Digital Asset Management Market - Industry Analysis, Market Size, Share, Trends, Application Analysis, Growth And Forecast 2020 - 2025

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Overview

The Digital Asset Management (DAM) market size is forecast to reach $ 6.9 billion by 2025 growing at a CAGR of 18.6% during the forecast period 2020-2025. The Growth of Digital Asset Management Market can be attributed to the rise in demand among enterprises to manage digital assets and the proliferation of digital content. Substantial boost in the demand for collaborative digital workflow especially for smooth sales and marketing activities is another prominent factor that is expected to drive the global digital asset management market. Increasing focus on digital marketing and enterprise control management along with access control to database records have further aided the adoption of DAM solution. Moreover, increase in need for meeting government mandates to maintain transparency of operations workflow is also expected to create growth opportunities for the Digital Asset Management industry during the forecast period.

Key Takeaways

  • The increasing demand for specialized solutions owing to the increased adoption of broadband internet is expected to drive the Digital Asset Management Market during the forecast period.
  • Asia-Pacific is poised to witness the highest growth rate over the forecast period due to significant investments in countries like Japan and India. Japan has officially recognized Bitcoin and digital currencies as money, which has resulted in an increase in the number of digital assets in Japan, thereby, proportionately boosting the demand for digital asset management solutions in this region. Additionally, there is a huge demand for digital asset management in India from the entertainment and media providers, due to complexities related to the content, language, and other regional requirements.
  • The increasing demand of process automation and the rising penetration of smartphones will further aid the growth of Digital Asset Management Market
  • Lack of awareness and the higher cost of solutions may create hurdles for the digital asset management market.

Organization Type- Segment Analysis

The small and medium enterprises (SMEs) segment is expected to grow at the highest CAGR of 19.3% during the forecast period 2020-2025. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the major benefits that the small enterprises are experiencing through the adoption of DAM. By using these managed services, SMEs are able to focus more on business operations by reducing digital asset management costs. The cloud deployment type stimulates better access to digital assets data, with faster implementation and reduced total cost of ownership. Considering the cost benefits, small and medium enterprises are likely to adopt cloud-based deployment model for implementing DAM solutions which provides lucrative opportunities to the Digital Asset Management Market.

Deployment Type- Segment Analysis

On the basis of deployment type, cloud deployment is expected to dominate the Digital Asset Management Market with the highest CAGR of 20.4% during the forecast period 2020-2025. With the increasing adoption of various technologies, like artificial intelligence and big data analytics, cloud-based DAMs are widely used. The AI use cases for DAM include optical character recognition, speech recognition, and facial recognition. This has propelled the demand for cloud applications, which is growing continuously. There is an additional benefit by having cloud deployments for DAM, such as the digital media content can be made accessible to everyone and can be delivered easily across an enterprise. Many DAM products now have cloud-hosted offerings and are also introducing micro services to integrate with external services through cloud-linked connections. For instance, OpenText Media Management (OTMM), once a client/server application and now a web-based platform, can also be deployed within a cloud infrastructure. Its latest release introduced image and video recognition capabilities where automatic media analysis capabilities enhance manual categorization processes.

 

Geography - Segment Analysis

The North American region dominated the Digital Asset Management Market during the forecast period 2020-2025 accounting for the highest market share of 32.4%. The North America has a high concentration of media and entertainment industries that largely contribute to the adoption of DAM solutions and services in the region. The DAM solution helps industries in effective monitoring and tracking of their digital assets for media and production. They also facilitate managers with real-time access to critical information, such as priority digital media for marketing, protected documents, and fragmentation of digital assets which boosts the growth of Digital Asset Management Market. Furthermore, the adoption of advanced solutions in North America is faster as compared to other regions. This is also expected to propel the adoption of Digital Asset Management Solutions in these regions.

Drivers – Digital Asset Management Market.

·         Growing adoption of digital marketing to boost the growth of digital asset management market.

With the ever increasing use of social media among population, the digital marketing has evolved as a vital platform for enterprises to market their products and services to a large target audience in a short period of time. Integration of analytical tools with social media platforms has facilitated enterprises to understand their customer behavior patterns and offer better customer value proposition. Heavy Investments in digital marketing activities to promote products and services led to a significant rise in digital content, such as high-definition videos, high-quality images, and audios. To manage this plethora of digital content, enterprises are expected to adopt the DAM solution, which would enable them to streamline digital assets, surface relevant metadata, secure assets, and also transform digital content into their latest forms.

