - Regional Industry Research
15.4 Travel & Hospitality Market 2019-2024 ($M) - Regional Industry Research
15.5 Energy & Utilities Market 2019-2024 ($M) - Regional Industry Research
15.6 Automobile Market 2019-2024 ($M) - Regional Industry Research
15.7 Healthcare & Life Sciences Market 2019-2024 ($M) - Regional Industry Research
16.South America Customer Data Platform Market By Type Market 2019-2024 ($M)
16.1 Access Market 2019-2024 ($M) - Regional Industry Research
16.2 Analytics Market 2019-2024 ($M) - Regional Industry Research
16.3 Engagement Market 2019-2024 ($M) - Regional Industry Research
17.South America Customer Data Platform Market By Component Market 2019-2024 ($M)
17.1 Solutions Market 2019-2024 ($M) - Regional Industry Research
17.1.1 Software Tools Market 2019-2024 ($M)
17.1.2 Platforms Market 2019-2024 ($M)
17.2 Services Market 2019-2024 ($M) - Regional Industry Research
17.2.1 Consulting Services Market 2019-2024 ($M)
17.2.2 Support & Maintenance Services Market 2019-2024 ($M)
18.South America Market By Delivery Mode Market 2019-2024 ($M)
18.1 Cloud Market 2019-2024 ($M) - Regional Industry Research
18.2 On-Premises Market 2019-2024 ($M) - Regional Industry Research
19.South America Market By Enterprise Size Market 2019-2024 ($M)
19.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M) - Regional Industry Research
19.2 Large Enterprises Market 2019-2024 ($M) - Regional Industry Research
20.South America Customer Data Platform Market By Vertical Market 2019-2024 ($M)
20.1 Retail & Ecommerce Market 2019-2024 ($M) - Regional Industry Research
20.2 Media & Entertainment Market 2019-2024 ($M) - Regional Industry Research
20.3 IT & Telecommunication Market 2019-2024 ($M) - Regional Industry Research
20.4 Travel & Hospitality Market 2019-2024 ($M) - Regional Industry Research
20.5 Energy & Utilities Market 2019-2024 ($M) - Regional Industry Research
20.6 Automobile Market 2019-2024 ($M) - Regional Industry Research
20.7 Healthcare & Life Sciences Market 2019-2024 ($M) - Regional Industry Research
21.Europe Customer Data Platform Market By Type Market 2019-2024 ($M)
21.1 Access Market 2019-2024 ($M) - Regional Industry Research
21.2 Analytics Market 2019-2024 ($M) - Regional Industry Research
21.3 Engagement Market 2019-2024 ($M) - Regional Industry Research
22.Europe Customer Data Platform Market By Component Market 2019-2024 ($M)
22.1 Solutions Market 2019-2024 ($M) - Regional Industry Research
22.1.1 Software Tools Market 2019-2024 ($M)
22.1.2 Platforms Market 2019-2024 ($M)
22.2 Services Market 2019-2024 ($M) - Regional Industry Research
22.2.1 Consulting Services Market 2019-2024 ($M)
22.2.2 Support & Maintenance Services Market 2019-2024 ($M)
23.Europe Market By Delivery Mode Market 2019-2024 ($M)
23.1 Cloud Market 2019-2024 ($M) - Regional Industry Research
23.2 On-Premises Market 2019-2024 ($M) - Regional Industry Research
24.Europe Market By Enterprise Size Market 2019-2024 ($M)
24.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M) - Regional Industry Research
24.2 Large Enterprises Market 2019-2024 ($M) - Regional Industry Research
25.Europe Customer Data Platform Market By Vertical Market 2019-2024 ($M)
25.1 Retail & Ecommerce Market 2019-2024 ($M) - Regional Industry Research
25.2 Media & Entertainment Market 2019-2024 ($M) - Regional Industry Research
25.3 IT & Telecommunication Market 2019-2024 ($M) - Regional Industry Research
25.4 Travel & Hospitality Market 2019-2024 ($M) - Regional Industry Research
25.5 Energy & Utilities Market 2019-2024 ($M) - Regional Industry Research
25.6 Automobile Market 2019-2024 ($M) - Regional Industry Research
25.7 Healthcare & Life Sciences Market 2019-2024 ($M) - Regional Industry Research
26.APAC Customer Data Platform Market By Type Market 2019-2024 ($M)
26.1 Access Market 2019-2024 ($M) - Regional Industry Research
26.2 Analytics Market 2019-2024 ($M) - Regional Industry Research
26.3 Engagement Market 2019-2024 ($M) - Regional Industry Research
27.APAC Customer Data Platform Market By Component Market 2019-2024 ($M)
27.1 Solutions Market 2019-2024 ($M) - Regional Industry Research
27.1.1 Software Tools Market 2019-2024 ($M)
27.1.2 Platforms Market 2019-2024 ($M)
27.2 Services Market 2019-2024 ($M) - Regional Industry Research
27.2.1 Consulting Services Market 2019-2024 ($M)
27.2.2 Support & Maintenance Services Market 2019-2024 ($M)
28.APAC Market By Delivery Mode Market 2019-2024 ($M)
28.1 Cloud Market 2019-2024 ($M) - Regional Industry Research
28.2 On-Premises Market 2019-2024 ($M) - Regional Industry Research
29.APAC Market By Enterprise Size Market 2019-2024 ($M)
29.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M) - Regional Industry Research
29.2 Large Enterprises Market 2019-2024 ($M) - Regional Industry Research
30.APAC Customer Data Platform Market By Vertical Market 2019-2024 ($M)
30.1 Retail & Ecommerce Market 2019-2024 ($M) - Regional Industry Research
30.2 Media & Entertainment Market 2019-2024 ($M) - Regional Industry Research
