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Portable Blender Market - By Motor Power [Low Power (under 200 Watts), High Power (200 Watts – 300 Watts)], By Material [Plastic, Steel, Glass], By Capacity [Single Serve ( under 16 oz), Large (16oz-32oz)], By Distribution Channel [Online, Offline], By Geography - Global Opportunity Analysis & Industry Forecast, 2023-2030
Portable Blender Market Overview:
Portable Blender Market is estimated to reach $255 Million by 2030, growing at a CAGR of 7.7% during the forecast period 2023-2030. Growing health awareness and demand for convenient healthy food options is a major driver for this market. Portable blenders are compact and lightweight devices that allow users to make smoothies, protein shakes, and other blended drinks on-the-go, making them an attractive option for busy individuals, travelers, and outdoor enthusiasts. Moreover, often canned/packaged juices are less nutritious when compared to self-made blends due to the presence of preservatives, sugar and several chemicals that are used in extending the shelf life of the canned juices. According to a study published in the Journal of the Academy of Nutrition and Dietetics in 2022, found that self- made blends contain almost double the nutrients than packaged juices. These health benefits play a key role in driving the portable blenders market forward.
Market Snapshot:
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Portable Blender Market - Report Coverage:
The “Portable Blender Market Report - Forecast (2023-2030)” by IndustryARC, covers an in- depth analysis of the following segments in the Portable Blender Market.
COVID-19 / Ukraine Crisis - Impact Analysis:
● The pandemic has driven an increased demand for accessories that promote a healthy lifestyle, which has driven up the demand for portable blenders as consumers seek convenient ways to make healthy drinks and smoothies at home. A downside of the pandemic is that globally, supply chains have been disrupted worldwide, leading to delays and shortages of certain products such as electric components that are used in the blenders manufacturing , which has impacted the availability of portable blenders, with some models and brands becoming temporarily out of stock.
● Ukraine is home to several manufacturing facilities such as Eltek Ukraine that produce electronic components and products. Disruptions in production, transportation, or trade routes lead to shortages, delays, and increased costs for consumer electronics manufacturers.
Key Takeaways:
● North America Region held the largest market share
North America region held 38% of the market share in 2023.Manufacturers in North America benefit from a strong distribution network, with many major retailers and e- commerce platforms offering portable blenders for sale. This has made it easier for manufacturers to reach many consumers and grow their market share in the region. Moreover, consumers in North America are increasingly health-conscious. With a population of over 370 million in 2023, North America represents a significant consumer base for portable blenders.
● Growing health awareness and demand for convenient healthy food options
With an increasing number of people prioritizing their health and well-being, the demand for convenient and healthy food options is on the rise. Portable blenders offer a convenient way to make fresh and healthy smoothies and juices at home or on the go. According to a study published in the Journal of the Academy of Nutrition and Dietetics in 2022, found that self-made blends contain almost double the nutrients than packaged juices. These health benefits play a key role in driving the portable blenders market forward.
● Single Serve Blenders are becoming widely popular among the diet conscious population
The single serve blenders segment is predicted to increase at an 8.2% CAGR over the forecast period. They are compact and can be quickly assembled, making them ideal for on-the-go use. Moreover, they offer precise portion control. This is especially beneficial for individuals who are conscious about portion sizes or following specific dietary plans.
● Availability of counterfeit and low-quality products hindered the market growth.
With the growing popularity of portable blenders, there has been a rise in the availability of counterfeit and low-quality products. These products can pose a safety risk to consumers and can tarnish the reputation of genuine brands. As per the OECD's (Organization for Economic Co-operation and Development) report on counterfeit trade, the percentage of counterfeit goods in global trade in electronics market was around $3 Trillion in the year 2022, which highlights the need for consumers to be aware of the risks and for manufacturers to ensure the authenticity and safety of their products.
