Protein Ice Cream Market – By Protein Source (Whey Protein, Casein Protein, Plant-Based Proteins, Milk Protein, Mixed Protein Sources, Others), By Flavor (Vanilla, Chocolate, Strawberry, Cookies and Cream, Mint Chocolate Chip, Fruit Flavors, Nut Flavors, Others), By Price Range (Premium, Mid-Range, Budget), By Packaging Type (Tub, Single-Serve Cups, Bars, Cones, Sticks, Others), By Distribution Channels (Supermarkets/Hypermarkets, Grocery Stores, Health Food Stores, Convenience Stores, Ice Cream Shops, Online), By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030

Report Code: FBR 0671 Report Format: PDF + Excel

Protein Ice Cream Market Overview:

Protein Ice Cream Market size is estimated to reach $3.1 billion by 2030, growing at a CAGR of 10.5% during the forecast period 2024-2030. The elevated demand for quality attributes of whey protein isolate and the surging consumer demand for healthier dietary options are propelling the Protein Ice Cream Market growth. Additionally, the ascendant popularity of plant-based proteins is creating substantial growth opportunities for the Protein Ice Cream Market. According to a report from the International Dairy Foods Association (IDFA), approximately 9% of consumers have opted for plant-based ice cream as part of their dietary choices.These factors positively influence the Protein Ice Cream industry outlook during the forecast period.

Market Snapshot:


Protein Ice Cream Market - Report Coverage:

The “Protein Ice Cream Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Protein Ice Cream Market.

Attribute Segment

By Protein Source 

        Whey Protein

        Casein Protein

        Plant-Based Proteins

        Milk Protein

        Mixed Protein Sources


By Flavor




        Cookies and Cream

        Mint Chocolate Chip

        Fruit Flavors

        Nut Flavors


 By Price Range




By Packaging Type


        Single-Serve Cups





By Distribution Channels


        Grocery Stores

        Health Food Stores

        Convenience Stores

        Ice Cream Shops


By Geography

        North America (U.S., Canada and Mexico)

        Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe),

        Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific),

        South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

        Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis:

   The COVID-19 pandemic profoundly impacted the protein ice cream industry. Lockdowns and restrictions disrupted supply chains and led to production delays. Consumer demand for healthier snacks remained steady, but the closure of dine-in establishments significantly impacted sales. Many manufacturers pivoted to e-commerce to reach consumers directly, adapting to the changing market landscape. The pandemic also accelerated the demand for functional and immunity-boosting products, prompting some companies to introduce protein ice creams fortified with vitamins and minerals.

    The Ukraine crisis introduced uncertainty and challenges to the protein ice cream market. Fluctuations in commodity prices, especially dairy and protein sources, caused cost pressures for manufacturers. Geopolitical tensions and trade disruptions affected global supply chains, causing delays in ingredient procurement and production. Economic uncertainty in the region impacted consumer purchasing power and demand for premium or imported protein ice cream brands.

Key Takeaways:

     Fastest Growth Asia-Pacific Region

     Geographically, in the global Protein Ice Cream Market share, Asia Pacific is analyzed to grow with the highest CAGR of 12.1% during the forecast period 2024-2030. Rising health awareness, expanding fitness trends, and increasing disposable incomes have driven demand. APAC's diverse and dynamic consumer base has led to localized, innovative product offerings. Furthermore, the growth of e-commerce has made protein ice cream more accessible. With a consistent demand year-round, APAC has firmly established itself as the fastest-growing hub in the global protein ice cream market. In 2022, Vadilal introduced a premium natural product range featuring five flavors such as Alphonso Mango,Gulab Jamun, Kesar Pista, Falooda and Classic Malai. Additionally, they expanded their ice cream variety with two kulfi flavors such  as Rajwadi and Badam Pista Kesar, diversifying their ice cream flavor portfolio.

     Whey Protein to Register the Fastest Growth

     In the Protein Ice Cream Market analysis, the Whey Protein segment is estimated to grow with the highest CAGR during the forecast period owing its high-quality and quick absorption, whey protein has gained favor among fitness enthusiasts and those seeking efficient post-workout recovery. Its versatility and compatibility with various flavors and formulations make it a preferred choice for manufacturers aiming to meet the rising demand for protein-enriched ice cream.