30.3 IT & Telecommunication Market 2019-2024 ($M) - Regional Industry Research
30.4 Travel & Hospitality Market 2019-2024 ($M) - Regional Industry Research
30.5 Energy & Utilities Market 2019-2024 ($M) - Regional Industry Research
30.6 Automobile Market 2019-2024 ($M) - Regional Industry Research
30.7 Healthcare & Life Sciences Market 2019-2024 ($M) - Regional Industry Research
31.MENA Customer Data Platform Market By Type Market 2019-2024 ($M)
31.1 Access Market 2019-2024 ($M) - Regional Industry Research
31.2 Analytics Market 2019-2024 ($M) - Regional Industry Research
31.3 Engagement Market 2019-2024 ($M) - Regional Industry Research
32.MENA Customer Data Platform Market By Component Market 2019-2024 ($M)
32.1 Solutions Market 2019-2024 ($M) - Regional Industry Research
32.1.1 Software Tools Market 2019-2024 ($M)
32.1.2 Platforms Market 2019-2024 ($M)
32.2 Services Market 2019-2024 ($M) - Regional Industry Research
32.2.1 Consulting Services Market 2019-2024 ($M)
32.2.2 Support & Maintenance Services Market 2019-2024 ($M)
33.MENA Market By Delivery Mode Market 2019-2024 ($M)
33.1 Cloud Market 2019-2024 ($M) - Regional Industry Research
33.2 On-Premises Market 2019-2024 ($M) - Regional Industry Research
34.MENA Market By Enterprise Size Market 2019-2024 ($M)
34.1 Small & Medium-Sized Enterprises Market 2019-2024 ($M) - Regional Industry Research
34.2 Large Enterprises Market 2019-2024 ($M) - Regional Industry Research
35.MENA Customer Data Platform Market By Vertical Market 2019-2024 ($M)
35.1 Retail & Ecommerce Market 2019-2024 ($M) - Regional Industry Research
35.2 Media & Entertainment Market 2019-2024 ($M) - Regional Industry Research
35.3 IT & Telecommunication Market 2019-2024 ($M) - Regional Industry Research
35.4 Travel & Hospitality Market 2019-2024 ($M) - Regional Industry Research
35.5 Energy & Utilities Market 2019-2024 ($M) - Regional Industry Research
35.6 Automobile Market 2019-2024 ($M) - Regional Industry Research
35.7 Healthcare & Life Sciences Market 2019-2024 ($M) - Regional Industry Research
LIST OF FIGURES
1.US Customer Data Platform Market Revenue, 2019-2024 ($M)2.Canada Customer Data Platform Market Revenue, 2019-2024 ($M)
3.Mexico Customer Data Platform Market Revenue, 2019-2024 ($M)
4.Brazil Customer Data Platform Market Revenue, 2019-2024 ($M)
5.Argentina Customer Data Platform Market Revenue, 2019-2024 ($M)
6.Peru Customer Data Platform Market Revenue, 2019-2024 ($M)
7.Colombia Customer Data Platform Market Revenue, 2019-2024 ($M)
8.Chile Customer Data Platform Market Revenue, 2019-2024 ($M)
9.Rest of South America Customer Data Platform Market Revenue, 2019-2024 ($M)
10.UK Customer Data Platform Market Revenue, 2019-2024 ($M)
11.Germany Customer Data Platform Market Revenue, 2019-2024 ($M)
12.France Customer Data Platform Market Revenue, 2019-2024 ($M)
13.Italy Customer Data Platform Market Revenue, 2019-2024 ($M)
14.Spain Customer Data Platform Market Revenue, 2019-2024 ($M)
15.Rest of Europe Customer Data Platform Market Revenue, 2019-2024 ($M)
16.China Customer Data Platform Market Revenue, 2019-2024 ($M)
17.India Customer Data Platform Market Revenue, 2019-2024 ($M)
18.Japan Customer Data Platform Market Revenue, 2019-2024 ($M)
19.South Korea Customer Data Platform Market Revenue, 2019-2024 ($M)
20.South Africa Customer Data Platform Market Revenue, 2019-2024 ($M)
21.North America Customer Data Platform By Application
22.South America Customer Data Platform By Application
23.Europe Customer Data Platform By Application
24.APAC Customer Data Platform By Application
25.MENA Customer Data Platform By Application
26.Oracle, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.SAP, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Salesforce, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Adobe, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Nice, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.SAS Institute, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Tealium, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Segment, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Zaius, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.AgilOne, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.ActionIQ, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.BlueConic, Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.Ascent360, Sales /Revenue, 2015-2018 ($Mn/$Bn)
39.Evergage, Sales /Revenue, 2015-2018 ($Mn/$Bn)
40.Lytics, Sales /Revenue, 2015-2018 ($Mn/$Bn)
41.mParticle, Sales /Revenue, 2015-2018 ($Mn/$Bn)
42.NGDATA, Sales /Revenue, 2015-2018 ($Mn/$Bn)
43.IgnitionOne, Sales /Revenue, 2015-2018 ($Mn/$Bn)
44.Signal, Sales /Revenue, 2015-2018 ($Mn/$Bn)
45.Usermind, Sales /Revenue, 2015-2018 ($Mn/$Bn)
46.Amperity, Sales /Revenue, 2015-2018 ($Mn/$Bn)
47.Reltio, Sales /Revenue, 2015-2018 ($Mn/$Bn)
48.Ensighten, Sales /Revenue, 2015-2018 ($Mn/$Bn)
49.Fospha, Sales /Revenue, 2015-2018 ($Mn/$Bn)
50.SessionM, Sales /Revenue, 2015-2018 ($Mn/$Bn)