Oolong Tea Market - Forecast(2022 - 2027)

Report Code: FBR 14511 Report Format: PDF + Excel

Oolong Tea Market Overview

Oolong Tea Market size was estimated at $310.3 billion in 2020, projected to increase at a CAGR of 4.1% during the forecast period 2021-2026. Rising consumption of oolong tea aids in the prevention of diabetes, enhances central nervous system function, improves cardiac health, weight management, strengthens teeth and bones, and others. The rising popularity of ready-to-drink oolong tea across the globe is driving the Oolong Tea Industry rapidly. Oolong tea is a classic Chinese tea produced from the Camellia sinensis plant's leaves. Oolong tea antioxidant concentration differs from green tea and black teas as oolong tea is partially fermented and semi-oxidized. Oolong tea has a higher antioxidant content than green tea and black teas as it is partially fermented and semi-oxidized. Oolong tea use has a number of health benefits, including improved metabolism, lower cholesterol levels, weight loss, improved mental alertness, immune system strengthening, and more. Oolong tea is regarded as one of the most improved teas, and it comes in a variety of varieties with distinct flavors, shades and forms like loose leaf, tea bags. The fame of this Chinese tea has filled in the new past in diverse sections of North America and Europe. The popularity of each type is increasing in unison with a rise in healthy eating and drinking habits, and the global oolong tea market is predicted to grow rapidly in the near future. Green tea, which is classified as a cold-brewed oolong tea, is the most popular of all the varieties, especially among millennials.

Report Coverage

The report: “Oolong Tea Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Oolong Tea Market.
By Product Type: Fujian, Taiwan, Guangdong
By Nature: Organic and Conventional
By Form: Loose Leaves, Tea Bags and Powder form
By Application: Personal Care, Nutraceutical, Food and Beverage
By Category: Conventional, Gluten-Free
By Distribution Channel: Hypermarkets/Supermarkets, Speciality Store, Convenience Stores, Online Stores and Others
By Geography: North America (U.S., Canada, Mexico), Europe (Germany, U.K., France, Italy, Spain, Russia and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia & New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina and Rest of South America), and Rest of the World (Middle East and Africa)

Key Takeaways

  • Mainland China and Taiwan produce the most popular oolong teas. Thailand, Vietnam, Japan, and India are among other key countries that manufacture oolong tea. Each variety is distinct, with flavors, scents, and leaves that reflect the terroir.
  • Owing to the increased popularity of Fujian oolong tea and green tea among individuals and various health benefits associated with it, such as reducing obesity, avoiding tooth decay, and others, the target market for this product type sector is expected to develop at the fastest pace.
  • A cup of tea has numerous health benefits, but excessive tea drinking has certain undesirable side effects. A cup of tea has 14 to 60 milligrams of synthetic caffeine, which is less than coffee, according to study. Caffeine has a variety of effects on humans, including difficulties sleeping, agitation, irregular heartbeat, diarrhoea, and others.
  • The increased accessibility and availability of oolong tea through organized commerce is a key driver for the world Oolong Tea industry.
  • Excessive intake of green tea, according to the University of Maryland Medical Centre, increases the risk of lung cancer, colorectal cancer, and esophageal cancer, thus supporting the market growth of oolong tea.
Oolong Tea Market: Market Share (%) by Region, 2020

 
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Oolong Tea Market Segment Analysis – By Product Type:

Based on Product Type, Oolong Tea Market is segmented into Fujian, Taiwan, Guangdong. Fujian Tea segment is accounted for the largest revenue market share in 2020 owing to its rich aroma and Fujian tea-growing area is located in the southern part of China, which is the best area for tea growing. Fujian is a large tea-producing province with a long history, owing to its favorable natural conditions, high tea quality, and a wide variety of teas. Tea drinking aid memory and central nervous system function while also protecting against age-related deterioration. Norepinephrine and dopamine are released more readily when caffeine is consumed. These two neurotransmitters are thought to improve mood, attentiveness, and enhance central nervous system functioning. Fujian Oolong Tea is a Ti Kuan Yin style Oolong, with tightly coiled leaves that unfurl as they steep, but it has been oxidized longer to produce a deeper, richer cup with an incredible aroma. Owing to its unique flavor and aroma, Taiwan tea category is anticipated to expand with the fastest CAGR of 5.2% in the forecast period 2021-2026. Taiwan is noted for producing some of the world's best teas, especially in the Oolong Tea category. However, not all Taiwanese teas are well-known or understood by name. In Taiwan, Dong Ding Oolong is the most often consumed as traditional tea. Its peculiar characteristics are the result of medium amounts of oxidation and roasting. 

