Growing Need for Water Purification to Drive U.S Point of Use Water Treatment System Market Through 2027

U.S Point of Use Water Treatment Systems is projected to grow from $3.1 billion in 2021 to $4.0 billion by 2027. Counter top units also known as canisters filters are the simplest water treatment filter available in the market. Counter top units generally have a hose that is attached to the faucet. The connection comprise of diverter with a valve.  Water required for non-consumptive purpose can be taken from tap whereas when required for drinking or cooking, water is treated through the filter. Counter top units have replaceable filter cartridges. Distillers are also employed in counter top units that are useful for reducing lead in water. Counter top filters provide high quality drinking water by eliminating chlorine, fluoride, nitrates and other chemicals from the water. These systems also provide cooling and heating of water as per the requirement.

Flow through units are used for free flow of water through the unit at normal water pressure. Reverse osmosis technology is being incorporated in this type of systems. The water obtained from this technique is clean and hygienic and collection of pure water, however takes time. This filter comprise of unique alloy of copper and zinc that eliminates toxic chlorine, destroys bacteria, algae, heavy metals and others. Drinking contaminated water results to health concerns. Around 80% of the health issues in developing countries is due to lack of clean drinking water.  Inadequate sanitation and poor hygiene in drinking water has results to diverse infectious and tropical diseases such as cholera, diarrhea and others.

Municipal tap water or water form public supplies are usually treated at POU in order to improve its taste, order and remove any contaminants. In residential, or at homes, boiling of water on flame has always been a traditional way of treating the water to remove or kill microorganisms that can cause water borne diseases. With the advancements in technology, increasing consumer awareness and rising health-conscious population, the demand for small water treatment systems for home use has increased tremendously. Owing to the high usage or need of water at homes coupled with considerable penetration, residential segment is the largest segment for the consumption of POU water treatment devices that can treat water meant for drinking as well as for cooking. Water can be treated or re-treated in homes in lesser quantities in order to improve its quality for safety reasons as well as for better taste. Under the sink water, reverse osmosis and filtration are the most common techniques for treating water at home. Treated water enhances the taste and flavor of food and beverages prepared at home. Apart from drinking and cooking, large number of consumers in developed countries also use treated water for bathing in order to reduce harshness on skin.  Treated water can also be used for laundry which makes the clothes soft and long lasting. Despite of a few restraints such as need of regular maintenance and testing, POU water treatment systems are widely used at homes.

Access to water in the right quality at the right place plays a vital role. Non-residential segment for POU water treatment systems include multiple industries such as healthcare, commercial, industrial, educational and so on. Most of the industries have centralized water treatment plants or point of entry water treatment systems. But the market of POU treatments are also significant to a large number of applications such as restaurants, hospitals, clinics, corporate offices, retail outlets and many others. The World Health Organization claims that provision of safe water alone can reduce diarrheal diseases by up to 50%. Large number of non-residential applications are installing water treatment systems to treat the drinking water.

Asia-Pacific’s Point-Of-Use Water Treatment System market is analyzed on the basis of major countries including China, Japan, South Korea, India and Rest of APAC. Though APAC is facing several economic problems like weak global recovery and decelerating global trade, along with an impact of China’s growth transition, it is still considered to be the most dynamic part of the global economy. In Southeast Asia and Africa, diarrhea is accountable for about as much as 8.5% and 7.7% of all deaths, respectively. Therefore to avoid this issue, more effective methods including use of filters and other water treatment systems are used to ensure the safety of the drinking water. The market is propelled to grow in this region owing to continuous growth in industrialization and demand for clean drinking water especially in developing economies such as India, China and many more. Other drivers projecting the growth of the market in this region includes growing demand for technologically advanced solutions to provide better water treatment and de-contamination of water to ensure safety features

Major players in Point of Use Water Treatment Systems Market include Honeywell, Pentair, Panasonic, LG, Unilever, BWT, Toray, A.O Smith, Alticor and Koninklijke Philips among others. In September 2019 Aquatella launched a 4-Stage countertop water filter that eliminates 99% of all harmful pathogens, heavy metals, pesticides and chemicals from drinking water.