Herb Infused Water Market - By Herb (Mint, Rosemary, Thyme, Basil, Ginger, Lemongrass and Others); By Type (Organic Herb Infused Water and Conventional Herb Infused Water) By Distribution Channels – (Hypermarkets/Supermarkets, Specialty Stores, Online Sales Channels and Others), By Packaging (Glass Bottles, PET Bottles, others) By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030

Report Code: FBR 0670 Report Format: PDF + Excel

Herb Infused Water Market Overview:

Herb Infused Water Market size is estimated to reach US$35 billion by 2030, growing at a CAGR of 10.0% during the forecast period 2023-2030. The growing demand for plant-based products, shift in consumer preference for healthy beverages and the rising emphasis on the use of natural ingredients are driving the demand for Herb Infused Water from the end users. This trend is expected to boost the growth of the Herb Infused Water Market during the forecast period.
Herb-infused water, with its natural and refreshing qualities, is becoming a popular choice among health-conscious individuals. There is a growing preference for beverages made with organic ingredients. Consumers are showing a strong inclination towards products that are free from artificial additives and chemicals. These combined factors are expected to propel the Herb Infused Water industry outlook during the forecast period.

Market Snapshot: 

Herb Infused Water Market - Report Coverage:

The “Herb Infused Water Market Report - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Herb Infused Water Market.



By Herb

  • Mint

  • Rosemary

  • Thyme

  • Basil

  • Ginger

  • Lemongrass

  • Others

By Type

  • Organic Herb Infused Water

  • Conventional Herb Infused Water

By Distribution Channels

  • Hypermarkets/Supermarkets

  • Specialty Stores

  • Online Sales Channels

  • Others

By Packaging

  • Glass Bottles

  • PET Bottles

  • Others

By Geography

  • North America (U.S., Canada and Mexico)

  • Europe (Germany, France, UK, Italy, Spain, Netherlands, Denmark and Rest of Europe),

  • Asia-Pacific (China, Japan, South Korea, India, Australia and Rest of Asia-Pacific),

  • South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

  • Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis:  

● The herb-infused water market was positively impacted by COVID-19, as consumers, prioritizing health and wellness, increasingly sought healthier beverage alternatives. With a distinct focus on products supporting both physical and mental well-being due to the pandemic, beverage companies responded by innovating and exploring new ingredients. This trend led to the development of herb-infused water options that offer functional benefits,

● The Russia-Ukraine war might indirectly influence the herb-infused water market through inflation and rising food prices. The disruption in the supply chain and potential price hikes might lead to increased production costs. This ripple effect could subsequently impact various sectors, potentially including packaging, transportation, and operational expenses for herb-infused water production.

Key Takeaways:

● Dominance of North America
Geographically, in the Herb Infused Water market share, North America is analyzed to hold the highest market share in 2022. As the North American market experiences a growing emphasis on health and wellness, there is a notable surge in the popularity of herb-infused water, which caters to health-conscious consumers seeking flavorful and beneficial hydration options. For instance, in June 2020, Aura Bora launched a line of herb infused sparkling water in the U.S, marking a significant move to meet the rising demand for premium, enhanced water in the region. The American market for herb-infused water is witnessing a transformation driven by health-consciousness and evolving consumer preferences, and this trend is expected to continue as consumers seek out functional and flavorful options that contribute to their overall well-being.

● Mint to Register the Fastest Growth
In the Herb Infused Water Market analysis, the mint segment is estimated to grow the fastest CAGR during the forecast period 2023-2030. A particular advantage of herbs is its ability to add flavor without negatively impacting and often improving health perceptions. As per data from Technomic’s flavor report 31% of consumers say they typically crave herbal flavors. Mint is well-regarded for its refreshing and invigorating flavor, making it an appealing choice for consumers seeking a revitalizing and palate-cleansing beverage. It complements various other flavors, herbs, and fruits, further enhancing its adaptability and appeal. Moreover, mint is associated with various health benefits, including aiding digestion and providing a sense of refreshment. These attributes align seamlessly with the growing emphasis on health and wellness among consumers. Mint-infused water also serves as an excellent alternative to sugary and artificially flavored beverages, which is particularly appealing to health-conscious consumers. 

