Potassium Sorbate Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2020 - 2025

Report Code: FBR 0158 Report Format: PDF + Excel (Delivery in 48 Hrs)
Potassium Sorbate Market size is valued at $154.7M in 2019, and is anticipated to grow at a CAGR of 4.89% during the forecast period 2020-2025. The Potassium Sorbate Market growth rate is attributed to the extensive usage in food products as a preservative and it is easily available and cost effective. Potassium sorbate is a chemical additive, and is broadly utilized as an additive in nourishments, beverages, and individual consideration items. It is a scentless and bland salt artificially delivered from sorbic corrosive and potassium hydroxide. Potassium sorbate drags out the time span of usability of nourishments by halting the development of mold, yeast, and fungi. Initially potassium sorbate was tagged as safe making it essential for human consumption, but regular intake can create several health problems in long run. From improvement’s made in product and the impact of e-commerce channels, social media, etc. is anticipated to propel the Potassium Sorbate Market during the forecast period 2020-2025.   

Report Coverage
The report: “Potassium Sorbate Market Forecast (2020-2025)”, by Industry ARC, covers an in-depth analysis of the following segments of the Potassium Sorbate Market:

By Product Form: Granule, Powder, Liquid.
By End-Users: Food & Beverages, Pharmaceutical Products, Personal Care, Industrial Usage.
By Applications: Pharmaceutical Grade Potassium Sorbate, Food Grade Potassium Sorbate, Technical Grade Potassium Sorbate.
By Distribution Channel: Online, Offline.
By Geography: North America, Europe, Asia-Pacific, RoW.

Key Takeaways
  • North America dominated the Potassium Sorbate Market with a share of 38% in the year 2019.        
  • The factors such as increasing demand for processed foods, rise in demand for processed food products with extended shelf-life are amongst the major factor projected to impel growth of Potassium Sorbate Market.
  • High usage of potassium sorbates in the food industry as it does not make any effect in terms of taste, color, and smell of food and protect the food from decomposition, easy availability and cost-effective are the key factors owing to the growth in the segment during forecast period 2020-2025.

End-User Type- Segment Analysis
Based on End User type, food and beverage segment held the major share of the market in terms of revenue and is set to grow with a CAGR of 3.67%. The reason is attributed to the increasing demand of processed food, which is influencing the market players to offers products which has longer shelf-life as it is used as a preservative in various processed food. Potassium Sorbate is gaining importance in various baked and processed food products as there is an increase in consumption of baked food, processed fruits, vegetables and fast food products is anticipated to further expand the consumption rate over the projection period of 2020-2025. Moreover, potassium sorbate is also gaining demand in wine industry where it is used in fermentation process and it also used as a stabilizer in beverage industry to prevent the drinks from secondary fermentation and reinfection. 

By Geography - Segment Analysis
North America dominated the Potassium Sorbate Market with a share of 38% in 2019. The application of Potassium Sorbate has grown rapidly over the last few years as the consumers are shifting from processed food containing artificial and synthetic ingredients such as flavors, colorants, and preservatives to natural and organic food products owing to its health benefits continues to expand its market. The U.S. FDA has designated sorbates as a generally recognized as safe (GRAS) ingredient and approved its applications in dairy foods, bakery items, fruit and vegetable products, fat emulsion products, sugar and confectionery products and certain meat and fish items. However, at higher concentrations sorbates affects the flavor of finished products, which affects the market growth. Moreover, its possible side effect includes skin irritation. So, regulatory bodies have introduced maximum permissible limit (200 ppm) on its application in food and beverages. The usage of the potassium sorbate might witness a dip in some of the regions of the globe such as North America, Europe where the food safety rules are strict and strong. As the over use of this chemical is estimated to usher some health problems, thus the normal growth of this market might have to pass through rough water in the coming few years are to cater the Potassium Sorbate Market in the forecast period of 2020-2025.

Drivers – Potassium Sorbate Market
  • Rising demand for products with extended shelf life  
With the rise in demand of various products with extended shelf-life, there is a shift in the consumers from processed food containing artificial and synthetic ingredients such as flavour’s, colorants, and preservatives to natural and organic food products owing to its health benefits, increase in the demand for processed food and feed industry potassium sorbate help to extend the shelf-life of the products by preventing the growth of molds, yeasts, and fungi in the food products which can be considered as a Potassium Sorbate key driver of the market during the forecast period 2020-2025.
  
Challenges – Potassium Sorbate Market
  • After Effects on Regular Intake
The major challenge for the market is that with the increase in demand for processed foods, there is an increase in its consumption. However, the excess consumption of potassium sorbate leads to health complications such as skin irritation. It affects the DNA of our body and it also has several other affects which might harm the body. The stringent rules and regulations regarding the processing and preservation prior to distribution and sales is the major problem for some of the regions in North America and Europe. 

