Cascara Based Drinks Market - Forecast(2024 - 2030)
Cascara Based Drinks Market Overview:
Cascara Drinks Market size is
estimated to reach $1.2 billion by 2030, growing at a CAGR of 10.2% over the
forecast period 2024-2030. The Cascara-based drinks market has
experienced significant growth in recent years, driven by rising consumer
interest in unique and sustainable beverage options. Cascara, the dried husk of
coffee cherries, has found its way into various beverages, including teas,
sodas, and energy drinks, due to its fruity and slightly sweet flavor profile. This
trend has been supported by the growing demand for natural, caffeine-rich
alternatives to traditional coffee and tea, the demand for Cascara-based drinks
is likely to increase.
Additionally, the market has benefited from the increasing
focus on sustainable and waste-reducing practices in the coffee industry, as
Cascara repurposes a byproduct that would otherwise go to waste. Products with
sustainability claims grew 2.7 times faster than those without. Online sales of
sustainable products outpace in-store sales by 75%. As consumers continue to
seek novel and environmentally conscious beverages, the Cascara-based drinks
market is expected to expand further. These factors positively influence the Cascara
Based Drinks industry outlook over the forecast period.
Market
Snapshot:
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Cascara Based
Drinks Market - Report Coverage:
The “Cascara
Based Drinks Market Report - Forecast (2024-2030)” by
IndustryARC, covers an in-depth analysis of the following segments in the Cascara
Based Drinks Market.
COVID-19 / Ukraine Crisis - Impact Analysis:
● The
COVID-19 pandemic has significantly impacted the Cascara based drinks market. In
the initial phases, supply chain disruptions and lockdown measures affected production
and distribution, leading to temporary setbacks. However, as consumers sought
healthier and immune-boosting beverage options, the market rebounded. The
perceived health benefits of Cascara's antioxidants and natural caffeine
content contributed to its resilience. The industry adapted by emphasizing
online sales and direct-to-consumer channels. Despite challenges, the pandemic
accelerated awareness and interest in Cascara-based drinks, setting the stage
for sustained growth as consumers continue to prioritize wellness and unique
beverage choices.
● The
conflict between Russia and Ukraine has a discernible impact on the Cascara
Based Drinks Market. While global commodity markets, including coffee, can be
affected by geopolitical tensions, Cascara's niche status and production in
regions unaffected by the crisis have insulated it to some extent. However,
indirect repercussions such as potential disruptions in international trade
routes and supply chain logistics could pose challenges in the future. As
businesses closely monitor geopolitical developments, the Cascara-based drinks
market remains relatively stable, with its growth primarily driven by factors
like consumer demand for unique, sustainable beverages and the coffee
industry's commitment to reducing waste.
Key Takeaways:
● Largest Growth of North America Region
Geographically, in the global Cascara based drinks market share,
North America held the largest market share and is expected to grow with a CAGR
of 9.1% over the forecast period 2024-2030. This surge can be attributed to a
confluence of factors, including increasing consumer awareness of the health
benefits associated with Cascara, which is the dried husk of coffee cherries.
The trend towards sustainable and eco-friendly products has also fueled this
growth, as Cascara-based beverages are often seen as a byproduct of coffee
production, reducing waste. Additionally, innovative product offerings and
unique flavor profiles are capturing the interest of consumers. With a growing
preference for natural and functional beverages, North America's Cascara-based
drinks market is expected to continue its upward trajectory, presenting
lucrative opportunities for businesses in the region, it is poised to maintain
its status as a driving force in the Cascara-based drinks market.
● Cascara Tea Segment to Register the Highest Growth
The Cascara
tea segment is estimated to hold the largest market share in the global Cascara
based drinks market and it is expected to grow with a CAGR of 9.5% over the
forecast period 2024-2030. Cascara, the dried husk of coffee cherries, has
gained popularity for its unique flavor profile and potential health benefits. In 2022, 58% of consumers exhibited a heightened
inclination towards sustainable food and beverage choices, using them as a
means to demonstrate their dedication to an environmentally responsible lifestyle.
