Enriched Bread/Enriched Dough Market Size Worth $0.7 Billion By 2030: IndustryARC

The Global Enriched Bread/Enriched Dough market size is predicted to reach $0.7 billion by 2030, growing at a CAGR of 5.5% during the forecast period 2024-2030 according to the latest market research report published by IndustryARC. The primary factors influencing the market growth are the growing emphasis on health and fitness, A growing preference for more healthy bread items, Convenience and Versatility offered by Enriched Bread/Enriched dough, finds IndustryARC in its recent report, titled “Enriched Bread/Enriched Dough Market – By Type (Challah, Brioche, Cinnamon Rolls, Danish, Sticky Buns, Others), By Application (Bred, Cookies, Biscuit, Rolls, Pasta, Cake, Others), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Stores, Specialty Stores, Others), By Geography - Global Opportunity Analysis & Industry Forecast, 2024-2030.”


Highest share of the North American Region 
North America has dominated the Enriched Bread/Dough market with a market share of 34% in 2023. Enriched bread is a home staple, and there is a growing need for a wider variety of bread, such as rolls, challah, and donuts, among others. The increasing use of these items by B2B companies such as HORECA, cafes, and others, as well as the household, has propelled market expansion. As per the Food Industry Association 2022, Consumer involvement with bakery items in-store remained high, with nearly all customers 95% eating them at least occasionally and 63% doing so frequently which is anticipated to propel the growth of the market. 
Enriched Bread/Enriched Dough Market 2023-2030: Segmentation



By Type

 

  • Challah

  •  Brioche

  •  Cinnamon Rolls

  •  Danish

  •  Sticky Buns

  •   Others




By Application

  • Bread

  •  Cookies

  •  Biscuits

  •  Rolls

  • Pasta

  •  Cakes

  •  Others



By Distribution Channel

  • Supermarkets & Hypermarkets

  • Convenience Stores

  •  Online Stores

  • Specialty Stores

  •   Others



By Region

  •   Asia-Pacific

  •  South America

  • Europe

  •  North America

  • Rest of the World

 
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Enriched Bread/Enriched Dough Market Report – Key Takeaways:
● Highest share of the North American Region 
North America has dominated the Enriched Bread/Dough market with a market share of 34% in 2023. Enriched bread is a home staple, and there is a growing need for a wider variety of bread, such as rolls, challah, and donuts, among others. The increasing use of these items by B2B companies such as HORECA, cafes, and others, as well as the household, has propelled market expansion. As per the Food Industry Association 2022, Consumer involvement with bakery items in-store remained high, with nearly all customers 95% eating them at least occasionally and 63% doing so frequently which is anticipated to propel the growth of the market. 

● Brioche Segment to Register the Highest Share
According to the Enriched Bread/Enriched Dough Market the Brioche segment is estimated to grow with the highest share of 22.5% market share in 2022. Brioche-enriched bread demand has consistently increased in recent years, making it a profitable market area for bakery firms. Brioche bread, noted for its rich and buttery flavour, has gained favour not only among premium bread consumers but also among restaurants and cafés. Because of its versatility, it is a popular choice for gourmet sandwiches, French toast, and different pastries. This rising demand can be ascribed to changing consumer tastes and a desire for high-quality, handmade items. To gain a major proportion of the Brioche-enriched bread market, organizations should focus on product quality, branding, and successful marketing techniques.

● Greater Convenience and Versatility offered by Enriched bread/Enriched Dough
Enriched bread and dough provide a convenient option for consumers, as they effortlessly blend into a wide range of recipes. Bakeries and food service establishments can utilize enriched dough to craft various products like bread, rolls, pastries, cakes, and more. This versatility allows manufacturers to meet diverse consumer preferences and demands, rendering enriched products more appealing to a broader audience. In our fast-paced modern world, many individuals seek quick and easy food choices. Enriched bread products, such as fortified sandwiches or wraps, cater for on-the-go lifestyles, making them favoured selections for busy professionals and individuals with active schedules.