      Vanilla Flavor is Leading the Market

     According to the Protein Ice Cream Market forecast, the Vanilla Flavor held the largest market share of dominate in 2023 owing to its classic and versatile profile appeals to a broad spectrum of consumers. Vanilla's timeless popularity is attributed to its ability to complement various toppings and mix-ins, making it a preferred choice for customization. Furthermore, its simplicity aligns with the growing consumer preference for clean and straightforward ingredient lists. As a result, vanilla-flavored protein ice cream not only leads but continues to thrive in the market, serving as a benchmark for flavor acceptance and demand. In 2022, according to data from the IDFA (International Dairy Foods Association), vanilla ice cream typically finds its way into the hands of consumers, with approximately 90% of it being purchased for personal consumption.

      The Elevated Demand for Quality Attributes of Whey Protein Isolate

      The consumer quest for health-conscious indulgence is met by this product's elevated protein content, ensuring nutritional fulfillment. Its luxurious texture and enhanced creaminess mirror traditional ice cream, promising a satisfying treat. The neutral flavor of whey protein isolate harmonizes with diverse flavor profiles while maintaining taste integrity. Reduced fat and sugar content appeal to those seeking healthier dessert options. These quality features, combined with improved nutritional value, digestibility, and allergen-friendliness, are expanding the market's reach, making it a desirable choice for a wider audience, and driving overall growth.In 2022, As per Applied Food Research Article,  Whey protein isolate was employed to enhance the protein content of buffalo milk ice cream, raising it to 6%, 8%, and 10%.

     The Surging Consumer Demand for Healthier Dietary Options

     In an era marked by health-consciousness, individuals are actively seeking out products that strike a harmonious balance between nutrition and indulgence. Protein ice cream, with its ability to offer a guilt-free and delicious dessert experience while delivering essential nutrients, has emerged as a prime choice. This heightened demand for healthier alternatives has not only spurred innovation within the industry but has also led to an expanding market landscape. As per IFIC report, In 2022, the most prevalent shifts involve endeavors to make healthier dietary choices, comprising 54% of these alterations. These individuals are primarily concentrating on embracing health-conscious behaviors.

    High Production Costs Hamper Market Growth

    The protein ice cream market faces a significant impediment in the form of elevated production costs. Crafting protein-enriched ice cream with premium ingredients, particularly high-quality protein sources, necessitates substantial investments. These expenses often translate into higher retail prices, potentially discouraging budget-conscious consumers. Striking a balance between cost-effectiveness and maintaining product quality remains a challenging proposition for manufacturers.

Protein Ice Cream Market Share (%) By Region, 2023

Key Market Players:

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in the Protein Ice Cream Market. The top 10 companies in this industry are listed below:

  1. Halo Top (Halo Top Chocolate Chip Cookie Dough Protein Ice Cream)
  2. Keto Foods (Vanilla Almond Crunch Protein Bar, Chocolate Fudge Brownie Ice Cream)
  3. Wheyhey (Berry Bliss High-Protein Frozen Yogurt, Cookies and Cream Protein Ice Cream)
  4. Arctic Zero (Zero Fit Fuel Snickerdoodle Protein Ice Cream)
  5. So Delicious Dairy Free (Cashew Milk Vanilla Bean Protein Frozen Dessert)
  6. Enlightened (Mint Chocolate Chip High-Protein Ice Cream Bar, Cold Brew Coffee Protein-Packed Pint)
  7. Skinny Cow (Salted Caramel Greek Yogurt Bars)
  8. Yasso Greek Yogurt (Chocolate Fudge High-Protein Bar)
  9. Magnum Ice Cream (Double Chocolate Vanilla Bar)
  10. Breyers (Delights Cookies & Cream Protein Ice Cream)


Scope of the Report:

Report Metric Details

Base Year Considered


Forecast Period




Market Size in 2030

$3.1 billion

Segments Covered

Protein Source, Flavor, Price Range, Packaging Type, Distribution Channel and Region

