According to the report published by IndustryARC titled “Digital Signage Market: by Display Technologies (2-D Display, 3-D Display); by Components (Display, Network and Others); by Application (Advertising, marketing and others); by End User Industry (Corporate, Entertainment, others) – Forecast (2019 – 2025),” the market is estimated to reach $10.44 billion by 2025
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According to a recent study from IndustryARC, the Digital Signage market is forecast to reach $10.44 billion by 2025 and is estimated to grow at a CAGR of 16.67%. The growth in the Digital Signage market can be attributed to the advent of digital advertisement in Banking, Airport, Healthcare and Hospitality Industry.
The growth of digital signage market is driven by the rising emphasis on content and display which enrich consumer experience. The technological innovations in terms of brightness and resolution have opened the new market avenue of the players. Moreover, integration of analytics as well as large size displays are augmenting the growth. As a result, it is growing quickly and exceeds $16 billion worldwide.
Digital signage is a centrally controlled, content distribution platform by which digital content is played to one or many displays or screens and finds its application in various industries such as retail, transportation, and others. Digital Signage Outdoor application is gaining significant traction across the globe, which requires ultra-high brightness. LCD/LED outdoor panels requires nearly 1,500-2,500 Nits or more to visible in sunlight conditions. Various outdoor displays comprise of auto-ambient light-sensor which are employed to adjust lighting automatically. However, harsh weather, dirt, dust and extreme temperature are some of the factors which are deterrent to digital signage growth. Innovative technologies have extended the application of conventional digital signage systems and offer new advantages for use at the point of sale, in museums, hotels or restaurants.
Retailer are the early adopter of ‘Digital Signage’ which are used to promote offers which engage their customers effectively. Furthermore, digital signage offers benefits of changing information dynamically and ability to refresh content which makes it more up-to-date and relevant.
The Major Players in this Market Include
- Sharp Electronics
- Samsung Electronics Co. Ltd
- LG Display Co.
- Panasonic Corporation
- Sony Electronics Inc.
- NEC Display Solutions of America, Inc.
- Planar System, Inc.
- The various end-user industries covered in the Digital Signage Market report include:
- Healthcare and Hospitality
- Retail and Services
The overall market is also presented from the perspective of different geographic regions and the key countries for this industry. Competitive landscape for each of the product types is highlighted and market players are profiled.
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