Oolong Tea Market Segment Analysis – By Distribution Channel:

Based on Distribution Channel, Oolong Tea Market is segmented into Hypermarkets/Supermarkets, Speciality Store, Convenience Stores, Online Stores and Others. Hypermarkets/Supermarkets segment is accounted for the largest revenue market share in 2020 owing to the easy access to the consumers and wide varieties of commodities that are often kept at modest prices. As a result, a huge retail business unit offering primarily food and grocery items with a low margin, large variety and assortment, self-service, and a strong emphasis on merchandise appeal propels the segment growth. They offer all forms of tea like as Loose Leaves, Tea Bags, and Tea Powders. Also, these markets are appropriate for both the wealthy and the impoverished as they provide goods at reasonable prices. Supermarkets keep a vast variety of all commodities on hand, assisting customers in making the best choices. Online Stores are poised to expand at the fastest CAGR of 5.5% in the forecast period 2021-2026 owing to the advent of online apps, together with the availability of discounts and quick product delivery, has had a favorable impact on the market's supply chain. For example, retailers like Walmart and Big Basket, among others, provide a diverse selection of flavored teas with both online and offline delivery options. This element is expected to benefit the segment's growth throughout the predicted period. Owing to the widespread use of the Internet and social media, consumers are increasingly prone to self-medicate. Over the forecast period, these factors are expected to propel the worldwide oolong tea market forward.

Oolong Tea Market Segment Analysis – By Geography

Based on Geography, in 2020, the Asia-Pacific Oolong Tea Market accounted for 46% of total sales. Owing to the vast amounts of oolong tea produced and consumed in Japan, China, and India, Asia-Pacific is expected to dominate the global oolong tea market. Over the last decade, China's tea consumption has increased dramatically, accounting for nearly a third of global tea consumption. India is the world's second-largest tea consumer this year, accounting for about one-fifth of global consumption. This increase in tea consumption has a substantial impact on other tea categories, such as oolong tea. Green tea is the most popular beverage in China, aside from water. Green tea is produced in greater quantities in China than any other type of tea. China produces over 80% of the world's green tea. Natural foods and beverages, on the other hand, are becoming increasingly popular in wealthy countries like North America and Europe. During the projection period, the oolong tea market in North America is predicted to grow at the fastest rate. The biggest importing markets for oolong tea are Australia, France, Canada, the United States, and Saudi Arabia. According to the Tea Association of the United States, around 160 million Americans drink tea every day, accounting for roughly half of the country's population. In addition, consumer purchases of tea grew in 2012, exceeding the $2.25 billion milestone in retail grocery sales.

Oolong Tea Market Segment Analysis Drivers

Growing Awareness on Health Benefits of Consuming Oolong Tea is Boosting the Market Growth:

Consumer awareness on the health benefits connected with the intake of natural products like oolong tea, which aids in immune system fortification, detoxification, cholesterol regulation, and other benefits, is predicted boost the market. Caffeine stimulates the central nervous system and has a stimulating effect on the brain. As a result, feelings of tiredness are reduced and alertness is increased. Caffeine is chemically related to the neurotransmitter adenosine. Adenosine is the chemical that causes to feel the urge to sleep. Caffeine binds to adenosine, keeping energized and preventing weariness from taking over the body. For a reason, oolong tea is one of the most popular weight-loss drinks. According to the findings, oolong tea may aid in the reduction of "high fat diet-induced weight gain, hepatic lipids, and white adipose tissue weights." Oolong tea also aid in the prevention of obesity. It even help without requiring any additional effort or strenuous workout. GABA in conjunction with L-theanine has been shown in studies to promote deeper sleep and shorten sleep latency. Both are found in oolong tea. GABA levels in regular oolong tea are roughly 0.25 mg per 200 ml, but GABA-enriched tea has around 2 mg per 200 ml.