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

        Halo Top

        Keto Foods


        Arctic Zero

        So Delicious Dairy Free


        Skinny Cow  

        Yasso Greek Yogurt

        Magnum Ice Cream


  Table   of   Contents 
1. Protein Ice Cream Market - Overview 
1.1.Definitions and Scope 
2.Protein Ice Cream Market - Executive Summary 
3.Protein Ice Cream Market - Comparative Analysis 
3.1.Company Benchmarking - Key Companies 
3.2.Global Financial Analysis - Key Companies 
3.3.Market Share Analysis - Key Companies 
3.4.Patent Analysis 
3.5.Pricing Analysis 
4.Protein Ice Cream Market - Start-up Companies Scenario (Premium) 
4.1.Key Start-up Company Analysis by 
4.1.3.Venture Capital and Funding Scenario 
5.Protein Ice Cream Market – Market Entry Scenario Premium (Premium) 
5.1.Regulatory Framework Overview 
5.2.New Business and Ease of Doing Business Index 
5.3.Case Studies of Successful Ventures 
6.Protein Ice Cream Market - Forces 
6.1.Market Drivers 
6.2.Market Constraints 
6.3.Market Challenges 
6.4.Porter's Five Force Model 
6.4.1.Bargaining Power of Suppliers 
6.4.2.Bargaining Powers of Customers 
6.4.3.Threat of New Entrants 
6.4.4.Rivalry Among Existing Players 
6.4.5.Threat of Substitutes 
7.Protein Ice Cream Market – Strategic Analysis 
7.1.Value Chain Analysis 
7.2.Opportunities Analysis 
7.3.Market Life Cycle 
8.Protein Ice Cream Market – by Protein Source (Market Size – $Million/$Billion)  
8.1.Whey Protein 
8.2.Casein Protein 
8.3.Plant-Based Proteins 
8.4.Milk Protein 
8.5.Mixed Protein Sources 
9.Protein Ice Cream Market – by Flavor (Market Size – $Million/$Billion) 
9.1. Vanilla 
9.2. Chocolate 
9.3. Strawberry 
9.4. Cookies and Cream 
9.5. Mint Chocolate Chip 
9.6. Fruit Flavors  
9.7. Nut Flavors  
9.8. Others     
10.Protein Ice Cream Market – by Price Range (Market Size – $Million/$Billion) 
10.1. Premium 
10.2. Mid-Range 
10.3. Budget 
11.Protein Ice Cream Market – by Packaging Type (Market Size – $Million/$Billion) 
11.1. Tub 
11.2. Single-Serve Cups 
11.3. Bars 
11.4. Cones 
11.5. Sticks 
11.6. Others 
12.Protein Ice Cream Market – by Distribution Channels (Market Size – $Million/$Billion) 
12.2.Grocery Stores 
12.3.Health Food Stores 
12.4.Convenience Stores 
12.5.Ice Cream Shops 
13.Protein Ice Cream Market – by Geography (Market Size – $Million/$Billion)  
13.1.North America 
13.1.1.The U.S. 
13.2.7.Rest of Europe 
13.3.4.South Korea 
13.3.5.Australia & New Zealand 
13.3.6.Rest of Asia-Pacific 
13.4.South America 
13.4.5.Rest of South America 
13.5.Rest of the World 
13.5.1.Middle East 
14.Protein Ice Cream Market – Entropy 
15.Protein Ice Cream Market – Industry/Segment Competition Landscape Premium  
15.1.Market Share Analysis 
15.1.1.Market Share by Material – Key Companies 
15.1.2.Market Share by Region – Key Companies 
15.1.3.Market Share by Country – Key Companies 
15.2.Competition Matrix 
15.3.Best Practices for Companies 
16.Protein Ice Cream Market – Key Company List by Country Premium Premium  
17.Protein Ice Cream Market - Company Analysis 
17.1.Halo Top 
17.2.Keto Foods 
17.4.Arctic Zero 
17.5.So Delicious Dairy Free 
17.7.Skinny Cow    
17.8.Yasso Greek Yogurt 
17.9.Magnum Ice Cream 
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The Protein Ice Cream Market is projected to grow at 11.5% CAGR during the forecast period 2024-2031

The Global Protein Ice Cream Market size is estimated to be $1 billion in 2024 and is projected to reach $3 billion by 2031.

The leading players in the Protein Ice Cream Market are Halo Top, Keto Foods, Wheyhey, Arctic Zero, So Delicious Dairy Free and others.

Increasing demand for food products with high protein along with low sugar and calories and the launch of innovative flavors in this industry are some of the major Protein Ice Cream Market trends in the industry that will create growth opportunities for the market during the forecast period.

The elevated demand for quality attributes of whey protein isolates and the surging consumer demand for healthier dietary options are propelling the Market growth. The ascendant popularity of plant-based proteins is creating substantial growth opportunities for the Protein Ice Cream Market.