Flavored Salts Market - Forecast(2024 - 2030)

Flavored Salts Market Size is estimated to reach $4.7 billion by 2027 and is poised to grow at an estimated CAGR of 3.8% over the forecast period of 2022-2027. Flavored salt contains various flavors such as garlic salt, onion salt, smoked salt, celery salt, truffle salt and other commercial flavors. Flavored salt is used in combination with sweet treats, as well as, with bread and cheese, meat and potatoes, noodles, leafy vegetables and other food combinations to enhance the taste of food. Flavored salt is additive and preservative-free and helps to reduce sodium intake and calorie intake while supporting weight reduction. Due to such benefits, consumers prefer flavored salts for consumption. Also, growing consumer awareness about the bad impact of preservatives and additives on food and human health diverts consumers towards the use of natural and chemical-free food products, boosting the industry expansion. Flavored salt is combined with different herbs, spices and ingredients such as celery, bacon and beer to enrich the color, flavor, appearance and texture of different food and beverages. The use of flavored salts in various dishes helps to drive the growth of Flavored Salts Market Size. Such factors fuel the growth of the Flavored Salts Global Industry over the forecast period 2022-2027.

Flavored Salts Market Report Coverage

The report: “Flavored Salts Market Forecast (2022-2027)" by IndustryARC, covers an in-depth analysis of the following segments in the Flavored Salts Market.

Key Takeaways

• Geographically, North America held a dominant market share in the year 2021, owing to the increasing popularity of flavored salt among consumers and its extensive use in various culinary applications assisting the growth of Flavored Salts Market Size in this region.
• The Flavored Salts Market is expected to grow as a result of rising consumer awareness of the advantages of flavored salt and growth in the number of food service establishments.
• However, the salt reduction initiative taken by leading European and American countries is the major restriction that may limit market growth over the forecast period 2022-2027.
• A detailed analysis of strengths, weaknesses, opportunities and threats would be provided in the Flavored Salts Market Report.

Flavored Salts Market Segment Analysis - by Application

Flavored Salts Market based on the application can be further segmented into Fast-service Restaurants, Full-service Restaurants, Fast-food centers and Others. The Full-service Restaurants segment held a dominant market share in 2021 owing to an increase in per capita income and an increasing trend of outgoing, party and celebration culture in this world. Also, the increasing number of working women creates demand for full-service restaurants. According to the U.S. department of labor blog, in 2022, there are 76.6 million working women in America, which account for 46.8% of the total labor force. Such factors propel the growth of full-service restaurants in North America which fuels the growth of the Flavored Salts Market Share in this region.

However, the Quick-service Restaurants segment is estimated to grow with the fastest CAGR of 4.3% over the forecast period 2022-2027. This is owing to a busy lifestyle. People who live in metro cities prefer to eat outside. Quick-service restaurants serve a variety of food items such as ready-to-eat food and on-the-go food in less time which attract more consumers. Quick-Service Restaurants also offer food delivery which makes them more popular among consumers. For instance, leading quick-service restaurant McDonald’s signed a partnership with UberEATS to offer food delivery. Such a rising popularity of Quick Service Restaurants helps to grow the Flavored Salts Market Share over the forecast period 2022-2027.

Flavored Salts Market Segment Analysis - by End-user

Flavored Salts Market based on the end-user can be further segmented into Household, Food & Beverage Industry and Food Service Industry. The Food and Beverage Industry segment held a dominant market share in 2021. This is attributed to the flavoring and preservative properties of salt. It is also used for improving the color, texture, aroma and flavor of the food. In the bakery industry, salt is used to regulate fermentation by slowing down the growth of microbes. It also makes the dough texture stronger and tighter. It is also used in cereals and snack food, meat products, dressing and sauces, dairy products and other applications. Such extensive use of flavored salts such as garlic salt, onion salt, smoked salt, celery salt and truffle salt in the food processing industry fuels the Flavored Salts Market Share over the forecast period 2022-2027.

However, Household is estimated to grow with the fastest CAGR of 4.9% over the forecast period 2022-2027. This is owing to the impact of COVID infection and government restrictions in various countries that encouraged people to cook at home. Also, most people consider home-cooked food to be healthy which increases the use of flavored salts in home-cooked food. According to FONA trend of cooking at home, 73% of consumers prefer cooking at home and feel accomplished. Such an increasing trend of cooking at home help to drive the Flavored Salts Market Share over the forecast period 2022-2027.

Flavored Salts Market Segment Analysis - by Geography

The Flavored Salts Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America and the Rest of the World. North America held a dominant market share of 34% in the year 2021. In North America, the United States, Canada and Mexico are the major consumer of flavored salt. According to the Center for Disease Control and Prevention (CDC), 90% of Americans consume salt of more than 3,400 mg and about 70% of salt consumed is in form of processed and restaurant food. Such increasing consumption of salt in this region helps to grow the Flavored Salts Market Size.

