Increasing use of plant protein in health supplements is anticipated to drive the Europe Plant Protein Market during the forecast period 2020-2025. Europe Plant Protein Market size is $2,248 Million in 2019, growing at a CAGR of 5.4% during the forecast period 2020-2025.
The Europe Plant Protein market is growing at an enormous rate as there is significant change in people’s lifestyle, upsurge in the plant protein expenditure and rising awareness of disease in the region. Plant protein has been the subject of growing interest from researchers and consumers owing to their potential health benefits as well as their positive environmental impact. The numerous rating systems currently used to assess protein content from plant sources are plant-based proteins that lower the risk of developing metabolic syndrome, diabetes treatment, cancer prevention, and weight management.
In contrast to animal proteins, plant proteins have a reduced content of essential amino acids. Lower protein synthesis means a major decrease in the restriction of amino acids (methionine, lysine, tryptophan). There is a higher prevalence of hypoproteinemia in subjects with predominant or exclusive plant food consumption owing to a substantial reduction in methionine and lysine intake. According to Regulation (EU) No 1169/2011, the protein content of a food is one of the required details to be included in the nutrition declaration on food labels. The reference intake for labelling purposes for the protein of an average adult (8400 kJ/2000 kcal) is 50 g / day. Reg, Reg. (EU) 1169/2011 also sets out guidelines for the required disclosure of substances or items causing allergies or intolerances on the labels of pre-packaged foods and in non-pre-packaged foods. The use of soy protein is decreasing, although pea protein has made significant gains. Pea, flax, and chia proteins are all rising in popularity, not only in meat and dairy products based on plants, but also in bars and bakery products. Consumers are now looking for clean plant proteins with other nutritional benefits that are more efficient calorie sources from farm to stomach compared to animal-based products. Different plant-based protein companies are helping to grow plant-based products that answer the most significant customer needs, growing the demand for plant-based protein products and have a positive effect on the plant protein industry.
Germany dominated the plant protein market, registers a significant growth owing to its high disposable incomes, wide spectrum of applications like baby foods, meat substitutes, and dairy substitutes. The increasing demand for vegan diet especially among the young and middle-aged population, the rapid change in lifestyle, consequent dietary habits and the rapid-increasing demand for ready-to-eat products are some of the major drivers of the increasing application of plant proteins in the food industry, People in the country increasingly prefer to consume animal free diets which have resulted in rapidly growing market of plant-based products. Furthermore, strict government regulations in order to show the formulation of the product, the amount of each ingredient credited toward a pattern component in this country is further bolstering the growth of the market.
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Europe Plant Protein Market Growth Drivers:
- The abundant amount of nutrients present in plant protein:
Multiple factors are contributing to the market growth, such as food safety concerns, ethics, environmental concerns, rise in food intolerances, sustainability, increased accessibility of vegetarian and vegan foods, and the adoption of proactive approaches to health and wellbeing by consumers. Plant protein tends to be high in fiber, which is filling and can lead people to consume fewer calories and can also help lower cholesterol. Plant proteins are replacing conventionally processed meat products such as burgers, sausages, and nuggets as it contains lower levels of saturated fat, cholesterol, and calories. It prevent or slow the development of many chronic diseases and polyphenols, which have antioxidant properties and have been tied to a lower risk of cancer thereby, increasing the growth of the Europe Plant Protein Market.
- The growing trend toward vegan diet:
Another main driver of the Europe Plant Protein Market growth during the forecast period 2020-2025 are the growing trend toward a vegan diet owing to the rising inclination towards a healthy lifestyle, growth in government initiatives, and major food players introducing plant-based menu options to the mainstream. Europe Plant-based protein serves as an alternative to animal-derived meat products. An increasing number of consumers are demanding these products, either for medical reasons or as a healthy lifestyle which further drives the market.
Roquette Freres expanded its production line of NUTRALYS® range of plant proteins in order to increase its pea processing capacity and respond to a fast-growing global demand for pea protein.
The Major Players in this Market Include
The major companies in the Europe Plant Protein market include ADM, DuPont, Kerry Group, Cargill Corporation, Roquette Feres, among others. In September 2020, ADM expands protein portfolio with textured wheat and pea. The new protein ingredients build on the extensive portfolio of ADM, reaffirming the continued leadership of ADM in the market for plant proteins.
Over the years, companies have mainly focused on safety and have been investing in developing various technologies to provide vegan food products. Manufacturers in this market are involved into the production of more Plant Protein products which are preferred by consumers. Rising number of new manufacturers producing these products are set to increase the degree of competition and are also the major factors set to buoy the Europe Plant Protein market during 2019-2025.
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