Enriched Bread/Enriched Dough Market - Forecast(2024 - 2030)

Report Code: FBR 0626 Report Format: PDF + Excel

Enriched Bread/Enriched Dough Market Overview:

The global Enriched Bread/Enriched Dough Market size is estimated to reach $0.7 billion by 2030, growing at a CAGR of 5.5% during the forecast period 2024-2030. A growing preference for more healthy bread items is driving demand for enriched dough. The growing emphasis on health and fitness has led to a surge in the incorporation of nutrient-rich components into different food items. Among these, bakery products have historically been considered low in nutritional value. However, to address this concern, the bakery industry has witnessed a notable rise in the utilization of enriched dough to enhance the nutritional content of their products.

Moreover, the growing awareness of health and nutrition has fuelled the demand for products with high nutritional value in recent years. As a result, food manufacturing industries are capitalizing on ingredients such as enriched dough to develop exceptionally nutritious food products. This trend is expected to drive a substantial increase in enriched dough sales in the coming years. Across the globe, consumers are significantly investing in bakery products like bread, cakes, rolls, cookies, and pasta, many of which heavily rely on enriched dough as a crucial ingredient. The expected rise in the production and consumption of these bakery items will play a vital role in propelling the enriched dough market's growth over the next decade.

Market Snapshot:
 Enriched Bread/Enriched Dough Market - Report Coverage:
The “Enriched Bread/Enriched Dough Market - Forecast (2024-2030)” by IndustryARC, covers an in-depth analysis of the following segments in the Enriched Bread/Enriched Dough Market.



By Type

  • Challah

  • Brioche

  •  Cinnamon Rolls

  •  Danish

  • Sticky Buns

  •  Others

By Application

  • Bread

  •  Cookies

  •  Biscuits

  •  Rolls

  •  Pasta

  •  Cakes

  •  Others

By Distribution Channel

  •   Supermarkets & Hypermarkets

  •  Convenience Stores

  •  Online Stores

  •  Specialty Stores

  •  Others




By Geography

  • North America (U.S., Canada and Mexico)

  •  Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe),

  •  Asia-Pacific (China, Japan, South Korea, India, Australia & New Zealand and Rest of Asia-Pacific),

  •  South America (Brazil, Argentina, Chile, Colombia and Rest of South America)

  •  Rest of the World (Middle East and Africa).

COVID-19 / Ukraine Crisis - Impact Analysis:  

During the pandemic, there was a noticeable shift in consumer behaviour as people spent more time at home due to lockdowns and restrictions. With increased home cooking and baking activities, there was a rise in demand for baking ingredients, including enriched dough, as consumers sought to create homemade nutritious meals. As the pandemic raised concerns about health and immunity, consumers became more conscious of their dietary choices. Nutrient-rich and fortified products like enriched bread that offer additional health benefits gained popularity during this time.

The supply chain disruption due to the Russia-Ukraine war has impeded the Enriched Bread/Enriched Dough Market growth. The disruption has increased freight charges, created container shortages and lowered the availability of warehousing space. This has resulted in inflationary issues in the aftermarket. The conflict has prompted consumers and businesses in the affected regions to prioritize locally produced goods to reduce reliance on imports and mitigate supply chain risks. This has created opportunities for local bakeries and food manufacturers to produce enriched bread and dough.

Key Takeaways:

Highest share of North America Region 
North America has dominated the Enriched Bread/Dough market with a market share of 34% in 2023. Enriched bread is a home staple, and there is a growing need for a wider variety of bread, such as rolls, challah, and donuts, among others. The increasing use of these items by B2B companies such as HORECA, cafes, and others, as well as the household, has propelled market expansion. As per the Food Industry Association 2022, Consumer involvement with bakery items in-store remained high, with nearly all customers 95% eating them at least occasionally and 63% doing so frequently which is anticipated to propel the growth of the market. 

Brioche Segment to Register the Highest Share
According to the Enriched Bread/Enriched Dough Market the Brioche segment is estimated to grow with the highest share of 22.5% market share in 2022. Brioche-enriched bread demand has consistently increased in recent years, making it a profitable market area for bakery firms. Brioche bread, noted for its rich and buttery flavour, has gained favour not only among premium bread consumers but also among restaurants and cafés. Because of its versatility, it is a popular choice for gourmet sandwiches, French toast, and different pastries. This rising demand can be ascribed to changing consumer tastes and a desire for high-quality, handmade items. To gain a major proportion of the Brioche-enriched bread market, organizations should focus on product quality, branding, and successful marketing techniques.