Portable Blender Market Share (%) By Region, 2022
Key Market Players:
Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Portable Blender Market. The top 10 companies in this industry are listed below:
1. Bella Housewares (Bella Rocket Blender, Bella Immersion Blender)
2. BlendJet Inc.
3. Blendtec
4. Conair Corporation (Waring Commercial, Waring Pro)
5. Hamilton Beach Brands Inc
6. Nutribullet (NutriBullet Pro, NutriBullet Rx)
7. Magic Bullet (NutriBullet, Baby Bullet)
8. Vitamix Corporation
9. Ninja Kitchen (Nutri Ninja, Ninja Professional)
10. Oster
Scope of the Report:
Relevant Reports:
Report Code: ESR 0270
Report Code: CPR 37732
Report Code: ESR 34666
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1. Portable Blender Market – Overview
1.1. Definitions and Scope
2. Portable Blender Market - Executive Summary
3. Portable Blender Market - Comparative Analysis
3.1. Company Benchmarking - Key Companies
3.2. Global Financial Analysis - Key Companies
3.3. Market Share Analysis - Key Companies
3.4. Patent Analysis
3.5. Pricing Analysis
4. Portable Blender Market - Start-up Companies Scenario (Premium)
4.1. Key Start-up Company Analysis by
4.1.1. Investment
4.1.2. Revenue
4.1.3. Venture Capital and Funding Scenario
5. Portable Blender Market – Market Entry Scenario Premium (Premium)
5.1.1. Regulatory Framework Overview
5.1.2. New Business and Ease of Doing Business Index
5.1.3. Case Studies of Successful Ventures
6. Portable Blender Market - Forces
6.1.1. Market Drivers
6.1.2. Market Constraints
6.1.3. Market Challenges
6.1.4. Porter's Five Force Model
6.1.4.1. Bargaining Power of Suppliers
6.1.4.2. Bargaining Powers of Customers
6.1.4.3. Threat of New Entrants
6.1.4.4. Rivalry Among Existing Players
6.1.4.5. Threat of Substitutes
7. Portable Blender Market – Strategic Analysis
7.1.1. Value Chain Analysis
7.1.2. Opportunities Analysis
7.1.3. Market Life Cycle
8. Portable Blender Market – By Motor Power (Market Size – $Million/$Billion)
8.1. Low Power (under 200 Watts)
8.2. High Power (200 Watts - 300 Watts)
9. Portable Blender Market – by Material (Market Size – $Million/$Billion)
9.1.1. Plastic
9.1.2. Glass
9.1.3. Steel
10. Portable Blender Market – by Capacity (Market Size – $Million/$Billion)
10.1.1. Single Serve (under 16 oz)
10.1.2. Large capacity (16.1-32 oz)
11. Portable Blender Market – by Geography (Market Size – $Million/$Billion)
11.1. North America
11.1.1. The U.S.
11.1.2. Canada
11.1.3. Mexico
11.2. Europe
11.2.1. UK
11.2.2. Germany
11.2.3. France
11.2.4. Italy
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Asia-Pacific
11.3.1. China
11.3.2. India
11.3.3. Japan
11.3.4. South Korea
11.3.5. Australia & New Zealand
11.3.6. Rest of Asia-Pacific
11.4. South America
11.4.1. Brazil
11.4.2. Argentina
11.4.3. Chile
11.4.4. Colombia
11.4.5. Rest of South America
11.5. Rest of the World
11.5.1. Middle East
11.5.2. Africa
12. Portable Blender Market – Entropy
13. Portable Blender Market – Industry/Segment Competition Landscape Premium
13.1.1. Market Share Analysis
13.1.1.1. Market Share by Motor Power – Key Companies
13.1.1.2. Market Share by Region – Key Companies
13.1.1.3. Market Share by Country – Key Companies
13.1.2. Competition Matrix
13.1.3. Best Practices for Companies
14. Portable Blender Market – Key Company List by Country Premium Premium
15. Portable Blender Market - Company Analysis
15.1. Bella Housewares
15.2. BlendJet Inc.
15.3. Blendtec
15.4. Conair Corporation
15.5. Hamilton Beach Brands Inc
15.6. Nutribullet
15.7. Magic Bullet
15.8. Vitamix Corporation
15.9. Ninja Kitchen
15.10. Cuisinart
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The Portable Blender Market is projected to grow at 7.7% CAGR during the forecast period 2023- 2030.
Global Portable Blender Market size is estimated to be $152 Million in 2023 and is projected to reach $255 Million by 2030.
The leading players in the Portable Blender Market are Bella Housewares, BlendJet Inc., Blendtec, Conair Corporation, Hamilton Beach Brands Inc and others.
Smart featured blenders and multipurpose blenders are some of the major Portable Blender Market trends in the industry which will create growth opportunities for the market during the forecast period.
Growing health consciousness and demand for healthy food options and growing interest in sustainable and eco-friendly products are the driving factors of the market.