Scented Candles Market – By Product Type (Jars, Pillars, Tea Light, Tumbler, Vase, Others), By Materials (Wax, Liquid Dyes, Glass, Others), By Wax Type (Synthetic Wax, Paraffin Wax, Vegetable Wax), By Fragrance (Fruits, Flower, Spices, Blends, Nature, Others), By Category (Mass, Premium), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, Specialty Stores, Others), By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030.

Report Code: CPR 1019 Report Format: PDF + Excel

Scented Candles Market Overview:

The global Scented Candles Market size is estimated to reach $3.37 billion by 2030, growing at a CAGR of 4.3% during the forecast period 2023-2030. Increasing demand for eco-friendly scented candles derived from natural components such as lavender, grapefruit, lemon, and others is likely to boost market expansion. Also, the increasing use of scented candles for body massage in households and spa clinics, together with the growing number of spa clinics, is expected to drive market expansion. Apart from these, growing home décor trends are fueling demand for attractive, fragrant candle boxes.

Moreover, scented candles are commonly used in hotels and restaurants to decorate dining tables and give tourists a pleasurable twilight supper. As a result, expanding infrastructural facilities associated with hotels and restaurants are projected to promote market expansion. According to Hospitality Net Organization, STR, the United States opened 59,496 hotels from March 2022 to September 2022 thereby raising demand for scented candles. Increasing festival celebration traditions are projected to create long-term chances for candle producing firms to flourish in the near future.

Market Snapshot:

Scented Candles market - Report Coverage:

The “Scented Candles market - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Scented Candles Market.



By Product Type

  • Jars

  • Pillars

  • Tea Light

  • Tumbler

  • Vase

  • Others

By Materials

  • Wax

  • Liquid Dyes

  • Glass

  • Others

By Wax Type

  • Synthetic Wax

  • Paraffin Wax

  • Vegetable Wax

By Fragrances

  • Fruits

  • Flower

  • Spices

  • Blends

  • Nature

  • Others

By Category

  • Mass

  • Premium

By Distribution Channel

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Online Stores

  • Specialty Stores

  • Others                                                            

By Geography

  • North America (U.S., Canada and Mexico)

  • Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe),

  • Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific),

  • South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

  • Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis:  

● The Covid-19 outbreak and consequent economic crisis impacted the scented candle business in both the home and commercial segments. Because scented candles are luxury items, people with lower disposable resources have been discouraged from purchasing them. In the commercial category, the downturn in the hotel business, which accounted for the majority of scented candle sales, is expected to last for several years. Because of these variables, scented candle makers will compete in terms of product pricing.

● The supply chain disruption due to the Russia-Ukraine war has impeded the Scented Candles Market growth. The disruption has increased freight charges, created container shortages and lowered the availability of warehousing space. This has resulted in inflationary issues in the aftermarket. 

Key Takeaways:

● Fastest Growth of Asia Pacific Region

The scented candles market in the Asia Pacific region is anticipated to experience rapid growth due to the development of infrastructure related to grocery stores and shopping malls in countries like China and India, which is expected to boost sales in the region. A report released by the United States Department of Agriculture (USDA), stated that in 2023, the number of traditional grocery retailers in India increased to 17.54 million from 16.25 million in 2022. Moreover, the rise in income levels and increased spending on travel and tourism activities among the population is expected to fuel demand for scented candles in restaurants and hotels in the region.

● Paraffin Wax Scented Candles are highly in Demand

The luxury candle market extensively uses paraffin wax scented candles due to their convenient availability and easy handling, surpassing other wax types. Participants in this industry are focused on blending paraffin wax with innovative fragrances that deeply resonate with their customer base. Additionally, they have made significant investments in research and development to create exceptional products. In February 2022, The Yankee Candle Company, Inc. introduced a new signature collection comprising of more than 30 container candles meticulously crafted from paraffin wax. These candles underwent a comprehensive redesign, catering to both new and loyal customers, and offering exclusive scents like wild orchid, iced berry lemonade, and ocean air.

