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Account Based Marketing (ABM) Market Overview:
The Account Based Marketing (ABM) Market is projected to grow at 14.9% CAGR through 2030 to reach $3.9bn. According to a publication of Information Technology Services Marketing Association (ITSMA), approximately 99% of marketers achieve higher ROI through account-based marketing strategies (ABM strategies). Additionally, 28% of the overall economic budget is spent on ABM programs in well-known B2B companies such as SAS. This resonates with the rising adoption of ABM in the business market since it reaches target accounts and boosts high-income growth in close collaboration with sales and marketing teams. The emergence of ABM in the competitive business scenario offers opportunities to both SMEs and large enterprises to focus upon large account stakeholders. Unlike other conventional marketing strategies, ABM upholds the business experience and strengthens the bond with customers through fewer efforts on different marketing campaigns. As the ABM (Account-Based Marketing) landscape evolves, a prominent trend is the emphasis on hyper-personalization. Companies are increasingly leveraging advanced data analytics and AI-driven tools to create highly targeted and personalized campaigns tailored to individual accounts. This trend is fueled by the recognition that generic marketing messages are no longer effective in engaging today's discerning B2B audience.
This approach not only enhances
engagement but also strengthens the relationship between businesses, as clients
perceive a deeper understanding of their unique needs. Hyper-personalization is
reshaping the ABM landscape, making campaigns more effective, efficient, and
aligned with the expectations of today's sophisticated B2B audience. In the
evolving landscape of Account-Based Marketing (ABM), there is a growing trend
towards the integration of social selling strategies. Recognizing the power of
social media in the B2B space, companies are leveraging platforms like LinkedIn
to build more authentic and personalized connections with key accounts. Social
selling goes beyond traditional outreach, emphasizing relationship-building,
thought leadership, and engagement. ABM practitioners are incorporating social
insights into their targeting strategies, allowing them to tailor content and
interactions based on the social activities and preferences of individual
decision-makers within target accounts. Hence Account Based Marketing (ABM)
Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising
at a CAGR of 12% during the forecast period 2024-2030.
The U.S. is one of the largest countries with the rising business economy. Additionally, the region is a huge base for major enterprises. To amplify the business growth in this region, there is a huge demand for the Account Based Marketing (ABM) Market to fortify the relationship among the investors and shareholders. Besides, major technology-based companies such as Hubspot have headquarters in the U.S. Owing to this demand, North America contributed a major regional share of 39.28% to the global Account Based Marketing (ABM) Market value. Besides, with rising globalization, the IT sector is taking up new challenges to survive in the long-run. By adopting modern services such as ABM, the IT industry is overcoming the challenges of traditional marketing concepts. Consequently, the demand generated from the IT industry in the Account Based Marketing (ABM) Market is anticipated to increase at a CAGR of 13% during the forecast period 2024-2030.
Account Based Marketing (ABM) Market Growth Drivers:Large enterprises focus on
increasing profit-margin by adopting modern business strategies, one such being
the revolutionary ABM approach of aligning sales and marketing channels through
personalized campaigns and content specifications. Not only this method
increases ROI, it also expands the customer base of the companies. With these
huge prospects for the enterprises, the Account Based Marketing (ABM) Market is
expanding its global reach.
Account
Based Marketing (ABM) Market Companies:
The leading market players
in the Account Based Marketing (ABM) Market are Adaptive Intelligence, Jabmo,
Demandbase, Triblio, Insideview, Celsius GKK, Engagio, Drift, SourceMedia,
Terminus, Radius Intelligence, 6Sense, Evergage, Act On Software, Hubspot, and
many others.
6Sense deals with the
demands of immediate ABM oriented tasks and technologies through
next-generation AI platform, which powers the business activities and leverage
huge prospects for the B2B platform.
Account
Based Marketing (ABM) Market Trends:
Digital marketing along with
ABM is transforming today's businesses. AI intervention in ABM and digital
marketing are drawing potential customers to the companies. It uplifts business
models by easily enhancing communication and transparency between stakeholders.
Additionally, they help to increase the productivity and revenue of the
companies thereby pushing forth the global Account Based Marketing (ABM) Market
growth.
Account
Based Marketing (ABM) Market Research Scope:
The base year of the study
is 2023, with forecast done up to 2030. The study presents a thorough analysis
of the competitive landscape, taking into account the market shares of the
leading companies. It also provides information on unit shipments. These
provide the key market participants with the necessary business intelligence
and help them understand the future of the Account Based Marketing (ABM) Market.
The assessment includes the forecast, an overview of the competitive structure,
the market shares of the competitors, as well as the market trends, market
demands, market drivers, market challenges, and product analysis. The market
drivers and restraints have been assessed to fathom their impact over the
forecast period. This report further identifies the key opportunities for
growth while also detailing the key challenges and possible threats. The key
areas of focus include the types of ABM in Account Based Marketing (ABM) Market,
and their specific applications in different areas.
Account
Based Marketing (ABM) Market: Industry Coverage:
Global Account Based
Marketing (ABM) Market is bifurcated into account type, component, deployment
model, organization size, and industrial vertical. Segmentation on the basis of
account type include strategic ABM, ABM lite, programmatic ABM, and many
others. Component classification include tools and services. By deployment
model, this market is divided into on-premises and cloud. Categorization based
on organization size include large enterprises and small and medium-sized
enterprises. Sub segments under industrial vertical includes retail and
e-commerce, government and public sector, healthcare and life sciences,
automotive and manufacturing, and so on.
The Account Based Marketing
(ABM) Market also analyzes the major geographic regions for the market and the
major countries for the market in these regions. The regions and countries
covered in the study include:
• North America: The U.S., Canada, Mexico
• South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa
Rica
• Europe: The U.K., Germany, Italy, France, the Netherlands, Belgium, Spain,
Denmark
• APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong
• Middle East and Africa: Israel, South Africa, Saudi Arabia