 

·         Rising demand for collaborative digital workflow to aid the digital asset management market growth.

Collaborative workflow has high impact on the digital asset management industry growth due to increase in need for real-time and shared operations. Growth in demand for collaborative digital workflow especially for sales and marketing activities has encouraged end users to deploy enhanced digital asset management solutions and services. Moreover globalization has led to increased need for better collaboration processes and access to digital assets.

Challenges – Digital Asset Management Market

·         Dependence on traditional approaches to hamper market growth.

Many organizations stick to traditional and time-consuming methods, such as manually managing digital assets, majorly due to budget constraints to adopt advanced technologies and lack of awareness. Furthermore, lack of training and capabilities to manage these advanced solutions coupled with resistance to changes is another factor that restricts employees from adopting the DAM solution.

Market Landscape

The top ten players in the Digital Asset Management Market includes Cognizant Technology Solutions Corp, Hewlett-Packard Company, Oracle Corporation, Adobe Systems Incorporated, OpenText Corporation, Celum, Mediabeacon, Inc., Canto, Inc., Widen, Bynder, Northplains and Media valet Inc. Business expansion, acquisition and mergers along with partnerships are the key strategies adopted by the players in order to concretize their market position.

Expansions/ Collaborations / Product launches/R&D activities

  • In April 2019, Hewlett Packard collaborated with PubNub to bring new Intelligent Edge capabilities to the enterprise. The company is projecting to expand PubNub’s technology and value a wider range of industries and applications.
  • In March 2019, Adobe and Microsoft revealed about Open Data Initiative (ODI) with the ambition of helping customers to create new connections across previously siloed data, more seamlessly garner intelligence, and ultimately better serve brands with an improved view of their customer interactions.
  • In June 2018, -Cloudinary announced the availability of its Digital Asset Management (DAM) solution, the first end-to-end DAM developed to help organizations realize the full value of their digital media assets and deliver engaging end-user experiences through on-the-fly asset manipulations and optimization, AI-based search and efficient workflows.