● Rising Demand for Organic and Eco-Friendly Candles

Due to the growing demand for organic and environmentally friendly candles, commonly referred to as green candles, manufacturers are expanding their production to include materials other than paraffin, such as beeswax and soy wax. Beeswax and soy wax candles, when burned, do not release any harmful gases. However, the increasing popularity of organic candles has led to further fragmentation in the market. This trend is also observed in the selection of candle scents, as producers are substituting chemical fragrances with natural, plant-based compounds. Additionally, some manufacturers have focused on creating products that can eliminate smoke, such as Smoke Odor Exterminator Candles.

● Rising Demand for Scented Candles for Home Decoration

The increasing popularity of home decor trends is fueling the demand for decorative scented candle boxes. Additionally, scented candles find extensive use in hotels and restaurants for embellishing dining tables and creating a delightful candlelit dining experience for guests. As a result, the growing infrastructure development in the hotel and restaurant industry is expected to contribute to the market's growth.

● Concerns about toxic chemicals produced by candle smoke may impede market expansion.

One of the primary concerns regarding scented candles is that when they are burned, harmful substances may be released into the air. Several of the compounds present in candle smoke, such as benzene and formaldehyde, have been linked to a variety of health concerns, including respiratory disorders and even cancer. As people become more aware of the potential health dangers linked with scented candles, the market's growth may be stifled. Customers may become more wary of burning scented candles in their homes, and some may even discontinue using them entirely.

Scented Candles Market Share (%) By Region, 2022


Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in Scented Candles Market. The top 10 companies in this industry are listed below:

  1. Portmeirion Group PLC. (Spode, Wax Lyrical, Pimpernel)
  2. C. Johnson & Son, Inc (Glade, Raid, Ziploc)
  3. Newell Brands, Inc. (Sharpie, Elmer's, Contigo)
  4. MVP Group International Inc. (Oventon, Wells, BKI)
  5. Estée Lauder Companies, Inc. (Estée Lauder, La Mer)
  6. Conscious Candle Company (The vegan candle co, The botinical candle co)
  7. The Yankee Candle Company (Yankee Candle, Woodwick, Kringle candle)
  8. Bolsius International BV (Bolsius, Gauda, Rustik Lys)
  9. Welburn Candles Pvt Ltd (Energy, Peace Serenity, Balance Harmony)
  10. CoScentrix (Blyth HomeScents International, Scent Works)

Scope of Report: 

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$3.37 billion

Segments Covered

Product Type, By Materials, By Wax Type, By Fragrance, By Category, By Distribution Channel, By Geography

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

      Portmeirion Group PLC.

      C. Johnson & Son, Inc.

      Newell Brands, Inc.

      MVP Group International Inc.

      Estée Lauder Companies, Inc.

      Conscious Candle Company

      The Yankee Candle Company

      Bolsius International BV

      Welburn Candles Pvt Ltd


Relevant Reports:

