Mobile Engagement Market - Forecast(2024 - 2030)

Report Code: ESR 84535 Report Format: PDF + Excel

Mobile Engagement Market Overview

Mobile Engagement Market size is analyzed to grow at a CAGR of 45.52% during the forecast 2021-2026 to reach $40.8 billion by 2026. Mobile Engagement platform is considered as a marketing strategy used by companies to generate positive brand experiences, develop long-term relationships with customers and design their respective business objectives. The rapid popularity of mobile marketing due to the significant investment by the major e-commerce brands to strengthen the business approachability using data triangulation to boost the growth of the Mobile Engagement Industry. With the process of Mobile engagement, the increasing number of brands strategize their business goals through administering the customer base by messaging channels, resulted in the growth of the Mobile Engagement market. In fact, robust internet penetration coupled with potential adoption of smartphones and usage of application, as well as the introduction of other electronic devices, aided the commencement of innumerable mobile applications and mobile web platforms, which further encourage the Mobile Engagement market opportunities remarkably. Therefore, the noteworthy growth of social media platforms, online advertising in app messaging, push notification and stupendous shift of companies from traditional to the digital platform are estimated to drive the growth of the Mobile Engagement Market.

Report Coverage

The report: Mobile Engagement Industry Outlook - Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the Mobile Engagement Industry.

By Offerings: Platforms and Services

By Deployment: On-Premises and On-Cloud

By Organization Size: Small and Medium Enterprises and Large Enterprises 

By Solution: SMS & MMS, Push Notification (Mobile and Browser), In-App Messaging, E-mail, App/Web Content and Others 

By Industry Verticals: Banking, financial services and insurance (BFSI), Consumer Electronics and accessories, Apparel, Footwear and accessories(AFA), Furniture & home furnishings, FMCG, Hospitality & Travel, Retail & Ecommerce and Others        

By Geography: North America (U.S, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, South Korea, Australia and Others), South America(Brazil, Argentina and others)and RoW (Middle east and Africa)  

Key Takeaways

  • Asia Pacific is estimated to register the highest share in 2020 with 56%, owing to the presence of several prominent online retail industry, such as HipVan, Flipkart, JD.com, Snapdeal, India Mart, Alibaba and many more, along with the rapid commercialization that leads to the comprehensive adoption of diversified digital platforms
  • Major online brands across the globe are gaining momentum with the support of extensive internet usage and growing Smartphones penetration, which further fuel the growth of the Mobile Engagement Market.
  • The Retail & Ecommerce is estimated to grow at the highest CAGR of 9.4% during the forecast period 2021-2026, owing to the introduction of various omnichannel platforms such as mobile apps, Websites and QR-based virtual stores that support a competitive exposure to retail and ecommerce merchants.

Mobile Engagement Market Value Share, By Region, 2020

Mobile Engagement Market

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Mobile Engagement Market Segment – By Solution

By Solution, the Mobile Engagement Market is segmented into SMS & MMS, Push Notification, In-App Messaging, E-mail, App/Web Content and Others. The Push Notification segment has registered the highest growth rates in the year 2020, and should grow at a CAGR of 3.2% during the forecast period, owing to the growing demand for advertising strategy to target audiences about products and services among various vendors. In October 2020, Awesome Motive, the company that offers software such as OptinMonster, WPForms, MonsterInsights, WP Mail SMTP, and more, acquired PushEngage, a push notification software provider. The strategic partnership is designed to elevate the portfolio of PushEngage with the support of deep understanding and resources of Awesome Motive. The acquisition is further developed as the volume of push subscriber list is bigger than email list, and push notification platform is consistently leading the way consistently. Thus, with the introduction of highly personalized push notification campaigns, short message service, and other enhanced opt-in technology are estimated to drive the growth of the Mobile Engagement Market Segment.

