Mushroom Coffee Market - Forecast(2024 - 2030)

Report Code: HCR 1558 Report Format: PDF + Excel

Mushroom coffee Market Overview:

Mushroom Coffee Market size is estimated to reach US$4 billion by 2030, growing at a CAGR of 4.2% during the forecast period 2023-2030. Growing awareness about the medical benefits of mushroom coffee and the increasing demand for specialty coffee is driving the demand for mushroom coffee from the end users. This trend is expected to boost the growth of the Mushroom coffee Market during the forecast period.

Additionally, consumers are becoming more health-conscious, seeking natural remedies and functional beverages, which makes mushroom coffee an attractive choice due to the reputed health advantages of medicinal mushrooms. The demand for unique and high-quality coffee experiences boosts the mushroom coffee industry outlook during the forecast period.

Market Snapshot: 

Mushroom coffee Market - Report Coverage:

The “Mushroom coffee Market Report - Forecast (2023-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Mushroom coffee Market.

Attribute                            Segment

By Mushroom Type

  • Lion’s Mane

  • Chaga

  • Reishi

  • Cordyceps

  • Others

By Coffee Variety

  • Arabica

  • Robusta

  • Others

By Form

  • Grounded

  • Powder

By Caffeine Content

  • Caffeinated

  • Decaffeinated

By Packaging

  • Coffee Pods

  • Sachets

  • Containers/Packets

  • Others

By Distribution Channels

  • Hypermarkets/Supermarkets

  • Departmental and Convenience Stores

  • Specialty Stores

  • Online Sales Channels

  • Others

By Geography

  • North America (U.S., Canada and Mexico)

  • Europe (Germany, France, UK, Italy, Spain, Netherlands, Denmark and Rest of Europe),

  • Asia-Pacific (China, Japan, South Korea, India, Australia and Rest of Asia-Pacific),

  • South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

  • Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis:  

● The COVID-19 pandemic drove up sales of supplements due to increased focus on health. According to the Consumer Healthcare Products Association (CHPA), the pandemic accelerated self-care in general and led to the largest spike in supplement sales in two decades. Consumers particularly focus on supplements marketed for stress, sleep, and overall health and wellness which also benefitted the mushroom coffee market.

● Ukraine and Russia collectively consume approximately 10% of Europe's coffee, as per the International Coffee Organization. The conflict is expected to reduce consumption, and logistical and financial obstacles are arising. These disruptions affect exporters, traders, and coffee companies, with reports of delayed payments and concerns about container handling suspension in Russia. This uncertainty has also contributed to fluctuations in coffee prices, impacting mushroom coffee producers and traders amid a complex geopolitical situation.

Key Takeaways:

● Fastest Growth of Asia-Pacific Region
Geographically, in the mushroom coffee market share, Asia-Pacific is analyzed to grow with the highest CAGR of 6.9% during the forecast period 2023-2030. The rise in chronic health conditions, the use of traditional methods and the growing demand for specialty coffee drives the demand for mushroom coffee. As per the 2022 Spring National Coffee Data Trends Report by the National Coffee Association, in countries with fast-growing economies such as India and China, specialty coffee markets are growing at pace. As the region grapples with changing lifestyles and an aging population, the demand for innovative and health-focused solutions is on the rise. Mushroom coffee, with its reputation for potential health benefits, including immune support and stress reduction, is finding a receptive audience among health-conscious consumers.

● Chaga Mushroom Coffee Segment to Register the Fastest Growth
In the Mushroom Coffee Market analysis, the chaga mushroom coffee segment is estimated to grow the fastest during the forecast period. Chaga contains a variety of polyphenols and flavonoids, thus acts as a powerful antioxidant In addition, chaga also contains various polysaccharides and is rich in β-glucan. According to a study published in a medical journal, chaga mushroom extract has been shown to inhibit the growth of human colon cancer cells by 60% and human liver cancer cells by 40%. Thus, chaga mushroom coffee offers a myriad of health benefits. In an era where wellness is paramount, the chaga mushroom coffee segment caters to the demands of a discerning market, offering both a flavorful coffee experience and potential health benefits.

● Powder Form is the Fastest Growing Segment in the Market
According to the Mushroom coffee Market forecast, the powder segment is estimated to register the fastest growth during the forecast period. According to the International Coffee Organization, the demand for instant coffee has been growing ever since the pandemic as it is easy to prepare at home. Powdered mushroom coffee represents a convenient and versatile option for consumers seeking the health benefits of mushroom-infused beverages. This powdered form typically incorporates mushroom extracts known for their potential health advantages, such as immune support and stress reduction, making it an appealing choice for the health-conscious. Powdered mushroom coffee offers ease of preparation and storage, making it a practical choice for busy individuals who appreciate the convenience of a quick, nutritious beverage. It can be effortlessly integrated into daily routines, whether at home, work, or on the go. As awareness of the nutritional and wellness benefits of mushroom coffee grows, so does the popularity of the powder form. 

