The AMOLED displays market is disrupted by the growth of the technology that is paving a way to flexible displays, according to the analyst of a recent business intelligence study by IndustryARC. The report observes that wide ranging application consumers are awaiting the commercialization of flexible AMOLED displays in a sense that they can transform the way laptops, smartwatches, and smart phones are perceived. Consequently, the IndustryARC report foresees tremendous growth opportunities in the global AMOLED displays market in the near future. The report is titled “AMOLED Displays Market: By Type (Conventional, Flexible, 3D, Transparent and Others); By Application (Retail, Military, Consumer Electronics, Automotive and Others) – Forecast (2018 - 2023).”

Browse 52 Market Tables, 176 Figures spread through 168 slides and an in-depth TOC “AMOLED Displays Market (2018 - 2023)

Flexible AMOLED Displays Marketplace Enticing for All

There are two types of organic light-emitting diode (OLED) technologies, namely Active Matrix OLED and Passive matrix OLED. The control scheme in the PMOLED is relatively simple and easy compared to AMOLED. Flexible AMOLED displays are used in various applications such as smartphones, TVs, laptops, and smart watches. They are significantly better than their predecessors such as LCDs and LEDs in their features such as flexibility, less power consumption, and manufacturability. The recent developments in various enabling technologies such as flexible substrates, backplanes, and thin film encapsulation have resulted in overcoming the numerous challenges faced during the manufacturing process of a flexible AMOLED display.

Flexible AMOLED displays market companies make products that have inherent ruggedness and offer conformability during usage as well as transportation and storage due to which they find unique applications in the consumer and residential industries. These products made using plastic and metal foil substrates are extremely thin and lightweight; and hence, greatly reduce the size of the overall product in which they are incorporated. 

R&D activities in flexible AMOLED displays market started in the late 2000s, primarily to implement this technology in mobile phones. Since then, its usage has spread to various industries such as automotive, consumer electronics, and residential. The significant rise in the disposable incomes of countries such as Brazil, India, and China has resulted in the increasing purchasing capabilities of the consumers who can afford these products, thereby resulting in the increase in demand for flexible AMOLED display TVs, which are made up of advanced technologies.

These flexible displays are of two types based on their flexibility such as foldable and curved display. Curved displays are already widespread in the industry, whereas foldable displays are expected to be launched in Q3 2019. These AMOLEDs are also increasingly being integrated with wearables such as smart watches because they offer higher resolution and better performance.

Pioneering AMOLED Displays Market Companies

In 2016, Apple and Samsung entered into a $2.6 billion deal, wherein Samsung will provide Apple with 100 million OLED display panels. Apple is also rumoured to be in talks with LG Electronics regarding the supply of an initial 2 to 4 million OLED display panels in order to reduce their dependency on Samsung.

In 2018, Royole Corporation of China launched the world’s first flexible smartphone, called FlexiPai, beating the likes of Samsung and Huawei. This flexible smartphone runs on a snapdragon 8150 processor and can be operated in two different ways — foldable and flat.

In 2017, LG Display Co LTD, a prominent name in the global AMOLED displays market and a subsidiary of LG Electronics, announced its intention to invest around $13.5 billion in order to boost the output of the company’s OLED display screens for the next three years.

Due to the sluggish sales of Apple’s IPhone X, Samsung Display’s manufacturing facilities have faced underutilization, forcing the company to undertake significant cuts to the investment made into this cutting-edge technology.

There has been a significant interest in the development made by flexible AMOLED displays market companies, both from commercial and military applications. This is mainly due to the various advantages of the product such as low power usage, cost effectiveness, and superior aesthetics such as improved image quality and low UV output. The demand for these products has increased significantly due to the rising demand for energy efficient lighting technology as well as the increasing usage of electronic devices such as laptops, wearables, and smartphones.

Advanced composite polymers are being used for manufacturing these displays as they offer increased flexibility and durability compared to the displays made out of glass. 

Due to the high cost of flexible AMOLED displays, smartphone manufacturers have been using this technology only for their higher end products. This has made the product qualification for the second tier flexible AMOLED suppliers even harder, resulting in low fabrication utilization for these companies.

Using the right kind of substrate is essential in the manufacturing process of these displays as the usage of metal foil substrates require additional features such as the top emission architectures due to their opaqueness. In order to achieve the acceptable yield of thin film transistor, these metal foil substrates have to be polished or additional surface layers have to be added for smoothness. In the case of plastic substrates, they are compatible with both bottom emission and top emission AMOLED display architectures.

Pioneering AMOLED Displays Market: Patent Analysis

Numerous companies have applied for patents, many of which have already been granted. The information has been listed below:

LG Electronics Inc. recently received a patent regarding a flexible smartphone. The company is also rumoured to launch TVs that can be rolled up into a box.

Samsung Electronics revealed its foldable smartphone at the 2018 Samsung Developer Conference. The smartphone is anticipated to have features such as infinity flex display along with a bendable display panel that offers a large viewing area.  

Huawei is also planning to launch its foldable smartphones along with Lenovo and Xiaomi, which have launched their respective prototypes for foldable smartphones.

BOE Technology, a leading display manufacturer in China, has recently unveiled its flexible and foldable AMOLED displays in May, 2018.

These new technologies require a close coupling of the hardware and software for stream less user interface with minimal interruptions and diversions. The display manufacturers have to invest significantly for the next few years to realize this dream. This also requires extensive partnerships between the flexible AMOLED display market players and software providers, such as Google. The extent to which these deals can materialize and yield actual results will determine the future of flexible AMOLED displays market.

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