As consumers seek more sustainable and exotic beverage options, cascara tea
stands out as a natural choice. Its rich antioxidants, mild caffeine content,
and fruity notes make it an appealing alternative to traditional teas and
coffee. Additionally, cascara aligns with the sustainability trend as it
repurposes a byproduct of coffee production. This growing consumer interest,
combined with innovative cascara-based drink formulations, is expected to
propel the cascara tea segment to become the largest contributor to market
expansion in the near future.
● The Fruity Sector is the Largest Segment in the Market
According to the Cascara-Based Drinks Market forecast,
the Fruity sector is estimated to remain the largest market over the forecast
period. As consumers increasingly seek healthier and more unique beverage
options, cascara-based drinks infused with fruity flavors have gained immense
popularity. The natural sweetness and vibrant profiles of fruits like berries,
citrus, and tropical varieties complement the coffee cherry's unique and
slightly tart cascara notes, creating a harmonious and refreshing fusion.
Consumer interest in immune-boosting products
during the pandemic is driving the evolution of health-signaling citrus flavors
and ingredients, with 78% of U.S. consumers seeking vitamin C-rich products.
Brands are capitalizing on the association of citrus flavors with antioxidants
and immune support, while exotic citrus flavors such as yuzu, blood orange,
kumquat, and tangerine will offer unique profiles in the upcoming year, the
Fruity Sector is witnessing unprecedented expansion, making it a pivotal player
in the ever-evolving Cascara Based Drinks landscape.
● Rich in Antioxidants and Increasing Awareness
about Cascara Health Benefits fuels the Growth in the Cascara Based Drinks
Market.
Cascara, derived from the dried husks of coffee cherries, is brimming
with antioxidants that combat oxidative stress and support overall well-being.
Consumers are becoming more health-conscious, seeking alternatives to
traditional beverages that offer not only unique flavors but also potential
health perks. As research continues to unveil the advantages of Cascara, the
market is poised for growth, attracting both health enthusiasts and those
looking for novel and flavorful options in their daily beverages.
With its natural antioxidant richness and growing health-conscious
consumer base, the Cascara based drinks market is poised for robust expansion,
promising a flavorful and nutritious future for beverage enthusiasts. This
trend underscores the increasing importance of natural and health-focused
options in the ever-evolving beverage industry.
● Environmental Risks of Unexploited Cascara Can Hamper
the Market Growth.
Cascara is
increasingly popular as a sustainable and flavorful ingredient in beverages,
but its production relies heavily on responsible and eco-friendly sourcing.
Improper farming and processing practices can lead to deforestation, soil
degradation, and water pollution, harming the ecosystems in coffee-growing
regions. Climate change exacerbates these risks, making it imperative for the
cascara industry to adopt sustainable practices and ensure a stable supply
chain. Failure to address these environmental concerns could undermine the
market's growth potential and consumer trust in cascara-based products.
Additionally,
neglecting the environmental risks linked to cascara production may lead to
regulatory hurdles and increased costs in the future, further hampering market
growth. To sustain this emerging industry, stakeholders must prioritize
sustainable sourcing, ethical farming practices, and environmentally conscious
supply chains. Failure to do so not only threatens the cascara-based drinks
market but also endangers the fragile ecosystems where coffee cherries are
cultivated.
Cascara Based
Drinks Market Share (%) By Region, 2023
Key Market Players:
Product/Service launches, approvals, patents and events,
acquisitions, partnerships and collaborations are key strategies adopted by
players in the Cascara Based Drinks Market. The top companies in this industry
are listed below:
1.
Olam
2.
Nestle
3.
Applied
Food Sciences
4.
ORAC
Beverages
5.
Mountain
Top Coffee
6.