1. Digital Asset Management Market - Overview
        1.1 Definitions and Scope
2. Digital Asset Management Market - Executive summary
        2.1 Market Revenue, Market Size and Key Trends by Company
        2.2 Key Trends by type of Application
        2.3 Key Trends segmented by Geography
3. Digital Asset Management Market
        3.1 Comparative analysis
            3.1.1 Product Benchmarking - Top 10 companies
            3.1.2 Top 5 Financials Analysis
            3.1.3 Market Value split by Top 10 companies
            3.1.4 Patent Analysis - Top 10 companies
            3.1.5 Pricing Analysis
4. Digital Asset Management Market - Startup companies Scenario Premium
        4.1 Top 10 startup company Analysis by
            4.1.1 Investment
            4.1.2 Revenue
            4.1.3 Market Shares
            4.1.4 Market Size and Application Analysis
            4.1.5 Venture Capital and Funding Scenario
5. Digital Asset Management Market - Industry Market Entry Scenario Premium
        5.1 Regulatory Framework Overview
        5.2 New Business and Ease of Doing business index
        5.3 Case studies of successful ventures
        5.4 Customer Analysis - Top 10 companies
6. Digital Asset Management Market Forces
        6.1 Drivers
        6.2 Constraints
        6.3 Challenges
        6.4 Porters five force model
            6.4.1 Bargaining power of suppliers
            6.4.2 Bargaining powers of customers
            6.4.3 Threat of new entrants
            6.4.4 Rivalry among existing players
            6.4.5 Threat of substitutes
7. Digital Asset Management Market -Strategic analysis
        7.1 Value chain analysis
        7.2 Opportunities analysis
        7.3 Product life cycle
        7.4 Suppliers and distributors Market Share
8. Digital Asset Management Market - By Product (Market Size -$Million / $Billion)
9. Digital Asset Management Market - By Type (Market Size -$Million / $Billion)
        9.1 Solution
        9.2 Service
10. Digital Asset Management - By Application (Market Size -$Million / $Billion)
        10.1 Segment type Size and Market Share Analysis
        10.2 Application Revenue and Trends by type of Application
        10.3 Application Segment Analysis by Type
            10.3.1 Sale
            10.3.2 Marketing
11. Digital Asset Management- By Geography (Market Size -$Million / $Billion)
        11.1 Digital Asset Management Market - North America Segment Research
        11.2 North America Market Research (Million / $Billion)
            11.2.1 Segment type Size and Market Size Analysis
            11.2.2 Revenue and Trends
            11.2.3 Application Revenue and Trends by type of Application
            11.2.4 Company Revenue and Product Analysis
            11.2.5 North America Product type and Application Market Size
                  11.2.5.1 U.S
                  11.2.5.2 Canada
                  11.2.5.3 Mexico
                  11.2.5.4 Rest of North America
        11.3 Digital Asset Management- South America Segment Research
        11.4 South America Market Research (Market Size -$Million / $Billion)
            11.4.1 Segment type Size and Market Size Analysis
            11.4.2 Revenue and Trends
            11.4.3 Application Revenue and Trends by type of Application
            11.4.4 Company Revenue and Product Analysis
            11.4.5 South America Product type and Application Market Size
                  11.4.5.1 Brazil
                  11.4.5.2 Venezuela
                  11.4.5.3 Argentina
                  11.4.5.4 Ecuador
                  11.4.5.5 Peru
                  11.4.5.6 Colombia
                  11.4.5.7 Costa Rica
                  11.4.5.8 Rest of South America
        11.5 Digital Asset Management- Europe Segment Research
        11.6 Europe Market Research (Market Size -$Million / $Billion)
            11.6.1 Segment type Size and Market Size Analysis
            11.6.2 Revenue and Trends
            11.6.3 Application Revenue and Trends by type of Application
            11.6.4 Company Revenue and Product Analysis
            11.6.5 Europe Segment Product type and Application Market Size
                  11.6.5.1 U.K
                  11.6.5.2 Germany
                  11.6.5.3 Italy
                  11.6.5.4 France
                  11.6.5.5 Netherlands
                  11.6.5.6 Belgium
                  11.6.5.7 Denmark
                  11.6.5.8 Spain
                  11.6.5.9 Rest of Europe
        11.7 Digital Asset Management - APAC Segment Research
        11.8 APAC Market Research (Market Size -$Million / $Billion)
            11.8.1 Segment type Size and Market Size Analysis
            11.8.2 Revenue and Trends
            11.8.3 Application Revenue and Trends by type of Application
            11.8.4 Company Revenue and Product Analysis
            11.8.5 APAC Segment - Product type and Application Market Size
                  11.8.5.1 China
                  11.8.5.2 Australia
                  11.8.5.3 Japan
                  11.8.5.4 South Korea
                  11.8.5.5 India
                  11.8.5.6 Taiwan
                  11.8.5.7 Malaysia
                  11.8.5.8 Hong kong
                  11.8.5.9 Rest of APAC
        11.9 Digital Asset Management - Middle East Segment and Africa Segment Research
        11.10 Middle East & Africa Market Research (Market Size -$Million / $Billion)
            11.10.1 Segment type Size and Market Size Analysis
            11.10.2 Revenue and Trend Analysis
            11.10.3 Application Revenue and Trends by type of Application
            11.10.4 Company Revenue and Product Analysis
            11.10.5 Middle East Segment Product type and Application Market Size
                  11.10.5.1 Israel
                  11.10.5.2 Saudi Arabia
                  11.10.5.3 UAE
            11.10.6 Africa Segment Analysis
                  11.10.6.1 South Africa
                  11.10.6.2 Rest of Middle East & Africa
12. Digital Asset Management Market - Entropy
        12.1 New product launches
        12.2 M&A s, collaborations, JVs and partnerships
13. Digital Asset Management Market - Industry / Segment Competition landscape Premium
        13.1 Market Share Analysis
            13.1.1 Market Share by Country- Top companies
            13.1.2 Market Share by Region- Top 10 companies
            13.1.3 Market Share by type of Application - Top 10 companies
            13.1.4 Market Share by type of Product / Product category- Top 10 companies
            13.1.5 Market Share at global level - Top 10 companies
            13.1.6 Best Practises for companies
14. Digital Asset Management Market - Key Company List by Country Premium
15. Digital Asset Management Market Company Analysis
        15.1 Market Share, Company Revenue, Products, M&A, Developments
        15.2 Adam Software Nv
        15.3 Adobe System Inc
        15.4 Cognizant Technology Solution Corp
        15.5 Dell Emc
        15.6 Hewlett Packard Enterprise
        15.7 Ibm Corporation
        15.8 North Plain System Corp
        15.9 Opentext Corp
        15.10 Oracle Corporation
        15.11 Widen Enterprises, Inc
        15.12 Company 11
        15.13 Company 12 & More
*Financials would be provided on a best efforts basis for private companies
16. Digital Asset Management Market - Appendix
        16.1 Abbreviations
        16.2 Sources
17. Digital Asset Management Market - Methodology
        17.1 Research Methodology
            17.1.1 Company Expert Interviews
            17.1.2 Industry Databases
            17.1.3 Associations
            17.1.4 Company News
            17.1.5 Company Annual Reports
            17.1.6 Application Trends
            17.1.7 New Products and Product database
            17.1.8 Company Transcripts
            17.1.9 R&D Trends
            17.1.10 Key Opinion Leaders Interviews
            17.1.11 Supply and Demand Trends

