Fortified Rice Market - Forecast(2024 - 2030)

Report Code: FBR 96114 Report Format: PDF + Excel

Fortified Rice Market Overview

Fortified Rice Market size is estimated to reach $28.4 billion by 2027, growing at a CAGR of 6.3% during the forecast period 2022-2027. Rice fortification can be delineated as a cost-effective complementary strategy of enhancing the nutritional content of rice through the addition of essential micronutrients such as ascorbate calcium, vitamin B12, iron, and folic acid aimed at solving malnutritional problems in a particular population. Rice is categorized into different varieties and is known for its nutrient-rich nature. For instance, black rice is home to proteins, fibers, carbs, antioxidants, and anthocyanins; however, too often they lose their nutrient content because of infertile soil, and inherent efficiencies. Therefore, food fortification has become one of the prominent ways for international agencies like the Food and Agriculture Organization (FAO) and World Health Organization (WHO) to combat the problem of nutrient deficiency across the globe. Cereal grain fortification has emerged as a potential alternative to dietary supplements as it extends several advantages like cost-effectiveness, intact taste, source of multiple nutrients, and negligible behavior alteration on consumption. Jaw-dropping rice consumption worldwide, spiking government measures, rising health attentiveness among people, widescale presence of malnutrition in several Asian and African countries, ameliorating distribution channels in developing nations, and expanding disposable incomes are factors set to drive the growth of the Fortified Rice Market for the period 2022-2027.

Report Coverage

The report: “Fortified Rice Market Forecast (2022-2027)”, by Industry ARC, covers an in-depth analysis of the following segments of the Fortified Rice Market.

By Nature: Organic and Conventional.
By Micronutrient: Vitamins, Minerals, and Others.
By Technology: Coating, Encapsulation, Hot Extrusion, Drying, and Others.
By Geography: North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia & New Zealand, and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America) and Rest of World (the Middle East and Africa).

Key Takeaways

  • Geographically, the Asia-Pacific Fortified Rice Market accounted for the highest revenue share in 2021. The growth is owing to humungous production and consumption of rice in the two most populous countries in the world; India and China, high malnutrition rates in South East Asian nations, rising government initiatives to tackle “Hidden Hunger”, refining retail network, and rising living standards.
  • Expanding initiatives by international agencies and governments to eradicate the problem of nutrient deficiency from the world, broadening health consciousness among people because of swift urbanization and expanding living standards, overwhelming consumption of rice regardless of geographies are said to be preeminent drivers driving the growth of Fortified Rice Market. Environmental complications, soaring inflation, and escalation in unemployment rates in the post-pandemic world are said to reduce market growth.
  • Detailed analysis on the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the Fortified Rice Market report.

Fortified Rice Market, By Region (%) in 2021

Fortified Rice Market

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Fortified Rice Market Segment Analysis-By Nature

The Fortified Rice Market based on nature can be further segmented into. The conventional segment held the largest share in 2021. The growth is owing to the easy availability of conventionally produced cereal grains. Conventional farming takes pesticides into account with an aim to boost the crop yield to the highest possible level. Conventional farming requires less labor force and is suitable for producing more in less land; as a result, it curbs the expenses and maximizes farmers’ revenue. In addition to that, unlike organic products, conventionally produced rice is available round the corner regardless of geographies. Nonetheless, the organic segment is estimated to be the fastest-growing segment with a CAGR of 8.6% over the forecast period 2022-2027. The primary reason behind this is the shortcomings of conventional farming such as harmful effects on the environment, health problems, detrimental to animals, high risk of plant bugs, and many others. Therefore, with budding alertness among consumers regarding their personal health and environmental health, the global demand for organic products is spiraling considerably.

Fortified Rice Market Segment Analysis-By Distribution Channel

The Fortified Rice Market is based on distribution channels further segmented into offline (supermarkets, convenience stores, brick-and-mortar) and online. The offline segment held the largest share in 2021. The growth is owing to comprehensive existence in both metropolitan and pastoral areas. On the contrary, online or e-commerce services are bound with certain requirements such as full-fledged infrastructure for their smooth functioning; otherwise, it is not viable for them to offer doorstep deliveries. Additionally, the majority prefer buying offline because of advantages like instant purchases, hassle-free returns, bulk buying, bargaining, and quality check. In addition to that, the growing existence of modern outlets like supermarkets has gravitated the attention of billions worldwide because well-established nature, easy shopping, lucrative sale deals, and one-stop solution. Nevertheless, online is projected to be the fastest-growing segment with a CAGR of 7.7% over the forecast period 2022-2027. The growth is owing to proliferating technological advancements like Google maps and e-banking services. Moreover, all-weather network access, the time-saving nature of e-commerce purchases, expanding smartphone users are the factors attracting peoples’ attention toward online platforms.