Mobile Engagement Market Segment – By Industry Verticals

By Industry Verticals, the  Banking, financial services and insurance (BFSI), Consumer Electronics and accessories, Apparel, Footwear and accessories(AFA), Furniture & home furnishings, FMCG, Hospitality & Travel, Retail & Ecommerce and Others. The Retail & Ecommerce is estimated to grow at the highest CAGR of 9.4% during the forecast period 2021-2026, owing to the introduction of various omnichannel platforms such as mobile apps, Websites and QR-based virtual stores that support a competitive exposure to retail and ecommerce merchants. Furthermore, the rise in demand for convenient online shopping platforms among consumers has influenced the market growth. In November 2019, the Ottawa-based e-commerce company, Shopify launched Shopify Email, a designed marketing tool that provides customizable email templates, ready-made templates, and support ecommerce to build meaningful customer relationships. The growing volume of consumers spending more time online contributes positive development to various e-commerce platforms, which induces traders to adopt modern digital technology. Therefore, increasing emergence of ecommerce businesses and popularity of digital commerce, worldwide accelerate the growth of the Mobile Engagement Market. 

Mobile Engagement Market Segment – By Geography

Asia Pacific is estimated to register the highest share in 2020 with 56%, owing to the presence of several prominent online retail industry, such as HipVan, Flipkart, JD.com, Snapdeal, India Mart, Alibaba and many more, along with the rapid commercialization that leads to the comprehensive adoption of diversified digital platforms. In addition, the prevalence of best-in-class hybrid cloud providers, and growing implementation of AI technologies to generate market insights are influencing the growth of the Mobile engagement platforms in this region. In March 2021, the trusted customer engagement platform, MoEngage signed partnership with Merkle Sokrati, India's leading data-driven performance marketing agency from the house of dentsu international, and expanded its business platforms to Asia Pacific regions. The strategic partnership is a pertinent milestone to both the companies due to MoEngage's insights-led customer engagement platform with world-class enterprise delivery services of Merkle drive dynamic marketing strategies and enhance customer retention in the region. Therefore, the demand for hyper-personalized engagement platforms and multiple mobile engagement automation in these regions lead the growth of the Mobile Engagement Market. 

Mobile Engagement Market Drivers

Growing Smartphones penetration

Major online brands across the globe are gaining momentum with the support of extensive internet usage and growing Smartphones penetration, which further fuel the growth of the Mobile Engagement Market. In fact, due to the increasing exposure of online shopping platforms and development of considerable hybrid channel strategy, business enterprises of all kinds of products, services and sizes are expanding their online stores to aim growth trajectories. In September 2020, HubSpot, the provider of complete platform solutions for marketing, sales, customer service, and CRM software launched an upgraded Sales Hub Enterprise platform. The Sales Hub Enterprise by HubSpot supports business organizations with numerous solutions, such as marketing, sales, and service endeavors for aiming enhanced customer experience, specifically in this Covid-19 pandemic scenario. This new platform enables businesses to thrive with smarter insights for implementing marketing strategy.  Hence, the growing Smartphones penetration and other significant internet penetration influence the growth of the Mobile Engagement Market.

Popularity of Mobile Money Platforms

Mobile money is also termed as a digital wallet, designed to facilitate users with various payment options, such as virtual wallet services, transferring money and other payment operations is estimated to drive the growth of the Mobile Engagement Market. Today several eCommerce vendors are adopting seamless digital payments capabilities to denote their customers with optimum convenience and secure digital payments, and build a long-term relationship with the potential buyers. In August 2019, Master Card launched the Identity Check Express, a next generation mobile-first authentication solution which is a new payment feature for uninterrupted online transactions. The Identity Check Express is defined to deliver secure online transactions for customers during e-commerce purchase in India. The prominence of PayPal, Google Wallet, Apple Pay, Amazon Payments and other online wallets encourage customers for convenient online shopping and other types of online transactions and payment through apps. Therefore, the growing demands for Mobile Money Platforms among retailers are some of the factors contributing to the growth of the Mobile Engagement Market. 