● Medicinal Benefits of Mushroom Coffee
Adaptogens are herbs, roots and other plant substances (like mushrooms) that help the body manage stress. According to an article in UCLA Health, adaptogens may be useful alongside standard treatments for post-surgery recovery, congestive heart failure or chronic obstructive pulmonary disease (COPD). For instance, Reishi, a type of mushroom adaptogen is used to boost the immune system and is effective in treating cancerous tumors. The beta-glucans raise the level of macrophages and T-cells in the body, which boost and modulate the immune system.  This, in turn, assists the body in fighting cancer and other auto-immune disorders. One emerging ingredient within the world of mushrooms is cordyceps. With potential health benefits ranging from a stronger immune system, more energy, improved endurance and better stamina, consumer interest in cordyceps has grown 86% over the last 12 months, according to Spoonshot, a food and beverage innovation intelligence company. Thus, the growing medicinal benefits of mushroom coffee acts as a driver for the growth of the Mushroom coffee Market during the forecast period.

● Increasing Demand for Specialty Coffee
A typical cup of mushroom coffee contains about 50 mg of caffeine; this is just half the amount of caffeine a regular cup of coffee has. Consuming less caffeine may help individuals feel less nervous, anxious and help them sleep better. The National Coffee Association’s 2022 Spring National Coffee Data Trends Report stated that specialty coffee consumption is at a five-year high in the U.S., 43% of coffee drinkers chose specialty coffee, up 20% since January 2021. This rising popularity is due to high quality and social and environmental focus of specialty coffee. Additionally, the FAO also reports that the coffee market is growing due to increasing consumption in emerging economies, a stronger interest in specialty coffee and product innovations. This shift reflects the evolving preferences of consumers worldwide, who are increasingly seeking unique and exceptional coffee experiences. Thus, the Mushroom Coffee Market stands to benefit significantly from the surging demand for specialty coffee.

● Regulations to Impede to Market growth
The Mushroom Coffee Market, like many others in the food and beverage industry, encounters its share of regulatory challenges, with one notable concern being the intricate regulations surrounding novel foods, particularly in the European Union. In the EU, mushrooms and mushroom-based products fall under the purview of regulations that govern novel foods. A novel food is typically defined as any food or food ingredient that has not been consumed to a significant degree within the EU prior to 1997. When it comes to mushroom coffee or any mushroom-related extract introduced to the market, this classification often applies. The regulatory process for novel foods within the EU is an arduous and comprehensive one. Companies intending to market such products must subject them to a rigorous safety assessment, which includes thorough scientific evaluations. Once a novel mushroom-based product has successfully navigated this intricate process and received authorization from the EFSA, it is then deemed fit for placement on the market within EU member states. Such challenges can hinder the mushroom coffee market growth in the future. 
Mushroom Coffee Market Share (%) By Region, 2022

Key Market Players:

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Mushroom coffee Market. The top 10 companies in this industry are listed below:

  1. RYZE

  2. Mushroom Cups International

  3. Real Mushrooms

  4. Four Sigmatic

  5. Laird Superfood

  6. Rheal

  7. Om Mushroom Superfood

  8. NeuRoast


  10. La Republica Superfoods

Scope of Report:

                    Report Metric                          Details

Base Year Considered


Forecast Period




Market Size in 2030

$4 billion

Segments Covered

Mushroom Type, Coffee Variety, Form, Caffeine Content, Packaging, Distribution Channels and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Netherlands, Denmark and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  1. RYZE