Oolong Tea Market Segment Analysis Challenges

Negative Effects of Caffeine is hampering the market growth:

The most significant dangers connected with oolong tea are those associated with chronic or excessive caffeine consumption. If one drinks enough tea, the person gains weight by turning it into an SSB (a.k.a. a sugar-sweetened beverage) by dropping tablespoons of sugar or honey in it, or by making "milk tea." While most adults can tolerate up to 400 mg of caffeine per day, some people are more sensitive. Even though a cup of tea contains only approximately 47 milligrams of caffeine, a couple drinks late in the day can make it harder to fall asleep. Headaches, hypertension, and irritable bowel syndrome are some of the potential side effects of caffeine in tea. When brewed too strong tea’s like Green tea causes stomach irritation on consuming empty stomach.

Oolong Tea Market Segment Landscape:

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Oolong Tea Market. Oolong Tea Market top 10 companies are ESP Tea Emporium, The Republic of Tea, Harney & Sons, Associated British Foods, The Mighty Leaf Tea Company, Tata Global Beverages Limited, Unilever, Hain Celestial, ITO EN, Bigelow Tea Company, Ceylon Organic Ltd, Teas and Thes Ltd, and Arbor Teas 

Relevant Reports

Report Code: FBR 14511

Report Code: FBR 53347

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1. Oolong Tea Market- Overview
   1.1 Definitions and Scope
2. Oolong Tea Market- Executive Summary
    2.1 Market Revenue, Size and Key Trends by Company
    2.2 Key trends by Product Type
    2.3 Key trends by Nature
    2.4 Key trends by Form
    2.5 Key trends by Application
    2.6 Key trends by Distribution Channel
    2.7 Key trends by Geography
3. Oolong Tea Market– Comparative Analysis
    3.1 Company Benchmarking – Key Companies
    3.2  Financial Analysis – Key Companies
    3.3  Market Value Split by Key Companies  
    3.4  Patent Analysis
    3.5  Pricing Analysis – Average Selling Price
4. Oolong Tea Market- Startup Companies Scenario Premium
    4.1  Key Startup Company Analysis by
        4.1.1  Investment
        4.1.2  Revenue
        4.1.3  Venture Capital and Funding Scenario
5. Oolong Tea Market– Industry Market Entry Scenario Premium Premium
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. Oolong Tea Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes
7. Oolong Tea Market– Strategic Analysis
    7.1  Value Chain Analysis
    7.2  Opportunities Analysis
    7.3  Market Life Cycle
8. Oolong Tea Market– By Product Type (Market Size –$Million/$Billion)
    8.1 Fujian
    8.2 Taiwan
    8.3 Guangdong
9. Oolong Tea Market– By Nature (Market Size –$Million/$Billion)
    9.1 Organic
    9.2 Conventional
10. Oolong Tea Market– By Form (Market Size –$Million/$Billion)
    10.1 Loose Leaves
    10.2 Tea Bags
    10.3 Powder form
11. Oolong Tea Market– By Application (Market Size –$Million/$Billion)
    11.1 Personal Care
    11.2 Nutraceutical
    11.3 Food and Beverage
12. Oolong Tea Market– By Distribution Channel (Market Size –$Million/$Billion)
    12.1 Hypermarkets/Supermarkets
    12.2 Specialty Store
    12.3 Convenience Stores
    12.4 Online Stores
    12.5 Others
13. Oolong Tea Market- By Geography (Market Size –$Million/$Billion)
    13.1 North America
        13.1.1  U.S.
        13.1.2  Canada
        13.1.3  Mexico
    13.2 Europe
        13.2.1  U.K.
        13.2.2  Germany
        13.2.3  France
        13.2.4  Italy
        13.2.5  Spain
        13.2.6  Russia
        13.2.7  Rest of Europe
        13.3 Asia-Pacific
        13.3.1  China
        13.3.2  India
        13.3.3  Japan
        13.3.4  South Korea
        13.3.5  Australia & New Zealand
        13.3.6  Rest of Asia-Pacific
    13.4 Rest of the World
        13.4.1  Middle East
        13.4.2  Africa
        13.4.3  South America
14. Oolong Tea Market- Entropy
15. Oolong Tea Market– Industry/Segment Competition Landscape Premium 
    15.1 Market Share Analysis
        15.1.1 Global Market Share – Key Companies
        15.1.2 Market Share by Region – Key companies
        15.1.3 Market Share by Countries – Key Companies
        15.1.4 Competition Matrix
        15.1.5 Best Practices for Companies
16. Oolong Tea Market– Key Company List by Country Premium Premium
17. Oolong Tea Market Company Analysis
    17.1 Company 1
    17.2 Company 2
    17.3 Company 3
    17.4 Company 4
    17.5 Company 5
    17.6 Company 6
    17.7 Company 7
    17.8 Company 8
    17.9 Company 9
    17.10 Company 10
"*Financials for private companies would be provided on a best efforts basis