Bakery Products is the Fastest Growing Segment in the Market
According to the Enriched Bread/Enriched Dough Market, the Bakery Products segment is estimated to grow with the highest CAGR of 6.1% during the forecast period 2024-2030. Consumers are increasingly looking for healthier, more nutritional options, and enriched bread products are ideal. As per the Food Industry Association 2022, Shoppers spend their bakery spending in a variety of places, with 78% purchasing practical bakery items such as enriched bread, buns, bagels, and rolls at the same store where they buy the rest of their groceries owing to this increased demand, the bakery business has expanded, with many bakeries focusing on the manufacturing of enriched bread variations. Furthermore, marketing techniques stressing these goods' health benefits have added to their appeal which is anticipated to fuel the growth of the bakery products segment in the Enriched Bread/Enriched Dough Market.

The global demand for healthy bakery products is on the rise.
Bakery products have gained widespread acceptance and are in high demand due to their affordability, making them anticipated to remain popular among consumers throughout the forecast period. Manufacturers of bakery products are increasingly incorporating enriched flour to produce items that offer higher nutritional value compared to conventional bakery products. The rising prevalence of chronic diseases and lifestyle disorders has motivated people worldwide to adopt healthier dietary choices and preventive measures to mitigate potential health complications. As a result, there is a growing expectation of increased demand for enriched bread and other bakery products made with enriched flour to cater to health-conscious consumers.

Convenience and Versatility
Enriched bread and dough offer convenience to consumers. Enriched bread and dough can be effortlessly integrated into a wide range of recipes. Bakeries and food service establishments can use enriched dough to create various products such as bread, rolls, pastries, cakes, and more. This adaptability allows manufacturers to cater to diverse consumer preferences and demands, making enriched products more appealing to a broader audience. In today's fast-paced world, many people prefer quick and convenient food options. Enriched bread products, such as fortified sandwiches or wraps, cater to on-the-go lifestyles, making them popular choices for busy professionals and individuals with active schedules.

Shorter Shelf Life and Stability may impede market expansion
Consumers prefer bakery products with a reasonable shelf life, ensuring that the products remain fresh and safe for consumption over a certain period. If enriched bread and dough have a shorter shelf life due to the added nutrients, it may lead to concerns about product quality and safety. This can affect consumer confidence and willingness to purchase enriched options. A shorter shelf life can present challenges in the distribution and logistics of enriched bread/dough products. Retailers and distributors must manage inventory carefully to avoid product spoilage or waste. Effective supply chain management is essential to ensure timely distribution to retail outlets and avoid stockouts or expired products.

 Key Market Players: 

Product/Service launches, approvals, patents and events, acquisitions, partnerships and collaborations are key strategies adopted by players in Enriched Bread/Enriched Dough Market. The top 10 companies in this industry are listed below:
  1. Rich Products Co. (Rich's, SeaPak, Farm Rich, Carvel)
  2. The Dough Company (The Original, Whole-wheat Dough)
  3. Cinnabon LLC (MiniBon, BonBites, Churro Swirl)
  4. Starbucks Corporation (Teavana, Evolution Fresh, La Biulange, Princi)
  5. The Essential Baking Company (Organic Bread, Organic Artisan Loaves)
  6. Dawn Food Products Inc. (Westco, Brill, Henry & Henry)
  7. Guttenplan's Frozen Dough Inc. (Papa Sal's, Kaiser Rolls, Rye & Pumpernickel)
  8. Allied Blending LP (BAKE MOR, BAKE MOR PLUS, Free Flow)
  9. Apt. 2B Baking Co. (Croissants, Emmer Wheat Bread)
  10.  Immaculate Baking Co. (Immaculate Gluten-Free, Immaculate Biscuits, Immaculate Organics)

Scope of Report: 

Report Metric


Base Year Considered


Forecast Period




Market Size in 2030

$0.7 billion

Segments Covered

Type, By Application, By Distribution Channel, By Geography

Geographies Covered

North America (U.S., Canada and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, New Zealand and Rest of Asia-Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America), Rest of the World (Middle East and Africa).

