Today’s era of packaging is based on electronics which offers consumer convenience, sustainability and the unique dynamics of the fast moving consumer goods market. Bold colors and new shapes, sizes and applications reflect dramatic shifts in consumer lifestyle that call for new packaging paradigms. Smart Packaging is one of those paradigms – intelligent solutions, active packaging and modified atmosphere packaging enhance the brand experience and drive revenue and market share gains for the companies. Smart packaging is already driving consumer demand and influencing purchasing decisions of the consumers while transforming the retail experience and stock management processes.
Many new packaging technologies are being developed as a response to rising consumer demands and industrial production trends to prolonged shelf-life, safety, convenience and controlled qual¬ity in recent times. Changing consumer lifestyle and retailing practices are posing challenges for the packaging industry and are thus driving the demand for new and improved packaging concepts such as active, intelligent packaging. Active packaging provides protection against moisture, oxygen, odor, and other volatiles along with extension of shelf life, enhancement of product quality and other functions whereas intelligent packaging enables conversation between people, package, brand and objects. Intelligent packaging monitors the status of the product and gives information about the quality of the product during transport and distribution.
Packaging is becoming more active and intelligent thus helping every organization in the supply chain to enhance safety security, traceability, shelf life of the products along with waste reduction. Major companies in the packaging market are collaborating with end user companies and research institutes to commercialize and use new smart packaging technologies. Packaging industry is considering smart packaging as a series of niche markets and taking it as a new market opportunity to enhance their market share and provide value to the customers.
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