Nutrigenomics Testing Market - Forecast(2024 - 2030)

Report Code: FBR 0675 Report Format: PDF + Excel

Nutrigenomics Testing Market Overview:

Nutrigenomics Testing Market size is estimated to reach $2 billion by 2030, growing at a CAGR of 15.8% during the forecast period 2024-2030.

Integration of Artificial Intelligence (AI) and Machine Learning (ML) helps for the growth of the market. As the field of nutrigenomics continues to grow, there is a rising emphasis on leveraging advanced technologies like AI and ML to analyze vast datasets more efficiently. This trend is expected to boost the growth of the Nutrigenomics Testing Market during the forecast period.

Nutrigenomics Testing involves analyzing a person's genetic composition to see how their genes affect how they react to certain substances. Personalized nutrition recommendations are becoming more accurate and advanced due to AI and ML algorithms. On September 2022, Pharmagreen Biotech Inc. developed its first formulated nutraceutical product and is in the process of organizing the retail sales distribution channels for its new product. This nutraceutical product combines fifteen ingredients from medicinal plants and mushrooms. The industry's dedication to staying on the cutting edge of technical development, enhancing the precision of nutrigenomics testing, and expanding the possibility of genetically-based personalized health interventions is reflected in this trend. These factors positively influence the Nutrigenomics Testing industry outlook during the forecast period.

Market Snapshot: 

Nutrigenomics Testing Market - Report Coverage:

The “Nutrigenomics Testing Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Nutrigenomics Testing Market.



By Product Type

  • Reagents & Kits

  • Services

By Test Type

  • Genetic Testing

  • Microbiome Testing

By Age Group

  • 0-18 yrs.

  • 19-34 yrs.

  • 35-54 yrs.

  • 55+ yrs.

By Application

  • Obesity

  • Diabetes

  • Cancer

  • Cardiovascular Diseases

  • Others

By Distribution Channel

  • Online

  • Offline

By Geography

  • North America (U.S., Canada and Mexico)

  • Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe),

  • Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific),

  • South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

  • Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis:  

• The industry for nutrigenomics testing has been impacted by the COVID-19 pandemic in a number of ways. On the one hand, the pandemic's increasing emphasis on health and wellbeing has sparked interest in nutrigenomics testing and other personalized nutrition approaches. People are now more aware of their general health, which has increased demand for products that offer information on the best diets based on hereditary variables. On the other hand, the pandemic has also brought up difficulties, including supply chain interruptions, delivery delays for testing kits, and unstable economic conditions that have an impact on consumer spending. It's possible that the focus is on social distancing techniques and a change in the environment. The emphasis on social distancing measures and a shift in healthcare priorities towards addressing the immediate impacts of the pandemic may have temporarily slowed the adoption of non-essential health services, including nutrigenomics testing. However, the nutrigenomics business is proving strong as the world adjusts to the new normal. Constant attempts are being made to match testing services with online and remote healthcare solutions, meeting the changing demands of customers who are concerned about their health in the post-pandemic 

● The global market for engine management integrated circuits (ICs) has been negatively impacted by the conflict between Russia and Ukraine. It is critical to highlight that geopolitical events and conflicts can have wide-ranging effects on numerous industries, including supply chain interruptions, economic uncertainty, and shifts in consumer behaviour. The nutrigenomics testing market, like many others, could be influenced indirectly by geopolitical tensions via potential interruptions in the global economy, trade restrictions, or changes in consumer confidence. It is best to consult recent industry studies, market analysis, and news updates for the most up-to-date and accurate information on the influence of the Russia-Ukraine crisis on the nutrigenomics testing market. Understanding the geopolitical landscape and tracking potential economic effects can also provide insights into the broader context in which the nutrigenomics testing business operates.

Key Takeaways:

● North-America Region Contributes to the Highest Market Share
Geographically, in the global Nutrigenomics Testing market share, North-America has the highest market share with 35% in 2023 owing to the increased burden of diseases due to sedentary lifestyle. Obesity was discovered to be more prevalent in women than in males. Furthermore, according to the Diabetes Research Institute, 34.2 million persons in the United States had diabetes in 2018. As a result, a tailored nutritional approach is gaining popularity for illness prevention and treatment. As a result, the aforementioned factors are projected to drive the growth of the nutrigenomics testing market.
The growing understanding of the intricate relationship between genetics and nutrition has spurred a spike in demand for personalized health solutions, with consumers eager to learn how their genetic composition affects their nutritional demands. This tendency is consistent with a larger cultural change towards proactive health care and prevention. North American regulatory frameworks and standards have also laid the groundwork for ensuring the quality and reliability of nutrigenomics testing services, increasing customer confidence. The convergence of scientific advances, consumer interest, and a supportive healthcare environment sets the North American Nutrigenomics Testing market for long-term growth and innovation in the field of personalized health and wellbeing.

