Skincare is as old as the ancient civilizations, which has maintained its foothold until now, in the era of technological modifications. While evolution is a constant transformation that the world is confronting, skincare, and technology collided, causing several wonders, which are bringing a tectonic shift in the cosmetic cleaning products market. With the increasing interest in good looks and healthier skin, the cleaning products market is set to experience an upsurge in the upcoming years. The advent of high-tech tools and devices have not yet toppled the precious serums and creams that occupy a certain beloved place in one's heart. However, constant R&D is done to combine both and upgrade the skincare game and take the cosmetic cleanser market to the subsequent level. Every day a new cosmetic is being launched, and effective skincare needs the right cleanser to properly remove the dirt, oil, and makeup to create a clean canvas for further absorption of the active ingredients. Hence, the cosmetics cleaning products market is experiencing a substantial boost. Amidst the novel discoveries and technological advancements, Neutrogena made a major wave in the market by its launch of Skin360 and SkinScanner with Fit Skin. It allows users to assess every single area of their skin through a corresponding product-recommending app and a small magnifying mirror that can be attached to the phone. This variation is soon going to get surpassed by the company's latest discovery, MaskiD. This 3D printed face mask, personalized based on one's skin and face shape will capture several facial zones with the Skin360 lens and scan aspects of the skin. It can be then utilized to tailor items to form needed ingredients for healthy and clean skin. This innovation will create a demand influx for the cosmetics cleaning products as skincare doesn't only make one look good but also keeps the skin healthy.
As of 2018, the global Cosmetics Cleaning Products Market size was evaluated at 1.9 billion, which will witness an increment at a CAGR of 6% during the forecast period 2019-2025.
Cosmetics Cleaning Products Market Analysis: Key Application
With the advent of various forms of beautifiers, cosmetic cleaning products market is offering an array of options to the consumers. Amidst the popular variations of cleansers such as shampoo, nail polish remover, and others, the major utilization is found in the form of face makeup remover. Face cleansers such as cleansing milk, cleansing lotion, cleansing cream, cleansing oil, and others are constantly evolving to fulfill the customers need. The recent Clarisonic Mia Smart 3-in-1 Sonic Facial Cleansing Brush is going to create a stir in the marketplace. It syncs with a phone app and tracks the usage of it and records pictures to show the skin's radiance. With various choices, this cleansing brush promises a pampering effect with a trigger to collagen production. Also, Skin Inc. Supplement Bar Optimizer Voyage Tri-Light++, a NASA technology helps in cleaning the cosmetics and targets the bacteria causing acne, thereby promoting the collagen production to reduce inflammation.
Furthermore, a Johnson & Johnson employee has been organizing free exploration day in partnership with the Girl Scouts and helping them to make their facial cleansers. As the world is having a shift towards organic cosmetics where people are discarding chemicals, facial makeup removers are also witnessing a revolution. A Korres foaming clean cleanser is made from castor oil, Greek yogurt concentrate, amaranth seed extract, rice protein, and honeysuckle. It gives a moisturization effect by soothing the tired skin. Also, there is Fresh Soy Face Cleanser that removes every traces of makeup without stripping off the essential moisture.
On the other hand, Twincraft Skincare has come up with a lotion cleanser made from sunflower oil, jojoba oil and argan oil, which is free of PEGs, parabens, sulfates, and silicones. Artis has come up with Phantom Cleansing Silks, which is the first 3-in-1 cleansing patch, transforming from oil cleanser to foam cleanser and lastly to exfoliant. This dissolvable woven textiles made of patented nanofiber technology helps in cleaning the makeup in a jiffy and is super travel-friendly. All these new products are going to entice consumers for their innovative offerings, thereby creating profitable grounds for the cosmetics cleaning products market leaders across the world. The usage of face makeup remover amidst the other cosmetics cleaning products is going to escalate at a CAGR of 5.5% throughout 2025.
APAC Cosmetics Cleaning Products Market Overview:
The global cosmetics market is growing steadily, spurring limitless opportunities to the cosmetics cleaning products market. The quest for beauty, growing geriatric population, and the constant variations are driving the cosmetics sector. The global market for personal care products is projected to escalate by 3.5% to 4.5% in the next year and will reach $500 billion by 2020. The estimated sales of the global cosmetics industry in 2018 was $224.181 trillion, and it experienced a 5.5% growth. China claimed the largest share of 39% in it. This evinces at a substantial growth of cosmetics cleaning products market in the APAC region. In 2018, APAC grabbed the largest cosmetics cleaning products market share, with 30% of the global market. The expansion of social media, e-commerce, and urbanization in India, China, Japan, and other countries are contributing to the cosmetics cleaning products market growth.