Mobile Engagement Market Challenges

Lack of Expertise for mobile marketing integration

Mobile marketing is an innovative way to reach a maximum number of customers and thus, various business organizations across the globe are employing to advertise more effectively. However, to develop new strategies such as mobile marketing campaigns requires a lot of research, expertise and experience for integrating the best approach. There are some challenges, such as selecting the wrong target group, unable to calculate ROI and other metrics, designing the incorrect ad format and other unavoidable mistakes can hamper the brand severely. Although it has many advantages, but to attract new and potential customers through mobile marketing needs thorough professionals to navigate these referred complex processes. Therefore, the dearth of skilled marketing expertise to decipher the digital marketing efforts and other challenging aspects such as device configuration are some of the factors that hinder the growth of the Mobile Engagement Market. 

Mobile Engagement Market Landscape

Product launches, acquisitions, and R&D activities are the key strategies adopted by players in the Mobile Engagement Market. The Mobile Engagement market top 10 companies include Accengage, Adobe, Appboy, Followanalytics, Truepush, Leanplum,  JOINGO, Localytics, Marketo, Salesforce, Selligent, Smartfocus and many more.

Acquisitions/Technology Launches/Partnerships

  • In January 2021, Truepush, the most preferred web push notification platform announced the launch of Wordpress Plugin for Push Notifications. The new plugin enables users to send push notifications to their site visitors for free, and thereby, empower brands.
  • In October 2019, JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry launched a JOINGO-powered app, a mobile engagement platform in collaboration with Grand Casino Mille Lacs and Hinkley in Minnesota. The JOINGO-powered app enables Grand Casino to encourage their patrons with available promotions, respond to invitations and other exciting offers.

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1. Mobile Engagement Market Overview
    1.1 Definitions and Scope
2. Mobile Engagement Market - Executive Summary
    2.1 Market Revenue, Market Size and Key Trends by Company
    2.2 Key trends By Mobile Engagement Market Type
    2.3 Key trends segmented by Geography
3. Mobile Engagement Market
    3.1 Comparative Analysis
        3.1.1 Product/Service Benchmarking-Top 5 Companies
        3.1.2 Top 5 Financial Analysis
        3.1.3 Market Value Split by Top 5 Companies
        3.1.4 Patent Analysis
        3.1.5 Pricing Analysis
4. Mobile Engagement Market – By Startup Company Scenario (Premium)
    4.1 Investment
    4.2 Revenue
    4.3 Venture Capital Funding
5. Mobile Engagement Market – By Industry Market Entry Scenario Premium (Premium)
    5.1 Regulatory Framework
    5.2 Customer Analysis
    5.3 Case Studies
    5.4 Ease of Doing Business Index
6. Mobile Engagement Market - Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Network of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Network of substitutes
7. Mobile Engagement Market – By Strategic Analysis (Market Size -$Million/Billion)
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Product Life Cycle/Market Life Cycle Analysis
    7.4 Vendors & Partners 
8. Mobile Engagement Market – By Offerings
    8.1 Platforms
    8.2 Services
    9. Mobile Engagement Market – By Deployment
    9.1 On-Premises
    9.2 On-Cloud
10. Mobile Engagement Market – By Organization Size
    10.1Small and Medium Enterprises
    10.2Large Enterprises
11. Mobile Engagement Market – By Solution
    11.1 SMS & MMS
    11.2 Push Notification
        11.2.1 Mobile
        11.2.2 Browser
    11.3 In-App Messaging
    11.4 E-mail
    11.5 App/Web Content
    11.6 Others
12. Mobile Engagement Market – By Industry Verticals
    12.1 Banking, financial services and insurance (BFSI)
    12.2 Consumer Electronics and accessories
    12.3 Apparel, Footwear and accessories(AFA)
    12.4 Furniture & home furnishings
    12.5 FMCG
    12.6 Hospitality & Travel
    12.7 Retail & Ecommerce
    12.8 Others.
13. Mobile Engagement Market – By Region
    13.1 North America
        13.1.1 U.S
        13.1.2 Canada
        13.1.3 Mexico
    13.2 Europe
        13.2.1 Germany
        13.2.2 France
        13.2.3 UK
        13.2.4 Italy
        13.2.5 Spain
        13.2.6 Russia
        13.2.7 Others
    13.3 APAC
        13.3.1 China
        13.3.2 Japan
        13.3.3 South Korea
        13.3.4 India
        13.3.5 Australia
        13.3.6 Others
    13.4 South America
        13.4.1 Brazil
        13.4.2 Argentina
        13.4.3 Others
    13.5  Rest of World (RoW)
        13.5.1 Middle East
        13.5.2 Africa
14. Mobile Engagement Market - Industry Landscape Analysis (Premium)
    14.1 Market Share by Region
    14.2 Market Share by Industry
    14.3 Market Share by Type
15. Mobile Engagement Market - Key Companies by Country (Premium)
16. Mobile Engagement Market Entropy
    16.1 New Product Launches
    16.2 M&As, Collaborations, JVs and Partnerships
17. Mobile Engagement Market - Company Analysis
    17.1 Accengage
    17.2 Adobe
    17.3 Appboy
    17.4 Followanalytics
    17.5 Truepush
    17.6 Company- 6
    17.7 Company- 7
    17.8 Company- 8
    17.9 Company-9
    17.10 Company- 10