Potassium Sorbate Industry Outlook
Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Potassium Sorbate Market. In 2019, Potassium Sorbate Market share is fragmented by the top ten players present in the market. Potassium Sorbate Market top 10 companies are Celanese, APAC Chemical Corporation, Sorbic International, FBC Industries, Lubon Industry Co., Ltd., Wanglong Group, Nantong Acetic Acid Chemical, Tengzhou Aolong Fine Chemical, Hawkins Watts Limited, Shandong Kunda, Nantong Alchemy Biotech and others.
1. Potassium Sorbate Market Overview
    1.1 Definitions and Scope
2. Potassium Sorbate Market - Executive Summary
    2.1 Market Revenue and Key Trends by Company
    2.2 Key trends by Product Type
    2.3 Key trends by Application 
    2.4 Key trends by Geography
3. Potassium Sorbate Market – Comparative Analysis
    3.1 Product Benchmarking – Key Companies
    3.2 Financial Analysis – Key Companies
    3.3 Market Value Split by Key Companies
    3.4 Patent Analysis – Key Companies
    3.5 Pricing Analysis
4. Potassium Sorbate Market - Startup Companies Scenario (Premium)
    4.1 Key Startup Company Analysis by
        4.1.1 Investment
        4.1.2 Revenue
        4.1.3 Venture Capital and Funding Scenario
5. Potassium Sorbate Market – Industry Market Entry Scenario Premium (Premium)
    5.1 Regulatory Framework Overview
    5.2 New Business and Ease of Doing business index
    5.3 Case Studies of Successful Ventures
6. Potassium Sorbate Market Forces
    6.1 Market Drivers
    6.2 Market Constraints/Challenges
    6.3 Porters five force model
        6.3.1 Bargaining power of suppliers
        6.3.2 Bargaining powers of customers
        6.3.3 Threat of new entrants
        6.3.4 Rivalry among existing players
        6.3.5 Threat of substitutes 
7. Potassium Sorbate Market – Strategic Analysis
    7.1 Value Chain Analysis
    7.2 Opportunities Analysis
    7.3 Market Life Cycle
8. Potassium Sorbate Market – By Product Form (Market Size –$Million/$Billion)
    8.1 Granule
    8.2 Powder
    8.3 Liquid
9. Potassium Sorbate Market – By End Users (Market Size –$Million/$Billion)
    9.1 Food & Beverages
        9.1.1 Bakery
        9.1.2 Dairy Products
        9.1.3 Canned Foods
        9.1.4 Carbonated Beverages
        9.1.5 Non-carbonated Beverages
        9.1.6 Powdered Mixes
    9.2 Pharmaceutical Products 
    9.3 Personal Care 
        9.3.1 Shampoo
        9.3.2 Lotions
        9.3.3 Creams
        9.3.4 Others
    9.4 Industrial Usage
        9.4.1 Industrial Coatings 
        9.4.2 Industrial Products
10. Potassium Sorbate Market – By Applications (Market Size –$Million/$Billion)
    10.1 Pharmaceutical Grade Potassium Sorbate
    10.2 Food Grade Potassium Sorbate
    10.3 Technical Grade Potassium Sorbate
11. Potassium Sorbate Market – By Distribution Channel (Market Size –$Million/$Billion)
    11.1 Online
    11.2 Offline 
12. Potassium Sorbate Market - By Geography (Market Size –$Million/$Billion)
    12.1 North America
        12.1.1 U.S.
        12.1.2 Canada
        12.1.3 Mexico
    12.2 Europe
        12.2.1 U.K.
        12.2.2 Germany
        12.2.3 France
        12.2.4 Italy
        12.2.5 Spain
        12.2.6 Rest of Europe
    12.3 Asia-Pacific
        12.3.1 China
        12.3.2 India
        12.3.3 Japan
        12.3.4 South Korea
        12.3.5 Australia & New Zealand
        12.3.6 Rest of Asia-Pacific
    12.4 Rest of the World
        12.4.1 Middle East
        12.4.2 Africa
        12.4.3 South America
13. Potassium Sorbate Market - Entropy
14. Potassium Sorbate Market – Industry/Segment Competition Landscape   (Premium) 
    14.1 Market Share Analysis
        14.1.1 Global Market Share – Key Companies
        14.1.2 Market Share by Region – Key companies
        14.1.3 Market Share by Countries – Key Companies
        14.1.4 Best Practices for Companies
15. Potassium Sorbate Market – Key Company List by Country Premium (Premium)
16. Potassium Sorbate Market Company Analysis
    16.1 Company 1
    16.2 Company 2
    16.3 Company 3
    16.4 Company 4
    16.5 Company 5
    16.6 Company 6
    16.7 Company 7
    16.8 Company 8
    16.9 Company 9
    16.10 Company 10 and more
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