Increasing demand for hair styling, dyeing, straightening, and other hair treatments owing to the increasing concern about aesthetics of the hair and scalp nourishment are anticipated to boost the Australia Professional Hair Care market during the forecast period 2020-2025. Australia Professional Hair Care Market size is forecast to reach $356.8 million by 2025, growing at a CAGR of 2.4% during the forecast period 2020-2025.
The Australia Professional Hair Care market is growing at a significant rate as cosmetics manufacturers are making substantial improvements toward Australia professional hair care products. They have emphasized the treatment of hair loss and hair damage among consumers. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients. Professional hair care products are advanced products recommended by specialists and made for specific consumer requirements based on the type of hair, to cleanse and enhance its texture and quality. These products include shampoo, bleach, hair colorants, hair serums, hair masks, hair sprays, and a hair conditioner which offer solutions for hair- and scalp-related issues such as hair loss, dandruff, hair damage, hair thinning, split ends, and scalp itch.
Recent advancements in Australia professional hair care are better conditioning products that make fragile hair less likely to break or tangle. Hair primarily consists of a protein called keratin, which is made of 21 different amino acids. Common hair care practices, such as blow-drying, colouring, and styling, cause a reduction in the amino acid level of the hair. Recent research has identified three amino acids -- histidine, tyrosine, and lysine – that, when added to products like shampoo or conditioners, help repair hair by restoring the amino acid balance. Both natural sunlight and artificial ultraviolet light break down the keratin protein in hair and damage its elasticity. Hair becomes weakened and dry with excess sun exposure like the effects of bleaching though not as severe. Men and women both experience hair loss. Men usually have to deal with it at a much younger age due in large part to genetics. Two drugs, minoxidil, and finasteride have been shown to encourage the regrowth of hair in about one out of every three men. Finasteride, however, carries some risk of sexual side effects such as erectile dysfunction.
Australian Government-Department of Health Therapeutic Goods Administration (TGA) is a statutory authority in the Australian Government Cosmetics portfolio. TGA develops standards for cosmetics and therapeutic goods. The Code is enforced by state and territory departments, agencies, and local councils in Australia. The purpose of the law is to regulate and guide regarding the composition, proposed use, and trade practices. The growing trends towards innovations in Australia professional hair care are owing to the behaviours of consumers shifting themselves from Organic and natural products rather than chemically based inorganic products, along with the rising awareness concerning the changing consumer dynamics. Cosmetics providers using the new products are going to be ready to deliver a superior consumer experience. Australia Professional Hair Care products routines differ according to an individual's culture and the physical characteristics of one's hair. Unilever launched an eco-friendly beauty brand Love Beauty and Planet consisting of 18 hair care products and 8 body products. The hair care products include hair oil, shampoo, conditioner, and dry shampoo and Moroccanoil Inc. launched Color Depositing Masks. The multitasking hair treatment masks seek to address current hair color trends and deliver on the brand’s original promise of high-performance hair care. Regulatory agencies such as the Australian Government-Department of Health Therapeutic Goods Administration and The Australian Hairdressing Council enforce guidelines that ensure the Australia professional hair care products are consistent in manufacture. All the factors are set to avail of new growth opportunities to the Australia Professional Hair care market in the region during 2020-2025.
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Australia Professional Hair Care Market Growth Drivers:
- The increasing demand for organic and natural personal care products
In Australia, a growing number of people gained awareness about the benefits of natural and organic products. The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. The Australia Professional Hair Care market is set to dominate the future landscape. Major investments in Australia professional hair care products explore unique applications for hair care.
The professional organic hair care products are available in Australia with a variety of specifications that are specially produced for different types of hair, such as the dry scalp and normal and oily scalp. The organic hair care products are derived from natural ingredients which nourish the scalp with no side effects and these products are available with a variety of specifications specially produced for a different type of hair such as the dry scalp, normal and oily scalp and that is increasing the demand of it in Australia professional hair care market. Rising skin concerns and anti-aging pursuit is influencing consumer preference towards organic products which in turn is increasing the demand for organic hair care products in Australia's professional hair care market.
- The rise in consumption and various forms of shampoos and conditioner available for different hair
Shampoos and conditioners are the most purchased products in professional hair care. They are easily available over various sales channels, and also are the used products in hair care. Increasing hair loss and damage have driven the demand for products containing natural ingredients. Products focusing on specific hair types and offering additional benefits are increasing in demand and manufacturers are focusing on products with such active ingredients. Customer awareness of the products and their ingredients have changed the shampoo and conditioning product lines in recent years. A consumer survey by Canstar Blue reported that 34% of Australian women purchase low chemical or chemical-free shampoo. The consumers prefer eco-friendly products as well as products that do not harm the health of the user. Manufacturers are bringing out products made from natural ingredients, free from chemicals such as formaldehyde, and also offers multiple benefits such as cleansing shampoo with moisturizing property and anti-dandruff products, products especially for color-treated hair and many others. Continued developments in professional hair care products have made it a viable commercial processing tool, with applications in R&D, prototyping, short-run or low-volume production, and high-volume, high-throughput manufacturing. This is set to give a boost in the Australia Professional hair care market in upcoming years.
Loreal collaborated with Paris-based Beauty Start-Ups to develop new-tech products like sensory hairbrushes with 10-startup brands as it looks to ramp up its digital inventions and Keune Care expand its product line to include seven high-performing new products and all of the care products boast a complete modern makeover.
In March 2017, Loreal Paris launched a new hair care range, Botanicals Fresh Care, a new-natural focused launch by which it looks to expand its presence in the premium hair care segment.
The Major Players in this Market Include
The major companies in the Australia Professional Hair Care market include L’Oreal Group, Hankel AG & Co, Kao Corporation, Keune, Kevin Murphy, Estee Lauder Companies, Moroccanoil Inc., NAK Hair, COTY Inc., and Unilever among others. In 2019, Moroccanoil Inc. launched Color Depositing Masks. The multitasking hair treatment masks seek to address current hair color trends and deliver on the brand’s original promise of high-performance hair care. The continuous development in the professional hair care products along with the increased funding amount of start-ups and research organizations and the surge in the number of professional hair care products approved by the Australian Government-Department of Health Therapeutic Goods Administration is the major factors set to drive Australia Professional Hair Care market during the forecast period 2020-2025.
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