● Glass Bottles is the Largest Segment in the Market
According to the Herb Infused Water Market forecast, the glass bottles segment is estimated to register the largest market share during the forecast period. Glass bottles are emerging as a preferred choice due to their 100% recyclability, perfectly aligning with the growing emphasis on sustainability and the principles of the circular economy. Glass packaging is inherently eco-friendly and can be reused and recycled without compromising its quality. Indian startup, Shrishti Lifescience, and its product, HerbalH2O, herb-infused water, was launched with the aim of going green. HerbalH2O comes in returnable glass bottles that have contributed to its popularity that it is used in seminars held by government agencies specifically the DSIRDA and the Delhi Mumbai Industrial Corridor Development Corporation. Glass bottles play a pivotal role in reducing micro-plastic contamination in water and contribute significantly to the mitigation of plastic waste generation. Unlike plastic packaging, glass ensures the purity and safety of the product, making it a safer and more sustainable choice.

● Growing Demand for Plant-Based Products
The demand for plant-based products is surging, and within this flourishing landscape, herb-infused water has emerged as a captivating trend. Health-conscious consumers, driven by a desire for cleaner and more sustainable lifestyles, are fueling this shift. Nearly 48% of consumers look for foods and drinks labeled plant-based, as per the Hartman Group’s 2021 Health & Wellness: Reimagining Well-being COVID-19 report. Plant-based products, including herb-infused water, are increasingly sought after for their perceived health advantages and alignment with ethical and environmental values. Consumers appreciate the use of natural ingredients, herbs, and botanicals in their beverages, recognizing them for their potential health benefits. This growing demand is reshaping the herb-infused water market, with a plethora of innovative, plant-based blends entering the scene. Thus, the growing demand for plant-based products acts as a driver for the growth of the Herb Infused Water Market during the forecast period.

● Shift in Consumer Preference for Healthy Beverages
The growing emphasis on health and wellness is driving a profound shift in consumer preferences for beverages, particularly the surge in demand for herb-infused water. According to an IFIC global survey, 73% of consumers are avoiding sugar in their diet and are frequently opting to drink more water than other beverage. In the United States, a national survey reveals that 58% of consumers actively seek healthier choices. Of this health-conscious group, a remarkable 61% turn to water as a tool for weight loss and overall health improvement, emphasizing water's central role in their pursuit of well-being. Despite the health focus, taste remains paramount, with 39% of Americans citing unappealing flavor as a reason for limited water consumption. To meet this demand, the beverage industry has innovatively incorporated a variety of flavors, for instance, herbs in products like herb-infused water. These insights underscore a significant consumer shift toward healthier, flavorful alternatives. Thus, the shift in consumer preference for healthy beverages drives the Herb Infused Water Market. 

● Packaging Challenges Particularly the Usage of Plastic Bottles to Impede to Market growth
Packaging challenges, notably the usage of plastic, present a formidable obstacle for the herb-infused water market. An alarming 78% of bottled waters analyzed in France are contaminated with microplastics, according to a report from NGO Agir pour l’Environment released in June 2021. This issue of plastic contamination in beverage packaging and raises concerns not only about environmental sustainability but also about the potential health implications associated with the ingestion of microplastics through the consumption of bottled water and, by extension, other beverages. Such challenges can hinder the growth of the Herb Infused Water Market. 

Herb Infused Water Market Share (%) By Region, 2022

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Herb Infused Water Market. The top 10 companies in this industry are listed below:
1. Nestle S.A.
2. PepsiCo, Inc.
3. Ricola Group AG
4. Simon Pearce
5. Treo Brands LLC.
6. Unilever PLC
7. Aqua Vida
8. Disruptive Beverages Inc.
9. CQ Infused Beverages, LLC, 
10. The Coca Cola Company

Scope of Report: 

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$35 billion

Segments Covered

Herb, Type, Distribution Channels, Packaging and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Netherlands, Denmark and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players
  1. Nestle S.A.

