Sorghum and Millet Based Beer Market

Sorghum and Millet-Based Beer Market Overview:

Snefits. These grains are naturally gluten-free, making them suiorghum and Millet-Based Beer Market size is estimated to reach $3 Billion by 2030, growing at a CAGR of 7% during the forecast period 2024-2030. Consumers are increasingly seeking healthier beverage options, and sorghum and millet-based beers are gaining popularity due to their gluten-free properties and potential health betable for individuals with gluten intolerance or celiac disease.

As awareness of gluten-related health issues has grown, more consumers are actively choosing gluten-free products. Sorghum and millet-based beers are a compelling choice in this context, offering an alternative to traditional barley and wheat-based beers. The craft beer industry has witnessed exponential growth, with consumers showing a strong preference for unique, artisanal, and innovative beer options. Many craft breweries have incorporated sorghum and millet into their recipes, creating distinct flavor profiles and contributing to market expansion. The market has been positively impacted by the sustainability movement, as sorghum and millet are often grown more efficiently and sustainably in various regions.  

Market Snapshot:

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Sorghum and Millet-Based Beer Market - Report Coverage:

The “Sorghum and Millet-Based Beer Market Report - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Sorghum and Millet-Based Beer Market.

COVID-19 / Ukraine Crisis - Impact Analysis: 

●      The pandemic led to disruptions in the global supply chain, causing shortages and price fluctuations for key ingredients used in the production of these beers. Lockdowns and restrictions also affected the on-premises sales channels, such as bars and restaurants, leading to reduced consumption. Additionally, consumers' disposable incomes were affected, resulting in a shift in purchasing behavior towards more cost-conscious choices.

●      The Ukraine crisis further exacerbated supply chain challenges, as Ukraine is a significant global supplier of grains, including sorghum and millet, which are integral to the production of these beers. The geopolitical instability and potential disruptions in grain supply raised concerns about price volatility and availability.  

Key Takeaways:

●      Sorghum and Millet Blended Beer Registers the Fastest Growth

The sorghum and millet blended segment has gained momentum within the market due to its unique composition. While each of these grains can be used individually to create distinct flavors, blending them offers brewers the flexibility to craft beers that balance flavor, mouthfeel, and overall profile. The blended composition caters to a wider range of consumers by offering an intermediate flavor profile. It strikes a balance between the distinctive taste of individual grains and a more familiar beer taste, making it accessible to those transitioning from traditional beers to sorghum and millet-based alternatives.

●      General Consumers is the Largest Segment 

Sorghum and millet-based beers have broad appeal among general consumers due to their diverse flavor profiles. These grains can be used to create a wide range of beer styles, from light and crisp to rich and full-bodied, appealing to a wide spectrum of taste preferences. A substantial portion of the general consumer base may not have gluten-related issues but are drawn to gluten-free products for various reasons, including perceived health benefits and lifestyle choices. Sorghum and millet-based beers, as naturally gluten-free options, resonate with this preference. The general consumer segment is inherently large due to its inclusiveness. It comprises the majority of the population that enjoys beer on various occasions, making it the largest in terms of numbers.

●      Growing Health and Wellness Awareness

Sorghum and millet are naturally gluten-free grains, which makes the beers produced from them attractive to individuals with gluten intolerance, celiac disease, or those simply looking to reduce their gluten intake. This property caters to a specific and sizable segment of the population.  These grains offer nutritional benefits, such as dietary fiber, vitamins, and minerals, making sorghum and millet-based beers a choice for those seeking beverages with potential health advantages. Consumers are becoming more informed about the nutritional content of their food and beverages. This trend has driven demand for products that offer health-related benefits, and sorghum and millet-based beers are well-positioned to meet this demand.

●      Market Competition and Differentiation

Sorghum and millet-based beers compete with well-established traditional beer brands, many of which have a strong consumer following. Convincing consumers to switch or try alternative options can be a challenge. The market also includes gluten-free beers made from grains like rice and corn. Breweries producing sorghum and millet-based beers must compete with these alternatives and highlight the unique benefits of their products. In the craft beer segment, numerous breweries are experimenting with alternative ingredients. Sorghum and millet-based beers must compete with other craft beers that offer unique flavors and experiences.

●      The Craft Beer Movement

Craft breweries are known for their artisanal approach to beer production, emphasizing small-batch brewing and attention to detail. This aligns with the craftsmanship required to create high-quality sorghum and millet-based beers. Craft brewers are known for their willingness to experiment with ingredients and techniques. Sorghum and millet serve as versatile ingredients that can be used to create innovative beer recipes, attracting consumers interested in new and exciting brews. Many craft breweries prioritize local sourcing of ingredients. Sorghum and millet can often be sourced locally, aligning with the trend of supporting local businesses and sustainable practices.

Sorghum and Millet-Based Beer Market Share (%) By Region, 2023

Key Market Players:

Product/Service launches, approvals, patents and events, acquisitions, partnerships, and collaborations are key strategies adopted by players in the Sorghum and Millet-Based Beer Market. The top 10 companies in this industry are listed below:

1.     New Planet Beer

2.     Bard’s Beer

3.     Ground Breaker Brewing

4.     Green’s Gluten-Free Beers

5.     Dogfish Head Brewery

6.     Aurochs Brewing Company

7.     Ghostfish Brewing Company

8.     Alt Brew

9.     Glutenberg

10.  Redbridge

 Scope of Report: