Poland Professional hair care products are advanced hair care products that are advised by experts and created for specific customer needs depending on hair type, to cleanse, improve the texture and quality of hair. The market demand is owing to the growing demand for organic and natural hair care products. Natural components, which are typically characterized as natural oils and herbs, are highly demanded by the majority of clients. Natural cosmetics or items created with natural ingredients are popular among Polish women. For instance, Sexy hair organics is made up of 95 percent natural organic ingredients and does not contain any dangerous organic ingredients. Users are drawn to organic items and frequently examine the components before making a purchase. People are increasingly aware of hair care and are willing to pay a little extra for higher-quality products and healthier alternatives. Consumers are looking for hair care products that contain oils, such as blended formulas and pure organics, to provide healthy remedies for dry, damaged hair since these products have no side effects and feed the hair in the best way possible. As organic hair products are of higher quality, they are slightly more expensive than chemical hair products. Poland Professional Hair Care Market size is estimated at $149.4 million in 2020, projected to grow at a CAGR of 6.3% during the forecast period 2021-2026.
Poland Professional Hair care market is strongly evolving and is being categorized on various fragments based on its usage. The increasing consciousness among men regarding their hair care is expected to drive the hair care market. E-commerce has positively affected the sales of professional hair care products as customers choose not to visit the salons and pay for the services instead they find it easier and quicker to purchase their products through online channels. Hair Coloring is a process of changing the color of hair in order to make hair look fashionable or restore its original color and modern trend has tainted the concept of coloring. Hair color consists of many chemicals such as dyes, ammonia and modifiers that might affect the overall hair quality and can lead to allergic reactions in some cases. Thus, the increasing awareness of harmful effects of these products may affect the sales of the coloring products in the near future. The application of hair color results in various chemical reactions between hair and chemicals thus providing the desired color or streaks to hair. The number of customers coloring their hair is increasing annually and personalized hair care for the color category is highly driving the hair care color market. Poland customers use hair dyes and coloring agents with a view to add new colorants or remove the natural color or both. Several cosmetic giants manufacture hair coloring products catering to the distinct customer demands and some of the major companies are Framesi, Goldwell, L’Oreal (Majirel & Richesse), Wella, Davines, Miss Clairol, Elgon and Matrix SoColor resulting into Poland Professional Hair Care Industry growth.
Customers are becoming more aware of professional hair care products as a consequence of large marketing campaigns and broad promotional activities that are attracting them to salons, which is likely to drive the Professional Hair Care market in Poland. Increased disposable money, increased awareness, and frequent product launches for hair care will stimulate sales of high-quality treatments that are focused for specific actions. Blonde women with a tint of spring-like lilac and peach dominate the hair colouring industry. Perming and straightening procedures are not available in most hair salons in Poland. Owing to an increase in the number of men and women experiencing hair-related issues, demand for products that target particular concerns such as hair loss and scalp treatment is increasing which further drives Poland Professional Hair Care Industry.
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Poland Professional Hair Care Market Growth Drivers:
Increasing Demand For Hair Care Products In Male Population:
Number of customers coloring their hair is increasing annually with increase in number of men grooming regularly in their routine. Personalized hair care for the color category is highly driving the color line of the professional hair care market. New product launches with various color shades has resulted in the impressive growth in sales. Major companies provide different shades that are popular among men, thus making more business in Poland. Several companies are producing hair care products exclusively for men owing the growing concerns of personal and hair care among the male population. As a large population of men are shifting their focus towards coloring, straightening with a view inculcate new hair styles, the demand for coloring, straightening, conditioning and tonners is significantly increasing which in turn is driving the Poland Professional Hair Care Market.
Growing Number Of Professional Hair Care Salons:
Owing to many of the products are marketed through authorised distributors, the rise of salons and professional stores fuel the Professional Hair Care market. Many hair care firms exclusively sell or distribute their products in a few salons or retailers. Salons are primarily interested in seminars and conferences where they can learn a great deal about the services they can offer. Salons invest more in animations and advertisements to become more in contact with customers. Salons are the ones providing major discounts, and providing same brand from the base color to shades, conditioners, shampoos and others. Some salons buy all the brand product lines. Salons are expanding their services into new areas such as men dressing, grooming, increasing image conscious, extending working hours for busy people in the evening hours, offering value added services and beauty therapy driving the Poland Professional Hair Care industry.
In 2019, Coty Inc., acquired a majority stake of Kylie Jenner's beauty business for $600m to expand its portfolio and business. This acquisition helped the company with businesses and individuals offering innovative industry-leading solutions.
The Major Players in this Market Include
The major companies in the Poland Professional Hair Care Market include Proctor & Gamble co, Kao Corporation, Henkel AG & CO, KGaA, Avon Products Inc., Coty Inc., L’Oreal group, Moroccanoil, Inc., Tony & Guy, and Shiseido Company, Limited, Unicompany and Aveda Corporation. In June 2019, Proctor & Gamble launched a new line of hair care products, My Black is Beautiful. The new line includes a collection of care, treatment and styling products formulated for curly hair of all textures.
The expansion of professional stores, as well as increased sales of professional hair care hair care products through authorised distributors, are assisting the growth of the Poland professional hair care market. Furthermore, aged consumers are a major driver of market growth, particularly in the hair colouring and volumizers markets. Besides, this growing number of acquisitions by key players for product development is set to drive its market growth. Also, The Procter & Gamble Company acquired DTC brands. This acquisition aided P&G in expanding its business into new areas, learning new marketing techniques such as performance marketing, and reorganising its brand teams to more closely resemble start-ups.
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