Key Market Players

  1. Rich Products Co.

  2.  The Dough Company

  3.   Cinnabon LLC

  4.  Starbucks Corporation

  5. The Essential Baking Company

  6.  Dawn Food Products Inc.

  7. Guttenplan's Frozen Dough Inc.

  8.  Allied Blending LP

  9.  Apt. 2B Baking Co.

  10.  Immaculate Baking Co.

1. Enriched Bread/Enriched Dough Market- Overview
    1.1. Definitions and Scope
2. Enriched Bread/Enriched Dough Market- Executive Summary
3. Enriched Bread/Enriched Dough Market- Comparative Analysis
    3.1. Company Benchmarking - Key Companies
    3.2. Global Financial Analysis - Key Companies
    3.3. Market Share Analysis - Key Companies
    3.4. Patent Analysis
    3.5. Pricing Analysis
4. Enriched Bread/Enriched Dough Market- Start-up Companies Scenario 
    4.1. Key Start-up Company Analysis by
        4.1.1. Investment
        4.1.2. Revenue
        4.1.3. Venture Capital and Funding Scenario
5. Enriched Bread/Enriched Dough Market– Market Entry Scenario Premium 
    5.1. Regulatory Framework Overview
    5.2. New Business and Ease of Doing Business Index
    5.3. Case Studies of Successful Ventures
6. Enriched Bread/Enriched Dough Market- Forces
    6.1. Market Drivers
    6.2. Market Constraints
    6.3. Market Challenges
    6.4. Porter's Five Force Model
        6.4.1. Bargaining Power of Suppliers
        6.4.2. Bargaining Powers of Customers
        6.4.3. Threat of New Entrants
        6.4.4. Rivalry Among Existing Players
        6.4.5. Threat of Substitutes
7. Enriched Bread/Enriched Dough Market– Strategic Analysis
    7.1. Value Chain Analysis
    7.2. Opportunities Analysis
    7.3. Market Life Cycle
8. Enriched Bread/Enriched Dough Market– by Type (Market Size – $Million/$Billion) 
    8.1. Babka
    8.2. Brioche
    8.3. Challah
    8.4. Cinnamon rolls
    8.5. Dinner rolls
    8.6. Donuts
    8.7. Others 
9. Enriched Bread/Enriched Dough Market– by Flavors (Market Size – $Million/$Billion) 
    9.1. Butter
    9.2. Sweet
    9.3. Nutty
    9.4. Spiced
    9.5. Fruity
    9.6. Savory
    9.7. Others
10. Enriched Bread/Enriched Dough Market– by Application(Market Size – $Million/$Billion) 
    10.1. Bakery Products
    10.2. Confectionery Items
    10.3. Frozen Desserts
    10.4. Others 
11. Enriched Bread/Enriched Dough Market – by Distribution Channel (Market Size – $Million/$Billion)
    11.1. Hypermarkets/Supermarkets
    11.2. Convenience Stores
    11.3. Specialty Stores
    11.4. Others 
12. Enriched Bread/Enriched Dough Market– by Geography (Market Size – $Million/$Billion) 
    12.1. North America
        12.1.1. U.S
        12.1.2. Canada
        12.1.3. Mexico
    12.2. Europe
        12.2.1. Germany
        12.2.2. France
        12.2.3. UK
        12.2.4. Italy
        12.2.5. Spain
        12.2.7. Netherlands
        12.2.8. Rest of Europe
    12.3. Asia-Pacific
        12.3.1. China
        12.3.2. Japan
        12.3.3. South Korea
        12.3.4. India
        12.3.5. Australia & New Zealand
        12.3.6. Indonesia
        12.3.7. Malaysia
        12.3.8. Taiwan
        12.3.9. Rest of Asia-Pacific
    12.4. South America
        12.4.1. Brazil
        12.4.2. Argentina
        12.4.3. Chile
        12.4.4. Colombia
        12.4.5. Rest of South America
    12.5. Rest of The World
        12.5.1. Middle East
        12.5.2. Saudi Arabia
        12.5.3. UAE
        12.5.4. Israel
        12.5.5. Rest of the Middle East
        12.5.6. Africa
        12.5.7. South Africa
        12.5.8. Nigeria
        12.5.9. Rest of Africa
13. Enriched Bread/Enriched Dough Market– Entropy
14. Enriched Bread/Enriched Dough Market– Industry/Segment Competition Landscape
    14.1. Market Share Analysis
        14.1.1. Market Share by Product Type – Key Companies
        14.1.2. Market Share by Region – Key Companies
        14.1.3. Market Share by Country – Key Companies
    14.2. Competition Matrix
    14.3. Best Practices for Companies
15. Enriched Bread/Enriched Dough Market– Key Company List by Country Premium  
16. Enriched Bread/Enriched Dough Market- Company Analysis
    16.1. Britannia Industries 
    16.2. Modern Food Enterprises Private Limited
    16.3. Kalory
    16.4. English Oven
    16.5. Bonn
    16.7. Schwebel Baking Co.
    16.8. Gold Medal
    16.9. Albertsons Companies, Inc
    16.10. Harvest Gold
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The Enriched Bread/Enriched Dough Market is projected to grow at 5.5% CAGR during the forecast period 2023-2030.

Global Enriched Bread/Enriched Dough Market size is estimated to be $0.4 billion in 2023 and is projected to reach $0.7 billion by 2030.

The leading players in the Enriched Bread/Enriched Dough market are Rich Products Co., The Dough Company, Cinnabon LLC, Starbucks Corporation, The Essential Baking Company, Dawn Food Products Inc., Guttenplan\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Frozen Dough Inc., Allied Blending LP, Apt. 2B Baking Co. and Immaculate Baking Co.

Increasing Demand for Healthier Bakery products and innovations in the products are some of the major Enriched Bread/Enriched Dough Market trends in the industry which will create growth opportunities for the market during the forecast period.

Rising Demand for Enriched Bread Variants and growing R&D investments are the driving factors and opportunities of the market.