LIST OF TABLES

1.Global Market by Vendors Market 2020-2025 ($M)
1.1 Vendor Profile Market 2020-2025 ($M) - Global Industry Research
1.2 Dynamic of Vendors Market 2020-2025 ($M) - Global Industry Research
2.Global Market by Type Market 2020-2025 ($M)
3.Global Market by End-Use / Application Market 2020-2025 ($M)
3.1 Professional Needs Market 2020-2025 ($M) - Global Industry Research
4.Global Key Manufacturers Market 2020-2025 ($M)
4.1 Product and End-User / Application Market 2020-2025 ($M) - Global Industry Research
4.2 ESP Tea Emporium Market 2020-2025 ($M) - Global Industry Research
4.3 The Republic of Tea Market 2020-2025 ($M) - Global Industry Research
4.4 Harney Sons Market 2020-2025 ($M) - Global Industry Research
4.5 Generation Tea Market 2020-2025 ($M) - Global Industry Research
4.6 Teavana Market 2020-2025 ($M) - Global Industry Research
4.7 Mighty Leaf Tea Company Market 2020-2025 ($M) - Global Industry Research
4.8 Bigelow Tea Market 2020-2025 ($M) - Global Industry Research
4.9 Choice Organic Teas Market 2020-2025 ($M) - Global Industry Research
5.Global Market by Vendors Market 2020-2025 (Volume/Units)
5.1 Vendor Profile Market 2020-2025 (Volume/Units) - Global Industry Research
5.2 Dynamic of Vendors Market 2020-2025 (Volume/Units) - Global Industry Research
6.Global Market by Type Market 2020-2025 (Volume/Units)
7.Global Market by End-Use / Application Market 2020-2025 (Volume/Units)
7.1 Professional Needs Market 2020-2025 (Volume/Units) - Global Industry Research
8.Global Key Manufacturers Market 2020-2025 (Volume/Units)
8.1 Product and End-User / Application Market 2020-2025 (Volume/Units) - Global Industry Research
8.2 ESP Tea Emporium Market 2020-2025 (Volume/Units) - Global Industry Research
8.3 The Republic of Tea Market 2020-2025 (Volume/Units) - Global Industry Research
8.4 Harney Sons Market 2020-2025 (Volume/Units) - Global Industry Research
8.5 Generation Tea Market 2020-2025 (Volume/Units) - Global Industry Research
8.6 Teavana Market 2020-2025 (Volume/Units) - Global Industry Research
8.7 Mighty Leaf Tea Company Market 2020-2025 (Volume/Units) - Global Industry Research
8.8 Bigelow Tea Market 2020-2025 (Volume/Units) - Global Industry Research
8.9 Choice Organic Teas Market 2020-2025 (Volume/Units) - Global Industry Research
9.North America Market by Vendors Market 2020-2025 ($M)
9.1 Vendor Profile Market 2020-2025 ($M) - Regional Industry Research
9.2 Dynamic of Vendors Market 2020-2025 ($M) - Regional Industry Research
10.North America Market by Type Market 2020-2025 ($M)
11.North America Market by End-Use / Application Market 2020-2025 ($M)
11.1 Professional Needs Market 2020-2025 ($M) - Regional Industry Research
12.North America Key Manufacturers Market 2020-2025 ($M)
12.1 Product and End-User / Application Market 2020-2025 ($M) - Regional Industry Research
12.2 ESP Tea Emporium Market 2020-2025 ($M) - Regional Industry Research
12.3 The Republic of Tea Market 2020-2025 ($M) - Regional Industry Research
12.4 Harney Sons Market 2020-2025 ($M) - Regional Industry Research
12.5 Generation Tea Market 2020-2025 ($M) - Regional Industry Research
12.6 Teavana Market 2020-2025 ($M) - Regional Industry Research
12.7 Mighty Leaf Tea Company Market 2020-2025 ($M) - Regional Industry Research
12.8 Bigelow Tea Market 2020-2025 ($M) - Regional Industry Research
12.9 Choice Organic Teas Market 2020-2025 ($M) - Regional Industry Research
13.South America Market by Vendors Market 2020-2025 ($M)
13.1 Vendor Profile Market 2020-2025 ($M) - Regional Industry Research
13.2 Dynamic of Vendors Market 2020-2025 ($M) - Regional Industry Research
14.South America Market by Type Market 2020-2025 ($M)
15.South America Market by End-Use / Application Market 2020-2025 ($M)
15.1 Professional Needs Market 2020-2025 ($M) - Regional Industry Research
16.South America Key Manufacturers Market 2020-2025 ($M)
