Increased focus of manufacturers in formulating innovative wheat proteins to provide the highest quality wheat gluten on a global basis is driving the growth of the Wheat Protein Isolates Market. Current consumer trends are showcasing customer interest in selecting products with processed ingredients. Growing demand for wheat protein isolate is because of the increasing demand from the bakery sector. The addictive nature of these isolates enable the gluten characteristics in non-wheat flours such as almond flour. Soluble wheat protein isolates are preferred to soy protein isolates because of its superior properties in case of foaming, particularly in ionic solutions. In addition to this, these isolates have higher water-holding capacity compared to sodium caseinates and egg white. Due to its emulsification properties, this soluble wheat protein is highly used in ice cream as a vegan-based alternative to caseinates. All these factors are collectively augmenting the wheat protein isolate market revenue. The global wheat protein isolate market size was evaluated at $620.4 million in 2018 and is estimated to grow at a CAGR of 6.1% during the forecast period 2019-2025.
Wheat protein isolate is prevalent as a beneficiary dieting supplement as it replicates the best-fit for low-fat diets, and low-calorie content of this wheat protein isolate shake replaces a meal that assists in weight loss. Rich-protein content of this isolate suits the best for post-workout recovery. According to a survey conducted by the council for Responsible Nutrition (CRN), consumer revealed that there is a rise in the percentage of the U.S. adult’s dietary supplements intake. It has raised from 65% in 2009 to 75% as of 2018. This rise in the consumption of dietary supplements in the U.S. evinces the growth of the wheat protein isolates market in this country. Nearly 87% of the U.S. adults have built-in-trust related to the quality, safety, and effectiveness of the dietary supplements. Thus, dietary supplements are recognized as the fastest-growing application segment of the wheat protein isolates market. It is set to grow with a CAGR of 6.5% over the forecast period.
North America Wheat Protein Isolates Market:
In North America, the Dietary Supplement Health and Education Act (DSHEA) and the U.S. Food and Drug Administration (FDA) regulations and certifications enhance the reach out of dietary supplements to the consumers. This is because they add value to the products through the inspection of product safety, labeling, and brands. According to the International Trade Center, the U.S. is the largest importer of wheat gluten, and it held a share of 23% in the world wheat gluten imports, as of 2018. It has experienced an annual growth of 13% in the wheat gluten import value during 2017-2018. This increment in the trade value of wheat gluten is positively impacting the growth of the wheat protein isolate market revenue. Hence, North America has been identified as the leading one among other regions, which occupies a share of 37.6% in the global wheat protein isolates market as of 2018. Presently in the U.S., water-soluble and lightly hydrolyzed wheat protein is effectively used in applications such as organic beverages, snacks, vegetarian foods, bakery products, energy drinks, and nutrition bars.
Trends - Wheat Protein Isolates Marketplace:
· Organic Wheat Protein Isolates: At present, there is a shift in the consumer preference towards organic wheat protein isolates. This is because of its protein content boosting capacity without impacting the taste and also capable of offering the doughnut strength and extensibility. These isolates blend nicely with slices of bread, sheeted products and act as an egg replacement in muffins, cakes, batters, and fillings. So, organic wheat protein isolates are increasingly adopted.
· Nutrition Supplement: Wheat protein isolate is widespread as a dietary supplement, as it comprises of rich protein content and low carbohydrates and fats. These isolates are highly preferred as sports nutrition supplements, especially by the bodybuilders and athletes to increase their strength through muscle growth. Moreover, protein consumption after a workout empowers the rate of muscle protein synthesis, which is helpful in supporting muscle repair and growth as well.
· Apt Alternative: Wheat protein isolate is a far better substitute to whey protein isolate and dairy proteins such as casein powder. This is because it avoids adverse consequences such as bloating, nausea, cramps, and diarrhea, which are more prevalent in case of other protein isolates with lactose.
Major Players in Wheat Protein Isolates Market Include:
Archer Daniels Midland Company (ADM), MGP Ingredients, Glico Nutrition Co., Ltd., Manildra Group, Honeyville Food Products, Inc., GC Ingredients Inc., and EURODUNA Rohstoffe GmbH are the top wheat protein isolate market companies which are operating in the global wheat protein isolates market. These players are implementing business strategies in order to mark their position as one among the wheat protein isolates top 10 companies, by increasing their market share for the same. For instance, recent developments in the wheat protein isolates marketplace are evident as follows:
· In 2018, Manildra Group USA has introduced three clean label wheat protein isolates namely GemPro Plus, GemPro Prime-W, and GemPro Prime-E. They are available in either organic or conventional forms. These new proteins are creating a significant number of opportunities in the organic bakery goods, whole-grain baked goods, and also in plant-based meats. These isolates represent unique functionality and adaptability of application. Consequently, this product innovation adds value to the brand name of Manildra in the U.S. region; in this manner, it is attributable to the growth in the sales of wheat protein isolates.
In June 2017, MGP Ingredients announced for the expansion of Non-GMO wheat protein ingredients portfolio. As a part of it, product launch of a series of clean label wheat protein isolates namely Arise 8100 and Arise 8200 were added to the Company’s Arise line of wheat protein isolates along with Arise 8000. These isolates are intended to provide protein enrichment by delivering a various number of functional benefits in food applications, especially in the bakery sector. Advantageous abilities of these isolates, which include improved doughnut strength & elasticity and effective enhancement of the weak flour characteristics in case of need for added volume is increasing its applications in various bakery and confectionery products. Isolates are derived from the protein component of wheat, and hence, they are ideally used in wheat flour-based formulations. Pizza and flatbread crusts, pan bread, tortillas, rolls, bakery mixes, and pasta are some of the major applications for this Arise series. A huge number of opportunities are in the market for these isolates because of their applications in various food products. Subsequently, this product introduction positively impacts the MGP ingredients company’s share in the wheat protein isolates market.
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