LIST OF TABLES

1.Global Mobile Engagement Market By Vertical Market 2023-2030 ($M)
1.1 Financial Services Market 2023-2030 ($M) - Global Industry Research
1.2 Media & Entertainment Market 2023-2030 ($M) - Global Industry Research
1.3 Retail Market 2023-2030 ($M) - Global Industry Research
1.4 Travel & Hospitality Market 2023-2030 ($M) - Global Industry Research
1.5 Telecom & IT Market 2023-2030 ($M) - Global Industry Research
2.Global Mobile Engagement Market By User Type Market 2023-2030 ($M)
2.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Global Industry Research
2.2 Large-Scale Enterprises Market 2023-2030 ($M) - Global Industry Research
3.Global Mobile Engagement Market By Solution Market 2023-2030 ($M)
3.1 SMS & MMS Market 2023-2030 ($M) - Global Industry Research
3.2 Push Notifications Market 2023-2030 ($M) - Global Industry Research
3.3 In-App Messaging Market 2023-2030 ($M) - Global Industry Research
3.4 E-Mails Market 2023-2030 ($M) - Global Industry Research
3.5 App /Web Content Market 2023-2030 ($M) - Global Industry Research
4.Global Mobile Engagement Market By Vertical Market 2023-2030 (Volume/Units)
4.1 Financial Services Market 2023-2030 (Volume/Units) - Global Industry Research
4.2 Media & Entertainment Market 2023-2030 (Volume/Units) - Global Industry Research
4.3 Retail Market 2023-2030 (Volume/Units) - Global Industry Research
4.4 Travel & Hospitality Market 2023-2030 (Volume/Units) - Global Industry Research
4.5 Telecom & IT Market 2023-2030 (Volume/Units) - Global Industry Research
5.Global Mobile Engagement Market By User Type Market 2023-2030 (Volume/Units)
5.1 Small & Medium-Sized Enterprises Market 2023-2030 (Volume/Units) - Global Industry Research
5.2 Large-Scale Enterprises Market 2023-2030 (Volume/Units) - Global Industry Research
6.Global Mobile Engagement Market By Solution Market 2023-2030 (Volume/Units)
6.1 SMS & MMS Market 2023-2030 (Volume/Units) - Global Industry Research
6.2 Push Notifications Market 2023-2030 (Volume/Units) - Global Industry Research
6.3 In-App Messaging Market 2023-2030 (Volume/Units) - Global Industry Research
6.4 E-Mails Market 2023-2030 (Volume/Units) - Global Industry Research
6.5 App /Web Content Market 2023-2030 (Volume/Units) - Global Industry Research
7.North America Mobile Engagement Market By Vertical Market 2023-2030 ($M)
7.1 Financial Services Market 2023-2030 ($M) - Regional Industry Research
7.2 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
7.3 Retail Market 2023-2030 ($M) - Regional Industry Research
7.4 Travel & Hospitality Market 2023-2030 ($M) - Regional Industry Research
7.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
8.North America Mobile Engagement Market By User Type Market 2023-2030 ($M)
8.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
8.2 Large-Scale Enterprises Market 2023-2030 ($M) - Regional Industry Research
9.North America Mobile Engagement Market By Solution Market 2023-2030 ($M)
9.1 SMS & MMS Market 2023-2030 ($M) - Regional Industry Research
9.2 Push Notifications Market 2023-2030 ($M) - Regional Industry Research
9.3 In-App Messaging Market 2023-2030 ($M) - Regional Industry Research
9.4 E-Mails Market 2023-2030 ($M) - Regional Industry Research
9.5 App /Web Content Market 2023-2030 ($M) - Regional Industry Research
10.South America Mobile Engagement Market By Vertical Market 2023-2030 ($M)
10.1 Financial Services Market 2023-2030 ($M) - Regional Industry Research
10.2 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
10.3 Retail Market 2023-2030 ($M) - Regional Industry Research
10.4 Travel & Hospitality Market 2023-2030 ($M) - Regional Industry Research
10.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
