Flourishing Nutrition Industry Fuels the Market for Whey Protein Ingredients
Whey Proteinsare the mixture of spherical proteins derived from whey, a byproduct of cheese. These are known for its high protein content as compared to soy, egg and other milk based proteins and is classified under animal protein. Consumers are highly concerned about the food they consume and demand enhanced nutrition. Nutrition industry includes sports nutrition, clinical nutrition and infant nutrition among which sports nutrition is the largest segment owing to increasing number of fitness conscious population and advanced sports infrastructures. Infant nutrition products based on milk proteins have been exhibiting stronger demand in the recent years specifically in China and India. Increasing popularity of whey and dairy based protein products are surging the growth of whey protein ingredients globally.
Whey protein products are increasingly gaining prominence in the nutrition sector. They are helpful in building and maintaining muscle mass in older adults. They are also known for supplementing infant formulas which helps in matching the protein concentration in human milk. Expanding retail chains and increasing preference for health processed food in these emerging economies provide huge opportunities for the market players. Whey protein ingredients related products also help in weight loss due to its effect on appetite, calorie burning, and body composition.
Strength training coupled with the intake of high-protein foods or protein supplements have shown to be an effective approach. Therefore, whey proteins are quite popular as a dietary supplement among athletes, martial artists and body builders. Realizing the demand for these proteins, cheese makers have been reaping benefits from the growing awareness among the consumers. Driven by the increasing health consciousness among consumers and rising availability of specialized nutritional foods,
whey protein marketis poised to grow at a CAGR of 9.4% during the forecast period 2016 – 2021.
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