For more Consumer Products and Services Market reports, please click here

1.  Scented Candles Market - Overview
      1.1 Definitions and Scope
2.  Scented Candles Market - Executive Summary
3.  Scented Candles Market - Comparative Analysis
      3.1 Company Benchmarking - Key Companies
      3.2 Global Financial Analysis - Key Companies
      3.3 Market Share Analysis - Key Companies
      3.4 Patent Analysis
      3.5 Pricing Analysis
4.  Scented Candles Market - Start-up Companies Scenario (Premium)
      4.1 Key Start-up Company Analysis by
            4.1.1 Investment
            4.1.2 Revenue
            4.1.3 Venture Capital and Funding Scenario
5.  Scented Candles Market – Market Entry Scenario Premium Premium (Premium)
      5.1 Regulatory Framework Overview
      5.2 New Business and Ease of Doing Business Index
      5.3 Case Studies of Successful Ventures
6.  Scented Candles Market - Forces
       6.1 Market Drivers
       6.2 Market Constraints/Challenges
       6.3 Porter's Five Force Model
             6.3.1 Bargaining power of suppliers
             6.3.2 Bargaining powers of customers
             6.3.3 Threat of new entrants
             6.3.4 Rivalry among existing players
             6.3.5 Threat of substitutes
7.  Scented Candles Market – Strategic Analysis
      7.1 Value Chain Analysis
      7.2 Opportunities Analysis
      7.3 Market Life Cycle
8.  Scented Candles Market – by Product Type (Market Size – $Million/$Billion) 
      8.1 Jars
      8.2 Pillars
      8.3 Tea Light
      8.4 Tumbler
      8.5 Vase
      8.6 Others
9.  Scented Candles Market – by Material (Market Size – $Million/$Billion) 
      9.1 Wax
      9.2 Liquid Dyes
      9.3 Glass
      9.4 Others
10.  Scented Candles Market – by Wax Type (Market Size – $Million/$Billion)
       10.1 Synthetic Wax
       10.2 Paraffin Wax
       10.3 Vegetable Wax
11.  Scented Candles Market – by Fragrance (Market Size – $Million/$Billion)
       11.1 Fruits
       11.2 Flower
       11.3 Spices
       11.4 Blends
       11.5 Nature
       11.6 Others
12.  Scented Candles Market– by Categogy (Market Size – $Million/$Billion)
       12.1 Mass
       12.2 Premium
13.  Scented Candles Market– by Distribution Channel (Market Size – $Million/$Billion)
       13.1 Supermarkets & Hypermarkets
       13.2 Convenience Stores
       13.3 Online Stores
       13.4 Specialty Stores
       13.5 Others
14.  Scented Candles Market – by Geography (Market Size – $Million/$Billion) 
       14.1. North America
               14.1.1 The U.S.
               14.1.2 Canada
               14.1.3 Mexico
       14.2 Europe
              14.2.1 The UK
              14.2.2 Germany
              14.2.3 France
              14.2.4 Italy
              14.2.5 Spain
              14.2.6 Russia
              14.2.7 The Rest of Europe
      14.3 Asia-Pacific
             14.3.1 China
             14.3.2 India
             14.3.3 Japan
             14.3.4 South Korea
             14.3.5 Australia & New Zealand
             14.3.6 The Rest of Asia-Pacific
      14.4 South America
             14.4.1 Brazil
             14.4.2 Argentina
             14.4.3 Chile
             14.4.4 Colombia
             14.4.5 The Rest of South America
      14.5 The Rest of the World
             14.5.1 The Middle East
             14.5.2 Africa
15.  Scented Candles Market – Entropy
16.  Scented Candles Market – Industry/Segment Competition Landscape Premium 
       16.1 Market Share Analysis
              16.1.1 Market Share by Product Type – Key Companies
              16.1.2 Market Share by Region – Key Companies
              16.1.3 Market Share by Country – Key Companies
       16.2 Competition Matrix
       16.3 Best Practices for Companies
17.  Scented Candles Market – Key Company List by Country Premium Premium Premium 
18.  Scented Candles Market - Company Analysis
       18.1 Portmeirion Group PLC.
       18.2 C. Johnson & Son, Inc
       18.3 Newell Brands, Inc.
       18.4 MVP Group International Inc.
       18.5 Estée Lauder Companies Inc.
       18.6 Conscious Candle Company
       18.7 The Yankee Candle Company
       18.8 Bolsius International BV 
       18.9 Welburn Candles Pvt Ltd
       18.10 CoScentrix

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The Scented Candles Market is projected to grow at 4.3% CAGR during the forecast period 2023-2030.

Global Scented Candles Market size is estimated to be $2.50 billion in 2023 and is projected to reach $3.37 billion by 2030.

The leading players in the Scented Candles market are Portmeirion Group PLC., C. Johnson & Son, Inc., Newell Brands, Inc., MVP Group International Inc., Estée Lauder Companies, Inc., Conscious Candle Company, The Yankee Candle Company, Bolsius International BV, Welburn Candles Pvt Ltd and CoScentrix.

The Scented Candles market is expected to experience significant growth in the coming years due to several trends in the interior and wellness industry. Consumption of Scented Candles for therapeutic uses, wellness, hotel and dining decoration, Eco friendly candles are some major trends that will shape the market in future.

Rising Demand for Organic and Eco-Friendly Candles, Rising Consumption of candles for therapeutic uses, Rising Investment in Home Interiors are some driving factors and opportunities for the Scented Candles market.