11.South America Mobile Engagement Market By User Type Market 2023-2030 ($M)
11.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
11.2 Large-Scale Enterprises Market 2023-2030 ($M) - Regional Industry Research
12.South America Mobile Engagement Market By Solution Market 2023-2030 ($M)
12.1 SMS & MMS Market 2023-2030 ($M) - Regional Industry Research
12.2 Push Notifications Market 2023-2030 ($M) - Regional Industry Research
12.3 In-App Messaging Market 2023-2030 ($M) - Regional Industry Research
12.4 E-Mails Market 2023-2030 ($M) - Regional Industry Research
12.5 App /Web Content Market 2023-2030 ($M) - Regional Industry Research
13.Europe Mobile Engagement Market By Vertical Market 2023-2030 ($M)
13.1 Financial Services Market 2023-2030 ($M) - Regional Industry Research
13.2 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
13.3 Retail Market 2023-2030 ($M) - Regional Industry Research
13.4 Travel & Hospitality Market 2023-2030 ($M) - Regional Industry Research
13.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
14.Europe Mobile Engagement Market By User Type Market 2023-2030 ($M)
14.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
14.2 Large-Scale Enterprises Market 2023-2030 ($M) - Regional Industry Research
15.Europe Mobile Engagement Market By Solution Market 2023-2030 ($M)
15.1 SMS & MMS Market 2023-2030 ($M) - Regional Industry Research
15.2 Push Notifications Market 2023-2030 ($M) - Regional Industry Research
15.3 In-App Messaging Market 2023-2030 ($M) - Regional Industry Research
15.4 E-Mails Market 2023-2030 ($M) - Regional Industry Research
15.5 App /Web Content Market 2023-2030 ($M) - Regional Industry Research
16.APAC Mobile Engagement Market By Vertical Market 2023-2030 ($M)
16.1 Financial Services Market 2023-2030 ($M) - Regional Industry Research
16.2 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
16.3 Retail Market 2023-2030 ($M) - Regional Industry Research
16.4 Travel & Hospitality Market 2023-2030 ($M) - Regional Industry Research
16.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
17.APAC Mobile Engagement Market By User Type Market 2023-2030 ($M)
17.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
17.2 Large-Scale Enterprises Market 2023-2030 ($M) - Regional Industry Research
18.APAC Mobile Engagement Market By Solution Market 2023-2030 ($M)
18.1 SMS & MMS Market 2023-2030 ($M) - Regional Industry Research
18.2 Push Notifications Market 2023-2030 ($M) - Regional Industry Research
18.3 In-App Messaging Market 2023-2030 ($M) - Regional Industry Research
18.4 E-Mails Market 2023-2030 ($M) - Regional Industry Research
18.5 App /Web Content Market 2023-2030 ($M) - Regional Industry Research
19.MENA Mobile Engagement Market By Vertical Market 2023-2030 ($M)
19.1 Financial Services Market 2023-2030 ($M) - Regional Industry Research
19.2 Media & Entertainment Market 2023-2030 ($M) - Regional Industry Research
19.3 Retail Market 2023-2030 ($M) - Regional Industry Research
19.4 Travel & Hospitality Market 2023-2030 ($M) - Regional Industry Research
19.5 Telecom & IT Market 2023-2030 ($M) - Regional Industry Research
20.MENA Mobile Engagement Market By User Type Market 2023-2030 ($M)
20.1 Small & Medium-Sized Enterprises Market 2023-2030 ($M) - Regional Industry Research
20.2 Large-Scale Enterprises Market 2023-2030 ($M) - Regional Industry Research
21.MENA Mobile Engagement Market By Solution Market 2023-2030 ($M)
21.1 SMS & MMS Market 2023-2030 ($M) - Regional Industry Research
21.2 Push Notifications Market 2023-2030 ($M) - Regional Industry Research
21.3 In-App Messaging Market 2023-2030 ($M) - Regional Industry Research
21.4 E-Mails Market 2023-2030 ($M) - Regional Industry Research
21.5 App /Web Content Market 2023-2030 ($M) - Regional Industry Research