Fortified Rice Market Segment Analysis-By Geography

The Fortified Rice Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. Asia-Pacific held the largest share with 44% of the overall market in 2021. The growth in this segment is owing to the factors such as the presence of world-leading rice-producing countries in the region. With more than 210 million tonnes of production, China is the biggest rice-producing nation on the planet followed by India with more than 170 million tonnes of annual production. Not just India and China but other Asian countries like the Philippines, Indonesia, Bangladesh, Vietnam, Pakistan, and Thailand are among the top producers. 90 percent of the global rice supply comes from Asia. According to a report, nearly Asia contributes 85-90 percent to global rice consumption and nearly 60 percent of consumption belongs to Indonesia, India, and China. Furthermore, Asia-Pacific is expected to be the fastest-growing segment over the forecast period 2022-2027. This growth is owing to high incidences of malnourishment in Asia nations, rising disposable incomes with flourishment of economies, increasing health consciousness among people, and soaring government initiatives to eradicate nutrient deficiency problems.

Fortified Rice Market Drivers

Growing rice consumption in different cuisines is anticipated to boost market demand.

Global rice consumption over the last decade has grown significantly. From 437.18 million metric tons in the 2008-2009 crop year, global rice consumption has reached 509.87 million metric tons in the 2021-2022 crop year. A larger of this consumption belongs to Asia as eating rice is not less than a culture in there. According to a report, in 2021 China consumed nearly 154.9 million metric tons of rice; whereas, India’s consumption stood around 103.5 million metric tons. India’s per capita rice consumption has reached around 6.8 kg per month. In addition to that, growing health attentiveness among consumers and easy availability because of bettering retail network is driving people toward fortified rice.

Mounting government initiatives to tackle malnutrition incidences in low-income countries is expected to boost market demand.

According to the Women and Child Development Ministry, in 2021 there were nearly 17.7 lakhs (1.7 million) children in India who were suffering from severe acute malnourishment. Moreover, according to International Food Policy Research Institute’s Hunger Index, with a 50.8 index, African country Somalia was the most malnourished nation on the planet in 2021. As a result, in order to rehabilitate the situation, international bodies like the World Health Organization and Food and Research Organization have adopted food fortification as one of their core strategies. Moreover, the government on individual levels are trying their best to tackle the situation. For instance, in 2021 government of India announced the distribution of fortified rice under Mid-Day Meal and Public Distribution System schemes by the year 2024. These factors are enhancing market growth.

Fortified Rice Market Challenges

Unemployment post-pandemic, rising inflation, and environmental hazards are projected to hamper the market growth.

Extensive usage of pesticides in conventional farming is the primary reason responsible for disruption in soil carbon sequestration process, as usage of chemicals upset biotic communities in soil. Moreover, pesticides kill the worms and insects that maintain nutrients in the soil through the breakdown of dung and leaf littering; as a result, fertility problems are coming to the foreground on an unprecedented scale. Nevertheless, rising unemployment and inflation rates worldwide are posing a severe threat in front of the aforementioned market. According to a CMIE report published in 2022, with a 1.09 percent hike unemployment rate of metropolitan areas in India reached 9.3 percent; similarly, rural areas witness a hike of 0.84 percent as the unemployment rate surged from 6.44 percent to 7.28 percent. Additionally, rising crude oil prices have unleashed a wave of staggering inflation across the globe. These altogether are hampering the Fortified Rice Market.

Fortified Rice Industry Outlook:

Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the aforementioned Market. Fortified Rice Market top 10 companies include-

  1. Cargill Incorporated
  2. BASF SE
  3. General Mills Inc
  4. Willmar International Ltd
  5. Aroma Fields
  6. KRBL Ltd
  7. Bunge Ltd
  8. REI Agro Ltd
  9. LT Foods
  10. Hain Celestial (Tida Rice)

Recent Developments

  • On October 21, 2021, Minnesota, United States-based renowned food corporation “Cargill” announced that companies bid of acquiring Mississippi, United States-based “Sanderson farms” gets a nod from Sanderson’s stockholders. The total value of the acquisition stands around $4.5 billion ($203 per share).
  • On January 20, 2021, Gurugram, India-based rice milling company “LT Foods” announced the successful acquisition of 30 percent ownership interest in Netherland-based packaged food company “” LT completed the acquisition through organic food producer Nature Bio Foods BV (a subsidiary of LT). The transaction aimed at strengthening the branded snacking business of Nature Bio.
  • On August 28, 2019, Madrid, Spain-based food processing company “Ebro Foods”, known for its humungous rice production, publicized the successful acquisition of Tuna Rice brand From New York, United States-based natural products firm “Hain Celestial.” The Ebro made a payment of $342 million (all in cash) in order to bring the acquisition to a close.