Van
Drunen Farms
Scope of Report:
1. Cascara
Based Drinks Market - Overview
1.1 Definitions and Scope
2. Cascara
Based Drinks Market - Executive Summary
3. Cascara
Based Drinks Market - Comparative Analysis
3.1 Company
Benchmarking - Key Companies
3.2 Global
Financial Analysis - Key Companies
3.3 Market Share
Analysis - Key Companies
3.4 Patent
Analysis
3.5 Pricing
Analysis
4. Cascara Based Drinks Market - Start-up Companies Scenario
4.1 Key Start-up Company Analysis by
4.1.1 Investment
4.1.2 Revenue
4.1.3 Venture
Capital and Funding Scenario
5. Cascara Based Drinks Market – Market Entry Scenario Premium
5.1 Regulatory
Framework Overview
5.2 New Business
and Ease of Doing Business Index
5.3 Case Studies
of Successful Ventures
6. Cascara
Based Drinks Market - Forces
6.1 Market
Drivers
6.2 Market
Constraints/Challenges
6.3 Porter’s
Five Force Model
6.3.1 Bargaining
power of suppliers
6.3.2 Bargaining
powers of customers
6.3.3 Threat of
new entrants
6.3.4 Rivalry
among existing players
6.3.5 Threat of
substitutes
7. Cascara
Based Drinks Market – Strategic Analysis
7.1 Value Chain Analysis
7.2 Opportunities Analysis
7.3 Market Life Cycle
8. Cascara Based Drinks Market – By Types
8.1 Cascara Tea
8.2 Ready-to-drink
Beverages
8.3 Syrups
8.4 Others
9. Cascara Based Drinks Market – By Ingredients
9.1 Single-Origin
Cascara
9.2 Blended
Cascara
9.3 Organic/Natural
10. Cascara Based Drinks Market – By Flavor
10.1
Fruity
10.2
Spiced
10.3
Earthy
10.4
Others
11. Cascara Based Drinks Market – By Packaging
11.1
Bottle
11.2
Tin
11.3
Tetra Pak cartons
11.4
Others
12. Cascara Based Drinks Market – By Preparation Method
12.1
Cold Brew Cascara
12.2
Carbonated
12.3
Concentrates
12.4
Carbon free
12.5
Others
13. Cascara Based Drinks Market – By Application
13.1 Mixers for
Cocktails
13.2 Dessert
Pairings
13.3 Functional
Beverages
13.4 Iced
Beverages
13.5 Others
14. Cascara Based Drinks Market – By Sales Channel
14.1 Online
Stores
14.2 Supermarkets
14.3 Independent
Retailers
14.4 Convenience
Stores
14.5 Others
15. Cascara Based Drinks Market - By Geography
15.1 North
America
15.1.1 U.S.
15.1.2 Canada
15.1.3 Mexico
15.2 Europe
15.2.1 U.K.
15.2.2 Germany
15.2.3 France
15.2.4 Italy
15.2.5 Spain
15.2.6 Russia
15.2.7 Rest of
Europe
15.3 Asia-Pacific
15.3.1 China
15.3.2 India
15.3.3 Japan
15.3.4 South Korea
15.3.5 Australia
& New Zealand
15.3.6 Rest of
Asia-Pacific
15.4 South
America
15.4.1 Brazil
15.4.2 Argentina
15.4.3 Chile
15.4.4 Colombia
15.4.5 Rest of
South America
15.5 Rest of the
World
15.5.1 Middle East
15.5.2 Africa
16. Cascara
Based Drinks Market – Entropy
17. Cascara Based Drinks Market – Industry/Segment Competition Landscape
17.1 Market Share
Analysis
17.1.1 Global
Market Share – Key Companies
17.1.2 Market Share
by Region – Key companies
17.1.3 Market Share
by Countries – Key Companies
17.2 Competition
Matrix
17.3 Best
Practices for Companies
18. Cascara Based Drinks Market – Key Company List by Country Premium
19. Cascara
Based Drinks Market - Company Analysis
19.1
Olam
19.2
Nestle
19.3
Applied Food Sciences
19.4
ORAC Beverages
19.5
Mountain Top Coffee
19.6
Van Drunen Farms
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The Cascara Based Drinks Market is projected to grow at 10.2% CAGR over the forecast period 2024-2030.
Global Cascara Based Drinks Market size is estimated to to reach $1.2 billion by 2030.
The leading players in the Cascara Based Drinks Market are Olam, Nestle, Applied Food Sciences, ORAC Beverages, Mountain Top Coffee, Van Drunen Farms, and others.
There is a growing consumer demand for sustainable and environmentally friendly products, driving companies to prioritize responsible sourcing and transparent supply chains are some of major Cascara Based Drinks Market trends in the industry which will create growth opportunities for the market over the forecast period.
Rich in Antioxidants and Increasing Awareness about Cascara Health Benefits and Increasing interest in unique and exotic flavor experiences are the driving factors of the market.