LIST OF FIGURES

1.US Mobile Engagement Market Revenue, 2023-2030 ($M)
2.Canada Mobile Engagement Market Revenue, 2023-2030 ($M)
3.Mexico Mobile Engagement Market Revenue, 2023-2030 ($M)
4.Brazil Mobile Engagement Market Revenue, 2023-2030 ($M)
5.Argentina Mobile Engagement Market Revenue, 2023-2030 ($M)
6.Peru Mobile Engagement Market Revenue, 2023-2030 ($M)
7.Colombia Mobile Engagement Market Revenue, 2023-2030 ($M)
8.Chile Mobile Engagement Market Revenue, 2023-2030 ($M)
9.Rest of South America Mobile Engagement Market Revenue, 2023-2030 ($M)
10.UK Mobile Engagement Market Revenue, 2023-2030 ($M)
11.Germany Mobile Engagement Market Revenue, 2023-2030 ($M)
12.France Mobile Engagement Market Revenue, 2023-2030 ($M)
13.Italy Mobile Engagement Market Revenue, 2023-2030 ($M)
14.Spain Mobile Engagement Market Revenue, 2023-2030 ($M)
15.Rest of Europe Mobile Engagement Market Revenue, 2023-2030 ($M)
16.China Mobile Engagement Market Revenue, 2023-2030 ($M)
17.India Mobile Engagement Market Revenue, 2023-2030 ($M)
18.Japan Mobile Engagement Market Revenue, 2023-2030 ($M)
19.South Korea Mobile Engagement Market Revenue, 2023-2030 ($M)
20.South Africa Mobile Engagement Market Revenue, 2023-2030 ($M)
21.North America Mobile Engagement By Application
22.South America Mobile Engagement By Application
23.Europe Mobile Engagement By Application
24.APAC Mobile Engagement By Application
25.MENA Mobile Engagement By Application
26.IBM, Sales /Revenue, 2015-2018 ($Mn/$Bn)
27.Salesforce, Sales /Revenue, 2015-2018 ($Mn/$Bn)
28.Oracle, Sales /Revenue, 2015-2018 ($Mn/$Bn)
29.Adobe, Sales /Revenue, 2015-2018 ($Mn/$Bn)
30.Vibes, Sales /Revenue, 2015-2018 ($Mn/$Bn)
31.Selligent, Sales /Revenue, 2015-2018 ($Mn/$Bn)
32.Urban Airship, Sales /Revenue, 2015-2018 ($Mn/$Bn)
33.Appboy, Sales /Revenue, 2015-2018 ($Mn/$Bn)
34.Localytics, Sales /Revenue, 2015-2018 ($Mn/$Bn)
35.Swrve, Sales /Revenue, 2015-2018 ($Mn/$Bn)
36.Tapjoy, Sales /Revenue, 2015-2018 ($Mn/$Bn)
37.Marketo, Sales /Revenue, 2015-2018 ($Mn/$Bn)
38.Key Innovators, Sales /Revenue, 2015-2018 ($Mn/$Bn)