16.1 Product and End-User / Application Market 2020-2025 ($M) - Regional Industry Research
16.2 ESP Tea Emporium Market 2020-2025 ($M) - Regional Industry Research
16.3 The Republic of Tea Market 2020-2025 ($M) - Regional Industry Research
16.4 Harney Sons Market 2020-2025 ($M) - Regional Industry Research
16.5 Generation Tea Market 2020-2025 ($M) - Regional Industry Research
16.6 Teavana Market 2020-2025 ($M) - Regional Industry Research
16.7 Mighty Leaf Tea Company Market 2020-2025 ($M) - Regional Industry Research
16.8 Bigelow Tea Market 2020-2025 ($M) - Regional Industry Research
16.9 Choice Organic Teas Market 2020-2025 ($M) - Regional Industry Research
17.Europe Market by Vendors Market 2020-2025 ($M)
17.1 Vendor Profile Market 2020-2025 ($M) - Regional Industry Research
17.2 Dynamic of Vendors Market 2020-2025 ($M) - Regional Industry Research
18.Europe Market by Type Market 2020-2025 ($M)
19.Europe Market by End-Use / Application Market 2020-2025 ($M)
19.1 Professional Needs Market 2020-2025 ($M) - Regional Industry Research
20.Europe Key Manufacturers Market 2020-2025 ($M)
20.1 Product and End-User / Application Market 2020-2025 ($M) - Regional Industry Research
20.2 ESP Tea Emporium Market 2020-2025 ($M) - Regional Industry Research
20.3 The Republic of Tea Market 2020-2025 ($M) - Regional Industry Research
20.4 Harney Sons Market 2020-2025 ($M) - Regional Industry Research
20.5 Generation Tea Market 2020-2025 ($M) - Regional Industry Research
20.6 Teavana Market 2020-2025 ($M) - Regional Industry Research
20.7 Mighty Leaf Tea Company Market 2020-2025 ($M) - Regional Industry Research
20.8 Bigelow Tea Market 2020-2025 ($M) - Regional Industry Research
20.9 Choice Organic Teas Market 2020-2025 ($M) - Regional Industry Research
21.APAC Market by Vendors Market 2020-2025 ($M)
21.1 Vendor Profile Market 2020-2025 ($M) - Regional Industry Research
21.2 Dynamic of Vendors Market 2020-2025 ($M) - Regional Industry Research
22.APAC Market by Type Market 2020-2025 ($M)
23.APAC Market by End-Use / Application Market 2020-2025 ($M)
23.1 Professional Needs Market 2020-2025 ($M) - Regional Industry Research
24.APAC Key Manufacturers Market 2020-2025 ($M)
24.1 Product and End-User / Application Market 2020-2025 ($M) - Regional Industry Research
24.2 ESP Tea Emporium Market 2020-2025 ($M) - Regional Industry Research
24.3 The Republic of Tea Market 2020-2025 ($M) - Regional Industry Research
24.4 Harney Sons Market 2020-2025 ($M) - Regional Industry Research
24.5 Generation Tea Market 2020-2025 ($M) - Regional Industry Research
24.6 Teavana Market 2020-2025 ($M) - Regional Industry Research
24.7 Mighty Leaf Tea Company Market 2020-2025 ($M) - Regional Industry Research
24.8 Bigelow Tea Market 2020-2025 ($M) - Regional Industry Research
24.9 Choice Organic Teas Market 2020-2025 ($M) - Regional Industry Research
25.MENA Market by Vendors Market 2020-2025 ($M)
25.1 Vendor Profile Market 2020-2025 ($M) - Regional Industry Research
25.2 Dynamic of Vendors Market 2020-2025 ($M) - Regional Industry Research
26.MENA Market by Type Market 2020-2025 ($M)
27.MENA Market by End-Use / Application Market 2020-2025 ($M)
27.1 Professional Needs Market 2020-2025 ($M) - Regional Industry Research
28.MENA Key Manufacturers Market 2020-2025 ($M)
28.1 Product and End-User / Application Market 2020-2025 ($M) - Regional Industry Research
28.2 ESP Tea Emporium Market 2020-2025 ($M) - Regional Industry Research
28.3 The Republic of Tea Market 2020-2025 ($M) - Regional Industry Research
28.4 Harney Sons Market 2020-2025 ($M) - Regional Industry Research
28.5 Generation Tea Market 2020-2025 ($M) - Regional Industry Research
28.6 Teavana Market 2020-2025 ($M) - Regional Industry Research
28.7 Mighty Leaf Tea Company Market 2020-2025 ($M) - Regional Industry Research
28.8 Bigelow Tea Market 2020-2025 ($M) - Regional Industry Research
28.9 Choice Organic Teas Market 2020-2025 ($M) - Regional Industry Research