Furthermore, the Asia-Pacific region is estimated to grow with the fastest CAGR over the forecast period 2022-2027. This is due to the extensive use of various flavored salts such as garlic salt, onion salt, smoked salt, celery salt, truffle salt and other commercial salts in Asian cuisine. Asia cuisine is itself a broad variety of cuisines served in this region, which include Central Asian, East Asian, North Asian, South Asian, Southeast Asian and West Asian, where the cooking practice is different but flavored salt is the key ingredient in most of the recipe. Also, the increasing demand for Asian food by people living in America or Europe helps to drive the growth of the Flavored Salt Market. According to Santorini Chicago, a leading restaurant chain in America, there are 45,000 Chinese restaurants present in America in 2022. Such increasing demand for Asian cuisine propels the growth of the Flavored Salts Market Size in this region over the forecast period 2022-2027.

Flavored Salts Market Drivers

Increasing Restaurants Chain Drive Flavored Salt Market:

Owing to rapid urbanization and globalization, the number of restaurants and hotels is likely to increase, accelerating the demand for Flavored Salt in the industry. The increase in the speed of life of the urban population, as well as their need for faster, less expensive food options, has fuelled the growth of the restaurant business, which includes quick-service restaurants, full-service restaurants, street vendors and others. According to National Restaurant Association, between 2023 and 2030, the restaurant industry is projected to add 200 thousand jobs each year and the total staffing level would reach 16.5 million by 2030. This is owing to the expansion of the restaurant industry over the projected period. Such an increasing number of restaurants and the application of flavored salt in them help to drive Flavored Salts Global Industry over the forecast period 2022-2027.

Increasing Consumer Demand for Natural Flavour:

Flavored Salt contains comparatively less amount of sodium than normal table salt. This is helpful to reduce sodium intake and prevent high blood pressure, heart disease and stroke. According to American Heart Association, heart disease is the number one cause of death in the U.S. According to the Center for Disease Prevention and Control, every year about 795,000 people in the United States have a stroke and 610,000 of these are new patients. Owing to such a possibility, most consumers prefer to eat less sodium salt. Also Increasing consumer preference for natural taste creates demand for flavored salt in the food industry. According to Natural Product Expo West 2022, the leading trend was for natural, organic and healthy products. Thus, the increasing demand for healthy food drives the growth of the Flavored Salts Global Industry.

Flavored Salts Market Challenge

Initiatives Taken by Various Organisations to Reduce Salt Intake:

Overconsumption of salt may lead to high blood pressure, heart disease and stroke. According to a report published by the Center for Disease Control and Prevention, 90% of Americans eat excessive salt. 2020-2025 Dietary Guidelines for Americans recommend less than 2,300 mg of salt for each day. As salt intake is directly related to blood pressure and stroke, more than 500,000 deaths each year related to high blood pressure limit the use of flavored salt. To reduce salt intake, Food and Drug Administration (FDA) released voluntary guidance in October 2021 to set a measurable sodium reduction target for processed, packaged and prepared foods. Such factors may hinder the growth of the Flavored Salt Market over the forecast period 2022-2027.

Flavored Salts Global Industry Outlook

Product launches, mergers & acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Flavored Salts Market. The top 10 companies in the Flavored Salts Market are:

1. Maine Sea Salt Company
2. Morton Salt, Inc.
3. Hawaiian Island Salt Company
4. Bitterman Salt Co.
5. Cornish Sea Salt Company Ltd
6. Nouryoun
7. Tata Consumer Products
8. Himalayan Chef
9. San Francisco Salt Co.
10. Windsor Salt Ltd.

Recent Developments

• In April 2021, Morton Salt and K+S Aktiengesellschaft's Americas salt business was acquired by Stone Canyon Industries Holdings LLC for $3.2 billion. Kissner is a leading pure-play producer and supplier of salt in North America. Headquartered in Overland Park, Kansas, Kissner produces bulk salt, specialty salt and evaporated salt for consumers and governmental & commercial customers across the United States and Canada.
• In March 2021, Nouryoun signed an agreement to divest its salt specialties business, including brands such as JOZO, NEZO, Suprasel, Sanal and KNZ, to the Salins Group, an international salt company headquartered in France.
• In February 2021, Tata Consumer Products acquired 100% equity share capital of Kottaram Agro Foods, the maker of the Soulfull brand of breakfast cereals and millet-based snacks. This acquisition is completed for Rs 155.8 Crore. It helped to expand Tata's Consumer Product Portfolio in on-the-table and on-the-go products.

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