● Concerns about the shorter shelf life and reduced stability of the product may stymie industry growth.
Consumers favour bakery products with a satisfactory shelf life, ensuring their freshness and safety for an extended duration. However, if enriched bread and dough have a shorter shelf life due to added nutrients, it may raise concerns about the overall product quality and safety. This, in turn, can impact consumer trust and their inclination to opt for enriched options. Moreover, a limited shelf life can pose distribution and logistical challenges for enriched bread/dough products. Retailers and distributors must exercise meticulous inventory management to prevent spoilage or wastage. To ensure timely distribution to retail outlets and avoid stock-outs or expired products, efficient supply chain management becomes imperative.

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Key Opportunity Analysis: 
Growing demand for gluten-free and allergen-friendly options
The market for enriched bread and dough can further expand by offering gluten-free or allergen-friendly alternatives, accommodating individuals with dietary restrictions or food allergies. Gluten-free and allergen-friendly diets have gained popularity as part of a broader health and wellness trend. By aligning with these trends, enriched bread and dough companies can position their products as healthier choices, appealing to health-conscious consumers. The gluten-free market has experienced significant growth in recent years and is projected to continue expanding. By entering this market segment, enriched bread and dough manufacturers can seize new growth opportunities.

Rising Demand for Convenience and on-the-go options
In today's fast-paced world, many people have busy schedules and limited time for meal preparation. Enriched bread and dough products that offer convenience and ease of use can cater to these individuals, providing quick and accessible meal solutions. Enriched bread products like fortified sandwiches or wraps are ideal for on-the-go snacking and eating while commuting, at work, or during outdoor activities. They offer a portable and mess-free option for consumers seeking quick and satisfying meals.

 Collaborations with health organizations
Partnering with reputable health organizations lends credibility to enriched bread and dough products. It demonstrates a commitment to providing nutritious and health-conscious options, which can build trust among consumers. Working with health organizations can facilitate the approval of health claims and labels for enriched bread and dough products. These claims can further emphasize the nutritional benefits, attracting health-conscious consumers seeking better food choices. Partnerships with health organizations can lead to joint research initiatives to explore innovative ways to enhance the nutritional profile of enriched bread and dough. This research can result in new product formulations and improvements in existing ones.


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The Report also covers the following Areas:
Enriched Bread/Enriched Dough Market Size and Forecast 
Enriched Bread/Enriched Dough Market Trends
Enriched Bread/Enriched Dough Market Analysis by Type

Enriched Bread/Enriched Dough Market 2023-2030: Key Highlights
CAGR of the market during the forecast period 2024-2030
Value Chain analysis of key stake holders
Detailed analysis of market drivers and opportunities during the forecast period
Enriched Bread/Enriched Dough Market size estimation and forecast
Analysis and predictions on end users’ behavior and upcoming trends 
Competitive landscape and Vendor market analysis including offerings, developments, and financials
Comprehensive analysis of challenges and constraints in the Enriched Bread/Enriched Dough Market

Covid and Ukrainian Crisis Impact:

Amidst the pandemic, consumer behavior underwent a noticeable transformation as individuals spent more time at home due to lockdowns and restrictions. This led to a surge in home-cooking and baking activities, resulting in a higher demand for baking ingredients, including enriched dough, as people aimed to prepare homemade nutritious meals. The pandemic also heightened concerns about health and immunity, prompting consumers to become more mindful of their dietary selections. Consequently, products like enriched bread, which offer additional health benefits through added nutrients and fortification, experienced a rise in popularity during this period.

The Enriched Bread/Enriched Dough Market growth has been hindered by the supply chain disruption caused by the Russia-Ukraine war. This disruption has led to higher freight charges, scarcity of containers, and reduced warehousing space availability, resulting in inflationary pressures in the market. As a response to the conflict's impact on the supply chain, consumers and businesses in the affected regions have started prioritizing locally produced goods to reduce dependence on imports and manage supply chain risks. This shift in preference has opened up opportunities for local bakeries and food manufacturers to step in and produce enriched bread and dough to meet the demand.

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List of Key Market Players inEnriched Bread/Enriched Dough Market:
The Enriched Bread/Enriched Dough Market is fragmented with several global and regional companies operating with expansive manufacturing capabilities and extensive distribution networks. The key companies profiled are listed below:
Rich Products Co.
The Dough Company
Cinnabon LLC
Starbucks Corporation
The Essential Baking Company
Dawn Food Products Inc.
Guttenplan's Frozen Dough Inc.
Allied Blending LP
Apt. 2B Baking Co.
Immaculate Baking Co.

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