ATH is the most widely used flame retardant globally, because it is halogen-free and does not give rise to any health or environment concerns. About 80% of fire deaths have been happening in domestic spaces such as households. House fires turn into life-threatening events within a span of two minutes from occurrence of the fire. ATH flame retardants are extensively used to slow down the fire burn rate and reduce smoke toxicity. All these factors together increase the time and possibilities of escape from a burning building. Hence, usage of flame retardants is highly recommended to treat daily used products such as textiles, building materials, lighting, electrical wiring, electronic equipment, furniture, and oil paints, as it promotes safety by reducing the rate at which the fire will spread, through release of water molecules. Currently, increased focus by manufacturers towards developing ecofriendly material solutions is driving introduction of safer flame retardants in commercial as well as domestic spaces. Moreover, the smoke suppressant property of ATH acts as an important safety measure for transportation purposes, particularly in case of a mass transit network. Growing urbanization coupled with infrastructural development, specifically in the developing countries of the Asia-Pacific region, are supporting the growth of ATH retardants in this region in order to avoid the rising levels of fire concern on a daily basis. APAC ATH market is estimated to reach $332m by 2023, after growing at a CAGR of 2.9% during the forecast period 2018-2023.

China, Japan and India are frontrunners, holding the largest revenue share in the APAC ATH market. In China, the ATH flame retardants market is growing due to the presence of strong electronics and construction industries. In China, the real estate industry has been identified as the fastest growing sector, which is attributed to the growth in population and the proportionate growth of the need for housing. In the residential real estate sector alone, China is building real estate properties at nearly 1.8 bn m2 on a yearly basis, which is to say that China is building more than one third of all the buildings all over the world. This rise in residential buildings is enhancing demand for ATH flame retardants, for safety purposes in the same. Improvements in fire regulations coupled with standardization of fire retardant products in China and India are providing a significant number of opportunities for the APAC ATH flame retardants market. Footprints of global leaders such as Mitsubishi, Toshiba, Hitachi, Honda, Toyota, Suzuki, Canon and Sony in the aerospace, automotive, electronics, and robotic industries particularly in Japan are accelerating growth of these flame retardants. The ever-evolving manufacturing needs of these companies is expanding scope of the ATH flame retardant market in Japan. In 2017, India occupied the largest share in production of electronic goods, which has led to growth of the consumer electronics industry in this country. Increase in imports of LCD and LED TVs are boosting the use of flame retardants, especially in wires and cables, to reduce occurrence of fire hazards. 

ATH flame retardants are majorly used in the construction, transportation, electronics, electrical and textiles industries. ATH flame retardants are mainly utilized in semi and high-gloss architectural coatings, elastomeric roof membranes, and in wall coatings by the construction and building industry because of the tinting strength and increased brightness it offers as compared to titanium dioxide. Advancements in technology has resulted in manufacturing of ATH nano fillers, which are widely used in flame retardant formulations to improve the composite properties. Presently, increasing demand for non-halogen retardants is driving implementation of nanoparticle ATH fillers in the construction sector. In the transportation sector, these flame retardants are being increasingly preferred for their efficiency. Chiefly, ATH flame retardant plastics are used in passenger compartments and under the bonnet as well. Furthermore, rise in utilization of mass transportation in the Asia-Pacific region is leading to increased safety concerns for both passengers and vehicles. ATH flame retardants are used in the form of coatings for steel and paints in the automobile industry.

APAC Alumina Trihydrate (ATH) Flame Retardant Market Growth Drivers:

  • Halogen Free Compounds: Increasing preference for low smoke halogen free compounds over halogenated compounds in varied applications is a major factor influencing market demand. Generally halogenated compounds such as brominated flame retardants are chosen for different applications including insulation materials, thermoplastics, solder masks, compound mold compounds, and printed circuit board laminates. These halogenated materials pose certain risks to health and the environment, mostly by the end of their product life. As a result, halogen free alternative materials namely ATH have emerged in the marketplace which are more cost effective and easy to incorporate into plastics. All these factors together contribute towards growth of halogen free flame retardants. Halogen-free standard in China along with other countries in the APAC automotive industry has been increasing demand for the ATH flame retardants market in this region. 
  • Huge Investment in Sustainable Energy: Countries like China and India are investing more in sustainable energy. In these countries, offshore wind mill and photovoltaic necessitates for high performing cables to resist technical and environmental challenges. Thus, these requirements are increasing the demand for ATH flame retardants. Growing acceptance of ATH flame retardants is highly visible in the energy sector due to the development in the renewable energy such as photovoltaics and wind power. Whereas, in transport and automotive sector, the growth is owing to the drift towards alternative energy storage along with the requirement of high performance cable in electric vehicles..These cables aid in slowing down the rate at which the fire spreads, in case of accidents, and also in reducing the occurrence of fire hazards. 

The Major Players in this Market Include:

Chalco Shandong Advanced Material Co. Ltd, Sumitomo Chemicals, Showa Denko, Alcoa World Alumina Minerals, Sibelco, Nabaltec AG, Nippon Light Metals, Hindalco, and J.M. Huber Corporation are the foremost players operating in the APAC ATH market. Increasing concerns relating to halogenated fire retardants resulted in the shift of manufacturers towards ATH flame retardants. High degree of competition among the top players in the APAC region is boosting the APAC ATH flame retardants market share in the global market. These existing players are foraying into new sectors to multiply the revenues generated from the flame retardant segment. Product launch and production facility expansion by Chalco in 2018 is representative of growth in the ATH flame retardants market.

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