· Japanese Innovations to Contribute to the APAC Cosmetics Cleaning Products Market Outlook –
Jillian Dempsey Gold Sculpting Bar (JDGSB) and the world's first handcrafted Kumanofude cleansing brush with 3D Sonic Ion technology is going to transform the outlook of the cleansing products market in APAC. JDGSB is composed of 24-karat gold, and it not only scrubs makeup but also helps in sculpting and lifting the skin by a series of vibrations.
On the other hand, the ReFa product allows the brush to reach hard-to-reach impurities and clean the dirt without irritating the skin. These two discoveries will attract new customers who are looking for innovative ways to look beautiful. Hence, the APAC cosmetics cleaning products market is going to reap off profitable benefits to the business leaders.
· Improving Acne Treatment Solutions to Create an Impact on the APAC Cosmetics Cleaning Products Marketplace –
Cosmeceuticals, which includes products with both pharmaceutical and cosmetic features treating acne, anti-aging, and others are becoming popular and growing by 10% to 20% per annum among Chinese women. These products also include several facewashes made from aloe vera, peppermint, lemon peel extract, cucumber, blueberry, raspberry, coconut oil, and others. Therefore, the cosmetics cleaning products market in the APAC region is going to grow in the upcoming years.
· Sephora's Expansion Plans in India to Boost the Cosmetics Cleaning Products Market of the region –
Sephora, the French beauty and cosmetics retailer, had mapped to bring 14 exclusive brands and open 6-8 new stores every year in India. Furthermore, India's retail industry is expected to grow from $672 billion in 2017 to $1.1 trillion in 2020. With these expansion plans and surging retail industry figures, the India cosmetics cleaning products market is expected to heighten in the next years.
Cosmetics Cleaning Products Market Trends & Growth Drivers:
A refreshing cleanser always sets the mood right. From the gentle mineral cleansing water solution to a detoxifying clay chameleon transforming purifying cleanser, every skin needs nutrition and refreshment simultaneously. These array of factors are increasing cosmetics cleaning products market demand across the world. Here the trends and drivers that are contributing to its expansion –
· Innovation Coupled with Spurring Nail Polish Remover Industry to Drive the Global Cosmetics Cleaning Products Market –
The trade value of manicure or pedicure preparations was estimated at around 1.45 billion in 2018. This data evinces that a substantial amount of it was contributing to the trade value of nail polish removers.
Furthermore, expanding nail protection, anti-aging nail solutions are also attracting the consumers for improved nail polish removers. Besides the packaging also plays an important part. Various brands are offering attached cotton and easy mechanism of removal for the customers. All these are creating a demand influx in the cosmetics cleaning products market across the world.
· Dynamics of Eye Makeup Removers to Attribute to the Cosmetics Cleaning Products Market Growth –
There is extensive usage of hyaluronic acid, retinol, micellar waters, and cannabis and probiotic skincare for a vibrant looking eye. Also, the growing trend of waterproof makeup has given rise to Lancome Bi-Facil double action eye makeup remover which doesn't need excessive tugging, but slight wiggling loosens the remnants. These innovative features are driving the cosmetics cleaning products market.
· Pantene's Latest Innovation Combined with Diverse Flavors to Act as a Breakthrough in the Cosmetics Cleaning Products Market –
Pantene in June 2017 launched its latest formulated shampoo that suspends special nutrients in a gel-based form that strengthens hair's core from inside out after every wash. Also, several flavors like pomegranate, mint, and others are making space in the market, creating further interest amidst the customers. Also, with innovations of new hair colors and hair products, vegan formulated shampoos are making a mark in the cosmetics cleaning products market, thereby boosting it.
Cosmetics Cleaning Products Market: Competitive Landscape
The major market leaders who are currently holding maximum cosmetics cleaning products market shares in the world and are focusing on the expansion of their manufacturing capacity to gain an edge over other market players are L'Oréal S.A., Johnson & Johnson, Bare Escentuals, Inc., Shiseido Company, Limited, The Procter & Gamble Company, and Unilever.
· As per L'Oréal S.A. 2018's report, the company had a sales of $30.15 trillion in the year and experienced an added 7.1% sales growth.
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