LIST OF FIGURES

1.US World Oolong Tea Market Revenue, 2020-2025 ($M)
2.Canada World Oolong Tea Market Revenue, 2020-2025 ($M)
3.Mexico World Oolong Tea Market Revenue, 2020-2025 ($M)
4.Brazil World Oolong Tea Market Revenue, 2020-2025 ($M)
5.Argentina World Oolong Tea Market Revenue, 2020-2025 ($M)
6.Peru World Oolong Tea Market Revenue, 2020-2025 ($M)
7.Colombia World Oolong Tea Market Revenue, 2020-2025 ($M)
8.Chile World Oolong Tea Market Revenue, 2020-2025 ($M)
9.Rest of South America World Oolong Tea Market Revenue, 2020-2025 ($M)
10.UK World Oolong Tea Market Revenue, 2020-2025 ($M)
11.Germany World Oolong Tea Market Revenue, 2020-2025 ($M)
12.France World Oolong Tea Market Revenue, 2020-2025 ($M)
13.Italy World Oolong Tea Market Revenue, 2020-2025 ($M)
14.Spain World Oolong Tea Market Revenue, 2020-2025 ($M)
15.Rest of Europe World Oolong Tea Market Revenue, 2020-2025 ($M)
16.China World Oolong Tea Market Revenue, 2020-2025 ($M)
17.India World Oolong Tea Market Revenue, 2020-2025 ($M)
18.Japan World Oolong Tea Market Revenue, 2020-2025 ($M)
19.South Korea World Oolong Tea Market Revenue, 2020-2025 ($M)
20.South Africa World Oolong Tea Market Revenue, 2020-2025 ($M)
21.North America World Oolong Tea By Application
22.South America World Oolong Tea By Application
23.Europe World Oolong Tea By Application
24.APAC World Oolong Tea By Application
25.MENA World Oolong Tea By Application