The Fresh Fruits Market Size is estimated to reach $940.8 billion by 2027, growing at a CAGR of 2.9% over the forecast period of 2022-2027. Fresh fruits are fruits that have not been processed in any manner. Fresh fruit products are primarily used by individual customers for personal consumption or by industries for producing processed food products such as snacks, juices, syrups, extracts, sauces and purees. They are also extensively used by commercial establishments such as restaurants and catering services for the preparation of various meals and dishes. 

Fresh Fruits Market Drivers

The Surge in Global Demand for Organic Food Products After the COVID-19 Pandemic has Increased Market Growth.

According to the organic food consumption statistics, the consumption of organic fruits in the U.S. is rising at a rapid pace after the COVID-19 pandemic. For instance, 15% of the U.S. retail produce industry in 2020 was made up of organic fruits and vegetables. Meanwhile, according to the Agricultural and Processed Food Products Export Development Authority (APEDA), the total area in India that is subject to the organic certification procedure expanded from just 3.57 million hectares in 2017–2018 to more than 9.12 million hectares in 2021–2022. To draw customers, major market players are also introducing new items with certified organic labels. For instance, according to Naturipe Farms' vice president, the company saw a significant increase in the demand for its organic California strawberries in 2022.

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Growth of Controlled-Environment Agriculture (CEA) has been a Key Market Driver.

The implementation of Controlled-Environment Agriculture (CEA) farming techniques such as greenhouses, aquaculture and vertical farming is playing a major role in driving the market for fresh fruits during the forecast period. CEA farming enables fruit producers to maximize crop output while limiting operating costs, wastage and raw materials, thereby increasing profits. Furthermore, CEA provides growers with the ability to manipulate the crop's environment to the desired conditions, which facilitates the growth of fruits even during off-seasons.

Acquisitions and Collaboration

In May 2022, Driscoll announced the launch of their new Tropical Bliss range of premium Strawberries. Through the launch of this product, Driscoll became the first fresh berry company to offer three very different high-flavor strawberries mapped to a proprietary sensory wheel. The collection was developed through traditional breeding methods without Genetically Modified Organisms (GMOs).

The Major Companies in The Market Include

The Major Companies in the Fresh Fruit market include Fresh Delmonte Produce Inc, Dole Plc, Mirak Group, Fyffes Inc, Stemilt Growers LLC, Naturipe Farms LLC and Chiquita Brands. Keelings, Driscoll's Inc and Göknur Gda. Over the years, the key players in the fresh fruit market have expanded their product offerings to maintain a competitive edge in the market. Besides, companies operating in the market are also increasing their Research and Development investments for creating new fresh fruit crop varieties with superior taste, better texture and higher resistance to diseases and harsh climatic conditions.

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