  2. PepsiCo, Inc.

  3. Ricola Group AG

  4. Simon Pearce

  5. Treo Brands LLC.

  6. Unilever PLC

  7. Aqua Vida

  8. Disruptive Beverages Inc.

  9. CQ Infused Beverages, LLC,

  10. The Coca Cola Company

For more Food and Beverage Market related reports, please click here

1. Herb Infused Water Market- Overview
    1.1. Definitions and Scope
2. Herb Infused Water Market- Executive Summary
3. Herb Infused Water Market- Comparative Analysis
    3.1. Company Benchmarking - Key Companies
    3.2. Global Financial Analysis - Key Companies
    3.3. Market Share Analysis - Key Companies
    3.4. Patent Analysis
    3.5. Pricing Analysis
4. Herb Infused Water Market- Start-up Companies Scenario 
    4.1. Key Start-up Company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Venture Capital and Funding Scenario
5. Herb Infused Water Market– Market Entry Scenario Premium 
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing Business Index
    5.3. Case Studies of Successful Ventures
6. Herb Infused Water Market- Forces
    6.1. Market Drivers
    6.2. Market Constraints
    6.3. Market Challenges
    6.4. Porter's Five Force Model
        6.4.1. Bargaining Power of Suppliers
        6.4.2. Bargaining Powers of Customers
        6.4.3. Threat of New Entrants
        6.4.4. Rivalry Among Existing Players
        6.4.5. Threat of Substitutes
7. Herb Infused Water Market– Strategic Analysis
    7.1. Value Chain Analysis
    7.2. Opportunities Analysis
    7.3. Market Life Cycle
8. Herb Infused Water Market– by Type (Market Size – $Million/$Billion) 
    8.1. Mint
    8.2. Rosemary
    8.3. Thyme
    8.4. Basil
    8.5. Ginger
    8.6. Lemongrass 
    8.7. Others
9. Herb Infused Water Market– by Type (Market Size – $Million/$Billion) 
    9.1. Organic Herb Infused Water
    9.2. Conventional Herb Infused Water
10. Herb Infused Water Market- By Distribution Channels (Market Size – $Million/$Billion)
    10.1. Hypermarkets/Supermarkets
    10.2. Specialty Stores
    10.3. Online Sales Channels
    10.4. Others
11. Herb Infused Water Market- By Packaging (Market Size – $Million/$Billion)
    11.1. Glass Bottles
    11.2. PET Bottles
    11.3. Others
12.Herb Infused Water Market– by Geography (Market Size – $Million/$Billion) 
    12.1. North America
        12.1.1. U.S.
        12.1.2. Canada
        12.1.3. Mexico
    12.2. Europe
        12.2.1. U.K.
        12.2.2. Germany
        12.2.3. France
        12.2.4. Italy
        12.2.5. Spain
        12.2.6. Netherlands
        12.2.7. Denmark
        12.2.8. Rest of Europe
    12.3. Asia-Pacific
        12.3.1. China
        12.3.2. Japan
        12.3.3. South Korea
        12.3.4. India
        12.3.5. Australia
        12.3.6. Rest of Asia-Pacific
    12.4. South America
        12.4.1. Brazil
        12.4.2. Argentina
        12.4.3. Chile
        12.4.4. Colombia
        12.4.5. Others
    12.5. Rest of the World
        12.5.1. Middle East
        12.5.2. Africa
13. Herb Infused Water Market– Entropy
14. Herb Infused Water Market– Industry/Segment Competition Landscape
    14.1. Market Share Analysis
        14.1.1. Market Share by Region – Key companies
        14.1.2. Market Share by Countries – Key Companies
    14.2. Competition Matrix
    14.3. Best Practices for Companies
15. Herb Infused Water Market– Key Company List by Country Premium
16. Herb Infused Water Market- Company Analysis
    16.1. Nestle S.A.
    16.2. PepsiCo, Inc.
    16.3. Ricola Group AG
    16.4. Simon Pearce
    16.5. Treo Brands LLC.
    16.6. Unilever PLC
    16.7. Aqua Vida
    16.8. Disruptive Beverages Inc.
    16.9. CQ Infused Beverages, LLC 
    16.10. The Coca Cola Company

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The Herb Infused Water Market is projected to grow at a CAGR of 10.0% during the forecast period 2023-2030.

Global Herb Infused Water Market size is estimated to be $18 billion in 2023 and is projected to reach $35 billion by 2030.

The leading players in the Herb Infused Water Market are Nestle S.A., PepsiCo, Inc., Ricola Group AG, Simon Pearce, Treo Brands LLC and others.

Innovative product launches and are some of the major Herb Infused Water trends in the industry which will create growth opportunities for the market during the forecast period.

The growing demand for plant-based products, shift in consumer preference for healthy beverages and the rising emphasis on the use of natural ingredients are the driving factors of the market.