● Obesity Segment to Register the Fastest Growth
In the Nutrigenomics Testing Market analysis, the Obesity segment is estimated to grow the fastest growth with a CAGR of 16.2 % during the forecast period as there is an increase in the overweight population. The rise in the prevalence of lifestyle and eating habits of consumers leads to the growth of the obesity population. As obesity continues to be a global health concern, nutrigenomics testing is critical in understanding how a person's genetic composition affects their metabolism, nutrient absorption, and reaction to various dietary components.
Furthermore, nutrigenomics testing helps to prevent obesity by detecting genetic markers linked to an increased risk of acquiring obesity. This proactive risk assessment enables individuals to make informed diet and lifestyle decisions, resulting in a personalized roadmap for weight management and overall health. Technological developments and a better understanding of the role genetics plays in obesity have both contributed to the market's growth. The obesity section of the Nutrigenomics Testing market not only deals with immediate weight management concerns but also promotes a proactive and personalized strategy to prevent obesity-related health disorders.

● Online Platform is the Fastest Growing Segment in the Market
According to the Nutrigenomics Testing Market forecast, the Online Platform sector is estimated to register the fastest growth 17.1% during the forecast period due to the increasing accessibility and reach of these personalized health services. The move to internet sales channels has considerably enlarged the market's reach, making nutrigenomics testing more accessible to a broader customer. Online platforms' convenience has expedited the entire procedure, from test kit procurement to result delivery. Individuals can simply explore and purchase nutrigenomics testing kits online, allowing for a direct-to-consumer approach to be used. This strategy lowers entry barriers by allowing consumers to acquire genetic insights regarding their nutritional needs from the comfort of their own homes.

● Growing Awareness of Personalized Nutrition
The growing understanding of the complex interplay between genetics and nutrition is a major driver of the Nutrigenomics Testing market. As people become more aware of the effect their unique genetic composition has on their response to various nutrients, there is a growing need for personalized nutrition solutions. This trend is well aligned with nutrigenomics testing, which delves into an individual's genetic makeup to provide insights into optimal dietary choices. Consumers are looking for a more customized and effective approach to nutrition, and nutrigenomics testing is emerging as a valuable tool in the goal of personalized well-being. This driver is powered by a cultural change towards proactive health management and an acknowledgment that a one-size-fits-all approach to nutrition may not be as successful as specific methods based on hereditary characteristics.

● Advancements in Genomic Technologies
Rapid developments in genomic technology are a major force moving the Nutrigenomics Testing industry forward. The barriers to entry for genetic testing are being dramatically reduced as DNA sequencing and analysis techniques grow more advanced and cost-effective. This makes nutrigenomics testing more widely available to a larger population. High-throughput sequencing, precision gene editing, and other genomic methods have improved the accuracy and breadth of nutrigenomics testing, allowing for more thorough insights into how a person's genes influence their nutritional needs. The continuous evolution of genomic technologies not only improves the precision of testing but also contributes to the overall growth and credibility of the nutrigenomics testing market.

● Cost Barriers and Accessibility Issues restrain the growth of the Nutrigenomics Testing Market
The cost of nutrigenomics testing, as well as accessibility issues, pose significant barriers to market adoption. While advances in genomic technologies have reduced the overall prices of genetic testing, some people may still consider nutrigenomics testing to be prohibitively expensive. Furthermore, the availability of testing services may be limited in particular geographic regions, limiting access for people living in rural areas. Overcoming cost obstacles demands constant efforts to optimize testing methods, minimize associated costs, and investigate novel pricing strategies. Improving accessibility entails broadening the scope of testing services through collaborations, internet platforms, and healthcare networks. Efforts to reduce the cost and accessibility of nutrigenomics testing will be critical for guaranteeing fair access to personalized nutrition insights and maximizing the market's potential influence on public health.
Nutrigenomics Testing Market Share (%) By Region, 2023

Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Nutrigenomics Testing Market. The top 10 companies in this industry are listed below:
1. Nutrigenomix (Genetic Testing for Personalized Nutrition)
2. Xcode Life (Genetic testing kits for health and wellness)
3. 23andme (Ancestry Service)
4. Cura Integrative Medicine (Nutrigenomics and MTHFR Test)
5. GX Science (NutriGen DNA collection sample kit, Personalized treatment and formulas)
6. GeneSupport (Health Genomics, Slim Genomics)
7. Gene by Gene (Nutrigenomic Testing)
8. 24Genetics (DNA diet testing)
9. MapmyGenome (Genomepatri, Medicamap)
10. GenaHealthX (DNA-Metabolic Diet Plan, Metabolic Diet Plan)

Scope of Report: 

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$2 billion

Segments Covered

Product Type, Test Type, Age Group, Application, Distribution Channel and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  1. Nutrigenomix

