The Food and Beverages industry is booming across the world. The need for nutrients as well as taste is driving the industry, and pushing experts towards conducting more R&D to suffice the current need. Furthermore, the favorable pricing environment is also driving the need for diverse food and beverages. This need is most prevalent in the North American population as the country is an extreme consumer of fast food on a daily basis. Almost all meals are coupled with carbonated soft drinks, which in return, is uplifting the North America carbonated soft drinks market. Be it McDonald's, Dominos' Pizza or any eatery, North Americans never refrain from coupling their ecstatic order with a glass of carbonated soft drink. These fast food chains have made the idea of ordering soft drink an inevitable habit which is directly boosting the North America Carbonated Soft Drink Market. In 2018, the North America Carbonated Soft Drinks Market was valued at $67 billion, and is projected to grow at a CAGR of 2.4% during the forecast period 2019-2025.

The Import Data Analysis of the North America Carbonated Soft Drinks Market –

North America carbonated soft drinks market growth can be gauged by data of its host industry, which includes mineral waters, aerated waters, and other non-alcoholic beverages. Here's the table highlighting the import value and the share in the world’s import of different countries of North America in the parent industry, which is an evidence of growth in the North America carbonated soft drinks market –

Table 1:

The North America Import Data Analysis of the Host Industry of Carbonated Soft Drinks Market

Sr. No.

Country

Import Value

(In USD)

Share in World Imports (%)

1

United States of America

3416 Million

16.3

2

Saudi Arabia

855 Million

4.1

Trade Data – International Trade Centre

The statistics clearly highlight that the host industry of North America carbonated soft drinks market is growing, and the profitable share of it in the world's import proves it. It can be fathomed that a substantial part of this data is contributing to growth of the North America carbonated soft drinks market. Furthermore, according to reports of the American Beverage Association, the direct economic impact of the non-alcoholic beverage industry was $182.6 billion in the U.S. economy and created 253,000 jobs.

North America Carbonated Soft Drinks Market: Key Application

Among the various flavored carbonated soft drinks available in the market, the most attractive is cola. This sweetened carbonated soft drink flavored with various ingredients such as vanilla, citrus oils, cinnamon, caffeine, and others is gaining traction because of its attractive flavor. It became popular across the world after pharmacist, John Pemberton created a non-alcoholic recipe, inspired by the coca wine. Since then, it has been ruling the North America carbonated soft drinks market. The two most famous brands who capitalize from their cola flavors are Coca-Cola and Pepsi. They have been leading the market with their brand advertisements  which place emphasis on the need for refreshment and merging of the drink with any form of food such as burgers or even ice-creams. They include sports celebrities and other stars to make the ads more appealing to the consumers, who are leading to increased demand for cola flavored carbonated soft drinks. Moreover, the availability of them in various forms such as cans, pet bottles, and even family packs make it an inevitable companion, generally among the millennial population. As per the reports of Catalyst, millennials account for over a third of the US labor force. Thus, it can be easily assessed that the consumption of carbonated soft drinks, especially cola is growing slowly, and in upcoming years, the end-user vendors are going to benefit from it. Furthermore, according to the non-profit Centre for Science in the Public Interest (CSPI), Coca-Cola has planned to invest $8.2 billion in Mexico by 2020 while PepsiCo has plans of investing $5 billion. The application of Cola in the North American carbonated soft drinks market is going to grow at a CAGR of 2.3% over the forecast period of 2019-2025.

North America Carbonated Soft Drinks Market Growth Drivers & Future Prospects for the Vendors:

· Lucrative Offers at Fast Food Joints to Bring Impeccable Impact on the North America Carbonated Soft Drinks Market –

As per the U.S. Center for Disease and Control Prevention (CDC), almost 84.8 million American adults, which is almost 36.6% of the total American population, consumes fast food on a regular basis. Major food joints like Subway, Pizza Hut, Dominos, McDonald's, Burger King, and many others keep providing lucrative value meals, majorly with a combination of carbonated soft drink. These offers are undeniable by one and are in return is appearing beneficial to the North America carbonated soft drinks market vendors, who are massively enjoying this growth.

· The Great Purchasing Power of North American Countries to Contribute to the Expansion of North America Carbonated Soft Drink Market –

The world is not only experiencing multifarious dietary preferences due to the population growth but the higher income statistics are also adding to it. The favorable pricing environment is influencing the population to shift to value-added products such as carbonated soft drinks. The undermentioned table summarizes the household disposable income of North American countries, which reflects the up-surging prospects North America carbonated soft drinks market –

Table 2:

The North America Household Disposable Income Analysis Attributing to the North America Carbonated Soft Drinks Market

Sr. No.

Country

Annual Growth Rate

(%)

Year

(Last Findings)

1

United States of America

2.3

2017

2

Canada

3.6

2017

3

Mexico

1.9

2016

Household Disposable Income Data – Organisation for Economic Co-operation and Development (OECD)

 These statistics hint at the unprecedented growth rate of disposable personal incomes. A substantial percentage of this amount is spent on luxury living, and carbonated soft drinks being easily available at lower prices is one of them. Thus, with growth of household disposable incomes, the North American carbonated soft drinks market is going to experience a major push.

·  Implementation of Sugar Tax to fight Obesity is benefiting the Diet Carbonated Soft Drinks Market of North America –

The carbonated soft drinks market is facing an extreme challenge due to concerns over the increasing rate of obesity. The U.S. Center for Disease and Control Prevention (CDC) assessed that the prevalence of obesity ranged at around 39.8% and affected almost 93.3 million U.S. adults annually by 2016. This has created a challenge for the North American carbonated soft drinks market. Moreover, several countries have imposed a sugar tax on drinks, which have 5 grams of sugar per 100 ml. However, the pioneers have come up with a solution to introduce sugar-free carbonated soft drinks, which have a lesser amount of sugar so that it boosts consumer sales in a healthier environment. This change has been attracting consumers and is boosting the North American carbonated soft drinks market, which is set to see extreme growth in the next few years.

· Dietary Guidelines (2015-2020) of Office of Disease Prevention and Health Promotion (ODPHP) to Drive North America Carbonated Soft Drinks Market –

Although sugar cutting is the need of the hour due to the growing incidences of diseases such as diabetes and obesity, sweetened beverages compose as one of the most important parts of eating patterns. It is because they not only contribute to the water needs of the body but also give nutrient and necessary calories, which account for almost 20% of total calorie intake. The sweetened beverages account for almost 35% percent of the calories from beverages. Hence, with the requirement for sweetened beverages, the demand for carbonated soft drinks is going to increase, and thus, benefiting the North American carbonated soft drinks market.

· Treatment of Gastric Phytobezoar Dissolution with Diet Coke to Give Great Returns to the North America Carbonated Soft Drinks Market Vendors – 

Gastric Phytobezoar Dissolution is a disease caused due to indigestible fruit and vegetable fibers, which are found in the gastrointestinal tract. The National Centre for Biotechnology Information (NCBI) reports that ingestion of diet coke coupled with cellulase supports as an effective treatment for gastric phytobezoars. The medical benefits of diet coke are going to lead to increased demand for carbonated soft drinks, resulting in growth of the North American carbonated soft drinks market.

North America Carbonated Soft Drinks Market: Major Players

The key players in the North American carbonated soft drinks market are Monster Beverage Corporation, Britvic PLC, Parle Agro Private Limited, PepsiCo, Inc., The Coca-Cola Company, Cott Corporation, Döhler, Kraft Foods Group, Inc., and, Dr Pepper Snapple Group.

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