Increasing incidence of obesity and other health disorders impelled by insalubrious diet demand the urgent need to consume adequate proteins. According to Public Health England reports, the NHS spent an estimated amount of $6.73 billion in 2015 on obesity-related health issues and is estimated to reach $10.71 billion by 2050. With low and nonfat properties of milk proteins compared to other nutrient-rich products available, dairy proteins are eminent food items for people with obesity disorder. Growing awareness among people towards health and wellness is the major factor impelling the daily intake of dairy-based products. The growing need for supplement diet and rising number of geriatric population with chronic diseases such as diabetes and cancers are the key factors fueling the Europe dairy protein market. As of 2018, Europe dairy protein market size was around 7.2 billion and is estimated to be progressing at a CAGR of 6.2% during the forecast period 2019-2025.
Infant and Clinical Nutrition and the Prospects for the Europe Dairy Protein Market
According to the World Health Organization (WHO), malnutrition and under-nutrition are responsible for 2.7 million deaths of children under five years of age annually. However, only a few infants receive the requisite nutrients and safe complementary foods. Growing concerns about the health of infants, which in turn, led the growth of Europe dairy protein market. Obesity, malnutrition, and diet-related non-communal diseases are the leading cause of deaths in the European region. According to WHO, around 320,000 deaths are occurred due to obesity disorder in the western European countries every year. European Food and Nutrition Plan 2015-2020 is the government initiative for the prevention and control of several nutrient deficiency diseases in this region. For instance, Type 2 diabetes mellitus is a growing health concern among the population globally, and this chronic disease damages the blood vessels and increases the risk of cardiovascular disease and stroke. Protein-rich dairy products have consistently been shown to be beneficial for reducing the risk of developing this disease. Dairy proteins such as casein and whey protein have shown promising results for improving insulin secretion in patients. Lactoferrin is a multifunctional protein with antifungal, inflammatory, viral, and carcinogenic properties available in milk. This globular glycoprotein provides an antibacterial activity to infants and is part of the innate defense. Additionally, this protein is used for treating stomach and intestinal ulcers, hepatitis C, and diarrhea. The antioxidant properties of lactoferrin are used to protect against bacterial and viral infections.
A Rapid Surge in Sports Nutrition Creating Lucrative Demand for the Europe Dairy Protein Market
Increasing popularity for sports and fitness activities in this region such as cricket, soccer, yoga, and aerobics has led the dairy protein market in Europe. Exhaustion of energy during these activities is prevalent phenomena, and athletes are commonly advised to consume food products which are rich in proteins and can provide instant energy. Dairy proteins are used in gym and fitness supplements and are consumed by athletes and fitness enthusiasts. Moreover, these proteins used to increase immune response, glucose levels, and maintain muscle mass. This, in turn, is creating lucrative demand for the Europe dairy proteins market as these are rich in protein content and have high nutritional value. Nowadays, whey protein supplements are most popular among sportspersons because of its ability to be digested very quickly. Whey isolates are widely used as a natural source of amino acids for optimal growth and development in infants. Moreover, the protein isolates have lower fat and lactose content, and higher protein percentage and are widely used in extruded snacks, bars, and cereals. Additionally, the isolate protein supplement intake reduces tissue damage.
Applications of Dairy Proteins in the Food and Beverage Industry
The application segment that will be creating the most lucrative opportunities for the Europe dairy protein market is the food and beverage sector. This application segment is projected to grow at a CAGR of 6% through to 2025. Milk proteins play a pivotal role in the flavor of all dairy foods. These proteins provide structure, viscosity, and mouthfeel for the dairy food items. The booming food and beverage industry in Europe is significantly contributing to the growth of the dairy protein market. On account of increasing health-consciousness of the European population, there is a rise in demand for baked and low-fat foods, and dairy products, including yogurt, milk sausages, spreads, and margarine. The increasing demand for the aforementioned food products has instigated the food manufacturers to use special ingredients such as dairy protein ingredients as food additives to impart functional and nutritional value to food. Milk is marketed primarily by fat content; homogenized milk contains 3.25% of butterfat, whereas skim milk contains around 0.1% fat. Kefir, a healthy fermented food originated from the Eastern Europe region. Goat milk kefir is a cultured probiotic beverage also known as psychobiotic, which means that it benefits conditions like anxiety and depression. This kefir probiotic beverage contains less protein content such as casein and can make the milk easier to digest.
The Major Players in the Europe Dairy Protein Market:
Prominent players in the Europe dairy protein market include Arla Foods Ingredients, Baltic Dairy Board, Carbery Group, Erie Foods Inc., Euroduna Food Ingredients GmbH, Glanbia Plc, Laita Group, Rumi Dairy Products, Volac International Ltd., and Westland Milk Products.
Arla Foods Ingredients, a Denmark-based whey ingredient supplier, introduced whey protein medical beverage concept into the market on Feb 26, 2019. The innovation was to capitalize on the growing demand for low-volume medical nutrition with high levels of protein. This product features 10g of protein in a 100ml shot, manufacturing it in a way that is suitable for patients who need low-volume protein.
Mergers and acquisitions are the other key strategies adopted by the players to stay ahead of their competitors. Glanbia Plc, an Ireland-based global nutrition group, has announced its acquisition with Watson, an American-based quality products and ingredient systems company on Feb 20, 2019. With this acquisition, Glanbia enriches the ability to create custom nutrient premix products that address the complex formulation requirements in the market. Such joint ventures aid the market players to expand their geographical boundaries and accentuate their footprint into the Europe dairy protein market.
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