  2. Xcode Life

  3. 23andme

  4. Cura Integrative Medicine

  5. GX Science

  6. GeneSupport

  7. Gene by Gene

  8. 24Genetics

  9. MapmyGenome

  10. GenaHealthX

1. Nutrigenomics Testing Market - Overview
    1.1. efinitions and Scope
2. Nutrigenomics Testing Market - Executive Summary
3. Nutrigenomics Testing Market - Comparative Analysis
    3.1. Company Benchmarking - Key Companies
    3.2. Global Financial Analysis - Key Companies
    3.3. Market Share Analysis - Key Companies
    3.4. Patent Analysis
    3.5. Pricing Analysis
4. Nutrigenomics Testing Market - Start-up Companies Scenario (Premium)
    4.1. Key Start-up Company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Venture Capital and Funding Scenario
5. Nutrigenomics Testing Market – Market Entry Scenario Premium (Premium)
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing Business Index
    5.3. Case Studies of Successful Ventures
6. Nutrigenomics Testing Market - Forces
    6.1. Market Drivers
    6.2. Market Constraints
    6.3. Market Challenges
    6.4. Porter's Five Force Model
        6.4.1. Bargaining Power of Suppliers
        6.4.2. Bargaining Powers of Customers
        6.4.3. Threat of New Entrants
        6.4.4. Rivalry Among Existing Players
        6.4.5. Threat of Substitutes
7. Nutrigenomics Testing Market – Strategic Analysis
    7.1. Value Chain Analysis
    7.2. Opportunities Analysis
    7.3. Market Life Cycle
8. Nutrigenomics Testing Market – by Product Type (Market Size – $Million/$Billion) 
    8.1. Reagents & Kits
    8.2. Services
9. Nutrigenomics Testing Market – by Test Type (Market Size – $Million/$Billion) 
    9.1. Genetic Testing
    9.2. Microbiome Testing
10. Nutrigenomics Testing Market – by Age Group (Market Size – $Million/$Billion)
    10.1. 0-18 yrs.
    10.2. 19-34 yrs.
    10.3. 35-54 yrs.
    10.4. 55+ yrs.
11. Nutrigenomics Testing Market – by Application (Market Size – $Million/$Billion)
    11.1. Obesity
    11.2. Diabetes
    11.3. Cancer
    11.4. Cardiovascular Diseases
    11.5. Others
12. Nutrigenomics Testing Market – by Distribution Channel (Market Size – $Million/$Billion
    12.1. Online
    12.2. Offline
13. Nutrigenomics Testing Market – by Geography (Market Size – $Million/$Billion) 
    13.1. North America
        13.1.1. The U.S.
        13.1.2. Canada
        13.1.3. Mexico
    13.2. Europe
        13.2.1. UK
        13.2.2. Germany
        13.2.3. France
        13.2.4. Italy
        13.2.5. Spain
        13.2.6. Russia
        13.2.7. Rest of Europe
    13.3. Asia-Pacific
        13.3.1. China
        13.3.2. India
        13.3.3. Japan
        13.3.4. South Korea
        13.3.5. Australia & New Zealand
        13.3.6. Rest of Asia-Pacific
    13.4. South America
        13.4.1. Brazil
        13.4.2. Argentina
        13.4.3. Chile
        13.4.4. Colombia
        13.4.5. Rest of South America
    13.5. Rest of the World
        13.5.1. Middle East
        13.5.2. Africa
14. Nutrigenomics Testing Market – Entropy
15. Nutrigenomics Testing Market – Industry/Segment Competition Landscape Premium 
    15.1. Market Share Analysis
        15.1.1. Market Share by Product Type – Key Companies
        15.1.2. Market Share by Region – Key Companies
        15.1.3. Market Share by Country – Key Companies
    15.2. Competition Matrix
    15.3. Best Practices for Companies
16. Nutrigenomics Testing Market – Key Company List by Country Premium Premium 
17. Nutrigenomics Testing Market - Company Analysis
    17.1. Nutrigenomix 
    17.2. Xcode Life 
    17.3. 23andme 
    17.4. Cura Integrative Medicine 
    17.5. GX Science 
    17.6. GeneSupport 
    17.7. Gene by Gene 
    17.8. 24Genetics 
    17.9. MapmyGenome 
    17.10. GenaHealthX

"Financials to the Private Companies would be provided on best-effort basis."

Nutrigenomics Testing Market is projected to grow at 15.8% CAGR during the forecast period 2024-2030.

Global Nutrigenomics Testing Market size is estimated to be $0.65 billion in 2024 and is projected to reach $2 billion by 2030.

Global Nutrigenomics Testing Market size is estimated to be $0.65 billion in 2024 and is projected to reach $2 billion by 2030.

Global Nutrigenomics Testing Market size is estimated to be $0.65 billion in 2024 and is projected to reach $2 billion by 2030.

Global Nutrigenomics Testing Market size is estimated to be $0.65 billion in 2024 and is projected to reach $2 billion by 2030.