Relevant Links:

Rice Market – Forecast (2022 - 2027)
Report Code: FBR 35037

Organic Rice Protein Market – Forecast (2022 - 2027)
Report Code: FBR 10912

Plant Protein Ingredients Market – Forecast (2022 - 2027)
Report Code: FBR 0063 

For more Food and Beverage Market related reports, please click here

1. Fortified Rice Market Overview
    1.1 Definitions and Scope
2. Fortified Rice Market - Executive Summary
3. Fortified Rice Market– Market Landscape
    3.1 Company Benchmarking- Key Companies
    3.2 Key Company Financial Analysis
    3.3 Market Share Analysis
    3.4 Patent Analysis-Global
    3.5 Pricing Analysis (Comparison of General Price Offerings in the Market)
4. Fortified Rice Market– Startup Company Scenario (Premium)
    4.1 Investment
    4.2 Revenue
    4.3 Venture Capital and Funding Scenario
5. Fortified Rice Market– Industry Market Entry Scenario Premium (Premium)
    5.1 Regulatory Scenario
    5.2 New Business and Ease of Doing business index-Global
    5.3 Case Studies of Successful Ventures
6. Fortified Rice Market- Market Forces
    6.1 Market Drivers
    6.2 Market Constraints
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. Fortified Rice Market– By Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle Analysis
8. Fortified Rice Market - By Nature (Market Size –$Million/$Billion) 
    8.1 Organic
    8.2  Conventional
9. Fortified Rice Market - By Micronutrients (Market Size –$Million/$Billion) 
    9.1 Vitamins
    9.2 Minerals
    9.3 Others
10. Fortified Rice Market - By Technology (Market Size –$Million/$Billion) 
    10.1 Coating
    10.2 Encapsulation
    10.3 Hot Extrusion
    10.4 Drying
    10.5 Others
11. Fortified Rice Market – By Distribution Channel (Market Size –$Million/$Billion) 
    11.1 Offline (Supermarkets, Convenience stores, Brick-and-Mortar)
    11.2 Online
12. Fortified Rice Market - By End User (Market Size –$Million/$Billion) 
    12.1 Commercial
    12.2 Residential
13. Fortified Rice Market- By Geography (Market Size -$Million/Billion)
    13.1 North America
        13.1.1 U.S
        13.1.2 Canada
        13.1.3 Mexico 
    13.2 Europe
        13.2.1 Germany
        13.2.2 France
        13.2.3 UK
        13.2.4 Italy
        13.2.5 Spain
        13.2.6 Russia
        13.2.7 Rest of Europe
    13.3 Asia-Pacific
        13.3.1 China
        13.3.2 Japan
        13.3.3 South Korea
        13.3.4 India
        13.3.5 Australia & New Zealand
        13.3.6 Rest of Asia-Pacific 
    13.4 South America
        13.4.1 Brazil
        13.4.2 Argentina
        13.4.3 Chile
        13.4.4 Colombia
        13.4.5 Rest of South America
    13.5 Rest of World
        13.5.1 Middle East
        13.5.2 Africa
14. Fortified Rice Market- Market Entropy
    14.1 New product launches
    14.2 M&A's, collaborations, JVs and partnerships
15. Fortified Rice Market– Industry Competition Landscape (Premium)
    15.1 Market Share Analysis
        15.1.1 Global Market Share – Key Companies
        15.1.2 Market Share by Region – Key Companies
        15.1.3 Market Share by Countries – Key Companies
    15.2 Competition Matrix
    15.3 Best Practices for Companies
16. Fortified Rice Market– Key Company List by Country Premium (Premium)
17. Fortified Rice Market- Company Analysis
    17.1 Company 1
    17.2 Company 2
    17.3 Company 3
    17.4 Company 4
    17.5 Company 5
    17.6 Company 6
    17.7 Company 7
    17.8 Company 8
    17.9 Company 9
    17.10 Company 10
"*Financials would be provided on a best-efforts basis for private companies"



1.US Fortified Rice Market Revenue, 2019-2024 ($M)
2.Canada Fortified Rice Market Revenue, 2019-2024 ($M)
3.Mexico Fortified Rice Market Revenue, 2019-2024 ($M)
4.Brazil Fortified Rice Market Revenue, 2019-2024 ($M)
5.Argentina Fortified Rice Market Revenue, 2019-2024 ($M)
6.Peru Fortified Rice Market Revenue, 2019-2024 ($M)
7.Colombia Fortified Rice Market Revenue, 2019-2024 ($M)
8.Chile Fortified Rice Market Revenue, 2019-2024 ($M)
9.Rest of South America Fortified Rice Market Revenue, 2019-2024 ($M)
10.UK Fortified Rice Market Revenue, 2019-2024 ($M)
11.Germany Fortified Rice Market Revenue, 2019-2024 ($M)
12.France Fortified Rice Market Revenue, 2019-2024 ($M)
13.Italy Fortified Rice Market Revenue, 2019-2024 ($M)
14.Spain Fortified Rice Market Revenue, 2019-2024 ($M)
15.Rest of Europe Fortified Rice Market Revenue, 2019-2024 ($M)
16.China Fortified Rice Market Revenue, 2019-2024 ($M)
17.India Fortified Rice Market Revenue, 2019-2024 ($M)
18.Japan Fortified Rice Market Revenue, 2019-2024 ($M)
19.South Korea Fortified Rice Market Revenue, 2019-2024 ($M)
20.South Africa Fortified Rice Market Revenue, 2019-2024 ($M)
21.North America Fortified Rice By Application
22.South America Fortified Rice By Application
23.Europe Fortified Rice By Application
24.APAC Fortified Rice By Application
25.MENA Fortified Rice By Application
26.Competition Dashboard, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Competition Benchmarks, Sales /Revenue, 2015-2018 ($Mn/$Bn)