LIST OF TABLES

1.Global Digital Asset Management Market, By Type Market 2019-2024 ($M)
1.1 Solution Market 2019-2024 ($M) - Global Industry Research
1.2 Service Market 2019-2024 ($M) - Global Industry Research
2.Global Digital Asset Management Market, By Type Market 2019-2024 (Volume/Units)
2.1 Solution Market 2019-2024 (Volume/Units) - Global Industry Research
2.2 Service Market 2019-2024 (Volume/Units) - Global Industry Research
3.North America Digital Asset Management Market, By Type Market 2019-2024 ($M)
3.1 Solution Market 2019-2024 ($M) - Regional Industry Research
3.2 Service Market 2019-2024 ($M) - Regional Industry Research
4.South America Digital Asset Management Market, By Type Market 2019-2024 ($M)
4.1 Solution Market 2019-2024 ($M) - Regional Industry Research
4.2 Service Market 2019-2024 ($M) - Regional Industry Research
5.Europe Digital Asset Management Market, By Type Market 2019-2024 ($M)
5.1 Solution Market 2019-2024 ($M) - Regional Industry Research
5.2 Service Market 2019-2024 ($M) - Regional Industry Research
6.APAC Digital Asset Management Market, By Type Market 2019-2024 ($M)
6.1 Solution Market 2019-2024 ($M) - Regional Industry Research
6.2 Service Market 2019-2024 ($M) - Regional Industry Research
7.MENA Digital Asset Management Market, By Type Market 2019-2024 ($M)
7.1 Solution Market 2019-2024 ($M) - Regional Industry Research
7.2 Service Market 2019-2024 ($M) - Regional Industry Research

LIST OF FIGURES

1.US Digital Asset Management Market Revenue, 2019-2024 ($M)
2.Canada Digital Asset Management Market Revenue, 2019-2024 ($M)
3.Mexico Digital Asset Management Market Revenue, 2019-2024 ($M)
4.Brazil Digital Asset Management Market Revenue, 2019-2024 ($M)
5.Argentina Digital Asset Management Market Revenue, 2019-2024 ($M)
6.Peru Digital Asset Management Market Revenue, 2019-2024 ($M)
7.Colombia Digital Asset Management Market Revenue, 2019-2024 ($M)
8.Chile Digital Asset Management Market Revenue, 2019-2024 ($M)
9.Rest of South America Digital Asset Management Market Revenue, 2019-2024 ($M)
10.UK Digital Asset Management Market Revenue, 2019-2024 ($M)
11.Germany Digital Asset Management Market Revenue, 2019-2024 ($M)
12.France Digital Asset Management Market Revenue, 2019-2024 ($M)
13.Italy Digital Asset Management Market Revenue, 2019-2024 ($M)
14.Spain Digital Asset Management Market Revenue, 2019-2024 ($M)
15.Rest of Europe Digital Asset Management Market Revenue, 2019-2024 ($M)
16.China Digital Asset Management Market Revenue, 2019-2024 ($M)
17.India Digital Asset Management Market Revenue, 2019-2024 ($M)
18.Japan Digital Asset Management Market Revenue, 2019-2024 ($M)
19.South Korea Digital Asset Management Market Revenue, 2019-2024 ($M)
20.South Africa Digital Asset Management Market Revenue, 2019-2024 ($M)
21.North America Digital Asset Management By Application
22.South America Digital Asset Management By Application
23.Europe Digital Asset Management By Application
24.APAC Digital Asset Management By Application
25.MENA Digital Asset Management By Application
26.Adam Software Nv, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Adobe System Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Cognizant Technology Solution Corp, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Dell Emc, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Hewlett Packard Enterprise, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Ibm Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Oracle Corporation, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Opentext Corp, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.North Plain System Corp, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Widen Enterprises, Inc, Sales /Revenue, 2015-2018 ($Mn/$Bn)