  2. Mushroom Cups International

  3. Real Mushrooms

  4. Four Sigmatic

  5. Laird Superfood

  6. Rheal

  7. Om Mushroom Superfood

  8. NeuRoast


  10. La Republica Superfoods

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1. Mushroom Coffee Market- Overview
    1.1. Definitions and Scope
2. Mushroom Coffee Market- Executive Summary
3. Mushroom Coffee Market- Comparative Analysis
    3.1. Company Benchmarking - Key Companies
    3.2. Global Financial Analysis - Key Companies
    3.3. Market Share Analysis - Key Companies
    3.4. Patent Analysis
    3.5. Pricing Analysis
4. Mushroom Coffee Market- Start-up Companies Scenario Premium
    4.1. Key Start-up Company Analysis by
        4.1.2. Revenue
        4.1.1. Investment
        4.1.3. Venture Capital and Funding Scenario
5. Mushroom Coffee Market– Market Entry Scenario Premium
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing Business Index
    5.3. Case Studies of Successful Ventures
6. Mushroom Coffee Market- Forces
    6.1. Market Drivers
    6.2. Market Constraints
    6.3. Market Challenges
    6.4. Porter's Five Force Model
        6.4.1. Bargaining Power of Suppliers
        6.4.2. Bargaining Powers of Customers
        6.4.3. Threat of New Entrants
        6.4.4. Rivalry Among Existing Players
        6.4.5. Threat of Substitutes
7. Mushroom Coffee Market– Strategic Analysis
    7.1. Value Chain Analysis
    7.2. Opportunities Analysis
    7.3. Market Life Cycle
8. Mushroom Coffee Market– by Mushroom Type (Market Size – $Million/$Billion) 
    8.1. Lion’s Mane
    8.2. Chaga
    8.3. Reishi
    8.4. Cordyceps
    8.5. Others
9. Mushroom Coffee Market– by Coffee Variety (Market Size – $Million/$Billion) 
    9.1. Arabica
    9.2. Robusta
    9.3. Others
10. Mushroom Coffee Market- By Caffeine Content (Market Size – $Million/$Billion)
    10.1. Caffeinated
    10.2. Decaffeinated
11. Mushroom Coffee Market- By Form (Market Size – $Million/$Billion)
    11.1. Grounded
    11.2. Powder
12. Mushroom Coffee Market– by Packaging (Market Size – $Million/$Billion)
    12.1. Coffee Pods
    12.2. Sachets
    12.3. Containers/Packets
    12.4. Others
13. Mushroom Coffee Market– by Distribution Channels (Market Size – $Million/$Billion) 
    13.1. Hypermarkets/Supermarkets
    13.2. Departmental and Convenient Stores
    13.3. Specialty Stores
    13.4. Online Sales Channels
14. Mushroom coffee Market– by Geography (Market Size – $Million/$Billion) 
    14.1. North America
        14.1.1. U.S.
        14.1.2. Canada
        14.1.3. Mexico
    14.2. Europe
        14.2.1. U.K.
        14.2.2. Germany
        14.2.3. France
        14.2.4. Italy
        14.2.5. Spain
        14.2.6. Netherlands
        14.2.7. Denmark
        14.2.8. Rest of Europe
    14.3. Asia-Pacific
        14.3.1. China
        14.3.2. Japan
        14.3.3. South Korea
        14.3.4. India
        14.3.5. Australia
        14.3.6. Rest of Asia-Pacific
    14.4. South America
        14.4.1. Brazil
        14.4.2. Argentina
        14.4.3. Chile
        14.4.4. Colombia
        14.4.5. Others
    14.5. Rest of the World
        14.5.1. Middle East
        14.5.2. Africa
15. Mushroom Coffee Market– Entropy
16. Mushroom Coffee Market– Industry/Segment Competition Landscape Premium 
    16.1. Market Share Analysis
        16.1.1. Market Share by Region – Key companies
        16.1.2. Market Share by Countries – Key Companies
    16.2. Competition Matrix
    16.3. Best Practices for Companies
17. Mushroom Coffee Market– Key Company List by Country Premium
18. Mushroom Coffee Market- Company Analysis
    18.1. RYZE
    18.2. Mushroom Cups International
    18.3. Real Mushrooms
    18.4. Four Sigmatic
    18.5. Laird Superfood
    18.6. Rheal
    18.7. Om Mushroom Superfood
    18.8. NeuRoast
    18.9. DIRTEA
    18.10. La Republica Superfoods

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The Mushroom coffee Market is projected to grow at a CAGR of 4.2% during the forecast period 2023-2030.

Global Mushroom coffee Market size is estimated to be $3 billion in 2023 and is projected to reach $4 billion by 2030.

The leading players in the Mushroom coffee Market are RYZE, Mushroom Cups International, Real Mushrooms, Four Sigmatic, Laird Superfood and others.

Growing trend of personalized beverages, increasing awareness about adaptogens, need for innovative mushroom blends and single origin mushroom coffee are some of the major mushroom coffee trends in the industry which will create growth opportunities for the market during the forecast period.

Growing awareness about the medical benefits of mushroom coffee and the increasing demand for specialty coffee are the driving factors of the market.